Introducing Blaze. Turn your site content into clean, compelling ads that run across millions of sites on WordPress.com and Tumblr.
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A New Way to Ignite Your Growth on WordPress.com – WordPress.com News

At WordPress.com we’re always looking for ways to make building and running your web site simpler and more impactful (and more fun!).
One of the biggest challenges for any site owner is finding your readers, fans, customers, or subscribers. Until now, promoting your WordPress.com web site required multiple tools, online accounts, professional design and marketing skills, and – yes – lots of money.
That’s why we’re excited to announce Blaze, a new tool allowing anyone with a WordPress blog to advertise on WordPress.com and Tumblr in just a few clicks. How? By turning your site content into clean, compelling ads that run across our millions-strong network of blogs.
How Blaze works
If your website is hosted on WordPress.com, then head to wordpress.com/advertising and select your website — you’ll see a list of recent posts and pages you can promote. If your WordPress site isn’t hosted on WordPress.com, you can take advantage of Blaze through the Jetpack plugin.
Alternatively, when viewing the post or page list in your WordPress.com dashboard, click the ellipses (three dots) next to any individual post/page to bring up a new menu, then click “Promote with Blaze.”
Now you’ll be in the Blaze Campaign Wizard.
Once your ad is running, you can check how it’s doing in the “Campaigns” tab of the advertising page.
Our campaigns are billed weekly based on how many times your ad is shown, so you’ll only ever pay for what you signed up for. As always, you can find even more details about this tool on our support page.
This feature is currently only available to users with “English” set as their primary language, but we’re working hard on bringing it to other languages as well.
Let us know what you think about Blaze!
We’re excited to launch this powerful new feature, and we’re eager to get feedback. If you have any questions about it, challenges while using it, or ideas to make it better, please share them with our team. We’ll make sure a real person reads through all of the feedback, and we’ll be working tirelessly to make sure that this tool is something valuable for you.

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Work with us as a publishing assistant – Like the Wind Magazine
EDIT: Applications now closed.
Like the Wind is unique in the world of running magazines: it’s a title that, since its first quarterly issue more than nine years ago, has focused on long-form storytelling – enhanced by high-quality photography and illustration – to explore the culture of running. Initially a labour of love for founding husband-and-wife team Julie and Simon Freeman, the magazine was for many years propelled forward by volunteers who saw the same potential in its transformative power as the co-founders did in February 2014.
The vision was always to go beyond the magazine and into the community with events and products. With limited-edition prints, T-shirts and accessories, sold-out film nights, street art running tours in Europe and our yearly UTMB after-party, we’re keen to keep the momentum going and do much, much more. Alongside Julie and Simon, the team has grown to include a co-editor (Imogen, UK), a production manager (Laura, USA), a designer (Alex, Australia), and ad-hoc freelance marketing support.
With many exciting projects in store for 2023-2024, the magazine needs more hands and fresh energy to get to the next step. In March 2023, we’re recruiting:
Publishing assistant – part-time, remote
About the position:
We’re looking for a publishing assistant to support our editorial team and our operations. The role covers customer support, reporting, orders and supplier management – but also more creative work such as publishing content, supporting events, liaising with our contributors and helping with our merchandising. We also work with external clients, such as parkrun, The North Face and On, and those projects also regularly require support.
Currently the role is 8-12 hours per week, depending on the workload/projects/magazine schedule. To start with, we are looking for someone who can offer at least three hours, three times a week (during GMT/CET working hours), with some flexibility week on week, depending on workload.
This is what the role looks like right now, supporting our current projects and team members, but there is the scope for it to be extended.
- Day-to-day order management (processing customer orders, liaising with our suppliers and international distributors, processing refunds, answering customer questions)
- E-commerce management: updating and creating new products in our shops (WooCommerce, WooSubscriptions, Gelato, FB/IG)
- Customer enquiries (e-mail, Mailchimp, social channels)
- Monthly VAT returns and sales reporting (if you can create a new reporting dashboard for us, that’d be great!)
- Contributor management (keeping track of writers, photographers and illustrators), including payments
- Support for our editorial team: researching topics, organising interviews, co-ordinating sign-offs, liaison with contributors
- Content management: re-purposing magazine content for our blog, newsletter and social channels
- Occasional, ad-hoc work – which may include:
- Managing our royalties and affiliate programmes
- Support with events co-ordination
- Support with market research
- Support with merchandising (yearly subscriber gifts, new apparel/prints/merch, new brands/artists collaborations etc)
- Support with client projects (we undertake publishing work for other brands, such as parkrun)
This position is open to people with varying levels of experience and the potential pay reflects this, ranging from £11.50 per hour for someone new to this work to £19.50 per hour for someone with a higher level of experience. LtW is committed to correcting industry pay disparities and providing opportunities for people from groups who are currently under-represented within the publishing industry. We will not ask for your current or expected salary during the initial application process. Instead, we will work with shortlisted candidates to reach an understanding of what is appropriate compensation based on their experience and training requirements.
About you:
This role is equally suited to someone at the start of their career looking to get a start in a sports business as it is to someone with experience, looking for a longer-term job. It is location-independent, but we do ask that you mostly work during CET (ideally afternoon) working hours, as we collaborate on Slack a lot as a team 🙂 Salary will be tailored to experience.
- You’re a runner 🙂 It doesn’t matter how (far or fast) you run, but we’ll definitely ask you why you run.
- You’re proactive and curious – you like looking for solutions
- You’re super-organised (we’ll occasionally need you to remind the rest of the team to do stuff!)
- You’re fluent in English and have impeccable spelling and grammar
- You’re passionate about attention to detail, you love numbers and you have a good command of Excel
- You’re experienced in online and e-mail support in a direct-to-consumer business
- You have experience in online content management (blog, socials)
- If you also have these skills, that would be a plus (but they’re not a deal-breaker):
- Experience with WooCommerce
- Experience with Mailchimp and Klaviyo
How to apply:
Please fill in this form by 8 March. But don’t delay… we will start organising interviews as soon as we receive the first responses.
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