SEO

A Marketing Calendar Template To Plan Your Content For 2023

Published

1 year ago

December 25, 2022

A Marketing Calendar Template To Plan Your Content For 2023

The days have grown shorter, and the weather has grown colder, which can only mean one thing: The end of the year is upon us.

How did you do in 2022? Did you hit all your professional goals? Or did you fall short in some areas?

Take some time to celebrate your successes, but then it’s time to put that behind you and look ahead to 2023.

Seizing the new year and setting yourself (and your organization) up for success means having a solid marketing plan.

You need a detailed strategy that identifies specific holidays and events you can leverage to maximize the impact of your brand.

But it’s so much work to create.

If only there were some incredible resources you could use. Like a ready-made calendar with all the holidays in one convenient, customizable, and easily referenceable table you could use to help you create your own 2023 marketing calendar…

Just think of how convenient it would be to identify National Weed Your Garden Day (June 13), Better Breakfast Month (September), or International Firefighters Day (May 4) with just a quick glance.

Maybe you didn’t even know holidays like NASCAR Day (May 19), World Tourism Day (September 27), and Meat Week (January 29-February 5) exist.

While you could run successful marketing campaigns without acknowledging these events, they provide a great chance for you to target leads and customers in a fun and engaging way.

And you’re in luck – we’ve done all the work to create a marketing calendar template for you. And best of all, it’s free.

Free Marketing Calendar And Template For 2023

Some marketers are like the ant in Aesop’s famous fable, planning for the coming year to ensure they’re moving into a new year with a defined and well-thought-out strategy.

And then there are the grasshopper types, who will suddenly recall mid-Christmas break that they don’t have anything on the calendar for 2023.

No matter which one you are, we’re here to help.

2023 Marketing Calendar

Here is your marketing calendar for 2023. We’ve created a list of events, holidays, and celebrations, plus a handy template to help you market more effectively this year.

Much of the calendar is focused on the U.S. and Canada, with some major international and religious holidays.

Use the tab titled “All Holidays + Google Calendar” to Google Calendar.

Your 2023 Holiday Marketing Calendar

This calendar is separated by month, so you can jump to whichever month you need:

January

A new year means a new start.

Whether your goal is to stop smoking, lose those pounds you’ve accidentally packed on since Thanksgiving, or take a more positive view of the world, this is the time when it all starts.

And outside of new resolutions, you also have college football bowl games, the Sundance Film Festival, and National Hat Day to look forward to.

Monthly Observances

Weight Loss Awareness Month
National Blood Donor Month
National Thank You Month
National Hobby Month
National Hot Tea Month
Learn to Ski and Snowboard Month
National Slow Cooking Month
National Skating Mont

Weekly Observances

January 1-7 – Diet Resolution Week
January 1-7 – National Thank Your Customers Week
January 8-14 – Home Office Safety and Security Week
January 15-21 – Hunt For Happiness Week
January 16-22 – Sugar Awareness Week
January 22-28 – National School Choice Week
January 23-27 – Clean Out Your Inbox Week
January 29-February 4 – Meat Week

Days

January 1 – New Year’s Day
January 1 – National Hangover Day
January 1 – Outback Bowl
January 1 – Rose Bowl
January 1 – NHL Winter Classic
January 2 – Science Fiction Day
January 3 – Festival of Sleep Day
January 4 – Trivia Day
January 5 – National Bird Day
January 5-8 – PGA Tournament of Champions
January 6 – National Bean Day
January 6 – Cuddle Up Day
January 7 – Orthodox Christmas
January 8 – Elvis’s Birthday
January 9 – College Football Playoff National Championship
January 10 – Golden Globes
January 10 – National Bittersweet Chocolate Day
January 10 – Houseplant Appreciation Day
January 10 – National Clean Off Your Desk Day
January 12 – Stick to Your New Year’s Resolution Day
January 13 – National Rubber Ducky Day
January 14 – Dress Up Your Pet Day
January 15 – National Hat Day
January 17 – Ditch New Year’s Resolutions Day
January 17 – Martin Luther King, Jr. Day
January 18 – Winnie the Pooh Day (Author A.A. Milne’s birthday)
January 19 – National Popcorn Day
January 19-29 – Sundance Film Festival
January 20 – Penguin Awareness Day
January 20 – National Cheese Lover’s Day
January 21 – National Hugging Day
January 22 – Chinese New Year
January 23 – National Pie Day
January 24 – Compliment Day
January 24 – National Peanut Butter Day
January 24 – Community Manager Appreciation Day #CMAD
January 25 – Opposite Day
January 26 – Spouse’s Day
January 27 – Chocolate Cake Day
January 27-29 – Winter X Games
January 28 – Data Privacy Day
January 29 – National Puzzle Day
January 31 – Backward Day

Popular Hashtags For January:

#NewYearsDay
#ScienceFictionDay
#NationalTriviaDay
#NationalBirdDay
#NationalStickerDay
#GetToKnowYourCustomersDay
#CheeseLoversDay
#MLKDay
#NationalHuggingDay
#PieDay
#NationalComplimentDay
#OppositeDay
#CMAD
#PrivacyAware

February

Though it’s only 28 days long, February is jam-packed with events you can leverage for your marketing campaigns.

Spread the love on Valentine’s Day, celebrate the end of winter (or lament its continuation) on Groundhog Day, and do some good deeds for Random Acts of Kindness Week.

Need a few more ideas to flesh out your calendar? Scroll on.

Monthly Observances

Black History Month
American Heart Month
National Heart Month
National Weddings Month
National Cherry Month

Weekly Observances

February 5-11 – Children’s Authors and Illustration Week
February 9-15 – New York Fashion Week
February 12-18 – Freelance Writers Appreciation Week
February 12-18 – International Flirting Week
February 19-25 – National Pancake Week
February 14-21 – Condom Week
February 14-20 – Random Acts of Kindness Week

Days

February 1 – National Freedom Day
February 2 – Groundhog Day
February 3 – Give Kids a Smile Day
February 3 – Bubble Gum Day
February 3 – Wear Red Day
February 4 – World Cancer Day
February 5 – World Nutella Day
February 5 – National Weatherperson’s Day
February 6 – National Chopsticks Day
February 7 – Send a Card to a Friend Day #SendACardToAFriendDay
February 8 – Boy Scout’s Day
February 9 – National Pizza Day
February 10 – Umbrella Day
February 11 – Make a Friend Day
February 12 – Lincoln’s Birthday
February 13 – Super Bowl Sunday
February 14 – Valentine’s Day
February 15 – Susan B. Anthony’s Birthday
February 15 – Singles Awareness Day
February 17 – Random Acts of Kindness Day
February 18 – Drink Wine Day
February 20 – Love Your Pet Day
February 20 – Presidents Day
February 21 – Fat Tuesday/Mardi Gras
February 22 – Ash Wednesday
February 22 – Washington’s Birthday
February 22 – Margarita Day
February 22 – Walk Your Dog Day
February 24 – National Tortilla Chip Day
February 26 – National Pistachio Day
February 28 – Floral Design Day

Popular Hashtags For February:

#GroundhogDay
#WorldCancerDay
#NationalWeatherpersonsDay
#SendACardToAFriendDay
#BoyScoutsDay
#NationalPizzaDay
#ValentinesDay
#RandomActsOfKindnessDay
#PresidentsDay
#LoveYourPetDay

March

The beginning of spring, March Madness, and, of course, St. Patrick’s Day – who doesn’t love March?

Okay, that whole coming in like a lion thing is a little rough, but even on the coldest days, you can take heart that the worst is almost over.

Here are some holidays and events you can use to make your brand’s March a great one.

Monthly Observances

Women’s History Month
Nutrition Month
Peanut Month
Music in Our Schools Month
Craft Month
Irish Heritage Month
American Red Cross Month
March for Meals
The Great American Cleanup
Ramadan begins on March 22

Weekly Observances

March 6-12– Girl Scout Week
March 12-18 – Campfire Birthday Week
March 13-19 – National Sleep Awareness Week
March 27 – Apr 2 National Cleaning Week

Days

March 1 – Peanut Butter Lover’s Day
March 2 – National Read Across America Day (Dr. Seuss Day)
March 3 – World Wildlife Day
March 4 – Grammar Day
March 4 – Day of Unplugging
March 4 – Employee Appreciation Day
March 6 – Dentist’s Day
March 6 – Oreo Day
March 7 – Cereal Day
March 8 – International Women’s Day
March 10 – Popcorn Lover’s Day
March 12 – Daylight Savings
March 12– Girl Scout Day
March 12 – 95^th Academy Awards Ceremony
March 13 – National Good Samaritan Day
March 13 – Napping Day
March 14 – Pi Day
March 15 – The Ides of March
March 17 – St. Patrick’s Day
March 17 – World Sleep Day
March 18 – Awkward Moments Day
March 20 – First Day of Spring
March 21 – World Down Syndrome Day
March 21 – International Day for the Elimination of Racial Discrimination
March 22 – World Water Day
March 22 – Ag Day (Agriculture Day)
March 22 – American Diabetes Association Alert Day
March 22 – First day of Ramadan
March 23 – Puppy Day
March 26 – Purple Day for Epilepsy Awareness
March 26 – Earth Hour Day
March 29 – Mom & Pop Business Owners Day
March 30 – National Doctor’s Day
March 30 – Baseball Opening Day
March 31 – Crayon Day
March 31 – Transgender Day of Visibility

Popular Hashtags For March:

#PeanutButterLoversDay
#EmployeeAppreciationDay
#ReadAcrossAmerica
#DrSeuss
#WorldWildlifeDay
#NationalGrammarDay
#BeBoldForChange
#DaylightSavings
#PiDay
#StPatricksDay
#FirstDayofSpring
#WorldWaterDay
#NationalPuppyDay
#PurpleDay
#AmericanDiabetesAssociationAlertDay
#NationalDoctorsDay
#EarthHour
#TDOV

April

Just listen to those birds singing and the bees humming – April is a time of natural rejuvenation.

Give your targets and customers a laugh with an April Fool’s prank, schedule an event around the Master’s tournament (or hit the links yourself), and show your love for our planet on Earth Day. Just don’t forget taxes are due on the 15^th.

For more ideas, we’ve provided a list below.

Monthly Observances

Earth Month
National Volunteer Month
National Autism Awareness Month
Keep America Beautiful Month
National Garden Month
Stress Awareness Month
National Poetry Month
Ramadan ends on April 21

Weekly Observances

April 17-23 – National Volunteer Week
April 17-23 – Animal Cruelty/Human Violence Awareness Week
April 24-30 – Administrative Professionals Week
April 24-30 – National Princess Week
April 25-29 – Every Kid Healthy Week

Days

April 1 – April Fool’s Day
April 2 – Palm Sunday
April 2 – Equal Pay Day
April 2 – World Autism Awareness Day
April 2 – National Peanut Butter and Jelly Day
April 3 – Don’t Go To Work Unless it’s Fun Day
April 3 – Find a Rainbow Day
April 4 – School Librarian Day
April 3-9 – Masters Tournament PGA
April 6 – National Walking Day
April 7 – Good Friday
April 7 – National Beer Day
April 7 – World Health Day
April 9 – Easter Sunday
April 9 – Winston Churchill Day
April 10 – Golfer’s Day
April 11 – National Pet Day
April 12 – National Grilled Cheese Day
April 15 – National Titanic Remembrance Day
April 15 – Tax Day
April 14-23 – Coachella Music Festival
April 17 – Boston Marathon
April 18 – Patriot’s Day
April 20 – Lookalike Day
April 21 – National High-Five Day
April 21 – Last day of Ramadan
April 22 – Earth Day
April 27 – Denim Day
April 27 – Administrative Professionals Day
April 28 – Take Your Daughter and/or Son to Work Day
April 28 – National Superhero Day
April 28 – Arbor Day
April 30 – National Honesty Day
April 30 – National Adopt a Shelter Pet Day

Popular Hashtags For April:

#AprilFools
#WAAD
#FindARainbowDay
#NationalWalkingDay
#LetsTalk
#EqualPayDay
#TaxDay
#NH5D
#NationalLookAlikeDay
#AdministrativeProfessionalsDay
#DenimDay
#EndMalariaForGood
#COUNTONME
#ArborDay
#NationalHonestyDay
#AdoptAShelterPetDay

May

School is winding down, temperatures are heating up, and barbecue grills are being lit – it can only mean the arrival of May.

Make your brand a Mayflower (insert terrible pilgrim joke here) by taking advantage of Cinco de Mayo, the Kentucky Derby, and Memorial Day as marketing themes.

Monthly Observances

ALS Awareness
Asthma Awareness
National Celiac Disease Awareness Month
Clean Air Month
Global Employee Health and Fitness Month
National Barbecue Month
National Bike Month
National Hamburger Month
National Salad Month
National Photo Month
Gifts from the Garden Month
Lupus Awareness Month
National Military Appreciation Month

Weekly Observances

May 1-7 – National Pet Week
May 1-7 – National Travel & Tourism Week
May 1-7 – Drinking Water Week
May 2-6 – Teacher Appreciation Week
May 6-12 – Nurse’s Week
May 8 – May 14 – Food Allergy Awareness Week

Days

May 1 – May Day
May 1 – Mother Goose Day
May 3 – Thank A Teacher Day
May 3 – National Teacher’s Day
May 4 – Star Wars Day
May 4 – National Firefighters Day
May 5 – Cinco De Mayo
May 5 – World Password Day
May 6 – National Nurses Day
May 6 – Military Spouse Appreciation Day
May 6 – Kentucky Derby
May 8 – World Red Cross and Red Crescent Day
May 10 – National Receptionists Day
May 11 – Eat What You Want Day
May 14 – Mother’s Day
May 14 – World Fair Trade Day
May 15 – National Chocolate Chip Day
May 16 – Love a Tree Day
May 18-21 – PGA Championship
May 19 – NASCAR Day
May 20 – National Bike to Work Day
May 20 – Be a Millionaire Day
May 20 – Armed Forces Day
May 22 – Victoria Day (Canada)
May 25 – Red Nose Day
May 25 – Geek Pride Day
May 25 – National Wine Day
May 26 – Sally Ride Day
May 28 -June 11 – French Open
May 28 – Indianapolis 500
May 29 – Memorial Day
May 31 – World No-Tobacco Day

Popular Hashtags For May:

#RedNoseDay
#MayDay
#WorldPasswordDay
#StarWarsDay & #Maythe4thBeWithYou
#InternationalFirefightersDay
#CincoDeMayo
#MothersDay
#BTWD
#MemorialDay & #MDW
#NoTobacco

June

Summer, summer, summertime. June is the month when it finally starts to feel like summer.

Make your brand a must-have companion for planning a beachside vacation or hosting a cookout.

And don’t forget it’s also the month for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.

Monthly Observances

Men’s Health Month
National Safety Month
Acne Awareness Month
LGBTQ Pride Month
National Adopt a Cat Month
Aquarium Month
Candy Month

Weekly Observances

June 4-10 – Pet Appreciation Week
June 12-18 – Men’s Health Week
June 19-25 – National Camping Week
June 23-26 – Watermelon Seed Spitting Week

Days

June 1 – Global Parents Day
June 2 – National Rocky Road Ice Cream Day
June 3 – National Donut Day
June 3 – Belmont Stakes
June 4 – Hug Your Cat Day
June 4 – National Cheese Day
June 5 – World Environment Day
June 7 – National Chocolate Ice Cream Day
June 8 – World Oceans Day
June 8 – National Best Friends Day
June 9 – Donald Duck Day
June 10 – Iced Tea Day
June 13-15 – Bonnaroo Music Festival
June 13 – National Weed Your Garden Day
June 14 – Flag Day
June 15-18 –U.S. Open PGA
June 18 – National Splurge Day
June 18 – World Juggler’s Day
June 19 – Father’s Day
June 21 – First Day of Summer / Summer Solstice
June 21 – National Selfie Day
June 22 – National Kissing Day
June 25 – National Take a Dog to Work Day
June 29 – Camera Day
June 30 – National Handshake Day
June 30 – Social Media Day

Popular Hashtags For June:

#NationalDonutDay
#FathersDay
#NationalSelfieDay
#TakeYourDogToWorkDay
#HandshakeDay
#SMDay

July

From pet safety tips for the Fourth of July to Amazon Prime Day, July presents lots of opportunities for savvy marketers.

So, celebrate your independence, gorge yourself on too many hotdogs, and celebrate your friends with one of many July-themed events.

Monthly Observances

Family Golf Month
Ice Cream Month
National Grilling Month
National Picnic Month
National Independent Retailer Month
National Blueberry Month

Weekly Observances

July 17-23 – Capture the Sunset Week

Days

July 1 – National Postal Worker Day
July 1 – International Joke Day
July 1 – 23 – Tour de France
July 2 – World UFO Day
July 3-16 – Wimbledon
July 4 – Independence Day
July 4 – Nathan’s Hot Dog Eating Contest
July 5 – National Bikini Day
July 7 – World Chocolate Day
July 8 – National Video Games Day
July 11 – National 7-Eleven Day
July 12 – Pecan Pie Day
July 13 – Rock Worldwide Day
July 13 – French Fry Day
July 16 – World Snake Day
July 17 – World Emoji Day
July 17 – National Ice Cream Day
July 19 – National Daiquiri Day
July 20 – Hot Dog Day
July 20 – National Moon Day
July 21-25 – Summer X Games
July 24 – Amelia Earhart Day
July 24 – Parents’ Day
July 26 – Aunt and Uncle Day
July 28 – World Hepatitis Day
July 28-30 – World Lumberjack Championships
July 30 – Father-in-Law Day
July 30 – International Day of Friendship
July 30 – Friendship Day

Popular Hashtags For July:

#NationalPostalWorkerDay
#WorldUFODay
#WorldEmojiDay
#DayOfFriendship

August

August means the hottest days, back-to-school and the return of football.

Whether you’re celebrating the end of summer or trying to finish your tan in the dog days, August means lots of opportunities for fun.

Here are some holidays and celebrations you can use for your August marketing calendar:

Monthly Observances

Back to School Month
National Golf Month
National Breastfeeding Month
Family Fun Month
Peach Month

Weekly Observances

August 1-7 – International Clown Week
August 6-12 – National Farmers’ Market Week
August 14-20 – National Motorcycle Week (Always 2nd full week of August)
August 14-20 – Feeding Pets of the Homeless Week (Always 2nd full week of August)

Days

August 1 – National Girlfriends Day
August 2 – National Ice Cream Sandwich Day
August 3 – Hall of Fame Game/ NFL Preseason begins
August 4 – National Chocolate Chip Cookie Day
August 5 – International Beer Day
August 8 – International Cat Day
August 9 – Book Lover’s Day
August 10 – National S’mores Day
August 11 – National Son and Daughter Day
August 12 – Middle Child’s Day
August 13 – Left-hander’s Day
August 16 – National Tell a Joke Day
August 18 – Bad Poetry Day
August 19 – World Photo Day
August 19 – World Humanitarian Day
August 20 – National Lemonade Day
August 21 – Senior Citizens Day
August 26 – National Dog Day
August 26 – Women’s Equality Day
August 30 – Frankenstein Day
August 31 – National Trail Mix Day

Popular Hashtags For August:

#InternationalCatDay
#NationalBookLoversDay
#WorldElephantDay
#LefthandersDay
#WorldPhotoDay
#WorldHumanitarianDay
#NationalLemonadeDay
#NationalDogDay
#WomensEqualityDay

September

The heat has finally broken, and Autumn has started to roll in – what better reason for dancing in September?

There are a lot of popular holidays and events you can leverage for marketing this month, including the kickoff of Hispanic Heritage Month, Grandparents Day, and, of course, Labor Day.

And if you forget to include National Talk Like a Pirate Day in your marketing calendar, someone may make you walk the plank, matey.

Monthly Observances

Wilderness Month
National Preparedness Month
National Food Safety Education Month
Fruit and Veggies—More Matters Month
National Yoga Awareness Month
Whole Grains Month
Hispanic Heritage Month (September 15 – October 15)
Little League Month
Better Breakfast Month

Weekly Observances

September 10-16 – National Suicide Prevention Week
September 19-25 – Pollution Prevention Week
September 18-24 – National Indoor Plant Week
September 20-27 – National Dog Week

Days

September 2 – World Beard Day
September 3 – International Bacon Day
September 4 – Labor Day
September 5 – Cheese Pizza Day
September 5 – International Day of Charity
September 6 – Read a Book Day
September 10– Grandparents Day
September 11 – 9/11
September 12 – Video Games Day
September 13 – Uncle Sam Day
September 15 – Greenpeace Day
September 15-17– Rosh Hashanah
September 16 – Constitution Day
September 17 – Citizenship Day
September 17 – Oktoberfest Begins
September 17 – Boys’ and Girls’ Club Day for Kids
September 18 – Wife Appreciation Day
September 19 – International Talk Like a Pirate
September 22–25 – Presidents Cup PGA
September 21 – International Day of Peace
September 22 – Car-free Day
September 22 – First Day of Fall
September 22 – Native American Day
September 23 – Checkers Day
September 27 – World Tourism Day
September 27– National Voter Registration Day
September 28 – World Rabies Day
September 28 – National Good Neighbor Day
September 29 – World Heart Day
September 30 – International Podcast Day

Popular Hashtags For September:

#LaborDay
#NationalWildlifeDay
#CharityDay
#ReadABookDay
#911Day
#NationalVideoGamesDay
#TalkLikeAPirateDay
#PeaceDay
#CarFreeDay
#WorldRabiesDay
#GoodNeighborDay
#InternationalPodcastDay

October

Get your trick-or-treat bags ready, fill up that pumpkin spice latte, and light up the bonfire – it’s October.

There’s so much more to this month than just Halloween. It also has Teacher’s Day, International Coffee Day, and the beginning of the World Series.

Take a look at some other marketing themes for this month:

Monthly Observances

Breast Cancer Awareness Month
Bully Prevention Month
Adopt a Shelter Dog Month
Halloween Safety Month
Financial Planning Month
National Pizza Month

Weekly Observances

October 2-8 – Great Books Week (always the first full week)
October 2-8 – National Work From Home Week (always the first full week)
October 16-22 – Mediation Week (third week in October)
October 16-22 – National Business Women’s Week (third week in October)
October 23-31 – National Red Ribbon Week

Days

October 1 – Coffee Day
October 1 – World Vegetarian Day
October 2 – Name Your Car Day
October 2 – Brow Day
October 3 – Oktoberfest Ends
October 3 – National Techies Day
October 3 – National Boyfriends Day
October 4 – National Taco Day
October 4-5 – Yom Kippur
October 5 – World Teacher’s Day
October 7 – National Kale Day
October 7 – World Smile Day
October 9 – Leif Erikson Day
October 9 – Columbus Day
October 9 – Indigenous Peoples’ Day
October 9 – Thanksgiving Day (Canada)
October 10 – World Mental Health Day
October 11 – It’s My Party Day
October 14 – World Egg Day
October 15 – Sweetest Day
October 16 – World Food Day
October 16 – Boss’s Day
October 17 – Spirit Day (anti-bullying)
October 22 – Make a Difference Day
October 24 – United Nations Day
October 28 – MLB World Series begins
October 30 – Mischief Night
October 30 – Checklist Day
October 31 – Halloween

Popular Hashtags For October:

#InternationalCoffeeDay
#TechiesDay
#NationalTacoDay
#WorldSmileDay
#WorldTeachersDay
#WorldHabitatDay
#WorldMentalHealthDay
#BossesDay
#UNDay
#ChecklistDay
#Halloween

November

Smell that crisp air, take in the beauty of changing leaves, and warm up around the fire pit this November.

The month in which we all give thanks, it’s also Peanut Butter Lover’s Month and Movember.

Kick off your marketing calendar with a Day of the Dead celebration, honor those who served on Veteran’s Day, and get ready for the big sales on Black Friday and Cyber Monday.

Monthly Observances

Movember
National Healthy Skin Month
Gluten-Free Diet Awareness Month
National Adoption Month
National Gratitude Month
Peanut Butter Lovers’ Month
National Diabetes Awareness Month

Weekly Observances

November 7-13 – World Kindness Week (second week: Monday – Sunday)
November 13-19 – American Education Week
November 20-26 – Game and Puzzle Week

Days

November 1 – Day of the Dead
November 1 – All Saint’s Day
November 1 – World Vegan Day
November 2 – Day of the Dead Ends
November 3 – Sandwich Day
November 4 – King Tut Day
November 6 – Daylight Savings Time ends
November 8 – Cappuccino Day
November 8 – STEM Day
November 10 – Marine Corps Birthday
November 11 – Veterans Day
November 12 – Chicken Soup for the Soul Day
November 13 – World Kindness Day
November 13 – Sadie Hawkins Day
November 14 – World Diabetes Day
November 15 – America Recycles Day
November 15 – National Entrepreneurs Day (third Tuesday of November)
November 16 – International Tolerance Day
November 17 – Homemade Bread Day
November 20 – Transgender Day Of Remembrance
November 23 – Thanksgiving Day
November 24 – Black Friday
November 25 – Small Business Saturday
November 27 – Cyber Monday
November 28 – Giving Tuesday

Popular Hashtags For November:

#WorldVeganDay
#NationalSandwichDay
#DaylightSavings
#CappuccinoDay
#STEMDay
#VeteransDay
#WKD
#WDD
#BeRecycled
#EntrepreneursDay
#Thanksgiving
#ShopSmall

December

The end is in sight – you’ve made it to the last month of the year. But you know what that means, right? 2024 is right around the corner.

Send your year off in style with marketing campaigns dedicated to more than the holiday season. This is also the month featuring Nobel Prize Day, Bill of Rights Day, and the first day of winter.

And don’t forget to check back here for a handy guide to 2024 marketing content.

Monthly Observances

National Human Rights Month
Operation Santa Paws
Bingo Month

Weekly Observances

December 7 – December 15 – Chanukah
December 26 – January 1 – Kwanzaa

Days

December 1 – World AIDS Day
December 1 – Rosa Parks Day
December 3 – International Day of Persons with Disabilities
December 4 – Cookie Day
December 6 – St. Nicholas Day
December 7 – Pearl Harbor Remembrance Day
December 9 – Christmas Card Day
December 10 – Nobel Prize Day
December 12 – Poinsettia Day
December 14 – Roast Chestnuts Day
December 15 – Bill of Rights Day
December 15 – National Ugly Christmas Sweater Day (Third Friday in December)
December 18 – Free Shipping Day
December 18 – Bake Cookies Day
December 20 – Go Caroling Day
December 21 – First Day of Winter / Winter Solstice
December 23 – Festivus
December 24 – Christmas Eve
December 25 – Christmas Day
December 26 – Kwanzaa
December 26 – Boxing Day
December 27 – National Fruitcake Day
December 31 – New Year’s Eve

Popular Hashtags For December:

#IDPWD
#NationalCookieDay
#NobelPrize
#WinterSolstice
#NYE

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Is It Alternatives You’re Looking For?

Published

5 hours ago

May 1, 2024

Entireweb News Bot

You probably clicked this result because a) you appreciate a good Lionel Ritchie pun, or b) you’ve heard that HARO is dead and want some alternatives—hopefully both.

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So, rather than providing my opinion on the best alternatives to HARO, I thought it would be fun to ask users of the “new HARO” what they thought were the best alternatives.

I wanted to give the “new HARO”—Connectively—the benefit of the doubt.

Still, a few minutes after my pitch was accepted, I got two responses that appeared to be AI-generated from two “visionary directors,” both with “extensive experience.”

My experience of Connectively so far mirrored Josh’s experience of old HARO: The responses were most likely automated.

Although I was off to a bad start, looking through most of the responses afterward, these two were the only blatant automated pitches I could spot.

These responses weren’t included in my survey, and anyone who saw my pitch would have to copy and paste the survey link to complete it—increasing the chance of genuine human responses—hopefully.

So, without further ado, here are the results of the survey.

1714560965 992 Is It Alternatives Youre Looking For

Sidenote.

The survey on Connectively ran for a week and received 101 votes. Respondents could vote for their top three HARO alternatives.

Price: Free.

Help a B2B Writer was the #1 alternative platform respondents recommended. In my survey it got 22% of the vote.

Help a B2B Writer is a platform run by Superpath that is similar to HARO but focused on connecting business-to-business (B2B) journalists with industry experts and sources for their stories.

Price: Free and paid plans. Paid plans start at $99 per month.

Coming in joint second place, Featured was popular, scoring 18% of the vote.

Featured connects journalists with experts and thought leaders. It allows experts to create profiles showcasing their expertise and helps journalists find suitable sources for their stories.

1714560966 485 Is It Alternatives Youre Looking For

Price: Free and paid plans. Paid plans start at $99 per month.

Qwoted is another platform that I’ve heard talked about a lot. It came in joint second place, scoring 18% of the vote.

Qwoted matches journalists with expert sources, allowing them to collaborate on creating high-quality content. It streamlines the process of finding and connecting with relevant sources.

1714560966 768 Is It Alternatives Youre Looking For

Price: Free for ten pitches per month

Despite being the “new HARO,” Connectively came 4th on my list, scoring 12% of the vote—surprisingly, it wasn’t even the top choice for most users on its own platform.

Connectively connects journalists with sources and experts. It helps journalists find relevant sources for their stories and allows experts to gain media exposure.

Price: Free and paid plans. Paid plans start at $5.95 per month.

SourceBottle is an online platform that connects journalists, bloggers, and media professionals with expert sources. It allows experts to pitch their ideas and insights to journalists looking for story sources. It scored 9% of the vote in my survey.

1714560967 683 Is It Alternatives Youre Looking For

Price: Free.

JournoRequest is an X account that shares journalist requests for sources. UK-based journalists and experts often use it, but it can sometimes have international reach. It scored 7% of the vote in my survey.

1714560967 333 Is It Alternatives Youre Looking For

Price: Paid. Plans start at $1,150 per year.

ProfNet connects journalists to expert sources. It helps journalists find knowledgeable sources for their articles, interviews, and other media content. It helps subject matter experts gain media exposure and share their expertise. It scored 5% of the vote in my survey.

1714560967 357 Is It Alternatives Youre Looking For

Price: 7-day free trial and paid plans. Paid plans start at $147 per month.

JustReachOut is a PR and influencer outreach platform that helps businesses find and connect with relevant journalists and influencers. It provides tools for personalized outreach and relationship management. It scored 3% of the vote in my survey.

1714560967 678 Is It Alternatives Youre Looking For

Price: 14-day free trial and paid plans. Paid plans start at $50 per month.

OnePitch is a platform that simplifies the process of pitching story ideas to journalists. Businesses and PR professionals can create and send targeted pitches to relevant media outlets. It scored 3% of the vote in my survey.

1714560967 17 Is It Alternatives Youre Looking For

Price: Free.

PitchRate is a free PR tool that connects journalists and highly rated experts. Useful for subject matter experts looking for free PR leads, media coverage, or publicity. Or journalists looking for credible sources. It scored 1% of the vote in my survey.

1714560967 890 Is It Alternatives Youre Looking For

Price: Free and paid plans. Paid plans start at ~$105 per month.

A UK service that connects media professionals with expert sources, press releases, and PR contacts. It scored 1% of the vote in my survey.

1714560968 51 Is It Alternatives Youre Looking For

Price: Invitation-only platform.

Forbes Councils is an invitation-only community for executives and entrepreneurs. Members can contribute expert insights and thought leadership content to Forbes.com and gain media exposure. It scored 1% of the vote in my survey.

1714560968 753 Is It Alternatives Youre Looking For

Price: Free.

Yes, you read that right.

HERO was created by Peter Shankman, the original creator of HARO, who said the platform will always be free. It scored 1% of the vote in my survey.

Peter set up the platform after receiving over 2,000 emails asking him to build a new version of HARO.

1714560968 119 Is It Alternatives Youre Looking For

Price: Paid. Sign up for details.

Meltwater received no votes in my survey, but I included it because I’d seen it shared on social media as a paid alternative to HARO.

It’s a media intelligence and social media monitoring platform. It provides tools for tracking media coverage, analyzing sentiment, and identifying influencers and journalists for outreach.

1714560968 923 Is It Alternatives Youre Looking For

Price: Free.

Expertise Finder also received no votes in my survey, but it was included as I saw it had been recommended as an HARO alternative on LinkedIn. It’s a platform that helps journalists find and connect with expert sources from universities.

HARO had a dual purpose for SEOs: it was a place to acquire links, but it also was a place to get expert quotes on topics for your next article.

Here are a few more free methods outside the platforms we’ve covered that can help you get expert quotes and links.

We’ve already seen that JournoRequest is a popular X account that shares journalist requests for sources.

But you can also follow hashtags on X to access even more opportunities.

Here are my favorite hashtags to follow:

I used to track the #journorequest hashtag to find opportunities for my clients when I worked agency-side, so I know it can work well for quotes and link acquisition.

Here are two opportunities I found just checking the #journorequest hashtag:

Here’s another example from the Telegraph—a DR 92 website:

Telegraph example DR 92 website journorequest

Certain types of content are more likely to be shared by journalists and PRs than others.

One of these types of content is statistics-based content. The reason? Journalists often use statistics to support their points.

Once they have included your statistic in their post, they often add a backlink back to your post.

We tested this with our SEO statistics post, and as you can see, it still ranks number one in Google.

Another method is to use the Linking authors report in Ahrefs’ Site Explorer. This report shows the authors’ names who link to any website you enter.

You can see which authors link to their site by entering your competitor’s domain. Some of these authors may represent outreach opportunities for your website as well.

Head to Site Explorer, click on Linking authors
Type in your competitor’s URL
Contact any authors that you think may be interested in your website and its content

Tip

If you download your website’s linking authors and your competitors into a spreadsheet and put them into separate tabs, you can compare the lists to see which authors are only linking to your competitor’s website.

When I was about to wrap up this article, I was contacted by Greg Heilers of Jolly SEO on LinkedIn.

He said he’d sent 200,000+ pitches over the years and wanted to share the results with me.

These are his top three platforms over the last 1,000 pitches he sent. Interestingly, we can see that it’s similar to my much smaller-scale survey.

Jolly SEOs 1000 link placements — Ordered by number of link placements. Average Domain Rating from Ahrefs. Average organic traffic from Ahrefs.

Hopefully, the data here speaks for itself. The high-quality links and traffic from HARO alternatives is considerable.

This research shows that Featured gained the most link placements in this campaign.

We have compiled some helpful content related to link building that you can get your teeth into. These hand-picked guides will take you from beginner to expert in no time.

Here are my favorite resources on this topic:

Final thoughts

There are many options for sourcing expert quotes and getting links for your next marketing campaigns. HARO may be dead, but its legacy lives on.

My highly unscientific survey suggests that most “new HARO” users liked Help a B2B Writer the most, but for HARO purists, there really is only one choice—HERO.

Give your favorites from this list a whirl, and let me know if you have any success. Got more questions? Ping me on X. 🙂

SEO

OpenAI To Show Content & Links In Response To Queries

Published

14 hours ago

May 1, 2024

Max

ChatGPT takes step toward becoming a search engine

OpenAI content deal will enhance ChatGPT with the ability to show real-time content with links in response to queries. OpenAI quietly took steps to gaining more search engine type functionality as part of a content licensing deal that may have positive implications for publishers and SEO.

Content Licensing Deal

OpenAI agreed to content licensing with the Financial Times, a global news organization with offices in London, New York, across continental Europe and Asia.

Content licensing deals between AI organizations and publishers are generally about getting access to high quality training data. The training data is then used by language models to learn connections between words and concepts. This deal goes far beyond that use.

ChatGPT Will Show Direct Quotes With Attribution

What makes this content licensing deal between The Financial Times and OpenAI is that there is a reference to giving attribution to content within ChatGPT.

The announced licensing deal explicitly mentions the use of the licensed content so that ChatGPT could directly quote it and provide links to the licensed content.

Further, the licensing deal is intended to help improve ChatGPT’s “usefulness”, which is vague and can mean many things, but it takes on a slightly different meaning when used in the context of attributed answers.

The Financial Times agreement states that the licensing deal is for use in ChatGPT when it provides “attributed content” which is content with an attribution, commonly a link to where the content appeared.

This is the part of the announcement that references attributed content:

“The Financial Times today announced a strategic partnership and licensing agreement with OpenAI, a leader in artificial intelligence research and deployment, to enhance ChatGPT with attributed content, help improve its models’ usefulness by incorporating FT journalism, and collaborate on developing new AI products and features for FT readers. “

And this is the part of the announcement that mentions ChatGPT offering users attributed quotes and links:

“Through the partnership, ChatGPT users will be able to see select attributed summaries, quotes and links to FT journalism in response to relevant queries.”

The Financial Times Group CEO was even more explicit about OpenAI’s intention to show content and links in ChatGPT:

“This is an important agreement in a number of respects,” said FT Group CEO John Ridding. “It recognises the value of our award-winning journalism and will give us early insights into how content is surfaced through AI. …this partnership will help keep us at the forefront of developments in how people access and use information.
OpenAI understands the importance of transparency, attribution, and compensation…”
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Brad Lightcap, COO of OpenAI directly referenced showing real-time news content in ChatGPT but more important he referenced OpenAI exploring new ways to show content to its user base.

Lastly, the COO stated that they embraced disruption, which means innovation that creates a new industry or paradigm, usually at the expense of an older one, like search engines.

Lightcap is quoted:

“We have always embraced new technologies and disruption, and we’ll continue to operate with both curiosity and vigilance as we navigate this next wave of change.”

Showing direct quotes of Financial Times content with links to that content is very similar to how search engines work. This is a big change to how ChatGPT works and could be a sign of where ChatGPT is going in the future, a functionality that incorporates online content with links to that content.

Something Else That Is Possibly Related

Someone on Twitter recently noticed a change that is related to “search” in relation to ChatGPT.

This change involves an SSL security certificate that was added for a subdomain of ChatGPT.com. ChatGPT.com is a domain name that was snapped up by someone to capitalize on the 2022 announcement of ChatGPT by OpenAI. OpenAI eventually acquired the domain and it’s been redirecting to ChatGPT.

The change that was noticed is to the subdomain: search.chatgpt.com.

This is a screenshot of the tweet:

Big News For SEO and Publishers

This is significant news for publishers and search marketers ChatGPT will become a source of valuable traffic if OpenAI takes ChatGPT in the direction of providing attributed summaries and direct quotes.

How Can Publishers Get Traffic From ChatGPT?

Questions remain about attributed quotes with links in response to relevant queries. Here are X unknowns about ChatGPT attributed links.

Does this mean that only licensed content will be shown and linked to in ChatGPT?
Will ChatGPT incorporate and use most web data without licensing deals in the same way that search engines do?
OpenAI may incorporate an Opt-In model where publishers can use a notation in Robots.txt or in meta data to opt-in to receiving traffic from ChatGPT.
Would you opt into receiving traffic from ChatGPT in exchange for allowing your content to be used for training?
How would SEOs and publisher’s equation on ChatGPT change if their competitors are all receiving traffic from ChatGPT?

Read the original announcement:

Financial Times announces strategic partnership with OpenAI

Featured Image by Shutterstock/Photo For Everything

SEO

Google’s John Mueller On Website Recovery After Core Updates

Published

1 day ago

April 30, 2024

Max

businessman financial professional look through binocular to see graph and chart.

John Mueller, a Google Search Advocate, provided guidance this week regarding the path forward for websites impacted by recent search algorithm updates.

The discussion started on X (formerly Twitter) by SEO professional Thomas Jepsen.

Jepsen tagged Mueller, asking:

“Google has previously said Google doesn’t hold a grudge and sites will recover once issues have been solved. Is that still the case after HCU?”

Mueller’s response offered hope to site owners while being realistic about the challenges ahead.

Addressing Recovery Timelines

Mueller affirmed Google’s stance on not holding grudges, stating, “That’s still the case.”

However, he acknowledged the complexity of rankings, saying:

“…some things take much longer to be reassessed (sometimes months, at the moment), and some bigger effects require another update cycle.”

That’s still the case. That said, some things take much longer to be reassessed (sometimes months, at the moment), and some bigger effects require another update cycle. https://t.co/WDy7Q4dpzb has some more.
— John 🧀 … 🧀 (@JohnMu) April 29, 2024

Mueller pointed to a Google help document explaining the nuances. The document reads:

“Broad core updates tend to happen every few months. Content that was impacted in Search or Discover by one might not recover—assuming improvements have been made—until the next broad core update is released.

Do keep in mind that improvements made by site owners aren’t a guarantee of recovery, nor do pages have any static or guaranteed position in our search results. If there’s more deserving content, that will continue to rank well with our systems.”

The Comments Sparking Debate

Jepsen probed further, asking, “Is a core update what’s needed for HCU-affected sites to recover (assuming they’ve fixed their issues)?”

Mueller’s response highlighted how situations can differ:

“It depends on the situation… I realize there’s a big space between the situations, but generalizing doesn’t help. Sometimes it takes a lot of work on the site, a long time, and an update.”

It depends on the situation. https://t.co/F9s3Hli9t7 and https://t.co/pLdm29PjPD has some on that. I realize there’s a big space between the situations, but generalizing doesn’t help. Sometimes it takes a lot of work on the site, a long time, and an update.
— John 🧀 … 🧀 (@JohnMu) April 29, 2024
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The thread grew as user @selectgame raised concerns about Google Discover traffic, to which Mueller replied:

“Google Discover is affected by core updates as well as other parts of Search (and there are more policies that apply to Discover).”

Google Discover is affected by core updates as well as other parts of Search (and there are more policies that apply to Discover). If you’re seeing these changes when a core update rolled out, that might be what you’re seeing.
— John 🧀 … 🧀 (@JohnMu) April 29, 2024

Growing Frustrations

Prominent industry figure Lily Ray voiced mounting frustrations, stating,

“…many HCU-affected websites – which have been making all kinds of improvements over the last 7 months – have only seen further declines with the March Core Update.
I have seen some sites lose 90% or more of their SEO visibility since the HCU, with the last few weeks being the nail in the coffin, despite making significant improvements.”

Ray continued:

“And in my professional opinion, many of these sites did not deserve anywhere near that level of impact, especially the further declines over the past month.”

Mueller hasn’t responded to Ray’s tweet at this time.

John, any chance you can comment on the fact that many HCU-affected websites – which have been making all kinds of improvements over the last 7 months – have only seen further declines with the March Core Update?
I have seen some sites lose 90% or more of their SEO visibility… https://t.co/lvYRAScRQQ
— Lily Ray 😏 (@lilyraynyc) April 29, 2024

Looking Ahead

As the search community awaits Google’s next moves, the path to recovery appears arduous for many impacted by recent algorithm reassessments of “Helpful Content.”

Site improvements don’t guarantee immediate recovery, so publishers face an uphill battle guided only by Google’s ambiguous public advice.

Why SEJ Cares

The March 2024 core update has proven disastrous for many websites, with severe traffic losses persisting even after sites try to improve low-quality content, address technical issues, and realign with Google’s guidelines.

Having clear, actionable guidance from Google on recovering from core update updates is invaluable.

As evidenced by the frustrations expressed, the current communications leave much to be desired regarding transparency and defining a straightforward recovery path.

How This Can Help You

While Mueller’s comments provide some insights, the key takeaways are:

Regaining previous rankings after an algorithm hit is possible if sufficient content/site quality improvements are made.
Recovery timelines can vary significantly and may require a future core algorithm update.
Even with enhancements, recovery isn’t guaranteed as rankings depend on the overall pool of competing content.

The path is undoubtedly challenging, but Mueller’s comments underscore that perseverance with substantial site improvements can eventually pay off.

FAQ

Can SEO professionals predict recovery time for a website hit by core updates?

SEO professionals can’t pinpoint when a site will recover after a core Google algorithm update.

Reasons for this include:

Google releases core updates every few months, so sites may need to wait for the next one.
It can take months for Google to reassess and adjust rankings.
How competitive the query is also impacts if and when a site recovers.

Does making site improvements after a core update ensure recovery in rankings and visibility?

After making improvements following a Google algorithm update, regaining your previous rankings isn’t guaranteed.

Reasons why include:

Your impacted content may not recover until the next core update, provided you’ve implemented enough site improvements.
Google’s search results are dynamic, and rankings can fluctuate based on the quality of competitor content.
There’s no fixed or guaranteed position in Google’s search results.

What is the relationship between Google Discover traffic and core search updates?

Google’s core algorithm updates that impact regular search results also affect Google Discover.

However, Google Discover has additional specific policies that determine what content appears there.

This means:

Improving your content and website quality can boost your visibility on Google Discover, just like regular searches.
You may see changes in your Discover traffic when Google rolls out core updates.
Your SEO and content strategy should account for potential impacts on regular searches and Google Discover.

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