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Online business inspiration: Winning ideas to consider for launching a new start-up in 2024

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In today’s digital age, opportunities for starting an online business abound – so if you’ve promised yourself that 2024 will be the year you establish a new stream of income, then the options are virtually limitless. 

Whether you’re a budding entrepreneur or a seasoned business owner looking to explore new avenues within the online space, there has never been a more exciting time to take the plunge. Demand for online services is at an all-time high, and our appetite for convenience and accessibility is only continuing to grow.

From e-commerce stores to digital marketing agencies, there are myriad routes to consider taking – in fact, there are so many that deciding where to start can feel overwhelming, and coming up with a winning business idea that will set you apart from the competition, even more so.

Here, we take a look at some of the top ideas for starting an online business in 2024 to get you feeling inspired and ready to take action to achieve your professional and financial goals.

Build an exciting e-commerce emporium

User-friendly platforms like Shopify or WooCommerce can provide a simple shortcut to get you started with building your online store and will make managing it a breeze. Image credit: Peerawich Phaisitsawan/Bigstock.com

The e-commerce sector continues to expand rapidly, driven by our insatiable appetite for the convenience and accessibility offered by online shopping. With this in mind, launching your own e-commerce store is a valid endeavour to embark upon in 2024 that could turn out to be rather lucrative, and specialising in a niche market or offering a curated selection of products that cater to specific consumer needs is the key to standing out from the crowd.

From fashion and beauty to children’s toys or electronics, there are endless opportunities to carve out a profitable niche that aligns with your own personal passions – which is a great move if you’re looking to launch a money spinner that doesn’t just bring in profits but that you can really fall in love with.

User-friendly platforms like Shopify or WooCommerce can provide a simple shortcut to get you started with building your online store and will make managing it a breeze. All you need is a sought-after product and some knowledge about how to leverage digital marketing strategies to drive traffic and sales, and you’re ready to go.

Launch a stand-out digital marketing agency

 marketing agency
Demand for digital marketing services is at an all-time high. Image credit: weedezign/Bigstock.com

On that note, demand for digital marketing services is at an all-time high. Increasingly, businesses are having to rely on digital channels to reach their target audience, so if you happen to have expertise in this field then with so many new start-ups springing up that need your help, it’s a no brainer.

A knack for marketing and a keen understanding of online platforms will get you a long way, and by starting your own digital marketing agency and offering a comprehensive range of services such as social media marketing, search engine optimization (SEO), content creation and email marketing, you can position yourself as the go-to when it comes to helping businesses enhance their online presence and drive growth. An added bonus is that you’ll already know how to market your own company effectively, too – so in short, it might just be a win-win.

Create an inspired subscription box service

subscription box
Whether it’s beauty themed (like Glossybox), health and wellness products, or business supplies, you can tap into this rapidly growing trend and launch a subscription box within a specific niche. Image credit: photoguns/Bigstock.com

Subscription box services are on the rise, and over the last years, we’ve seen themed boxes in all sorts of niches popping up, covering everything from fine spirits to reading and pet supplies. There are two types to consider; replenishment boxes tend to feature household essentials like cleaning products (like eco-friendly brand Smöl) or personal supplies like supplements (think Feel multivitamins), with subscribers able to receive their products every month without having to think about it – while hobby subscription boxes are more like monthly treats and comprise some surprise goodies to look forward to in line with the chosen theme. 

Whether it’s beauty themed (like Glossybox), health and wellness products, or business supplies, you can tap into this rapidly growing trend and launch a subscription box within a specific niche – all you need to do is spot a gap in the market, or an area where you can do better than the offerings currently available. There’s a subscription box for every passion and lifestyle, and with a social media strategy and influencer partnerships up your sleeve, you can effectively promote yours and service and attract subscribers to grow it into a profitable income stream.

Build an innovative iGaming platform with NuxGame

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The iGaming industry is a lucrative sector worth exploring, and offers tremendous growth potential

The iGaming industry is another lucrative sector worth exploring, and offers tremendous growth potential. Contrary to popular belief, you don’t have to be a tech expert to do it, and with the expertise of leading turnkey casino software provider NuxGame, you can bring your vision to life and create a dynamic online casino or betting platform that caters to players worldwide. 

As a leading B2B iGaming company, NuxGame is knowledgeable when it comes to the intricacies of the iGaming industry and offers turnkey solutions that streamline the development and launch process, so if you’re unsure where to start, then make them your first port of call. Offering customisable software solutions and comprehensive support services, it could be just the ally you need to see success in launching your own iGaming platform in 2024.

The bottom line

If you’re seriously considering starting an online business in 2024, then there’s an abundance of opportunities to consider that play to a range of different skills and strengths. From e-commerce and digital marketing to subscription services and iGaming platforms, there’s still plenty of room for innovation and success – all you need is a great idea, some relevant knowledge or access to experts who can provide it for you, and a robust marketing strategy, and you can turn your entrepreneurial dreams into reality.

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3 Ways for WordPress Devs, Agencies, and Freelancers to Prepare for 2025  – WordPress.com News

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3 Ways for WordPress Devs, Agencies, and Freelancers to Prepare for 2025  – WordPress.com News

2025 is closer than you think.

It may be hard to believe, but we’re nearly halfway through 2024, which means it’s not too early to start thinking ahead to next year. In this Build and Beyond video, Jamie Marsland speaks with Nick Diego, a Developer Relations Advocate and Core Contributor at WordPress.org, about ensuring you’re prepared for the exciting developments in store for WordPress in 2025. 

Ready to get going? Click below to embark on your free trial today:


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How to Add Smooth Scrolling Anchor Links to Your Website – WordPress.com News

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How to Add Smooth Scrolling Anchor Links to Your Website – WordPress.com News

A small improvement to make your site visitors’ experience just a bit smoother.

An “anchor” link is a link that takes readers to a specific spot on the same page (rather than taking them to a new page altogether). It’s like a shortcut. In most cases, clicking that link brings readers to the desired place with an abrupt jump. In today’s Build and Beyond video, Jamie Marsland shows you how to make that transition a smooth scroll instead of a jump, making for a more pleasant reading and browsing experience.

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Tailored Plugin Management for Your Website – WordPress.com News

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Tailored Plugin Management for Your Website – WordPress.com News

Scheduled plugin updates are here (at no extra cost).

In recent weeks, we’ve announced a few new tools for developers that make WordPress.com the best place to build any WordPress site: Studio local dev app, GitHub Deployments, improved navigation and user interface, and more. 

Today, we’re continuing the streak with our latest feature: scheduled updates for plugins. 

Say goodbye to the hassle of manual updates because streamlined plugin management tools are here and designed to elevate your site’s reliability and performance.

Plugin updates on your terms 

With our newly launched scheduled updates, you can set the exact time and day for updates to occur, ensuring they happen when it’s most convenient for you and your clients. Best of all, this feature is free to use on our Creator and Entrepreneur plans. We won’t name names, but update scheduling is often a paid add-on at other hosts. 

At the selected time, our system automatically checks for available updates for the plugins included in your schedule. If updates are available, the system initiates the process, starting with a health check to ensure your site’s stability. Each plugin is updated individually, with another health check performed after each update to verify everything is functioning as expected.

Should a health check fail, our system will automatically roll back the update and restore the previous version. In the rare event that a rollback is unsuccessful, our dedicated Happiness Engineers are standing by to manually restore your site and assist you further.

To stay on top of what’s running in the background, you can opt to receive an email notification after each scheduled update summarizing the plugins that were updated as well as any update or health check failures. (These emails aren’t sent if no updates are found.) Additionally, you can easily monitor the results of the most recent schedule run on the Scheduled Updates screen under Plugins → Scheduled Updates.

Why does it matter?

Let’s say you run an ecommerce store on WordPress.com. Your site relies on key plugins for inventory management and payment processing. In the past, updating plugins during business hours led to downtime and lost sales. With scheduled updates, you can now plan updates for off-peak hours, when you’re at home restfully sleeping, ensuring essential functionality remains intact during busy periods while keeping your site secure and up-to-date. Scheduling updates for your payment processing plugin to occur every Sunday at 2:00 AM will greatly minimize shoppers’ disruptions.

Why our scheduled updates are better

  • No additional charge: Scheduled updates are included with our Creator and Entrepreneur plans at no extra cost. 
  • Multiple schedules: Create separate schedules for different plugins, offering greater flexibility and control compared to competitors.
  • Specific scheduling: Schedule updates at a specific hour for precise timing control.
  • Customizable health check paths: Specify custom paths for health checks and testing on a per-site basis, providing unparalleled flexibility. 
  • Granular schedule pausing: Pause individual update schedules for targeted control, a feature not offered by other hosts.
  • Detailed logging: Comprehensive logging of update activities, including successes, failures, and rollbacks, ensures transparency and accountability.
  • Faster setup: Our setup process is lightning-fast, with no need for extra information collection or onboarding.

How to get started

WordPress.com scheduled plugin updates dashboard, with one schedule set up.

Creating a schedule for plugin updates is fast and convenient:

  1. Install your desired plugins on a Creator or Entrepreneur site. (Plugins included in our plan offerings or purchased through the WordPress.com Marketplace are kept up-to-date by WordPress.com and do not need to be scheduled.)
  2. Navigate to the Updates Manager: Plugins → Scheduled Updates. (Click here to visit the multisite update manager.)
  3. Click “Add new schedule” and select your desired update frequency.
  4. Choose the plugins you’d like to include in the schedule.
  5. Click “Create” to activate your schedule.

For more details, visit our Update a Plugin or Theme support page.

Take control of your plugin updates 

Click here to get started with a free hosting trial and experience the peace of mind that comes with scheduled updates.

Stay tuned for more enhancements coming soon, including the ability to create update schedules for multiple sites at once and many more features.


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