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How to Accept Affirm Payments in WordPress (2 Easy Methods)

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How to Accept Affirm Payments in WordPress (2 Easy Methods)

Do you want to accept Affirm payments on your WordPress website?

By accepting Affirm payments, you allow users to split their purchases into smaller payments over time. This can help improve the customer experience on your site as it is a more convenient and flexible purchase method than credit cards.

In this article, we will show you how to easily accept Affirm payments in WordPress, step by step.

Accept Affirm payments in WordPress, step by step.

Why Accept Affirm Payments in WordPress?

Affirm is a buy now pay later (BNPL) service that allows customers to buy your products/services in installments over time.

The platform offers two ways for the customers to make a purchase. A user can pay for their purchase in 4 equal, interest-free payments over 8 weeks, or they can pay in monthly installments over 36 months.

By accepting Affirm payments on your WordPress website, you can make it easier for customers to buy your more expensive products and services.

This can boost the customer experience and increase your average order value. Studies have shown that visitors who use Affirm spend more money on average than those who use other payment methods.

Plus, with Affirm payments, you will still receive the full payment for the product up front. Then, Affirm directly works with the customers to collect the remaining balance.

Having said that, let’s see how to easily accept Affirm payments in WordPress. We will cover 2 methods, and you can use the quick links below to jump to the one you want to use:

Method 1: Accept Affirm Payments in WordPress Using WP Simple Pay (Recommended)

This method is recommended if you want to add an Affirm payment form to your website.

This is a great option if you are not using WooCommerce. Plus, it allows you to accept donations and membership fees, charge for content access, or process payments for other businesses.

The easiest way to accept these Affirm payments is with the WP Simple Pay plugin.

It is the best WordPress Stripe plugin on the market that lets you easily accept online payments without needing to set up a shopping cart. It comes with a payment form builder, easy setup, secure payment processing, recurring payments, and the ability to accept Affirm payments.

First, you need to install and activate the WP Simple Pay plugin. For detailed instructions, see our step-by-step guide on how to install a WordPress plugin.

Note: WP Simple Pay also has a free plan. However, you will need the Professional paid plan to unlock the Affirm payments feature.

Upon activation, a setup wizard will be launched on the screen. Here, you have to click the ‘Let’s Get Started’ button.

The WP Simple Pay Setup Wizard Will Start AutomaticallyThe WP Simple Pay Setup Wizard Will Start Automatically

This will take you to the next step, where you have to provide the license key for the plugin.

You can find this information in your account on the WP Simple Pay website. Once that’s done, click the ‘Activate and Continue’ button.

You’ll Be Asked to Enter Your WP Simple Pay License KeyYou’ll Be Asked to Enter Your WP Simple Pay License Key

Now, you will be asked to connect your Stripe account with WP Simple Pay. Stripe is a super popular payment gateway that allows you to easily accept online payments.

Go ahead and click the ‘Connect with Stripe’ button to continue.

Connect with StripeConnect with Stripe

Once you have done that, log in to your Stripe account to connect it to WP Simple Pay. If you don’t have an account yet, then you can create one by visiting the Stripe website.

For more details on this, you may want to see our tutorial on how to accept Stripe payments in WordPress.

Upon successfully connecting Stripe and the plugin, the setup wizard will then ask you to configure your emails.

Here, you can enable options to receive email notifications for payment receipts, upcoming invoices, and payment notifications and enter the email address to send them to.

Note: If you have problems with receiving email notifications on your end, then you may want to check out our guide on how to properly configure email settings in WordPress.

Once you are satisfied, click the ‘Save and Continue’ button.

Configure Your WP Simple Pay EmailsConfigure Your WP Simple Pay Emails

You can now exit the setup wizard because it’s time to create a payment form for your website.

To do this, visit the WP Simple Pay » Add New page from the WordPress admin sidebar.

This will open the ‘Select a template’ screen, where you can select any of the premade templates offered by the plugin by clicking the ‘Use Template’ button under it.

For the sake of this tutorial, we will be using the ‘Payment Form’ template.

Select a template for WP Simple PaySelect a template for WP Simple Pay

This will direct you to the ‘Add New Payment Form’ page, where you can start by adding a title and description for your form.

After that, you can select your form type as ‘On-site payment form’.

Add the payment form name and descriptionAdd the payment form name and description

Once you have done that, switch to the ‘Payment’ tab from the left column. Here, you can select your preferred tax collection rates from the dropdown menu under the ‘Tax Collection’ option.

After that, you can add the default price of the service or product that you are creating the payment form for.

Add default price in the payment formAdd default price in the payment form

Next, scroll down to the ‘Payment Methods’ section and select the ‘All’ option from the dropdown menu.

If you don’t choose this option, the Affirm payment method will not be displayed on your screen.

Choose the All option from the payment method dropdown menuChoose the All option from the payment method dropdown menu

Once all the payment methods offered by WP Simple Pay are displayed as a list, just scroll down to the ‘Affirm’ option and check the box next to it.

You have now successfully added the Affirm payment gateway to your WordPress form.

Check affirm boxCheck affirm box

You can now switch to the ‘Form Fields’ tab from the column on the left.

Here, you can add a form field from the dropdown menu and then configure its settings by expanding the tab. You can also change the order of existing fields by simply dragging and dropping them.

For instance, you can add and customize an email address field on your form. That way, customers will need to provide their emails when they make purchases using your form.

Add form fields in the payment formAdd form fields in the payment form

Adding the Affirm Payment Form to Your Website

Next, switch to the ‘Payment Page’ tab and check the ‘Enable a dedicated payment page’ box. WP Simple Pay will then let you create a custom page for your Affirm payment form without making a new page on your WordPress blog or website.

On checking this box, new settings will appear on the page where you can add a permalink, color scheme, image, and footer text for your form.

Customize the payment pageCustomize the payment page

Once you are done, click the ‘Publish’ button to store your settings.

You can then visit your WordPress website to view the payment form page.

Affirm payment page previewAffirm payment page preview

Alternatively, if you want to add the payment form to an existing page, then you can also do that by clicking the ‘Publish’ button after adding form fields.

Next, open the page/post of your liking from the WordPress dashboard. Then, click the ‘Add Block’ (+) button in the top left corner of the screen to open the block menu.

From here, find and add the WP Simple Pay block to the page, and then select the payment form that you created from the dropdown menu within the block.

Add the WP Simple Pay block to the page or postAdd the WP Simple Pay block to the page or post

Finally, click the ‘Publish’ or ‘Update’ button to store your settings.

Now, simply visit your WordPress site to view the Affirm payment form in action.

Affirm payment page previewAffirm payment page preview

Method 2: Accept WooCommerce Affirm Payments Using Affirm Payments Plugin (Free)

We recommend this method if you have a WooCommerce store and are looking for a free solution.

Affirm Payments is a great WooCommerce plugin for setting up installment payments. It allows you to easily add Affirm as a payment gateway on the checkout page for each product.

First, you need to install and activate the Affirm Payments plugin. For detailed instructions, see our step-by-step guide on how to install a WordPress plugin.

Note: This plugin won’t work if the WooCommerce plugin is not activated on your website. For more details, you can see our complete WooCommerce tutorial. You will also need to create an Affirm account.

Upon activation, you need to visit the WooCommerce » Settings page from the WordPress admin sidebar and switch to the ‘Payments’ tab.

Here, you will see a list of all the payment gateways offered by WooCommerce. You have to scroll down to the ‘Affirm’ option and click on the ‘Manage’ button.

Click the Manage button next to the Affirm optionClick the Manage button next to the Affirm option

This will direct you to a new screen where you must check the ‘Enable/Disable’ box to activate Affirm as a payment gateway in your online store.

Next, you can configure some customization options for the payment gateway, like the Affirm color, promotional messaging, and more.

You will also need to enter your public and private API keys for Affirm. You can get this information from your merchant dashboard on the Affirm website.

Check the Enable box to add Affirm as a payment gatewayCheck the Enable box to add Affirm as a payment gateway

Once you are done, don’t forget to click the ‘Save Changes’ button to store your settings.

You can now visit your WooCommerce store and view the checkout page to see Affirm as a payment option.

Affirm payment preview in WooCommerce storeAffirm payment preview in WooCommerce store

Bonus Options for Setting Up Installment Payments in WordPress

If you sell any products or services on your WordPress site, then setting up installment payments can help you boost conversions.

This is because the buy now, pay later model offers more flexibility to your customers and immediately makes all your products and services look more affordable.

One of the main reasons for a high cart abandonment rate is that customers can’t afford the cost of their purchases. However, if you allow them to pay in installments, then you can reduce cart abandonment on your site.

Apart from Affirm, there are also other payment gateways like AfterPay and Klarna that you can use to easily add a buy now pay later method to your WordPress site.

Afterpay payment form previewAfterpay payment form preview

For detailed instructions, you can see our tutorial on how to add buy now, pay later payment plans in WordPress.

We hope this article helped you learn how to easily add Affirm payments in WordPress. You may also want to see our tutorial on how to add Venmo in WordPress and WooCommerce and our expert picks for the best WordPress PayPal plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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Best Web Hosting for E-Commerce in 2024

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Web hosting domains for web pages

What is the best web hosting for e-commerce right now?

The best web hosting for e-commerce right now is Hostinger. Hostinger offers both a website builder and WooCommerce hosting plans at affordable prices — starting at less than $5 a month.

Hostinger’s e-commerce plans include a free domain for one year, secure socket layer certification, firewall protection and email hosting for up to 100 email addresses. You’ll also get a good amount of storage — 500 products for the store builder and at least 200GB for the WooCommerce plans — and access to 24/7 customer service.

Hostinger logo

Sarah Tew/CNET

Hostinger is a rapidly growing web hosting company that offers two types of e-commerce hosting: an AI-powered e-commerce website builder and managed WooCommerce hosting. WooCommerce support is also included in Hostinger’s managed WordPress plans.

Both types of e-commerce hosting from Hostinger include a free domain for one year, SSL certification, firewall protection and email hosting for up to 100 email addresses.

Plans

Hostinger’s e-commerce website builder offers both an AI-powered site generation process — building a site for you based on simple information you enter about your business — and a self-created website option that is based on 150 templates.

The e-commerce site builder also features SEO tools, marketing integrations, inventory management tools for up to 500 products, appointment scheduling and 20-plus different payment methods.

For managed WooCommerce, Hostinger offers four plans with one-click WooCommerce setup, LiteSpeed caching, auto-updates and automated daily backups. More advanced plans include benefits like built-in WooCommerce integrations and AI content generation tools.

Pricing

Hostinger’s e-commerce store builder plan starts at $4 a month (plus three months free) and renews for $9 a month if you choose a four-year plan. The $4-a-month introductory rate applies to all plans of one year or more, but renewal costs vary based on contract length.

Hostinger’s managed WooCommerce hosting starts at $4 a month, with renewal pricing as low as $9 a month for the most affordable plan. The $4-a-month introductory rate applies to all plans of one year or more, but renewal costs vary based on contract length.

Ionos’s main e-commerce offerings are an online store builder and WooCommerce hosting. Both include a free domain for at least one year, an SSL certification, firewall protection and access to 24/7 customer service via live chat or phone. 

Plans

Ionos’s online store builder includes manual and AI-driven site-building tools, including a customizable checkout with options to add upsells to encourage people to upgrade their products and cross-sells to encourage people to buy related products. A variety of payment processors, shipping rate calculation tools and promo/coupon creators are also included.

All online store builder plans from Ionos include free email hosting for at least one email address and the ability to list at least 500 physical products in your store.

Ionos’s WooCommerce plan includes preinstalled WordPress and WooCommerce, plus an AI-powered setup wizard that builds a site for you based on basic information about your store. 

Ionos’s WooCommerce plan also includes a caching plugin, Jetpack backup, automated WordPress updates, unlimited product creation and email hosting for 10 accounts.

Ionos also offers managed hosting plans for Magento and PrestaShop, two moderately popular e-commerce platforms.

Pricing

Pricing for Ionos’s e-commerce site builder is complicated. The Plus plan starts at $1 a month for six months but rises to $30 a month after those months, and you must sign up for a year to get the discount — so you’ll pay $30 a month for the second half of your term. The Starter plan, on the other hand, starts at $6 a month for six months but only rises to $24 a month afterward.

As for WooCommerce hosting, there’s only one plan, and it costs $10 a month for the first year and $20 a month after.

Magento plans use cloud hosting and have hourly billing rates with monthly maximums, the lowest being $7 a month.

You can also save money by purchasing one of Ionos’s highly affordable shared hosting plans, with the lowest tier starting at $4 a month and rising to $6 a month on renewal. If you choose this option, you’ll have to configure and maintain your e-commerce store on your own. 

PrestaShop plans are similar to regular shared hosting plans, with the most affordable one starting at $4 a month and rising to $6 a month.

SiteGround is known for its excellent WordPress hosting and award-winning customer service. SiteGround offers a variety of WordPress plans, including three WooCommerce plans.

Plans

All of SiteGround’s WooCommerce plans include unmetered bandwidth, a free domain for the first year, permanent SSL certification, WordPress auto-updates and daily backups.

SiteGround also offers top-notch security features, including a constantly updated firewall, AI anti-bot tools and a custom security plugin. Combined with a content delivery network and highly optimized servers, these features ensure excellent site and server performance.

Pricing

SiteGround’s least expensive WooCommerce plan starts at $3 a month and rises to $18 a month on renewal. The most expensive WooCommerce plan starts at $8 a month and rises to $45 a month on renewal. You must sign up for one year to get the full introductory discount, and there is no option to keep the discount by signing up for a two or three-year term.

Buying regular shared hosting from SiteGround won’t save you money, either — the prices for both regular shared hosting and regular WordPress hosting are the same as SiteGround’s WooCommerce hosting prices. 

A2 Hosting is an independent web host with a 4.6/5 star rating on TrustPilot with over 2,500 reviews. A2 Hosting also performed well in our hands-on review, with excellent ease of use, a good variety of plans and great server performance — even on a basic plan without added caching tools. Customer support via phone and email was slow, suggesting that it may take a significant amount of time to address complex issues.

Plans

A2 Hosting offers several WordPress hosting plans and one WooCommerce plan. A2 Hosting WordPress plans include optimized WordPress installation with automatic setup for essential pages and plugins, plus server performance tools like LiteSpeed caching. These plans also include daily backups, SSL certification and an advanced firewall with distributed denial of service and brute force protection.

Pricing

The lowest-tier WordPress hosting plan from A2 Hosting starts at $10 a month and rises to $26 a month after renewal. The one plan with preinstalled WooCommerce starts at $40 a month, with a renewal cost of $62 a month. Discounts are only available with a three-year plan.

You can save money with a regular shared hosting plan — starting at $2 a month and rising to $13 a month for the lowest tier. These plans still include excellent security and WordPress features, but some of them don’t include daily backups or performance tools like LiteSpeed.

Nexcess offers top-tier WooCommerce hosting and fully managed Magento hosting. All of Nexcess’s plans feature SSL certification, firewall protection, automated daily backups and an above-average 99.99% uptime guarantee.

Plans

Nexcess’s managed WooCommerce hosting plans come bundled with plugins like Yoast SEO, Astra Pro and Beaver Builder Lite bundled directly into its hosting packages for improved performance.

Nexcess’s managed WooCommerce hosting plans also include automated updates for WordPress and all plugins, plus a plugin performance monitor to track the impact plugins and themes have on site performance. Object caching and image compression are also included to further improve performance.

Nexcess’s fully managed Magento hosting plans include robust developer tools and caching for accelerated site speed.

Pricing

Managed WooCommerce hosting through Nexcess starts at $8.40 a month, with the most expensive plan costing $438 a month. There is no introductory pricing.

Fully managed Magento hosting through Nexcess starts at $37.52 a month for the first three months and rises to $67 a month after those three months. The most expensive plan starts at $539.01 a month for the first three months and rises to $1,017 a month in following months.

Factors to consider when choosing a web host for e-commerce

Website builder vs. content management system

A website builder is a visual design tool for creating sites without using code, installing extensions or managing software updates. Most website builders are front-end editors, so you can see what your site edits will look like to the public in real time. Website builders also tend to be proprietary, making it difficult to switch hosts later on.

A content management system or CMS is a tool for creating, managing and organizing content like blog posts and landing pages without needing code. These tools are typically open-source, so you can use them with most hosting companies and plans. They also tend to have more customization options than website builders, but you may need to install extensions to access these options. WordPress is the most popular CMS, powering 43.4% of all websites.

If you want the simplest site building process possible, choose a website builder plan. If you want maximum flexibility and you’re capable of dealing with more complex software, choose a third-party hosting plan with a CMS like WordPress.

Shop management system

The shop management system is the tool you’ll use to create your online store, product pages and checkout experience. If you’re using a website builder, this will be built into the software. If you’re using WordPress, you’ll probably end up using the popular WooCommerce plugin.

Other shop management platforms include Magento — recently rebranded as Adobe Commerce — and PrestaShop. These are essentially content management systems built specifically for e-commerce. Some hosts, including Ionos and Nexcess, offer specialized hosting plans for these tools.

Hosting types

Most website builder hosting plans from traditional web hosts use shared hosting, which involves splitting a server’s resources between many sites. This lets hosts keep shared hosting prices low. Data storage, which includes how much space and bandwidth you have for things like images and blog posts and how much monthly traffic your site can accommodate, is limited on these plans.

If you choose a CMS, you’ll be able to pick between a few types of web hosting. Shared hosting is the most affordable, though basic shared hosting plans will require you to set up your e-commerce software yourself. Many web hosts also offer specialized shared hosting plans that are optimized for WordPress and/or the popular e-commerce plugin WooCommerce. These specialized plans are often more expensive than regular shared hosting.

As your site grows, you might want to switch to virtual private server hosting for dedicated bandwidth and storage. This lets your site accommodate more monthly visitors — often several hundred thousand — and store thousands of large files like images and videos. You’ll also get some server customization options, like the ability to choose your operating system.

Large e-commerce sites can also choose dedicated hosting. Dedicated hosting gives you an entire physical server, often including enough bandwidth to handle millions of monthly visits and enough storage to upload hundreds of thousands of large files. Dedicated hosting also offers more server customization options.

Both VPS and dedicated hosting have managed and unmanaged hosting options. Managed hosting tends to be more expensive, but includes server software maintenance. Unmanaged plans are typically less expensive, but require you to maintain server software yourself (or hire someone to do it).

E-commerce tools

A website builder for e-commerce should include:

  • Store design tools, including product page and checkout customization
  • Payment processing capabilities
  • Search engine optimization — SEO — tools
  • Coupon creation

An e-commerce plan from a traditional web host should include:

  • A preinstalled CMS (typically WordPress)
  • Preinstalled plugins or extensions for online store creation, such as WooCommerce

Security

At minimum, your e-commerce site should have the following security measures in place:

  • SSL certification: This protocol encrypts data sent to and from your website, such as customers’ payment information.
  • Firewall: This software attempts to filter out malware attempting to infect your site.
  • DDoS protection: DDoS attacks flood a site with fake, malicious traffic to overwhelm the server. High-quality web servers are equipped with software to protect them from these attacks.

Some hosts may also provide things like two-factor authentication, malware scanning/repair and automated backups to further protect your site.

Performance

The best web hosting services for e-commerce provide at least 99.9% uptime, meaning your site won’t go down for more than 45 minutes a month due to server issues. This is important because every minute your site is down is a minute you could be losing traffic — and if you’re running an e-commerce store, losing traffic equals losing money.

Many web hosts also offer tools to improve site speed and other aspects of performance, such as caching tools that store your data in users’ browsers so they can access your site faster on repeat visits.

Customer service

Customer service should be available 24/7 via live chat, email and phone. You also want customer support to be fast to respond and knowledgeable enough to assist you with any problems you encounter.

Reading third-party reviews is important, as web hosting companies will always play up the quality of their customer support. Looking at reviews from real people helps you understand whether or not the host you’re considering follows through on the promises made on its website.

Pricing

Consider what hosting fits within your budget, as the company and plan you choose will majorly impact your operating budget. Web hosting — especially e-commerce hosting — pricing can be confusing.

Here are four things to look out for:

  • Annual/long-term payments: Most web hosting companies display monthly prices, but you can often only access the lowest price by paying for one to three years at once.
  • Renewal pricing: Many web hosts’ listed prices are introductory rates, meaning you’ll be charged more per month when your service renews.
  • Transaction fees: Some e-commerce-focused web hosting services charge transaction fees on some or all of their plans.
  • Additional fees: Many web hosts provide a domain for the first year but require you to pay for your domain separately in subsequent years.

How CNET tests web hosting

We extensively research every web host we include on lists like this one. We start by reading their websites to evaluate the quality of their plans and pricing. We also read reviews from third-party sites like Trustpilot and check the Better Business Bureau for complaints about the service.

We’re currently conducting full reviews of popular web hosting companies to provide our hands-on, expert assessments. These reviews use our framework for testing web hosting services, including:

  • Uptime monitoring for one week
  • Speed tests over the course of five days
  • Calls and emails to customer support to determine things like waiting time, professionalism and expertise of the customer support teams

Notes from these reviews are included in the listings for the relevant hosts. This page will be updated regularly with new notes as we publish more reviews. 

Other web hosting we’ve tested

HostGator

HostGator Web Hosting logo HostGator Web Hosting logo

Sarah Tew/CNET

HostGator is a popular web host that powers over 707,000 websites. HostGator’s two WordPress-based e-commerce plans include several preinstalled plugins for e-commerce and marketing, automated WordPress updates and automated daily backups.

HostGator delivers decent security features with all plans, including SSL certification and an advanced firewall with DDoS protection.

In my testing, I found HostGator’s site setup and management tools easy to work with. Benchmarking showed that HostGator’s servers offer decent performance. Customer support was inconsistent across channels, so you might want to avoid HostGator if your site is complex and/or you expect to need a lot of support.

Pricing: Online Store plan starts at $10 a month and rises to $25 a month on renewal; Online Store + Marketplace starts at $13 a month and rises to $40 a month on renewal. You can save money by purchasing a shared hosting plan ($3.75 a month to start, $10 a month on renewal). All of these prices are based on the purchase of a three-year term. 

Read our HostGator review.

GoDaddy

GoDaddy logo GoDaddy logo

Sarah Tew/CNET

GoDaddy is the biggest player in the web hosting space, powering a full 15.6% of all websites. You can get many types of web hosting from GoDaddy, including shared and WordPress hosting. The company also offers Managed WooCommerce Stores that include hosting, automated WordPress/WooCommerce updates and shipping discounts of up to 84%.

GoDaddy’s Managed WooCommerce Stores also come with SSL certification, an advanced firewall with DDoS protection and malware scanning. This is notable, as many of GoDaddy’s hosting plans don’t include these features.

During my hands-on assessment, I found GoDaddy frustrating to get started with, but this was balanced out by excellent server performance and customer service. There are a lot of open complaints on GoDaddy’s BBB page, so you might want to avoid GoDaddy if your site is complex or you expect to need high-level support.

Pricing: The most affordable WooCommerce Store plan starts at $25 a month, and rises to $30 a month on renewal. The most expensive WooCommerce Store plan starts at $130 a month and retains this price on renewal. All WooCommerce Store plans from GoDaddy come with 2.9% plus 30 cents card transaction fees in the US and 2.7% plus $0 card transaction fees in Canada.

You can save a lot of money by choosing a regular shared hosting plan — starting at $6 a month for the most affordable option, with a renewal price of $10 a month — but you’ll be sacrificing a lot, including basic security features like a firewall.

Read our GoDaddy review.

Which hosting service is best for an e-commerce website?

Hostinger is the best hosting service for an e-commerce website, with both website builder and WooCommerce plans available for affordable prices. Hostinger offers AI site and content creation tools, email hosting and 24/7 customer service.


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What is the No. 1 e-commerce platform?

Is GoDaddy good for e-commerce hosting?

GoDaddy is a reasonably good choice for e-commerce hosting, offering managed WooCommerce plans with heavy shipping discounts available for some regions and shipping methods. Starting prices for GoDaddy’s WooCommerce plans are high, and non-WooCommerce plans lack key security features.


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2 Reasons to Buy Shopify Stock Like There’s No Tomorrow

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2 Reasons to Buy Shopify Stock Like There's No Tomorrow

It’s not very often that you can buy a potential $1 trillion business at a 90% discount.

Shares of Shopify (SHOP -7.04%), the most popular e-commerce software platform in the U.S., have risen by more than 2,000% since going public in 2015. The S&P 500, for comparison, rose by just 195% over the same period.

The best news is that Shopify stock could rise another 2,000% in the years to come. If you’re looking for stocks with massive upside, this one’s for you.

Shopify has a massive lead on the competition and it’s not even close

There are two critical factors to pay attention to when it comes to Shopify. The first is the competitive landscape. In this regard, Shopify is undoubtedly king.

When most people think of e-commerce, they think of companies like Amazon, which sell products and services online. But there’s another type of e-commerce business, and that’s platforms that allow others to set up digital storefronts of their own. Shopify, for instance, doesn’t run any of its own stores. Instead, millions of merchants run their stores using Shopify’s platform. Small home businesses use Shopify-powered stores, but so do major brands, including Nike, Allbirds, and Red Bull.

Let’s say you want to start selling online. You could list your products on Amazon, but you’ll have to give the company anywhere from 8% to 45% of your sales. Shopify, meanwhile, takes only a small percentage of your sales as a fee, and in return gives you all the things you need to establish a successful e-commerce business. That includes web design templates, marketing and analytics tools, inventory management dashboards, payment processing, and more. You won’t have the immediate reach of a platform like Amazon, but you’ll have more tools, customization options, and functionality, plus you’ll retain a much greater portion of your sales.

According to data compiled by Statista, Shopify has a 28% market share for e-commerce platforms in the U.S. WooCommerce commands an 18% market share, while Wix comes in third with 17%. Total e-commerce spending, meanwhile, is on the rise. In 2019, e-commerce spending in the U.S. totaled $540 million. Last year, it surpassed $1 billion. By 2029, it’s expected to approach $1.9 billion. E-commerce platforms like Shopify, then, are swimming in a bigger and bigger pool of potential customers. As you’ll see, there’s a good chance Shopify will not only maintain its current industry lead but expand on it in the years to come.

Artificial intelligence could put this stock on steroids

The second reason to love Shopify stock right now is that it’s perfectly positioned to benefit from the rise of artificial intelligence (AI). E-commerce platforms like Shopify, WooCommerce, and Wix all compete a bit on price. But what they compete on most is functionality and user experience. Whichever platform makes its platform more powerful and easier to use wins.

With the largest market share, Shopify has an early lead. AI should accelerate this lead even further in the years to come. That’s because Shopify has the resources to attract the most AI developers to its platform. Right now, any developer can add more functionality to Shopify’s platform, earning money whenever users decide to incorporate the new tool or service. Developers know that Shopify offers them the largest potential user base to monetize their creations. Already, the company has dozens of AI apps and features that users can implement in a few clicks — everything from chatbots to automated content creation. As AI takes off, expect Shopify to benefit, gaining more market share in an already large and growing market.

How big could Shopify get? After a recent pullback, the company is valued at just $75 billion. Amazon, for comparison, is worth around $1.9 trillion. Shopify would have more than 2,000% in upside if it reached Amazon’s size. To be clear, Amazon is a far more diverse and far larger business than Shopify. It will take years or even decades for Shopify to attain a $1 trillion market cap, let alone a $2 trillion market cap. But it is businesses like this that can sustain growth for long enough to reach this enormous size.

The global e-commerce market is clearly large enough to accommodate a Shopify 10 or 20 times its current size. Keep in mind, this underlying market is still growing by around 10% annually. Much of that growth will be directed to large, consolidated e-commerce sites like Amazon. But independent stores, such as those powered by Shopify, will also take an increasing amount of this new market growth. After a 25% decline in share price over the last 90 days — a drop fueled by short-term concerns over quarterly guidance — this is a great time to back up the truck for a high-quality business with a massive long-term growth runway.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Ryan Vanzo has positions in Shopify. The Motley Fool has positions in and recommends Amazon, Nike, Shopify, and Wix.com. The Motley Fool recommends the following options: long January 2025 $47.50 calls on Nike. The Motley Fool has a disclosure policy.

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How to Connect to API of eCommerce Platform

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connect to api

Since the world has become more digital, it is crucial for eCommerce software vendors to guarantee that their solutions can interoperate with the different eCommerce platforms and marketplaces. These integrations help ensure the flow of continuity of the user experience, data exchange and synchronization, and good business management. The application programming interface (API) is very useful for achieving these integrations. The article is devoted to the specifics of how software vendors can connect to API of eCommerce platforms and marketplaces and how this process can be made easier.


Understanding APIs


APIs enable two or more software applications to exchange data and information. For eCommerce software vendors, APIs are the way to get and manage data from eCommerce platforms and marketplaces. The eCommerce API gives users access to various store information. It often enables GET, ADD, UPDATE, and DELETE data from stores, such as orders, products, customers, categories, etc.


eCommerce API integration refers to the process that enables an app or software to connect to API of an eCommerce platform. Therefore, software providers can provide various valuable features for online store owners. Some are order management, inventory synchronization, product management, and others.


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API of eCommerce Platforms


Every eCommerce API is unique and has its own features and way of functioning. Here are some examples of popular eCommerce APIs:


Magento API


This API allows the developers to get and modify the store data on the Magento platform including customers, orders, products, etc. It supports both REST and SOAP communication protocols.


WooCommerce API


When software developers connect to API of WooCommerce, they can get, add, modify, and delete data in WooCommerce stores, such as products, prices, orders, customers, and shipping statuses.


Shopify API


This API allows you to retrieve, create, update, and delete object data in WooCommerce stores: products, prices, orders, customers, and shipping statuses. The API is XML and JSON compliant and uses HTTP requests, including GET, POST, PUT, and DELETE.


BigCommerce API


BigCommerce RESTful API enables you to integrate your eCommerce applications with BigCommerce and use any code language of your choice. It allows the user to view and manipulate store data, which includes orders, products, customers, categories, shipments, etc. All CRUD operations are allowed via HTTP methods, such as GET, POST, PUT, and DELETE.


Squarespace API


Squarespace API has different endpoints, such as the Inventory API, Orders API, Products API, Profiles API, Transactions API, and Webhook Subscriptions API. These allow developers to get stock data, order history, manage products, and much more.


1721219167 357 How to Connect to API of eCommerce Platform1721219167 357 How to Connect to API of eCommerce Platform

Key Considerations Before Connecting to an API

  1. API Documentation

  2. API documentation is the starting point for learning how to communicate with a specific platform’s API. It contains information on the endpoints, the formats of requests and responses, authentication, the rate at which requests are allowed, and how errors are handled. It is imperative to go through the documentation of the target eCommerce platform or marketplace carefully before moving on to the integration part.


  3. Authentication

  4. Various platforms employ different forms of authentication, including API keys, OAuth, and basic authentication. Make sure that you are familiar with the expected authentication method and have the credentials needed to make the API calls.


  5. Rate Limits

  6. APIs usually have rate limits to prevent overuse and misuse of the API. These are the limits that you should observe so that you don’t get throttled or blocked. This information is usually available in the API documentation.


  7. Error Handling

  8. Good error handling is vital for a successful integration since errors are bound to occur at some point. It is also important to know the various error codes and their meanings and how to manage them in your integration to address matters like rate limits, timeouts, and authentication.


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Methods to Connect to API of eCommerce Platform


There are two ways of connecting to eCommerce API: in-house integration development or via integration solution like API2Cart.


In-house integration development


in-house integrationin-house integration

Creating eCommerce API integrations from the ground up takes a lot of time and effort and includes stages such as planning, development, testing, and support. This can slow down the time it takes to market your solutions.


In-house development allows more control, but it requires a team of qualified developers, which may prove expensive. Moreover, the costs of maintenance and updates, which are continuous processes, are also included in the resource requirements.


All the eCommerce platforms are different in terms of API, documentation, and prerequisites that need to be met. Managing all these for several platforms can be rather cumbersome and also comes with some mistakes.


Integration with eCommerce platforms via API2Cart


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API2Cart decreases integration development time. Data can be easily accessed, and developers can connect to eCommerce platform APIs with minimal effort.


The service helps to decrease the need for a large internal development team, which reduces costs. It also includes maintenance and updates, so you don’t need to waste your time and effort on them.


API2Cart has detailed documentation and code samples, which makes it more convenient to connect to the APIs. This support can help minimize the time taken in the integration process.


API2Cart can process large numbers of API calls, which is why it works for any business, regardless of its size. It’s flexible and can accommodate your business’s growth without compromising performance and reliability.


This API integration solution provides its clients with detailed technical support in case of any questions or problems connected with integration. This support can be very helpful when trying to figure out issues and/or fine-tune your integrations.

API2Cart helps you to integrate with the shopping platforms faster, save time on development, allowing you to concentrate more on other business operations.


Depending on various factors such as business requirements, time and money constraints, and other factors, it is possible to choose between the in-house integration development and the use of API2Cart. If you want to have full control and high flexibility and have the capabilities, developing your own may be more suitable. But if you are in search of a cheap, efficient and easily customizable approach, API2Cart is a viable competitor with its API-based integration.


How to Get Started to Connect to eCommerce APIs via API2Cart


API2Cart provides a simple way to connect to API of multiple eCommerce platforms and marketplaces. To start using the service, you need to follow these simple steps:

  1. Sign Up and Get the API Key

  2. The first one is to get an API2Cart account with the help of experts. Once you sign up, you will be given an API key that will be used for the authentication process.


  3. Connect a Store

  4. To add a store to your API2Cart account, you need to enter the basic details of the store such as the store URL, the platform, and the authentication details. API2Cart employs various forms of authentication with regard to the platform used.


  5. Explore API Methods

  6. API2Cart contains many API methods, including products, orders, customers, categories, etc. The documentation explains how to use them appropriately.


  7. Test and Optimize

Check that the integration is functioning correctly. Monitor the API calls and responses and modify your integration.


API-IntegrationAPI-Integration

Conclusion


Integrating with the API of eCommerce platforms and marketplaces is one of the most important tasks for eCommerce software vendors. By knowing the critical factors, adhering to the integration steps, and using tools like API2Cart, vendors can make the process easier, shorten the development time, and have reliable connections. API2Cart is a unified API approach that offers a reliable and flexible solution to help vendors concentrate on value-added services. With a single API software, vendors can integrate with over 40 eCommerce platforms and marketplaces. The list of supported integrations includes Magento, WooCommerce, Shopify, Squarespace, Amazon, etc. You can get more information about API2Cart by scheduling a call with our manager.


Following the guidelines and best practices mentioned in this article, eCommerce software vendors can easily connect to the APIs, improve their products, and provide the best user experience.



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