Google Experiments with Direct Link to AI Mode from Search

Google Tests Direct Link to AI Mode from Search

Google is trying out a new feature that could change how we search online. Now, when you look for something on Google, you might be able to hop straight into their “AI Mode” chatbot without leaving the search results.

What is happening?
Google has started a test where if you ask a question, after you see the AI summary, you can click a button called “Show More.” This will show another prompt called “Ask anything” at the bottom of the screen. If you ask a follow-up question here, Google will switch you from normal search to its AI chatbot. This means you can have a conversation with Google directly from the search results.

Why is Google doing this?
According to Robby Stein, a Vice President at Google Search, the idea is to make searching easier. Now, you can go deeper into the AI chatbot directly from your phone, without extra steps. The goal is to let people ask any question, no matter if it’s long or complicated, and find the answer fast. Google wants to make search more like a conversation and less about clicking links.

What does this mean for websites?
Many website managers are worried. When people get quick answers from AI summaries, they might click on fewer links to external websites. Research shows that people are less likely to click on links when they see an AI summary. Google claims that overall website traffic has not dropped much and that the quality of clicks-meaning visitors interested in the site-actually has increased. They say this might be because AI summaries give better context, making users more interested in the websites they visit.

Is this good or bad?
It’s a bit of both. On one side, Google says the new system helps users find better answers faster. On the other side, website owners worry that if more people stay in the AI chat window, they might visit fewer websites, which could hurt online businesses. Additionally, with more detailed AI responses, traditional search traffic might decrease even more, further challenging SEO (Search Engine Optimization).

Conclusion
Google’s new test of a direct link to AI Mode shows that the way we search online is changing. While it might make searching easier, it also brings new challenges for website owners who rely on search traffic. It will be interesting to see how this feature develops and how it affects the future of internet searching.