WORDPRESS
AdRoll & WooCommerce Partner To Offer Unified Marketing Solution
AdRoll, a major advertising platform, and WooCommerce, an open-source ecommerce platform for WordPress, have formed a strategic partnership.
This alliance will allow brands to better track and reach online shoppers across multiple channels through coordinated campaigns.
The shared goal is to help brands boost conversions and drive revenue by targeting potential customers across websites, social media, and other platforms.
By joining forces, AdRoll and WooCommerce intend to provide a unified solution that maximizes return on ad spend and captures more sales.
Enhancing Customer Engagement and Increasing Conversions
The integration of AdRoll and WooCommerce enables merchants to add tracking pixels to their websites easily.
This allows real-time monitoring of customer actions like adding items to their cart or viewing the checkout page.
Merchants can use the collected data to create customer profiles based on their shopping journey.
These profiles allow merchants to target customized ads and emails to specific segments.
Further, the integration pulls product information into the AdRoll platform. This lets merchants show advertisements featuring the products website visitors showed interest in.
User-friendly Marketing Automation Setup
AdRoll’s integration with WooCommerce enables marketers to set up and launch personalized marketing campaigns without requiring developer support.
The integration facilitates the straightforward configuration of AdRoll’s marketing automation templates, designed to assist businesses in meeting key marketing objectives such as converting cart abandoners and re-engaging with website visitors who browsed but did not purchase.
The automated workflows combine display and social ads on platforms like Facebook, Instagram, TikTok, Pinterest, and email to influence shopper purchasing behaviors.
Vibhor Kapoor, President of AdRoll, expressed his excitement about the partnership, stating in a press release:
“We are thrilled to partner with WooCommerce to help their merchants increase sales and revenue. AdRoll’s mission is to democratize marketing technology for all sized brands, and this integration enables busy marketers to leverage their data to create personalized, cross-channel campaigns quickly and easily.”
Steve Deckert, Interim VP of Strategic Partnerships at WooCommerce, shared similar sentiments. He said:
“We are excited to bring AdRoll’s proven expertise in retargeting and cross-channel marketing to our merchants. The integration helps them leverage their data to create personalized campaigns that increase sales and revenue, and we are looking forward to seeing the results our merchants will achieve with AdRoll’s platform.”
Integration Availability
The integration between AdRoll and WooCommerce is now available and can be set up by merchants within minutes.
Merchants can find more details about this partnership on the AdRoll website or the WooCommerce marketplace.
Featured Image: II.studio/Shutterstock
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7 Best Small Business Website Builders (Tested & Compared)
For over 15 years, we have built and managed our websites using WordPress.org, and it has been an amazing platform for our needs. That’s why we thoroughly recommend it to anyone looking to start a small business website.
However, we recognize that every company has unique needs, which is why we have explored other small business website builders, including Squarespace, Wix, and WordPress.com.
We reviewed and tested the most popular website builders by downloading and making real websites with them. This helped us gain firsthand experience with their features, user interfaces, and overall performance.
It also allowed us to identify each builder’s strengths and weaknesses, ensuring we can offer accurate recommendations tailored to your specific needs.
In this article, we will share our list of the best small business website builders, along with their pros and cons.
If you are in a hurry, then take a quick look at our expert picks to make a decision.
# | Website Builder | Best For | Pricing |
---|---|---|---|
🥇 | WordPress.org | Powerful small business website | Free |
🥈 | Wix | Appointment bookings and management | $4/month + Free |
🥉 | Squarespace | Photographers and subscription-based services | $25/month |
4 | HubSpot | Basic small business websites | Free |
5 | Gator Website Builder | Freelancers and simple business sites | $3.46/month |
6 | WooCommerce | Small online stores | Free |
7 | WordPress.com | Managed website builder | $9/month + Free |
How We Tested and Reviewed Small Business Website Builders
If you want to launch a small business website without having to write any code, then using a website builder is the quickest and most cost-effective option. That being said, there are a lot of website builders to pick from.
We have downloaded and built real websites with the most popular website builders to help you choose the right one for your business. When doing that, we paid special attention to the following criteria.
- Ease of use: We have prioritized website builders that have a beginner-friendly interface, an easy onboarding process, a huge community, and extensive documentation.
- Features: An ideal builder for a small business site will have features like a drag-and-drop interface, premade templates, scalability, and affordable pricing.
- Reliability: We have only included the small business website builders that we have tested ourselves. We also paid attention to customer reviews and support to look for common issues.
Why Trust WPBeginner?
WPBeginner is a team of experts with 15+ years of experience in WordPress, SEO, design, website creation, and more.
We thoroughly tested and reviewed each website builder on this list to give you the best recommendations. For more information, see our complete editorial process.
Having said that, let’s take a look at the best small business website builders on the market.
1. WordPress.org
WordPress.org is the best website builder for small businesses because it is free, open source, and scalable.
For over 15 years, we have built and managed successful websites like WPBeginner and WPForms using this website builder. WordPress.org has been instrumental in our growth because it’s easy to use and hasn’t slowed us down as our websites have become more popular.
For more details, see our complete WordPress review.
The platform is super flexible and allows you to add any kind of functionality to your site using its library of 59,000+ free WordPress plugins. Plus, you can use popular themes to customize your site and make it visually appealing for visitors.
For this reason, it is highly popular and used by over 43% of the sites on the internet.
WordPress.org gives you complete control over your site, and it can also integrate with popular page builders like SeedProd to launch your small business in just a few minutes.
Other than that, opting for WordPress.org allows you to own your website and its content. This means that you are free from limitations and intrusive ads often found in free website builder plans.
Plus, as your business thrives, your website can scale alongside it, as WordPress.org can easily handle high traffic volumes, allowing you to build a website that grows with your ambition.
Expert Tip: Looking for a WordPress website without all the hassle of creating it? Our team of experts can design a custom, attractive WordPress site that is optimized for SEO and conversions. Check out our WPBeginner Website Design Services today!
Pros
- We love WordPress.org’s huge community of users and developers because it makes it easier to find help and tutorials online if you run into any issues while building your website.
- This platform is used by many popular brands like Sony Music, Disney Books, Taylor Swift, and more.
- The website builder is translated into over 75 languages, meaning you can create a multilingual site with it.
- It can be used to create any kind of website like a blog, membership site, online store, travel business, selling furniture, and more. We have used WordPress.org to build online stores and blogs and have had a great experience.
Cons
- From years of using WordPress, we know how frustrating and time-consuming it can be to maintain all the WordPress core, plugins, and theme updates yourself. This means you may need to pay for WordPress maintenance.
- Even though WordPress.org itself is free, you will still need to purchase a domain name and hosting.
Why we recommend WordPress.org: Overall, WordPress.org is the best small business website builder because it is free and allows you to customize your site however you want. You won’t have to use a single line of code to launch your small business with this option.
For more details, see our beginner’s guide on how to make a WordPress website.
2. Wix
Wix is another great option for small businesses. It is a powerful website builder with a drag-and-drop editing interface and a vast library of pre-made templates for all kinds of industries and niches.
We evaluated Wix by creating a test website and found it to be a user-friendly platform particularly well-suited for people new to website building. Its intuitive interface makes it easy to create websites without requiring technical knowledge.
The platform is fully hosted, so you won’t have to purchase a hosting plan, and it offers a free SSL certificate to all its users. It also has hundreds of free and paid apps, which are like plugins, and will add different functionalities to your small business site.
Additionally, Wix offers basic SEO tools that suggest relevant keywords, generate sitemaps, optimize images, and customize meta tags.
We were highly impressed by Wix’s SEO Wizard, which simplifies the process of optimizing websites for search engines. Its step-by-step instructions make it an excellent choice for beginners who want to improve their website’s SEO.
For more information, you can see our comparison of Wix vs. WordPress.
Pros
- When we were testing Wix, we were impressed by its built-in artificial design intelligence (Wix ADI) that can design a website for you.
- It offers security tools to help protect your site from hackers and malicious viruses.
- Wix is optimized for mobile phones and offers an analytics feature to track your business site performance.
- It has a Wix booking feature that lets you manage appointments and bookings online.
Cons
- The platform shows Wix-branded ads on your website, which can annoy users and hurt your branding. You will need to upgrade to the paid plan to remove these ads.
- When building a website with the platform, we realized it can be difficult to move your website from Wix to any other builder.
Why we recommend Wix: We recommend this platform if you have a hotel and want to open a website to manage bookings online. This is because it has a built-in Wix Bookings feature, which can really help you.
It is also a good option for an online store because it offers features like product listings, secure payments, and shipping management.
3. Squarespace
Squarespace is a great website builder known for its collection of modern templates. When creating a site with it, we found that the platform’s flexibility allows for easy switching between these layouts.
This enables users to explore different options and find the ideal design for their business.
You can create stunning websites in minutes thanks to the builder’s drag-and-drop interface and mobile-responsive design. Squarespace’s powerful features let you showcase your work using portfolios and galleries, making it ideal for creatives and businesses.
The platform even comes with a huge app market with thousands of apps that you can add to your website to extend its functionality, like contact forms, social media integration, popups, and more.
Other than that, Squarespace has a special eCommerce plan to create an online store, manage inventory, accept payments, and more.
Pros
- You can also sell subscription-based services and products with the platform.
- Upon testing, we found out that Squarespace lets you upload and edit images efficiently right in its builder.
- It is a self-hosted platform, so you won’t have to worry about hosting plans.
- Squarespace has some basic SEO and analytics features.
Cons
- The website builder offers limited integrations with third-party tools, which can restrict your growing site.
- We didn’t like that it offers limited customization options for its premade templates. This can be a con for those looking for a more flexible builder.
- Squarespace can be a bit expensive if you are on a shoestring budget.
Why we recommend Squarespace: If your small business is related to photography, art, or design, then Squarespace is a good choice due to its huge library of visually appealing templates.
It is also a good choice for selling subscription-based services. For more details, see our comparison of Squarespace vs. WordPress.
4. HubSpot Website Builder
HubSpot Website Builder is an amazing choice for building a small business website. Our experience in building a demo site with it showed us its potential to streamline website creation and boost your online presence.
For more information on our experience with HubSpot, you can see our complete HubSpot review.
HubSpot has a user-friendly drag-and-drop builder, comes with a bunch of pre-built themes, and integrates with the HubSpot CRM, where you can store all your customer data.
The builder also provides special SEO tools to optimize pages for search engines and offers built-in security to protect your website from malware and other attacks.
Additionally, we love that the website builder is free and comes with free hosting, making it a great choice if you are just starting your small business.
Pros
- HubSpot has an AI-powered tool to help create a simple website by answering a few questions about your business.
- We particularly liked the adaptive testing feature where you can choose up to five variations of a page, and HubSpot will monitor and serve the best-performing option.
- You can create WordPress forms, landing pages, live chat, and chatbots on your website.
- You can also track your website traffic and see how visitors are interacting with your website.
Cons
- When evaluating the tool, we realized that HubSpot itself doesn’t have built-in eCommerce functionality. That is why we don’t recommend it if you plan on starting an online store.
- As your site grows, the pricing can be expensive.
Why we recommend HubSpot Website Builder: If you have a small business and are planning to just have a small website, then this is an ideal solution.
5. Gator Website Builder
Gator is a popular website builder by HostGator that is a great option for making a small business site. We thoroughly tested the tool to evaluate its user interface and overall effectiveness in creating a visually appealing website and found it pretty easy to use.
Gator offers a free domain name, SSL certificate, and hosting plan to all its users at affordable prices, making it a great choice if you are just starting your business.
Other than that, it even has a library of stock photos that you can use in your blog posts to make your content visually appealing.
Pros
- You can easily link a website created by Gator to any social media platform like Facebook, Instagram, or Twitter.
- We like its SEO and analytics tools that can improve site rankings and track your business performance.
- Gator has eCommerce features like product listings, shopping carts, and payment processing to set up an online store.
Cons
- Gator does not have a free plan.
- When making a website with the tool, we found that it offers limited design and customization flexibility for your website.
Why we recommend Gator Website Builder: If you are looking for a tool to build a simple business site that shows your opening hours, contact information, and services, then Gator is a great choice.
It is also a good option if you are a freelancer and want to build a resume site to attract more clients.
6. WooCommerce
WooCommerce is the best website builder for eCommerce sites. If you plan to sell any products on your small business site, then this is the best option for you.
Our experience with WooCommerce has been super positive. We have used the tool in the past to sell products online. It’s reliable and user-friendly, and you can learn more in our WooCommerce review.
Additionally, WooCommerce can seamlessly integrate with WordPress and has an easy onboarding process that allows you to set up a store in just a few minutes. You can efficiently manage your inventory, display products, and collect payments with 83+ payment options and many WooCommerce plugins and extensions.
WooCommerce also has a large and active community of users, which means you can find plenty of support and resources online if you run into any errors. Other than that, it is designed to be SEO-friendly and helps your store rank higher in the search results.
For more information, you can see our beginner’s guide on WooCommerce made simple.
Pros
- The platform has a lot of free and paid WooCommerce plugins that can add all kinds of functionality to your website.
- Upon testing, we realized that WooCommerce integrates with most third-party tools, such as email marketing services, help desk software, and live chat software.
- With the help of All in One SEO, which is the best SEO plugin, you can also add product schema to your WooCommerce store products. This can boost your site rankings.
Cons
- WooCommerce itself is free. However, to launch your small business site, you will need to purchase a domain name and hosting.
- We didn’t like that you have to manually update WooCommerce, create backups, and perform routine maintenance tasks. This can be time-consuming and annoying for some users.
Why we recommend WooCommerce: If you plan to sell products like clothing, pet supplies, and more on your business site, then WooCommerce is the best option for you.
7. WordPress.com
WordPress.com is a managed WordPress hosting service and user-friendly platform for creating websites without technical knowledge.
Keep in mind that WordPress.com is completely different from WordPress.org, which is a self-hosted platform. For more details, see our comparison on WordPress.com vs. WordPress.org.
This platform offers pre-designed themes, core blogging features like creating and scheduling posts, and basic media management.
Plus, it handles backups and site maintenance automatically, so you won’t have to worry about anything.
However, while WordPress.com offers a free plan to get started, it displays ads and restricts plugin access, which can limit your website’s functionality and customization. The Personal and Premium plans also have these limitations.
That is why we recommend the Business plan for $25 to create a fully customizable small business website with access to plugins. On the other hand, if your goal is to sell products online, then the Commerce plan for $45 is the better option. It includes all the features of the Business plan with WooCommerce integration.
Pros
- WordPress.com has a clean interface, which makes it ideal for beginners.
- We particularly liked its mobile responsiveness because about 60% of website traffic comes from mobile devices.
- WordPress.com offers great customer support to all the users who have upgraded to the paid version of the platform.
Cons
- If you opt for the Commerce plan, then you will have to pay a transaction fee of 4-8% in addition to standard processing fees.
- While WordPress.com offers a user-friendly platform to build websites, it functions more like a managed WordPress hosting service compared to self-hosted WordPress.org. This means you have less control over customization and functionality due to limitations on plugins.
Why we recommend WordPress.com: If you want to create a simple business site, then WordPress.com can be a good solution. However, if you are on a budget, then you are better off using self-hosted WordPress.org with other affordable hosting companies like Bluehost, Hostinger, or SiteGround.
Which Is the Best Small Business Website Builder?
In our expert opinion, WordPress.org is the best small business website builder because it is free, scalable, and flexible. Plus, it gives you complete control over your site by allowing you to add kinds of functions using different plugins and themes.
However, if your small business manages bookings and appointments, then Wix is also a great solution due to its Wix Bookings feature.
Similarly, Squarespace is a good choice for photographers, artists, and designers because it has modern template designs.
But if you just plan to create an online store, then we recommend WooCommerce.
Frequently Asked Questions About Small Business Website Builders
Here are some questions that are frequently asked by our readers about website builders for small businesses.
How much do website builders typically cost?
An average website builder can cost you about $3-$30/month. However, most builders also offer a free plan or a trial period where you can try out the builder before purchasing it.
You can also opt for WordPress.org, which is self-hosted and completely free. Just remember that you will still need to purchase a domain name and hosting plan and that can increase overall costs.
Can I switch website builders later on?
Yes, you can switch your website builder later on. However, the process can be difficult depending on the website builder you used previously and the complexity of your site.
That is why we recommend choosing the builder that meets all your needs right from the start. To get an idea of how to switch builders, see our tutorial on how to move your blog from WordPress.com to WordPress.org.
Do website builders offer SEO tools?
Some website builders like Gator offer basic SEO tools like keyword optimization, meta description editing, and sitemap creation.
However, to completely optimize your site for SEO, we recommend using a plugin like All in One SEO and following all the best practices. For more information, see our ultimate SEO guide.
Related Guides for Small Business Websites
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A Guide to WordPress.org Badges – WordPress.com News
WordPress is an open source project, meaning anyone can contribute to the software, regardless of skill level. You probably first think of writing code, but it goes beyond that: whether you’re submitting patches, translating content, or organizing events, your contributions matter and are essential to the ongoing success of the WordPress project.
This collective effort ensures WordPress remains accessible, secure, and innovative. Plus, it’s a chance to work alongside passionate individuals who share a love for WordPress and the open web.
When you contribute, you not only get that warm fuzzy feeling that comes with giving back, but you also get a virtual badge on your WordPress.org profile. Today’s post is going to explore the ins and outs of these meaningful additions to your WordPress C.V.
What are WordPress.org profile badges?
In the WordPress community, badges aren’t just for scouts—they’re symbols of contributors’ dedication to the power of the open web and professional achievement. No matter your role in the WordPress ecosystem, profile badges highlight your contributions to the open source project that powers over 40% of the web.
If you’ve been part of the WordPress open source project in any capacity, you have a WordPress.org profile that looks something like this (you can find Daniel’s, which is pictured below, here: https://profiles.wordpress.org/danielbachhuber):
Note: this is your WordPress.org profile, not your WordPress.com profile.
What may be different about your own profile are all those cool badges—or lack thereof. If you don’t have (m)any, you’re probably thinking, “Those are cool! How do I get those?”
Think of these badges as your WordPress resume. They are visual markers that help showcase your contributions to the core WordPress project. As you can see, these badges appear on your WordPress.org profile, giving others a glimpse into your involvement and expertise.
Badges are earned for a number of contribution types—in fact, there are 30 different badges you can show off. Whether you’re writing code, answering questions in the forums, helping translate WordPress into other languages, or organizing meetups and WordCamps, there’s a badge for nearly every type of contribution.
Beyond just being a fun visual, though, profile badges are a way to build your reputation within the WordPress ecosystem and signal to others that you’re an engaged, knowledgeable, and reliable member of the community.
Why badges matter
Profile badges are more than just digital stickers—they come with a few tangible benefits:
- Get recognized for your efforts: Whether you’re a plugin developer or an accessibility contributor, badges are a public way of being recognized for your hard work. It’s a way for the community to say, “Thank you!”
- Build credibility: If your career is related to WordPress, your badges are a symbol of your expertise and commitment. Potential clients or hiring managers can see your dedication to the platform, which can set you apart from other providers or job candidates.
- Increase your networking opportunities: Badges can also serve as a way to connect with others who share similar interests. If you’re active in the WordPress community, your badges show that you’re invested, making it easier to forge connections with others who are just as passionate.
Badges are a reflection of your journey within the WordPress community.
All the possible WordPress.org profile badges.
How to earn WordPress.org profile badges
Earning WordPress badges is all about getting involved. All you need to do is create your profile (if you haven’t already) and start contributing. Here’s a breakdown of some common badges and how you can earn them:
1. Core Contributor
The Core Contributor badge is awarded to those who contribute directly to WordPress Core. This can include submitting code patches, testing new features, or reporting bugs during development cycles.
To earn this badge, you don’t have to be a coding wizard—there are plenty of ways to contribute to WordPress core, even if you’re just getting started with development. Testing, providing feedback, and reporting bugs are all valuable contributions that can help you earn this badge.
2. Meetup Organizer
If you’re passionate about building local WordPress communities, organizing a meetup is a great way to get involved. To earn this badge, you’ll need to officially register your meetup group through WordPress.org and organize regular events. It’s a fantastic way to contribute to the community and make connections with fellow WordPressers in your area.
Don’t forget about WordPress.com’s free hosting offer for any local meetup website.
3. Accessibility
This badge is awarded to contributors who help ensure that WordPress remains inclusive and usable for everyone. Work in this area includes testing themes and plugins for accessibility compliance, contributing code that improves accessibility features, and helping write documentation and best practices. Your efforts here make WordPress more user-friendly for all. By working towards this badge, you’re playing a crucial role in making the web a more accessible place, one improvement at a time.
4. Polyglots (Translation)
WordPress is a global platform, and the Polyglots team is responsible for translating it into hundreds of languages. If you’re multilingual, contributing to translations is an incredibly valuable way to give back to the community.
To earn this badge, you can join the Polyglots team and start translating WordPress Core, themes, and plugins into your native language. Every contribution counts, whether it’s a single string or an entire project.
5. Support
The WordPress support forums are a lifeline for users around the world, and those who actively help others solve their WordPress problems can earn the Support badge. Whether you’re answering questions, providing advice, or sharing your knowledge, this badge is for those who make the forums a valuable resource.
Earning this badge is simple: Get involved in the support forums and help other users navigate their WordPress questions.
This is just a sampling of what’s available. Remember, there are 30 total badges to earn!
Show your commitment to the WordPress community
While digital trophies are fun and all, WordPress.org profile badges are more than that—they’re a visual and visible reflection of your commitment to the WordPress community and open source project. No matter the type of contribution you’ve made, every badge tells a story of how you have helped make WordPress what it is today.
Whether you have one badge or all thirty, every contribution pathway is meaningful. Make it your own and go deep, go wide, or do both in contributing to this one-of-a-kind project and community.
No matter your skill level, there’s always more to do in this grand quest of democratizing publishing for the entire world. Get involved, make a difference, and show off your badges with pride.
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Best Crypto Payment Gateways for Businesses in 2024
In 2023, the total transaction value of crypto gateway payments recorded worldwide was $1.62 billion. This is projected to grow at a CAGR of 17% from 2023 to 2030. Since most crypto transactions are through direct wallet-to-wallet transactions, the actual value of cryptocurrency transactions used for payment of goods may actually be significantly higher than this value.
Businesses looking to get a piece of that pie are exploring ways to start accepting cryptocurrencies beyond the usual wallet-to-wallet crypto transactions. A crypto payment gateway allows businesses to accept cryptocurrencies such as Bitcoin, Ethereum, and Tether as payments within a more secure payment flow. Crypto payment gateways may also allow merchants to keep the payments as cryptocurrencies, convert cryptocurrencies to fiat currencies, and accept cross-border payments.
RELATED: Top Cryptocurrency Predictions for 2024
Aside from the increased adoption of crypto payments, some other benefits of accepting cryptocurrency payments are lower transaction costs, no risk of chargebacks, enhanced security, and access to a unique customer base.
Top crypto payment gateways comparison
The best crypto payment gateways offer a combination of seamless integration, extensive cryptocurrency support, robust security features, and competitive pricing. The comparison table below illustrates the transaction fees, number of crypto and fiat currencies supported, and e-commerce plugins for each crypto payment gateway.
Our rating (out of 5) | Transaction fee* | Cryptocurrencies | Fiat settlement currencies | E-commerce plugins | |
---|---|---|---|---|---|
NOWPayments | 4.54 | 0.5% (if no currency exchange) | 200+ | 20+ | 9 |
BitPay | 4.30 | 1%–2% + 25 cents | 15 | 9 | 6 |
Coinbase Commerce | 4.25 | 1% | 13 | 1 | 4 |
OpenNode | 3.98 | 1% | 1 | 8 | 6 |
Crypto.com | 3.98 | 0 | 30+ | 4 | 6 |
*Crypto transactions always incur a network or gas fee for executing operations on the blockchain. The transaction fee charged by the payment gateway is a separate fee. |
NOWPayments: Best overall
Our rating: 4.54 out of 5
NOWPayments is a flexible cryptocurrency payment gateway that allows businesses to accept both crypto and fiat payments. It offers a range of integration options and settlement methods, giving merchants control over how they manage their funds.
Why I chose NOWPayments
NOWPayments’ biggest strength is the complete flexibility it provides to merchants when it comes to accepting payments. It allows merchants to receive both fiat and cryptocurrencies. Upon receiving the payment, the merchant has continued flexibility on what to do with it (keep it in the same currency or convert it to a different currency) and where to put it (keep the payment in custody or withdraw it to a crypto wallet or bank account).
Aside from the settlement flexibility, NOWPayments offers all the possible ways to accept crypto payments. Its Custody feature allows merchants to accept cryptocurrency payments without a crypto wallet and make currency exchanges without paying network fees. It also has a network fee optimization that can help minimize blockchain fees when converting or transferring cryptocurrencies.
NOWPayments offers a more comprehensive set of features than other crypto payment gateways on this list. This makes it an excellent fit for businesses seeking full control and flexibility in managing their crypto payments.
Pricing
- Transaction fee: 0.5% for payments without exchange.
- Conversion fee: 0.5%.
Features
- Instant account registration.
- Accepts over 100 cryptocurrencies as payments.
- Settles in more than 20 fiat currencies.
- Custody feature.
- Ways to accept crypto payments:
- API integration.
- Invoices or payment links.
- Ecommerce plugins: PrestaShop, Magento 2, OpenCart, Zen Cart, Shopware, WooCommerce, WHMCS, Ecwid, Shopify.
- QR code.
- Subscription.
- Donation button.
- Payment flow:
- Accept crypto > keep in custody
- Accept crypto > convert to other cryptocurrency > keep in custody
- Accept fiat > convert to cryptocurrency > keep in custody
- Accept crypto > withdraw to your crypto wallet
- Accept crypto > convert to other cryptocurrency > withdraw to your crypto wallet
- Accept crypto > convert to fiat > withdraw to your bank account
- Custody balance > withdraw to your crypto wallet
- Custody balance > convert to fiat > withdraw to your bank account/
- Fixed-rate exchange option.
- Crypto-to-fiat withdrawal: 1 business day.
- Mass payouts.
- Network fee optimization.
- API to integrate with any mobile POS terminal.
- Sandbox environment for testing.
- 24/7 customer support.
Pros and cons
Pros | Cons |
---|---|
Settlement flexibility. | Complex refund process. |
Custody feature to save on network. fees for currency exchanges. | Limited reporting tools. |
Accepts both crypto and fiat payments. | Minimum payment fluctuates. |
API integration with any mobile POS terminal. |
BitPay: Best for multi-user access
Our rating: 4.30 out of 5
BitPay is a cryptocurrency payment gateway known for its user-friendly interface and multi-user account capabilities. It offers tiered transaction fees that decrease with higher monthly volumes. However, it provides limited flexibility to merchants as payments are automatically converted and settled into the merchant’s bank account or cryptocurrency wallet.
Why I chose BitPay
BitPay is the only crypto payment gateway on this list that allows multi-user access. This makes it a great choice for businesses that require multiple team members to manage payments. It also locks in exchange rates at the time of purchase, which helps protect merchants from crypto price fluctuations.
While its transaction fees may be higher than others on this list, BitPay is a reliable and well-known provider, and its mobile POS app makes it easy to accept crypto payments in-store.
Pricing
- Transaction fee (based on monthly volume):
- $500,000–$999,999: 1.5% + 25 cents
- $1,000,000 and above: 1% + 25 cents
- Application fee: $75
- Minimum withdrawal amount: depends on currency; $20 for USD
Features
- Instant account registration.
- Accepts 15 cryptocurrencies as payments.
- Settles in 9 fiat currencies.
- Automatic volume discounts.
- Daily settlement.
- Ways to accept crypto payments:
- API integration.
- Invoices or payment links.
- Subscription.
- E-commerce plugins: Magento 2, Shopify, WHMCS, Wix, WooCommerce, BigCommerce.
- Easy to embed payment button.
- Donation button.
- Mobile POS app.
- Payment flow:
- Accept crypto > converted to your chosen currency > daily settlement to your chosen bank account or cryptocurrency wallet.
- Multi-user login access.
- Locks in rate at the time of purchase.
- Lightning network support.
- Customer support via email within 1 business day.
Pros and cons
Pros | Cons |
---|---|
Multi-user capability. | Fewer e-commerce plugins. |
Mobile POS app for accepting payments in-store. | Application fee. |
Locks in rate at time of purchase. | Higher transaction fees, even with the automatic volume discounts. |
Low minimum withdrawal amount. |
Coinbase Commerce: Best for instant settlement
Our rating: 4.25 out of 5
Coinbase Commerce is a cryptocurrency payment gateway that makes it simple and straightforward for businesses to accept cryptocurrency payments. It automatically converts incoming crypto payments into USD or USDC and offers instant settlement to the deposit address provided by the merchant.
Why I chose Coinbase Commerce
Businesses that are just exploring crypto payments and would like to start small will find Coinbase Commerce simple and easy to use. Unlike other gateways on this list, Coinbase Commerce does not provide the option to keep other currencies except USD and USDC. Instead, it locks in exchange rates at the time of purchase and transfers funds directly to the merchant’s chosen deposit address.
While it lacks currency exchange options and is limited to website payments, its ease of use and support for popular e-commerce platforms like Shopify and WooCommerce make it an ideal choice for businesses prioritizing straightforward, hassle-free transactions.
Pricing
Features
- Accepts 13 cryptocurrencies as payments.
- Settles in 1 fiat currency only.
- Daily settlement.
- Ways to accept crypto payments:
- API integration.
- E-commerce plugins: Jumpseller, Primer, Shopify, WooCommerce.
- Payment flow: Instant settlement to deposit address indicated.
- Locks in rate at the time of purchase.
- Lightning network support.
- Customer support via account dashboard only.
Pros and cons
Pros | Cons |
---|---|
Simple and straightforward. | No currency exchange. |
Instant settlement eliminates rate volatility. | No sandbox environment for testing. |
All incoming payments are converted to USD or USDC. | |
Only for accepting payments on a website. |
OpenNode: Best for Bitcoin-only payments
Our rating: 3.98 out of 5
A cryptocurrency payment gateway focused exclusively on Bitcoin, OpenNode offers features such as split settlement and scheduled payouts. Its Lightning network support makes it highly efficient for Bitcoin transactions.
Why I chose OpenNode
OpenNode stands out as the best option for businesses that want to accept Bitcoin and nothing else. Its features, like custom automatic settlement schedules, multiple ways to accept crypto payments, and limited settlement currencies, make it an ideal option for businesses that want to limit their crypto payment acceptance but would like to accept it in various payment channels.
Although limited to Bitcoin, OpenNode’s simplicity, combined with strong e-commerce integrations, makes it a great fit for businesses focused on Bitcoin payments.
Pricing
- Transaction fee: 1%.
- Withdrawal fee: 1% for on-demand bitcoin payout.
Features
- Accepts 1 cryptocurrency only (Bitcoin).
- Settles in 8 fiat currencies.
- Ways to accept crypto payments:
- API integration.
- Payment button.
- Invoices or payment links.
- E-commerce plugins: Shopify, Magento, BigCommerce, Prestashop, WooCommerce, OpenCart.
- QR code.
- Payment flow: Accept bitcoin > keep as bitcoin or convert to local currency > transfer to bank account or bitcoin wallet.
- Merchant may choose to initiate payouts or to set them on a schedule.
- Split settlement.
- Lightning network.
- KYC compliant.
- 24/7 customer support.
Pros and cons
Pros | Cons |
---|---|
Merchants may set a custom automatic settlement schedule. | Bitcoin only. |
Lightning network support. | Withdrawal fee for on-demand bitcoin payout. |
Split settlement. |
Features
- Instant account registration.
- Accepts over 30 cryptocurrencies as payments.
- Settles in 4 fiat currencies.
- Ways to accept crypto payments:
- API integration.
- Invoices or payment links.
- Ecommerce plugins: Shopify, WooCommerce, OpenCart, Ecwid, NopCommerce, PrestaShop.
- Subscription.
- Payment flow:
- Accept crypto > convert to your chosen currency.
- Account balance > withdraw to bank account or cryptocurrency wallet.
- Any conversion and transfer fees are charged to the customer.
- Customer can pay using a QR code or by linking to Crypto.com, Metamask, WalletConnect, or other cryptocurrency wallets.
- The merchant receives the exact pricing amount.
- Lightning network support.
- 24/7 customer support.
Pros and cons
Pros | Cons |
---|---|
Merchants receive the exact price of the goods/services. | Limited fiat and cryptocurrencies for settlement. |
Allows merchants to choose pricing currency in fiat or crypto. | No POS option for in-person payments. |
Merchant is not subjected to exchange rate volatility. | No advanced reporting tools. |
Benefits of using a crypto payment gateway
Using a crypto payment gateway offers some advantages for businesses, including:
- Lower transaction fees compared to traditional payment processors.
- Instant payments and quicker settlements.
- Global reach.
- No chargebacks or payment reversals.
- Enhanced security with the blockchain technology.
- For some gateways, flexibility to convert crypto into fiat or keep as digital currency.
How do I choose the best crypto payment gateway for my business?
When choosing a cryptocurrency payment gateway for your business, consider these key factors:
- Transaction fees: To maximize your profits, look for a gateway with low fees, especially if you process a high volume of transactions.
- Supported cryptocurrencies: Make sure the platform supports popular cryptocurrencies or those most relevant to your customer base.
- Fiat conversion options: If you don’t want to hold crypto, choose a gateway that offers easy conversion to fiat currencies.
- Ease of integration: Ensure the platform integrates smoothly with your website, POS, or e-commerce platforms.
- Settlement times: Consider how fast the gateway settles payments into your bank or crypto wallet to maintain your cash flow.
Methodology
For this list of the best crypto payment gateways, I focused on solutions that offer flexibility, security, and ease of use for businesses looking to accept cryptocurrency payments. I evaluated each gateway based on specific criteria: integration, developer tools, and user experience (25%); supported cryptocurrencies and payment options (25%); security, compliance, and privacy (20%); pricing and transaction fees (15%); and customer support and resources (15%).
My research included a thorough review of product documentation, pricing pages, customer feedback, and hands-on testing or demo environments where available. The goal was to recommend gateways that offer a strong balance of features, ease of use, and security for businesses across different industries.
This article and methodology were reviewed by our retail expert, Meaghan Brophy
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