SEO
8 Free SEO Reporting Tools
There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report?
In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.
Price: Free
Google Search Console, often called GSC, is one of the most widely used tools to track important SEO metrics from Google Search.
Most common reporting use case
GSC has a ton of data to dive into, but the main performance indicator SEOs look at first in GSC is Clicks on the main Overview dashboard.
As the data is from Google, SEOs consider it to be a good barometer for tracking organic search performance. As well as clicks data, you can also track the following from the Performance report:
- Total Impressions
- Average CTR
- Average Position
Tip
But for most SEO reporting, GSC clicks data is exported into a spreadsheet and turned into a chart to visualize year-over-year performance.
Favorite feature
One of my favorite reports in GSC is the Indexing report. It’s useful for SEO reporting because you can share the indexed to non-indexed pages ratio in your SEO report.
If the website has a lot of non-indexed pages, then it’s worth reviewing the pages to understand why they haven’t been indexed.
Price: Free
Google Looker Studio (GLS), previously known as Google Data Studio (GDS), is a free tool that helps visualize data in shareable dashboards.
Most common reporting use case
Dashboards are an important part of SEO reporting, and GLS allows you to get a total view of search performance from multiple sources through its integrations.
Out of the box, GLS allows you to connect to many different data sources.
Such as:
- Marketing products – Google Ads, Google Analytics, Display & Video 360, Search Ads 360
- Consumer products – Google Sheets, YouTube, and Google Search Console
- Databases – BigQuery, MySQL, and PostgreSQL
- Social media platforms – Facebook, Reddit, and Twitter
- Files – CSV file upload and Google Cloud Storage
Sidenote.
If you don’t have the time to create your own report manually, Ahrefs has three Google Looker Studio connectors that can help you create automated SEO reporting for any website in a few clicks
Here’s what a dashboard in GLS looks like:
With this type of dashboard, you share reports that are easy to understand with clients or other stakeholders.
Favorite feature
The ability to blend and filter data from different sources, like GA and GSC, means you can get a customized overview of your total search performance, tailored to your website.
Price: Free for 500 URLs
Screaming Frog is a website crawler that helps you audit your website.
Screaming Frog’s free version of its crawler is perfect if you want to run a quick audit on a bunch of URLs. The free version is limited to 500 URLs—making it ideal for crawling smaller websites.
Most common reporting use case
When it comes to reporting, the Reports menu in Screaming Frog SEO Spider has a wealth of information you can look over that covers all the technical aspects of your website, such as analyzing, redirects, canonicals, pagination, hreflang, structured data, and more.
Once you’ve crawled your site, it’s just a matter of downloading the reports you need and working out the main issues to summarize in your SEO report.
Favorite feature
Screaming Frog can pull in data from other tools, including Ahrefs, using APIs.
If you already had access to a few SEO tools’ APIs, you could pull data from all of them directly into Screaming Frog. This is useful if you want to combine crawl data with performance data or other 3rd party tools.
Even if you’ve never configured an API, connecting other tools to Screaming Frog is straightforward.
Price: Free
Ahrefs has a large selection of free SEO tools to help you at every stage of your SEO campaign, and many of these can be used to provide insights for your SEO reporting.
For example, you could use our:
Most common reporting use case
One of our most popular free SEO tools is Ahrefs Webmaster Tools (AWT), which you can use for your SEO reporting.
With AWT, you can:
- Monitor your SEO health over time by setting up scheduled SEO audits
- See the performance of your website
- Check all known backlinks for your website
Favorite feature
Of all the Ahrefs free tools, my favorite is AWT. Within it, site auditing is my favorite feature—once you’ve set it up, it’s a completely hands-free way to keep track of your website’s technical performance and monitor its health.
If you already have access to Google Search Console, it’s a no-brainer to set up a free AWT account and schedule a technical crawl of your website(s).
Price: Free
Ahrefs’ SEO Toolbar is a free Chrome and Firefox extension useful for diagnosing on-page technical issues and performing quick spot checks on your website’s pages.
Most common reporting use case
For SEO reporting, it’s useful to run an on-page check on your website’s top pages to ensure there aren’t any serious on-page issues.
With the free version, you get the following features:
- On-page SEO report
- Redirect tracer with HTTP Headers
- Outgoing links report with link highlighter and broken link checker
- SERP positions
- Country changer for SERP
The SEO toolbar is excellent for spot-checking issues with pages on your website. If you are not confident with inspecting the code, it can also give you valuable pointers on what elements you need to include on your pages to make them search-friendly.
If anything is wrong with the page, the toolbar highlights it, with red indicating a critical issue.
Favorite feature
The section I use the most frequently in the SEO toolbar is the Indexability tab. In this section, you can see whether the page can be crawled and indexed by Google.
Although you can do this by inspecting the code manually, using the toolbar is much faster.
Price: Free
Like GSC, Google Analytics is another tool you can use to track the performance of your website, tracking sessions and conversions and much more on your website.
Most common reporting use case
GA gives you a total view of website traffic from several different sources, such as direct, social, organic, paid traffic, and more.
Favorite feature
You can create and track up to 300 events and 30 conversions with GA4. Previously, with universal analytics, you could only track 20 conversions. This makes conversion and event tracking easier within GA4.
Price: Free
Google Slides is Google’s version of Microsoft PowerPoint. If you don’t have a dashboard set up to report on your SEO performance, the next best thing is to assemble a slide deck.
Many SEO agencies present their report through dashboard insights and PowerPoint presentations. However, if you don’t have access to PowerPoint, then Google Slides is an excellent (free) alternative.
Most common reporting use cases
The most common use of Google Slides is to create a monthly SEO report. If you don’t know what to include in a monthly report, use our SEO report template.
Favorite feature
One of my favorite features is the ability to share your presentation on a video chat directly from Google Slides. You can do this by clicking the camera icon in the top right.
This is useful if you are working with remote clients and makes sharing your reports easy.
Price: Free
Google Trends allows you to view a keyword’s popularity over time in any country. The data shown is the relative popularity ratio scaled from 0-100, not the direct volume of search queries.
Most common reporting use cases
Google Trends is useful for showing how the popularity of certain searches can increase or decrease over time. If you work with a website that often has trending products, services, or news, it can be useful to illustrate this visually in your SEO report.
Google Trends makes it easy to spot seasonal trends for product categories. For example, people want to buy BBQs when the weather is sunny.
Using Google Trends, we can see that peak demand for BBQs usually happens in June-July every year.
Using this data across the last five years, we could be fairly sure when the BBQ season would start and end.
Favorite feature
Comparing two or more search terms against each other over time is one of my favorite uses of Google Trends, as it can be used to tell its own story.
Embellishing your report with trends data allows you to gain further insights into market trends.
You can even dig into trends at a regional level if you need to.
Final thoughts
These free tools will help you put together the foundations for a well-rounded SEO report.
The tools you use for SEO reporting don’t always have to be expensive—even large companies use many of the free tools mentioned to create insights for their client’s SEO reports.
Got more questions? Ping me on X 🙂
SEO
Snapchat Is Testing 2 New Advertising Placements
The Snapchat ad ecosystem just expanded with two new placement options.
On Tuesday, Snap announced they started testing on two new placements:
- Sponsored Snaps
- Promoted Places
While not available to the general public yet, Snap provided information on the test, including their launch partners and more about the ad placements.
The goal of these placements are for brands to expand their reach across some of the most widely adopted parts of the platform.
Sponsored Snaps Ad Placement
Snapchat is testing a new Sponsored Snaps placement with Disney, in the announcement from October 8th.
The Sponsored Snaps placement shows a full-screen vertical video to users on Snapchat.
Users can then opt-in to opening the Snap, with options to engage with the advertiser in one of two ways:
- Sending a direct message to the advertiser by replying
- Use the call-to-action to open the link chosen by the advertiser.
Sponsored Snaps aren’t delivered via a push notification and will appear differently than other Snaps in a user’s inbox.
After a certain amount of time, any unopened Sponsored Snaps disappear from a user’s inbox.
Promoted Places Ad Placement
Snap partnered with two other brands for their Promoted Places ad placement test: McDonalds and Taco Bell.
This new ad placement shows on the Snap Map, which is meant to help users discover new places they may want to visit.
Promoted Places will highlight sponsored placements of interest within the Snap Map.
In early testing, Snap said they’ve found adding places as “Top Picks” drives a typical visitation lift of 17.6% for frequent Snapchat users.
They also mentioned the possibility of exploring ideas around customer loyalty on the Snap Map in future phases.
Summary
Snap hasn’t yet announced how long these ad placement tests will run, or when they’ll be available for broader advertisers.
Snap said the Sponsored Snaps and Promoted Places placements will evolve from feedback within the Snapchat community and the brands partnered with them at launch.
In the future, there’s possibility of integrating features like CRM systems and AI chatbot support to make communication more streamlined between brands and Snapchat users.
SEO
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.
We’ve put together a list of essential SEO books suitable for readers at various levels.
Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.
The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.
For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.
Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.
Books On Search Engine Optimization
1. SEO For Beginners: An Introduction To SEO Basics
Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.
While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.
It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.
The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.
Key reasons to give it a read:
- Get a solid grasp of SEO basics from industry pros.
- Easy-to-follow explanations of tricky concepts.
- Practical advice you can apply to your SEO strategies.
- Stay in the loop with current SEO trends and Google updates.
- Benefit from the collective wisdom of top SEO experts.
2. Entity SEO: Moving From Strings To Things
By Dixon Jones, CEO of InLinks
Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.
It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.
Key points:
- Making your brand an “entity” in your niche.
- Using structured data effectively.
- Getting quality links and mentions.
- Creating content rich in entity information.
The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.
Worth reading if you want to:
- Get a solid grip on entity SEO.
- Learn actionable entity optimization tactics.
- Establish your brand as a recognized entity.
- Master the use of structured data for SEO.
- Future-proof your SEO strategy.
3. The Art Of SEO: Mastering Search Engine Optimization
by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.
The authors break down complex strategies into actionable steps, making implementation a breeze.
What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.
Reasons to read this book:
- Get a complete SEO education, from basics to advanced strategies.
- Learn to align SEO with your business objectives.
- Access practical, step-by-step guides for implementing SEO tactics.
- Understand how to integrate SEO with content marketing and social media.
- Benefit from the collective wisdom of three renowned SEO experts.
4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results
Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.
Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.
The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.
A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.
While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.
By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.
Reasons to read this book:
- Gain insights into the psychology driving user behavior and conversions.
- Learn to create websites that not only rank well but also engage visitors.
- Get practical strategies for optimizing design, content, and calls-to-action.
- Discover how to enhance user experience and mobile performance.
- Learn to integrate SEO best practices with a focus on user engagement.
- Benefit from real-world examples and expert insights from a seasoned digital marketer.
5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period
SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.
It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.
DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.
This guide suits both small business owners and ecommerce marketers.
Reasons to read:
- Master SEO fundamentals and advanced strategies.
- Learn ecommerce-specific optimization tactics.
- Discover product page and description best practices.
- Understand user-generated content’s SEO impact.
- Align SEO efforts with business objectives.
- Benefit from decades of industry expertise.
6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store
Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.
Azarenko breaks down each “SEO win” with practical advice on implementation.
Topics include:
- Ecommerce keyword research.
- Product & category page optimization.
- Leveraging user-generated content.
- Building quality backlinks.
- Site speed and mobile optimization.
- Structured data.
The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.
Reasons to read:
- Learn 10 powerful ecommerce-specific SEO strategies.
- Gain insights from a renowned SEO expert.
- Discover how to optimize product and category pages.
- Leverage user-generated content for SEO benefits.
- Learn to build high-quality backlinks.
- Apply real-world examples and case studies.
- Adopt a data-driven approach to ecommerce SEO.
7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
by Eli Schwartz
Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.
Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.
The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.
Key topics include:
- User intent optimization.
- Content strategy for the full customer journey.
- Measuring SEO’s business impact.
Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.
Reasons to read this book:
- Gain a strategic perspective on SEO that aligns with business objectives.
- Learn to create sustainable organic growth through user-centric approaches.
- Discover how to optimize for the entire customer journey.
- Understand methods for measuring and communicating SEO’s business impact.
- Access real-world case studies and examples from major brands.
- Benefit from the author’s extensive experience in driving impactful SEO results.
Books On Link Building
8. The Link Building Book
by Paddy Moogan
Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.
It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.
The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.
Reasons to read:
- Master link building fundamentals and best practices.
- Learn diverse tactics for acquiring high-quality, relevant links.
- Understand how to assess potential linking websites.
- Discover content strategies that naturally attract links.
- Learn to plan and execute effective link building campaigns.
- Benefit from practical advice and real-world examples.
- Access updated, valuable insights at no cost.
Books On Local SEO
9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW
by Roger Bryan
“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.
Key topics include:
- Local SEO fundamentals and how it differs from traditional SEO.
- Optimizing Google Business Profile listings.
- Building local citations and leveraging structured data.
- Creating local content and managing online reputation.
- Implementing and tracking local SEO strategies.
The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.
Reasons to read:
- Learn 20 proven strategies for improving local search visibility.
- Understand key local ranking factors like Google Business Profile, reviews, and citations.
- Master GBP optimization for local SEO success.
- Discover how to use structured data and local content effectively.
- Learn reputation management best practices.
- Get practical, easy-to-implement instructions and examples.
- Learn to measure local SEO performance with analytics tools.
Books On Search Engines
10. How Google Works
by Eric Schmidt and Jonathan Rosenberg
“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.
The book offers practical advice and real-world examples applicable to businesses of all sizes.
Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.
Reasons to read:
- Get an insider’s view of Google’s success principles.
- Understand how to create a user-centric business strategy.
- Discover ways to foster innovation and experimentation in your organization.
- Gain insights into data-driven decision-making processes.
11. Entity-Oriented Search
“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).
A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.
It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.
Reasons to read:
- Deep dive into entity-oriented and semantic search tech.
- Research on knowledge graphs and semantic understanding.
- A detailed look at entity extraction, linking, and ranking algorithms.
- Insights on neural entity representations and knowledge-based language models.
- Expert knowledge from a renowned IR and search engine specialist.
Conclusion: Choosing Your Next Book
These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.
For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.
As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.
Several books focus on specific areas:
- “Local SEO Secrets” is a must-read if you’re targeting local customers.
- “Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
- “The Link Building Book” is your starting point to master link building.
On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.
The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.
The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.
More SEO & Marketing Books Worth Your Time:
Featured Image: PeopleImages.com – Yuri A/Shutterstock
SEO
The 100 Most Searched People on Google in 2024
These are the 100 most searched people, along with their monthly search volumes.
# | Keyword | Search volume |
---|---|---|
1 | donald trump | 7450000 |
2 | taylor swift | 7300000 |
3 | travis kelce | 4970000 |
4 | matthew perry | 3790000 |
5 | kamala harris | 2730000 |
6 | joe biden | 2480000 |
7 | caitlin clark | 2400000 |
8 | olivia rodrigo | 2100000 |
9 | jd vance | 2060000 |
10 | billie eilish | 1720000 |
11 | sabrina carpenter | 1680000 |
12 | kate middleton | 1660000 |
13 | patrick mahomes | 1570000 |
14 | gypsy rose | 1520000 |
15 | jason kelce | 1490000 |
16 | mihály csíkszentmihályi | 1460000 |
17 | timothee chalamet | 1450000 |
18 | tyreek hill | 1380000 |
19 | lola beltrán | 1350000 |
20 | lebron james | 1330000 |
21 | lauren boebert | 1310000 |
22 | barry keoghan | 1300000 |
23 | brock purdy | 1280000 |
24 | drake | 1250000 |
25 | griselda blanco | 1210000 |
26 | ryan reynolds | 1200000 |
27 | zendaya | 1180000 |
28 | scottie scheffler | 1170000 |
29 | aaron rodgers | 1170000 |
30 | casimir funk | 1170000 |
31 | zach bryan | 1150000 |
32 | tom brady | 1150000 |
33 | jacob elordi | 1140000 |
34 | blake lively | 1130000 |
35 | millie bobby brown | 1120000 |
36 | margot robbie | 1110000 |
37 | luisa moreno | 1110000 |
38 | bruce willis | 1090000 |
39 | v | 1090000 |
40 | eminem | 1050000 |
41 | cillian murphy | 1040000 |
42 | anthony edwards | 1020000 |
43 | peso pluma | 1000000 |
44 | fani willis | 1000000 |
45 | etel adnan | 1000000 |
46 | dua lipa | 991000 |
47 | jennifer aniston | 986000 |
48 | bianca censori | 983000 |
49 | megan fox | 982000 |
50 | shannen doherty | 977000 |
51 | mike tyson | 973000 |
52 | megan thee stallion | 971000 |
53 | ariana grande | 960000 |
54 | james baldwin | 958000 |
55 | britney spears | 954000 |
56 | oj simpson | 941000 |
57 | lainey wilson | 937000 |
58 | dan schneider | 933000 |
59 | emma stone | 932000 |
60 | raoul a. cortez | 930000 |
61 | dolly parton | 926000 |
62 | joe burrow | 925000 |
63 | anya taylor-joy | 925000 |
64 | amanda bynes | 924000 |
65 | danny masterson | 920000 |
66 | matt rife | 918000 |
67 | kendrick lamar | 912000 |
68 | messi | 901000 |
69 | bronny james | 901000 |
70 | adam sandler | 898000 |
71 | james earl jones | 897000 |
72 | coco gauff | 892000 |
73 | michael jackson | 884000 |
74 | victor wembanyama | 870000 |
75 | pink | 865000 |
76 | luka doncic | 861000 |
77 | selena gomez | 861000 |
78 | jelly roll | 861000 |
79 | jonathan majors | 840000 |
80 | justin fields | 824000 |
81 | meghan markle | 821000 |
82 | florence pugh | 819000 |
83 | post malone | 813000 |
84 | jayson tatum | 808000 |
85 | diddy | 804000 |
86 | justin jefferson | 799000 |
87 | sza | 794000 |
88 | ana de armas | 793000 |
89 | cj stroud | 790000 |
90 | ben affleck | 788000 |
91 | jake paul | 786000 |
92 | zac efron | 783000 |
93 | scarlett johansson | 779000 |
94 | deion sanders | 771000 |
95 | dr. victor chang | 760000 |
96 | andrew tate | 759000 |
97 | jason momoa | 756000 |
98 | pedro pascal | 755000 |
99 | bad bunny | 744000 |
100 | christian mccaffrey | 735000 |
# | Keyword | Search volume |
---|---|---|
1 | taylor swift | 17000000 |
2 | trump | 12400000 |
3 | matthew perry | 9100000 |
4 | sydney sweeney | 8500000 |
5 | travis kelce | 7500000 |
6 | oppenheimer | 7300000 |
7 | messi | 7000000 |
8 | elon musk | 6500000 |
9 | sinner | 6300000 |
10 | cristiano ronaldo | 6100000 |
11 | kate middleton | 5900000 |
12 | billie eilish | 5200000 |
13 | joe biden | 5000000 |
14 | xxxtentacion | 5000000 |
15 | 大谷翔平 | 4900000 |
16 | virat kohli | 4800000 |
17 | jenna ortega | 4700000 |
18 | v | 4600000 |
19 | ronaldo | 4600000 |
20 | kamala harris | 4300000 |
21 | olivia rodrigo | 4200000 |
22 | griselda blanco | 4000000 |
23 | margot robbie | 4000000 |
24 | cillian murphy | 3800000 |
25 | carlos alcaraz | 3600000 |
26 | dua lipa | 3600000 |
27 | zendaya | 3600000 |
28 | djokovic | 3500000 |
29 | bianca censori | 3500000 |
30 | jude bellingham | 3400000 |
31 | alcaraz | 3400000 |
32 | millie bobby brown | 3400000 |
33 | ana de armas | 3300000 |
34 | sabrina carpenter | 3300000 |
35 | henry cavill | 3300000 |
36 | ryan reynolds | 3200000 |
37 | ice spice | 3200000 |
38 | anne hathaway | 3100000 |
39 | timothée chalamet | 3100000 |
40 | putin | 3100000 |
41 | barry keoghan | 3000000 |
42 | lana rhoades | 3000000 |
43 | michael jackson | 3000000 |
44 | peso pluma | 3000000 |
45 | ariana grande | 3000000 |
46 | jacob elordi | 3000000 |
47 | lebron james | 3000000 |
48 | blake lively | 2900000 |
49 | bruce willis | 2900000 |
50 | lamine yamal | 2900000 |
51 | emma stone | 2900000 |
52 | shubman gill | 2900000 |
53 | simone biles | 2900000 |
54 | rohit sharma | 2900000 |
55 | brad pitt | 2900000 |
56 | eminem | 2900000 |
57 | jennifer aniston | 2800000 |
58 | timothee chalamet | 2800000 |
59 | mike tyson | 2700000 |
60 | megan fox | 2700000 |
61 | lola beltrán | 2700000 |
62 | caitlin clark | 2700000 |
63 | leonardo dicaprio | 2700000 |
64 | johnny depp | 2600000 |
65 | scarlett johansson | 2600000 |
66 | selena gomez | 2600000 |
67 | drake | 2600000 |
68 | mihály csíkszentmihályi | 2600000 |
69 | anya taylor-joy | 2500000 |
70 | madonna | 2500000 |
71 | britney spears | 2500000 |
72 | max verstappen | 2500000 |
73 | jeremy allen white | 2500000 |
74 | gypsy rose | 2500000 |
75 | andrew tate | 2500000 |
76 | kylie jenner | 2500000 |
77 | travis scott | 2400000 |
78 | fabrizio romano | 2400000 |
79 | jennifer lawrence | 2400000 |
80 | meghan markle | 2400000 |
81 | hardik pandya | 2400000 |
82 | keanu reeves | 2400000 |
83 | angelina jolie | 2400000 |
84 | glen powell | 2400000 |
85 | jd vance | 2400000 |
86 | shannen doherty | 2300000 |
87 | jungkook | 2300000 |
88 | jason momoa | 2300000 |
89 | jennifer lopez | 2300000 |
90 | bellingham | 2200000 |
91 | jeffrey epstein | 2200000 |
92 | justin bieber | 2200000 |
93 | florence pugh | 2200000 |
94 | kim kardashian | 2200000 |
95 | ben affleck | 2200000 |
96 | haaland | 2200000 |
97 | zac efron | 2200000 |
98 | tyson fury | 2200000 |
99 | imane khelif | 2100000 |
100 | adam sandler | 2100000 |
In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.
In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.
You can do the same for your industry too.
Here’s how:
- Go to Keywords Explorer
- Enter the names of famous people in your niche
- Go to the Matching terms report
- Filter for keywords related to gears using the Include filter
For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.
Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.
The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.
As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:
Want to do keyword research for your site? Sign up for Keywords Explorer.
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