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Spur is Revolutionizing Ecommerce Marketing and Support Automation

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Spur is Revolutionizing Ecommerce Marketing and Support Automation

In the bustling landscape of ecommerce, where brands vie for attention in a rapidly evolving digital world, a revolutionary solution has emerged.

Spur, a pioneering marketing and support automation software, is rewriting the rules of engagement for ecommerce brands around the globe. What sets Spur apart is its distinctive approach, offering an infinitely customizable no-code editor coupled with the power to drive revenue through social media channels.

Addressing the Challenge

The past decade has witnessed a dramatic shift in the efficacy of traditional marketing methods. Email open rates have plummeted to below 20%, while the costs of advertising have skyrocketed, yielding diminishing returns. The Customer Acquisition Costs (CACs) for ecommerce brands are reaching unsustainable levels, necessitating innovative solutions.

Compounding this challenge, the preferred communication channels of individuals are undergoing a transformation. Email is no longer the primary mode of interaction; instead, platforms like Instagram and WhatsApp have risen to prominence. However, conventional marketing automation tools are ill-equipped to handle these two-way conversational mediums effectively.

Enter Conversational & Social Commerce

This shifting landscape has given rise to the era of conversational and social commerce. Brands are recognizing the importance of engaging with customers on platforms where they naturally spend their time. This shift marks a fundamental change in the nature of commerce, which is increasingly becoming social and conversational.

Solving the Conundrum

At the forefront of this transformation stands Spur, the trailblazing solution that harnesses the power of social and conversational commerce to drive revenue for brands. Here’s how Spur tackles this challenge:

1. Linking Products with “PP” Problem Solution:
Spur empowers brands to seamlessly link products within conversational flows, enhancing user engagement and driving sales.

2. Database Feature:
Spur’s unique database feature addresses a common pain point for brands. It enables effective tracking of marketing automation efforts and provides the option to store data from conversational interactions.

Unleashing the Market Potential

The market potential for Spur is nothing short of staggering. Let’s crunch the numbers:

– Over 10 million stores span across 13 ecommerce platforms.
– A vast majority of these stores require both marketing and support automation, particularly those generating over 500 orders per month.
– Assuming that 60% of these stores meet the criteria, the potential user base for Spur reaches 6 million.
– The Annual Contract Value (ACV) for Spur currently stands at $600, projected to rise to $1800 after introducing additional channels like Instagram Broadcasts and SMS/Email capabilities.
– The Total Addressable Market (TAM) calculates to a staggering $10.8 billion.

Notable Success Stories

Several success stories in the ecommerce automation space provide a glimpse of the potential:

– Klaviyo, founded in 2012, focuses on email and SMS marketing automation. With $140 million in revenue and substantial funding, it showcases the growth potential in this domain.
– Gorgias, established in 2015, specializes in ecommerce helpdesk software. With $11.3 million in revenue and significant investment, it highlights the demand for support automation tools.
– Retention.com, launched in 2019, capitalizes on identity-based strategies for DTC ecommerce brands. Bootstrapped to $20 million ARR, it underscores the viability of innovative solutions.

Positioning for the Future

Spur’s journey began with its launch on September 5, 2022. Since then, it has made a remarkable impact:

– Automating 3 million conversations.
– Facilitating over 10,000 orders and generating more than Rs. 1.70 crore in revenue.

What Sets Spur Apart

In a realm marked by innovation, Spur stands out as a transformative force. The core differentiators are twofold:

1. Product Innovation and Strategy:

Spur’s approach is centered on a combination of product and Go-To-Market (GTM) strategies. It leverages advanced technologies, such as identity resolution software, to maximize cart abandonment revenue. It’s also actively engaging with key platforms like WhatsApp to secure early access to new features.

2. User-Centric Development:

Spur’s commitment to user-centric design is evident in its approach to building a no-code tool. Unlike competitors, it actively collaborates with users, sharing design prototypes and iterating based on feedback.

Navigating the Path Ahead

Spur’s growth strategy is poised for success:

– Market Expansion: Targeting not only the Indian market but also regions like Singapore, UAE, and Europe, Spur is strategically positioned for mid-market growth.
– Platform Independence: Exploiting the Facebook Catalog API, Spur plans to shed Shopify dependency, making it accessible to a broader range of ecommerce platforms.
– Partnerships: Collaborating with marketing agencies and integrating with other apps, Spur is expanding its reach and offerings to create comprehensive solutions.
– AI-Powered Sales: Unveiling a unique approach to sales, Spur uses AI to gather prospect data and automate personalized sales outreach.

Conclusion

In conclusion, Spur’s impact on the ecommerce landscape is nothing short of transformative. As the world of commerce embraces the social and conversational revolution, Spur stands as a testament to innovation, strategy, and the relentless pursuit of redefining ecommerce automation. With an exceptional team led by Mihir Gadhvi, Spur’s journey is one to watch closely as it reshapes the future of online commerce

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Next-gen chips, Amazon Q, and speedy S3

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AWS re:Invent, which has been taking place from November 27 and runs to December 1, has had its usual plethora of announcements: a total of 21 at time of print.

Perhaps not surprisingly, given the huge potential impact of generative AI – ChatGPT officially turns one year old today – a lot of focus has been on the AI side for AWS’ announcements, including a major partnership inked with NVIDIA across infrastructure, software, and services.

Yet there has been plenty more announced at the Las Vegas jamboree besides. Here, CloudTech rounds up the best of the rest:

Next-generation chips

This was the other major AI-focused announcement at re:Invent: the launch of two new chips, AWS Graviton4 and AWS Trainium2, for training and running AI and machine learning (ML) models, among other customer workloads. Graviton4 shapes up against its predecessor with 30% better compute performance, 50% more cores and 75% more memory bandwidth, while Trainium2 delivers up to four times faster training than before and will be able to be deployed in EC2 UltraClusters of up to 100,000 chips.

The EC2 UltraClusters are designed to ‘deliver the highest performance, most energy efficient AI model training infrastructure in the cloud’, as AWS puts it. With it, customers will be able to train large language models in ‘a fraction of the time’, as well as double energy efficiency.

As ever, AWS offers customers who are already utilising these tools. Databricks, Epic and SAP are among the companies cited as using the new AWS-designed chips.

Zero-ETL integrations

AWS announced new Amazon Aurora PostgreSQL, Amazon DynamoDB, and Amazon Relational Database Services (Amazon RDS) for MySQL integrations with Amazon Redshift, AWS’ cloud data warehouse. The zero-ETL integrations – eliminating the need to build ETL (extract, transform, load) data pipelines – make it easier to connect and analyse transactional data across various relational and non-relational databases in Amazon Redshift.

A simple example of how zero-ETL functions can be seen is in a hypothetical company which stores transactional data – time of transaction, items bought, where the transaction occurred – in a relational database, but use another analytics tool to analyse data in a non-relational database. To connect it all up, companies would previously have to construct ETL data pipelines which are a time and money sink.

The latest integrations “build on AWS’s zero-ETL foundation… so customers can quickly and easily connect all of their data, no matter where it lives,” the company said.

Amazon S3 Express One Zone

AWS announced the general availability of Amazon S3 Express One Zone, a new storage class purpose-built for customers’ most frequently-accessed data. Data access speed is up to 10 times faster and request costs up to 50% lower than standard S3. Companies can also opt to collocate their Amazon S3 Express One Zone data in the same availability zone as their compute resources.  

Companies and partners who are using Amazon S3 Express One Zone include ChaosSearch, Cloudera, and Pinterest.

Amazon Q

A new product, and an interesting pivot, again with generative AI at its core. Amazon Q was announced as a ‘new type of generative AI-powered assistant’ which can be tailored to a customer’s business. “Customers can get fast, relevant answers to pressing questions, generate content, and take actions – all informed by a customer’s information repositories, code, and enterprise systems,” AWS added. The service also can assist companies building on AWS, as well as companies using AWS applications for business intelligence, contact centres, and supply chain management.

Customers cited as early adopters include Accenture, BMW and Wunderkind.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

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HCLTech and Cisco create collaborative hybrid workplaces

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Digital comms specialist Cisco and global tech firm HCLTech have teamed up to launch Meeting-Rooms-as-a-Service (MRaaS).

Available on a subscription model, this solution modernises legacy meeting rooms and enables users to join meetings from any meeting solution provider using Webex devices.

The MRaaS solution helps enterprises simplify the design, implementation and maintenance of integrated meeting rooms, enabling seamless collaboration for their globally distributed hybrid workforces.

Rakshit Ghura, senior VP and Global head of digital workplace services, HCLTech, said: “MRaaS combines our consulting and managed services expertise with Cisco’s proficiency in Webex devices to change the way employees conceptualise, organise and interact in a collaborative environment for a modern hybrid work model.

“The common vision of our partnership is to elevate the collaboration experience at work and drive productivity through modern meeting rooms.”

Alexandra Zagury, VP of partner managed and as-a-Service Sales at Cisco, said: “Our partnership with HCLTech helps our clients transform their offices through cost-effective managed services that support the ongoing evolution of workspaces.

“As we reimagine the modern office, we are making it easier to support collaboration and productivity among workers, whether they are in the office or elsewhere.”

Cisco’s Webex collaboration devices harness the power of artificial intelligence to offer intuitive, seamless collaboration experiences, enabling meeting rooms with smart features such as meeting zones, intelligent people framing, optimised attendee audio and background noise removal, among others.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: Cisco, collaboration, HCLTech, Hybrid, meetings

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Canonical releases low-touch private cloud MicroCloud

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Canonical has announced the general availability of MicroCloud, a low-touch, open source cloud solution. MicroCloud is part of Canonical’s growing cloud infrastructure portfolio.

It is purpose-built for scalable clusters and edge deployments for all types of enterprises. It is designed with simplicity, security and automation in mind, minimising the time and effort to both deploy and maintain it. Conveniently, enterprise support for MicroCloud is offered as part of Canonical’s Ubuntu Pro subscription, with several support tiers available, and priced per node.

MicroClouds are optimised for repeatable and reliable remote deployments. A single command initiates the orchestration and clustering of various components with minimal involvement by the user, resulting in a fully functional cloud within minutes. This simplified deployment process significantly reduces the barrier to entry, putting a production-grade cloud at everyone’s fingertips.

Juan Manuel Ventura, head of architectures & technologies at Spindox, said: “Cloud computing is not only about technology, it’s the beating heart of any modern industrial transformation, driving agility and innovation. Our mission is to provide our customers with the most effective ways to innovate and bring value; having a complexity-free cloud infrastructure is one important piece of that puzzle. With MicroCloud, the focus shifts away from struggling with cloud operations to solving real business challenges” says

In addition to seamless deployment, MicroCloud prioritises security and ease of maintenance. All MicroCloud components are built with strict confinement for increased security, with over-the-air transactional updates that preserve data and roll back on errors automatically. Upgrades to newer versions are handled automatically and without downtime, with the mechanisms to hold or schedule them as needed.

With this approach, MicroCloud caters to both on-premise clouds but also edge deployments at remote locations, allowing organisations to use the same infrastructure primitives and services wherever they are needed. It is suitable for business-in-branch office locations or industrial use inside a factory, as well as distributed locations where the focus is on replicability and unattended operations.

Cedric Gegout, VP of product at Canonical, said: “As data becomes more distributed, the infrastructure has to follow. Cloud computing is now distributed, spanning across data centres, far and near edge computing appliances. MicroCloud is our answer to that.

“By packaging known infrastructure primitives in a portable and unattended way, we are delivering a simpler, more prescriptive cloud experience that makes zero-ops a reality for many Industries.“

MicroCloud’s lightweight architecture makes it usable on both commodity and high-end hardware, with several ways to further reduce its footprint depending on your workload needs. In addition to the standard Ubuntu Server or Desktop, MicroClouds can be run on Ubuntu Core – a lightweight OS optimised for the edge. With Ubuntu Core, MicroClouds are a perfect solution for far-edge locations with limited computing capabilities. Users can choose to run their workloads using Kubernetes or via system containers. System containers based on LXD behave similarly to traditional VMs but consume fewer resources while providing bare-metal performance.

Coupled with Canonical’s Ubuntu Pro + Support subscription, MicroCloud users can benefit from an enterprise-grade open source cloud solution that is fully supported and with better economics. An Ubuntu Pro subscription offers security maintenance for the broadest collection of open-source software available from a single vendor today. It covers over 30k packages with a consistent security maintenance commitment, and additional features such as kernel livepatch, systems management at scale, certified compliance and hardening profiles enabling easy adoption for enterprises. With per-node pricing and no hidden fees, customers can rest assured that their environment is secure and supported without the expensive price tag typically associated with cloud solutions.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: automation, Canonical, MicroCloud, private cloud

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