SEO
The Only 29 Free SEO Tools You Need
Looking for a list of free, useful SEO tools? Then look no further.
You don’t need every free SEO tool under the sun. You just need enough of them to cover your use cases.
After a few years in SEO and content marketing, I’ve found these free SEO tools are all you need.
Monitor your website’s SEO health, see who’s linking to your website, and learn what your website is ranking for on Google
Before you hire an interior designer to beautify your house, the foundation of your house needs to be rock-solid. The same goes for your website. Before you go about optimizing your website, you need to make sure its technical health is strong.
Run a comprehensive crawl of your website with Ahrefs Webmaster Tools (AWT) to check for over 100 common SEO issues.
You’ll also be able to see who’s linking to your website and learn what keywords you’re currently ranking for.
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This tool doesn’t just tell you what problems your site has. It’ll also tell you why a particular thing is a problem and how you can fix it.
See the top 100 keyword ideas for any seed keyword, as well as related search data
Our free keyword research tool shows you the top 100 keyword ideas for any keyword or phrase, plus the top 50 related questions. It also shows you important keyword data, such as search volume and keyword difficulty.
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Besides Google, you can see keywords for other important search engines like YouTube, Bing, and Amazon. Just select the search engine you want data for:
Google’s keyword research tool
Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. This is mainly because the tool is from Google itself, and many SEOs believe its data is the most accurate.
But in our experiment, we found that GKP almost always overestimates “true” search volume and is only roughly accurate 45.22% of the time.
Another limitation is that GKP doesn’t show absolute search volumes—only a range (as you can see in the screenshot above). Nevertheless, it’s still a useful tool if you want to cover all your bases when it comes to keyword research.
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Most keyword research tools show you ideas based on the seed keyword you entered. For example, if you search for “coffee,” you’ll get ideas like “coffee bean,” “coffee near me,” “coffee shops,” “keurig coffee maker,” etc.
GKP, on the other hand, can show you relevant keywords based on semantics. For example, you can see that GKP suggests keywords like “cappuccino,” “espresso,” “barista,” and “french press” even though they don’t contain the word “coffee.”
Recommended reading: How to Use Google Keyword Planner (Actionable Guide)
Find People Also Ask questions
For almost every query you search for on Google, you’ll see a SERP feature known as People Also Ask (PAA).
AlsoAsked scrapes them and shows you the PAA questions related to the topic you’ve entered. Use these to find subtopics and questions that may be worth answering in your article.
For example, if you are writing an article about “how to clean a coffee maker using vinegar,” you may want to answer these questions:
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When you click on a PAA question in Google, more PAA questions pop up:
AlsoAsked allows you to go deeper into this research (but you’ll have to sign up for a paid plan):
Recommended reading: How to Rank in ‘People Also Ask’ Boxes and If You Should
Do keyword research on Reddit
Keyword research is about finding the topics your audience is looking for. So what better way than to find the topics people are discussing on one of the internet’s largest “forums,” aka Reddit?
Enter the name of a subreddit your audience is participating in. Keyworddit will then extract keywords from that community.
For example, here’s a list of keywords it grabbed from the r/bodyweightfitness subreddit:
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Keyworddit also shows you the context where the keyword appeared:
See search trends from all around the world
Google Trends shows the popularity of a topic over time.
Use it to catch and capitalize on trending topics, as well as avoid creating content about those with waning interest.
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Google Trends also shows you related topics and queries that are rising in popularity:
Cover these topics before other sites do.
Recommended reading: How to Use Google Trends for Keyword Research: 7 Effective Ways
WordPress SEO plugin for on-page and technical SEO
Imagine if you had to add your title tags, meta descriptions, OG tags, and other meta tags by yourself using code for every post you publish. You’d flip out, wouldn’t you?
But if you’re using WordPress, you don’t have to do that. RankMath helps you add all of those easily:
Besides that, RankMath also helps with:
And more.
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RankMath has a comprehensive schema markup library that you can add to your posts:
See how your page will look like on the SERPs
Enter your proposed title, meta description, and URL. This tool will then show you what your webpage will potentially look like in the search results.
You can already do this if you’re using a WordPress plugin like RankMath. But it’s useful if you’re not using WordPress.
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Check the Rich Snippet and Date radio buttons to see what they look like on the SERPs:
Create structured data markup in the JSON-LD format
Schema markup helps search engines better understand your content. It also powers rich snippets, which often have higher click-through rates than “regular” search results.
Merkle’s Schema Markup Generator helps you create the right schema code. Select the type of schema markup you want to generate, e.g., local business, FAQ, product, etc., fill in the form, then copy and paste the generated markup onto your site.
You can do this if you’re already using a WordPress plugin like RankMath. But if you aren’t, this is a good tool to use.
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This is not a specific feature of the tool. But once you’ve generated your schema markup, you can check its validity using Schema.org’s Markup Validator.
Recommended reading: What Is Structured Data? And Why Should You Implement It?
Multi-feature browser extension that provides SEO data about the pages and websites you visit
With Ahrefs’ SEO Toolbar, you can see the valuable SEO data of any webpage you visit. These include the following:
- Page’s title
- Meta description
- Dates when page was published and modified
- Word count
- Headings
- Hreflang tags
- Canonicals
- OG tags
And more.
Besides that, the tool also:
- Checks for broken links.
- Traces redirect chains (full path).
- Highlights nofollow links.
And much more.
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If you have an Ahrefs subscription, you can see our metrics within the SERPs themselves:
See the top 100 backlinks to any website or webpage
One of the most common activities in link building is to pursue your competitors’ links. By that, we mean looking at your competitors’ links and figuring out how they’ve been acquiring theirs. Then you can potentially mirror their tactics.
To do that, you’ll need to see who’s linking to them in the first place. What you can do is enter the URL of the page you’re competing with into our free backlink checker.
You’ll see the top 100 backlinks pointing to that page:
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This tool also shows you the five most linked pages, most common anchor texts, the total number of backlinks and referring domains, and our proprietary Domain Rating (DR) and URL Rating (UR) scores.
These are all important information that can help you formulate your link building strategy.
Recommended reading: 7 Actionable Ways to Loot Your Competitors’ Backlinks
Find email addresses
Most link building tactics involve reaching out and persuading someone to link to your page. For that to happen, you’ll need their email address.
Hunter.io allows you to find anyone’s professional email address. Just enter the domain of the email address you’re looking for, and the tool will show you the list of email addresses it’s found:
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If you’re doing link building at scale, you can use Hunter.io’s bulk email finder to find and verify email addresses in one shot.
Learn how to do this in this video:
https://www.youtube.com/watch?v=Ovu2ZYWgOJQ
Recommended reading: 6 Ways To Find Anyone’s Email Address (Tried & Tested)
Free service that connects news sources with journalists looking for expertise
Here’s how this works:
- Journalists have questions and need experts to answer them.
- HARO sends emails with those questions to their subscribers.
- Anyone can respond and potentially become a source for the journalists’ publications.
It doesn’t matter whether you’re starting out or have an established site; this is a great way to build authoritative links.
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This is not a HARO feature. But signing up for HARO means you’ll begin receiving many emails from HARO a day. You’ll want to narrow down all the emails you receive from HARO to only those that are relevant to your work.
To do this, you’ll need to create a Gmail filter. Here’s how:
- Hit the caret on the right side of the search bar
- Paste [email protected] (or another feed) into the “from” field
- Add your keywords (using the OR separator) to the “Includes the words” field and use quotation marks to consider multiple words as one keyword
Recommended reading: 9 Great Public Relations Tactics With Campaign Examples
Free tool from Google that helps you monitor and troubleshoot your website’s appearance on the SERPs
Use Google Search Console to find and fix technical errors on your website, submit sitemaps, see structured data issues, check your Core Web Vitals, and more.
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The URL Inspection tool provides information about Google’s indexed version of a specific page. Enter any URL and see if there are issues with it:
If you’re advanced enough, you can even use the URL Inspection API to bulk-check your data.
Recommended reading: How to Use Google Search Console to Improve SEO (Beginner’s Guide)
Free global CDN
A content delivery network (CDN) is a globally distributed server network that makes it quicker for users to access your website. It caches static content across its servers so that it can get content to load faster by serving it from a location near the visitor.
Use Cloudflare to speed up your website and protect it from malicious attacks.
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Cloudflare automatically provides a free SSL certificate for your website. This is important because HTTPS protects your site and is a Google ranking factor.
Analyze the loading speed of your webpages
Page speed has been a Google ranking factor since 2010. So if your site is extremely slow, this may be a reason why it’s not ranking as well as it can be.
Use GTmetrix to check your page speed and see how the page is performing:
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GTmetrix also shows you the top issues affecting your site, plus recommendations on how to improve them:
Recommended reading: How to Improve Page Speed From Start to Finish (Advanced Guide)
Optimize your images
Large images (in terms of file sizes) can take a longer time to load and, therefore, impact your page speed. Google even has extensive documentation on how to optimize your images for the web:
For best results, experiment with various quality settings for your images, and don’t be afraid to dial down the quality—the visual results are often very good and the filesize savings can be quite large.
You can use ShortPixel to compress, optimize, and resize your images.
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ShortPixel automatically optimizes your media library:
Recommended reading: Image SEO: 12 Actionable Tips (For More Organic Traffic)
Create a properly formatted robots.txt file
A robots.txt file tells search engines where they can and can’t go on your site. Primarily, it lists all the content you want to lock away from search engines like Google.
If you don’t yet have a robots.txt file on your website, use this tool to quickly create one.
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If you’re an advanced user, choose “Customize” to create individual rules for various bots, subdirectories, etc.:
Recommended reading: Robots.txt and SEO: Everything You Need to Know
Generate hreflang tags to specify the language and geographical targeting of a webpage
Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage.
If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. This helps them to serve the correct version to their users.
Use this tool to generate the correct hreflang tags for your website. Just add your desired URLs, select your target country and language, then click “Generate.”
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You can bulk-upload URLs (max: 50) onto the tool. Just click “Choose file” and upload your CSV file.
Recommended reading: Hreflang: The Easy Guide for Beginners
See how the browser renders a page
This shows how the browser has rendered a page’s original HTML into the DOM, including modifications made by JavaScript.
It’s a great tool for those who need to audit or troubleshoot JavaScript issues.
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View Rendered Source shows the differences between the raw version of your code and what is rendered.
Recommended reading: JavaScript SEO: What You Need to Know
See the top 10 ranking pages for any keyword
Google personalizes search results based on factors such as your location, language, and search history. As such, search results may differ widely, depending on the location you search from.
Use our free SERP checker to see real-time search results so that you can get the most accurate SERPs in the location you want to rank for.
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For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc.
This is helpful for assessing the top-ranking pages and understanding why these pages are ranking where they are.
See search results from any location
If you’re doing local SEO, you’ll want to see even more granular search results—right down to the city, town, or even ZIP level. You can use BrightLocal’s Local SERP Checker for that.
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Depending on the country, you can even specify the language:
Google’s analytics tool
Google Analytics is quite likely the most used analytics tool out there. It’s no wonder—not only is it free, but it’s also powerful. It gives you a whole range of data for your website, which you can parse and dissect to improve almost every aspect of your marketing.
So rather than pinpoint a particular feature I like (which seems almost impossible), read the article recommended below to see how you can use Google Analytics to improve your SEO performance.
Recommended reading: How to Use Google Analytics to Improve SEO Performance
Create interactive dashboards and reports
Whether you’re an in-house SEO or an SEO agency, you’re probably creating SEO reports for your clients, managers, and bosses. Google Data Studio helps make such reporting easier.
Since it integrates with Google’s suite of tools, it is relatively easy to merge data from places like Google Search Console, Google Analytics, etc.
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You can even add data from SEO tools like Ahrefs.
Recommended reading: Steal Our SEO Report Template (Inspired by SEO Experts)
Run a content audit of your website
Not every piece of content you publish will be successful. That’s OK. You can always revisit it, figure out what went wrong, and take action to improve its performance.
But to do that, you’ll need to find the underperforming pages. That’s when you do a content audit.
Our SEO WordPress plugin automates the content audit process and kicks back recommendations to you.
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Click the suggestions, and we’ll give you a recommendation on what to do next:
Recommended reading: How to Do a Content Audit in 2022
Manage how your local business appears on Google Search and Maps
According to BrightLocal’s survey, 36% of SEOs think a Google Business Profile is the most important ranking factor for the map pack. And 6% believe that it’s important for the “regular” organic results.
So if you’re running a local business, make sure you have your Google Business Profile set up.
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BrightLocal’s 2021 study shows that 17% of SEOs deem reviews the most important ranking factor for “map pack” rankings.
Use your Google Business Profile to create and share review links so that you can get more reviews for your local business.
Recommended reading: How to Optimize Your Google My Business Listing in 30 Minutes
See how pages looked like in the past
The Wayback Machine takes historical screenshots of pages and stores them in its database. You can then enter any URL to see those webpages’ previous versions (even currently broken ones).
This is useful for a variety of tasks. For example, if you’re doing broken link building, it is helpful to see what was originally on the dead page so that you can replicate it.
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If your competitors are constantly making changes or updating their pages (and, in the process, outranking you), you can also enter their URL into the Wayback Machine to see what sections or subtopics they’ve added.
Recommended reading: 5 Ways to Use the Wayback Machine for SEO
Monitor mentions of your name or business online
Use this tool to set up mentions of your name or business. Depending on the frequency you choose, Google Alerts will then send you an email with all the pages that have mentioned the term you’re tracking.
You can also use it to monitor your competitors.
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Use Google Alerts to monitor unlinked mentions. Unlinked mentions are mentions of your brand, products, or services that don’t link to you. Those are wasted opportunities.
Set up multiple Google Alerts for all your brand-related terms. For example, we can track:
Sidenote.
You can consider setting up Google Alerts for common misspellings too! One of our examples is “aherfs.”
When you receive the email from Google Alerts, check out the pages, view the source code (right-click > view page source), and search for yourdomain.com using CTRL/CMD+F. If there are no results, that means there are no links back to you.
Consider reaching out to the writer or webmaster and see if they can add a link back to your site.
Recommended reading: How to Set Up Google Alerts (And Use It to Grow Your Business)
World’s most used search engine
Even with so many free SEO tools available, you can’t forget about Google—arguably the most powerful SEO tool.
You can use Google to do a variety of SEO tasks. For example, you can use Google to figure out what the search intent is so that you can align your page with it.
Let’s say you want to rank for the keyword “best french press.” If we search for the term on Google, we’ll see that searchers want to learn, not buy. Specifically, they want to see comparisons of all the best and most up-to-date French presses:
If you run a coffee blog and want to rank for this keyword, it’s likely you’ll have to follow suit.
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You can use Google search operators to find guest post opportunities, internal linking opportunities, link prospects, and more.
Learn about some powerful ways to use Google for SEO in our extensive guide to Google search operators.
Learn more
Still looking for more SEO tools? Check out some of these articles:
SEO
Google Performance Max For Marketplaces: Advertise Without A Website
Google has launched a new advertising program called Performance Max for Marketplaces, making it easier for sellers on major e-commerce platforms to promote their products across Google’s advertising channels.
The key draw? Sellers no longer need a website or a Google Merchant Center account to start.
The official Google Ads Help documentation states:
“Performance Max for Marketplaces helps you reach more customers and drive more sales of your products using a marketplace. After you connect your Google Ads account to the marketplace, you can create Performance Max campaigns that send shoppers to your products there.”
The move acknowledges the growing importance of online marketplaces like Amazon in product discovery.
For sellers already listing products on marketplaces, Google is providing a way to tap into its advertising ecosystem, including Search, Shopping, YouTube, Gmail, and more.
As ecommerce marketer Mike Ryan pointed out on LinkedIn:
“Polls vary, but a recent single-choice survey showed that 50% of consumers start product searches on Amazon, while a multiple-choice survey showed that 66% of consumers start on Amazon.”
The source for his data is a 2023 report by PowerReviews.
Getting Started
To use Performance Max for Marketplaces, sellers need an active account on a participating marketplace platform and a Google Ads account.
Google has yet to disclose which marketplaces are included. We contacted Google to request a list and will update this article when we receive it.
Once the accounts are linked, sellers can launch Performance Max campaigns, drawing product data directly from the marketplace’s catalog.
Google’s documentation states:
“You don’t need to have your own website or Google Merchant Center account.
And:
“You can use your existing marketplace product data to create ads with product information, prices, and images.”
Conversion tracking for sales is handled by the marketplace, with sales of the advertiser’s products being attributed to their Google campaigns.
While details on Performance Max For Marketplaces are still emerging, Google is providing information when asked directly.
Navah Hopkins states on LinkedIn she received these additional details:
“I finally got a straight answer from Google that we DO need a Merchant Center for this, we just don’t need one to start with.”
Differences From Standard Performance Max
These are the key differences from regular Performance Max campaigns:
- No URL expansion, automatically-created assets, or video assets
- No cross-account conversion tracking or new customer acquisition modeling
- No audience segmentation reporting
Why SEJ Cares
Performance Max for Marketplaces represents a new way to use Google advertising while operating on third-party platforms.
Getting products displayed across Google’s ecosystem without the overhead of a standalone ecommerce presence is a significant opportunity.
How This Can Help You
Through Google’s ecosystem, merchants have new ways to connect with customers.
Performance Max for Marketplaces is a potential difference maker for smaller retailers that have struggled to gain traction through Google’s standard shopping campaigns.
Established merchants invested in Google Ads may find the program opens new merchandising opportunities. By making an entire marketplace catalog available for ad serving, sellers could uncover previously undiscovered pockets of demand.
The success of Performance Max for Marketplaces will depend on its execution and adoption by major players like Amazon and Walmart.
Featured Image: Tada Images/Shutterstock
SEO
The 9 Best Landing Page Builders For 2024
Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers.
Landing pages play a key role in elevating the effectiveness of your marketing efforts and differentiating, refining, and enhancing the user experience.
In this article, we’ll explore how to choose the right landing page builder for your business before highlighting the nine top landing page builders and what makes them stand out.
Let’s get into it.
Choosing The Right Landing Page Builder For Your Business
With so many options to choose from, how can you decide which landing page builder is right for you?
Here are a few things to consider when making your decision.
- Marketing objectives: Start by deciding what you want to achieve with your landing pages. Are you looking to collect email subscribers, drive sales, generate leads, or promote an event? Each platform caters to different use cases, so leading with your goals can help you refine your search.
- Ease of use: Different builders have different learning curves. If you’re a novice, you should probably opt for a tool that caters to beginners. If you have more technical experience, like coding knowledge, you might want to look to more advanced builders to get the most power.
- Integration needs: Do you want your landing pages to integrate with other software or tools you’re already using?
- Mobile optimization: It’s essential that your landing pages cater to mobile users, so make sure your builder considers that with features like responsive design.
- Budget constraints: Unfortunately, budget matters. Landing page builders come with various price tags depending on their capabilities and features. Make sure you’re working within the boundaries of what you can afford.
While this is, by no means, an exhaustive list of considerations, it’s a starting point to help you choose a landing page builder that makes sense for your business needs.
Now, let’s look at nine of the best landing page builders to choose from.
1. Carrd
- Best for: Simple projects, personal use, and small budgets.
Looking for a great landing page builder that won’t break the bank? Look no further than Carrd.
Carrd is a streamlined landing page builder that focuses on creating single-page websites quickly and easily. It’s designed for simplicity, making it ideal for anyone who wants to quickly create a webpage without needing to build a multi-page site.
Think portfolios, personal profiles, project presentations, and small business showcases.
Carrd’s user-friendly interface and selection of themes allow users to create sleek pages in the blink of an eye without even needing an account – you can just visit the website, pick a theme, and get started. However, you will need to sign up to save or publish your site.
It balances simplicity and functionality to help you craft that pages are clean, focused, and responsive across all devices. If you’re just testing the waters or working with slim budgets, this is the right tool for you.
Pros:
- Extremely affordable, with a free tier available.
- Intuitive and user-friendly interface.
- Responsive design.
- Fast and lightweight, making it ideal for quick and simple sites.
Cons:
- Limited to single-page websites.
- Restrictive layouts/themes, which limit creative freedom.
- Lacks advanced features and integrations found in more comprehensive builders.
Pricing:
- Carrd’s free basic plan allows you to launch three sites with Carrd branding to .carrd.co domains.
- Paid plans range from $9 to $49 per year, and offer additional features like no Carrd branding, custom domains, and Google Analytics support (depending on your membership tier).
2. ConvertKit
Screenshot from ConvertKit.com, April 2024- Best for: Content creators, bloggers, and marketers focused on growing their audience through email.
Billing itself as “the creator marketing platform,” ConvertKit’s landing page builder is targeted at creators, bloggers, and marketers who want to expand their email subscriber base.
If your goal is to create a landing page to help you build an email list, ConvertKit might be the right option for you.
ConvertKit’s landing page builder offers a range of high-quality, customizable templates and integrates with third-party tools to help you get the most out of your site.
It also integrates with the stock photo platform Unsplash to offer access to 100,000+ free images for your landing page.
While ConvertKit’s analytics and customization options might not be as extensive as those of some of its competitors, its ease of use and focused approach make it a standout for email-driven campaigns.
Pros:
- No cost for starting (up to 1,000 subscribers).
- Access to thousands of free images.
- Robust third-party integration capabilities.
Cons:
- Limited template customization and flexibility.
- A/B testing and analytics features are less advanced.
- Priced higher than some basic landing page builders.
Pricing:
- Free plan for up to 10,000 subscribers.
- The Creator plan starts at $25/month and includes benefits like automation features and app integrations. Pricing scales are based on subscriber count.
3. Unbounce
Screenshot from Unbounce.com, April 2024Unbounce is a leading landing page builder renowned for its focus on conversion rate optimization (CRO). Its website promises to help you “build high-converting landing pages with ease.”
It offers a suite of advanced tools, such as A/B testing, dynamic text replacement, and the Smart Traffic system, which uses AI to optimize visitor flow to the highest-converting page variant based on user behavior and characteristics.
It also focuses on features that can help you boost your lead gen efforts, such as opt-in email popups and sticky banners.
With 100+ responsive templates, Unbound makes it easy to create landing pages that are both engaging and effective.
Compared to some other options on this list, Unbounce is a particularly robust platform with tons of customization and integrations – and the price point reflects that.
As a premium offering with a steeper learning curve, it might not be the best for beginners – but its AI-powered features and conversion-focused tools make it a formidable tool for achieving your goals.
Pros:
- Advanced A/B testing and AI-driven optimization.
- Large selection of responsive templates.
- Integrated features for enhancing lead capture.
Cons:
- Higher price point than some other builders, which might not work for those with limited budgets.
- Complex setup and steeper learning curve for new users.
- Some customization limitations.
Pricing
- The Build plan starts at $74/month and covers unlimited conversions, one root domain, and up to 20,000 monthly unique visitors.
- Other paid plans range from $112/month up to $649/month.
4. Leadpages
Screenshot from Leadpages.com, April 2024- Best for: Small businesses and entrepreneurs looking to generate sales.
Need a landing page that will help you generate sales? Consider taking a look at Leadpages.
Its strength lies in its user-friendly, drag-and-drop editor and an extensive collection of templates that streamline the page-building process. Plus, according to the Leadpages website, it’s a platform that converts five times better than the industry average.
Leadages offers CRO tools, real-time analytics, and A/B testing capabilities, enabling users to enhance their page performance effectively.
Its various widgets allow you to add videos, images, forms, and even payment integrations directly onto your landing pages, making it a versatile tool for businesses that want to combine content with sales functionality.
On top of all this, Leadpages now includes an AI Engine for creating headlines and images and an AI writing assistant at some membership tiers, which can help you write better content.
Pros:
- Intuitive no-code editor and easy payment integration.
- Comprehensive A/B testing and real-time analytics.
- Extensive template library with over 250 options.
Cons:
- Higher cost compared to some alternatives.
- Limited ecommerce features and potential mobile responsiveness issues.
- Some users report mobile responsiveness issues.
Pricing:
- The standard plan starts at $37/month for one custom domain, unlimited traffic and leads, and 10,000 monthly AI Engine credits.
- More advanced features are available in higher-tier plans, which start at $74/month.
5. Landingi
Screenshot from Landingi.com, April 2024- Best for: Businesses seeking a versatile landing page solution with a wide range of features.
If you’re in the market for versatility, Landingi is worth investigating.
Landingi offers a flexible, comprehensive landing page builder with a robust set of features, including an advanced editor, popups, A/B testing, and a substantial library of 300+ templates.
Its unique Smart Sections feature allows you to reuse and easily update specific page elements across multiple designs, saving time and headaches.
Designed to serve businesses of all sizes, Landingi’s simple, drag-and-drop builder can help you create and optimize various types of landing pages – and if you have any HTML and CSS knowledge, it can be a pretty impressive editor.
Landingi is a particularly strong choice for small businesses looking to target different customer segments with unique landing pages. The integration capabilities with numerous apps, including payment gateways like Stripe, make it a great choice for companies looking to sell products.
While its rich feature set can be overwhelming for newcomers, and creating pages might take a bit longer compared to other platforms, the level of customization and control it offers makes Landingi one of the best landing page builders out there.
Pros:
- Extensive template library with 300+ customizable options.
- Powerful editing capabilities with Smart Sections for efficient design.
- Broad integration with various apps, including payment systems.
Cons:
- Steeper learning curve for beginners.
- Potentially longer time to create landing pages compared to simpler platforms.
Pricing:
- The Lite plan starts at $35/month and gives you 10 digital assets, unlimited conversions, 5,000 visits per month, and one custom domain.
- Landingi also offers Professional and Unlimited tiers with more advanced features and capabilities.
6. Instapage
Screenshot from Instapage.com, April 2024- Best for: Large businesses, marketing teams, or agencies that require collaboration and advanced optimization features.
If you’re seeking a more high-end landing page platform, Instapage might be the one for you. It offers advanced features tailored for professional marketing teams and agencies with a need to create optimized landing pages at scale.
In addition to a drag-and-drop builder and plenty of high-quality templates, Instapage offers a bevy of features, including advanced cloud-based team collaboration tools, heatmaps for user engagement analysis, robust A/B testing capabilities, AI-generated content creation, and more.
One of its standout features is Instablocks, which allows users to create custom page components that can be easily reused across different projects.
Instapage supports advanced marketing goals with features like AdMap to align ads with page content. Plus, its mobile-friendly design ensures a fast, seamless user experience.
While Instapage offers a premium experience with its comprehensive set of tools and features, its higher price point and complex functionalities may be a barrier for smaller businesses or those new to landing page optimization.
Pros:
- Extensive customization with a library of professional templates.
- Instablocks for efficient design and asset reuse.
- Effective team collaboration features.
Cons:
- Premium pricing will be a barrier for many businesses.
- Steep learning curve for utilizing advanced features.
- Limitations in reporting and visitor tracking for lower-tier plans.
Pricing:
- The Build plan starts at $199/month, with a 14-day free trial.
- Customers will need to upgrade to a customized Convert plan to access some of the more complex features, such as AdMap, heatmaps, and more.
7. Wix
Screenshot from Wix.com, April 2024- Best for: Individuals and small businesses seeking creative control without advanced coding.
Now for something much more accessible: Wix is renowned for its user-friendly platform, which is ideal for creating attractive landing pages with minimal effort.
Like other options on this list, Wix offers an accessible drag-and-drop editor and a range of existing templates to help users craft aesthetically pleasing and functional landing pages.
Wix’s platform has a reputation for being particularly beginner-friendly, with a low learning curve and a free plan to help new users get started without any upfront investment.
For those focused on ecommerce, Wix provides specific features to build landing pages that showcase products and promotions, supported by over 50 payment solutions and tools like heatmaps to enhance user engagement and conversion rates.
While it offers a free starter plan, accessing more advanced functionalities and removing Wix ads requires upgrading to a paid subscription.
Wix’s balance of user-friendly design tools, ecommerce support, and cost-effective pricing makes it a favorable option for those new to web design or businesses needing straightforward, visually appealing landing pages.
Pros:
- User-friendly with an intuitive drag-and-drop interface.
- Free plan available, making it accessible for beginners.
- Ecommerce capabilities with extensive payment integration.
Cons:
- Advanced features and ad-free experience require a paid plan.
- Potential limitations in customization for complex requirements.
- Site speed may decrease with more intricate designs.
Pricing:
- A free plan is available, but it includes Wix branding and lacks more advanced features like payments.
- Paid plans start at $17/month, offering additional features.
8. Elementor
Screenshot from Elementor.com, April 2024- Best for: WordPress users looking for a powerful and intuitive landing page builder.
If you’re a WordPress user, you’ll want to know about Elementor.
It’s a WordPress page builder that has gained popularity for its flexibility, comprehensive customization capabilities, and user-friendly interface.
Elementor allows users to design dynamic and detailed landing pages within WordPress. This feature makes it the perfect choice for WordPress users who want to extend the functionality of their website with sleek landing pages that maintain a consistent look and feel with their existing content.
Its real-time editing features allow for immediate feedback on design changes without any coding.
It also offers dozens of designer-made templates to choose from. You can add custom forms and popups to your landing page, save page components for reuse, and seamlessly integrate with your customer relationship management (CRM) tools to create a powerful customer experience.
While Elementor offers a ton in terms of design flexibility and integration, it’s important to note that it’s exclusively for WordPress users and can be resource-intensive – so it might impact site performance, especially on more complex websites.
Pros:
- Advanced customization and design flexibility.
- Real-time editing and instant feedback.
- Seamless WordPress integration.
Cons:
- Exclusively for WordPress users.
- Potentially impacts site performance due to resource intensity.
Pricing:
- Free version with limited functionality.
- Paid versions start at $59/year, providing advanced features and support.
9. Taplink
Screenshot from Taplink.at, April 2024- Best for: Social media influencers and businesses looking to direct traffic from social platforms to other content or actions.
This one’s a little different than some of the other examples here, but it deserves highlighting.
Taplink is a specialized micro-landing page builder optimized for social media profiles. It’s perfect for businesses and influencers that want to drive traffic from social media to other content or actions. You just use Taplink to create landing pages and share them on your social profiles.
Taplink stands out for its simplicity and mobile optimization, which is crucial when targeting social media audiences.
The focus on quick, effective page creation allows users to engage with their audience without the complexities of traditional website development.
For those aiming to convert social media interest into tangible outcomes – such as lead generation, sales, or content promotion – Taplink is a winner.
While its feature set is more limited than some of the more comprehensive builders featured here, its affordability and user-friendly design make it a great tool for those looking to maximize their social engagement with minimal effort and investment.
Pros:
- Simple and quick setup.
- Mobile-optimized for social media engagement.
- Cost-effective for targeted campaigns.
Cons:
- Designed primarily for micro-landing pages, limiting the scope.
- Fewer features and customization options than extensive landing page builders.
Pricing:
- Taplink offers a free basic plan, with premium features available on paid plans starting from $3/month. The most expensive tier, the Business tier, is $6/month.
There’s A Landing Page Platform To Help You Convert Visitors
Choosing the right landing page builder for your business can significantly impact your marketing success – but the decision will depend on your specific goals and needs.
As we’ve explored, each tool has unique strengths and caters to different aspects of the landing page creation and optimization process.
Whether you’re looking for advanced design capabilities, a user-friendly interface, or specific functionalities like CRO, there’s a platform that can help you not just streamline your landing page design process, but start converting visitors into loyal customers.
More resources:
Featured Image: Griboedov/Shutterstock
SEO
Google’s Search Engine Market Share Drops As Competitors’ Grows
According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009.
The drop represents a more than 4% decrease from the previous month, marking the largest single-month decline on record.
U.S. Market Impact
The decline is most significant in Google’s key market, the United States, where its share of searches across all devices fell by nearly 10%, reaching 77.52%.
Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024.Concurrently, competitors Microsoft Bing and Yahoo Search have seen gains. Bing reached a 13% market share in the U.S. and 5.8% globally, its highest since launching in 2009.
Yahoo Search’s worldwide share nearly tripled to 3.06%, a level not seen since July 2015.
Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024.Search Quality Concerns
Many industry experts have recently expressed concerns about the declining quality of Google’s search results.
A portion of the SEO community believes that the search giant’s results have worsened following the latest update.
These concerns have begun to extend to average internet users, who are increasingly voicing complaints about the state of their search results.
Alternative Perspectives
Web analytics platform SimilarWeb provided additional context on X (formerly Twitter), stating that its data for the US for March 2024 suggests Google’s decline may not be as severe as initially reported.
From our data (Search Engine website category, US, March 2024) it doesn’t look like we’re there yet: pic.twitter.com/RBUJp4ZLeb
— Similarweb (@Similarweb) May 1, 2024
SimilarWeb also highlighted Yahoo’s strong performance, categorizing it as a News and Media platform rather than a direct competitor to Google in the Search Engine category.
Don’t underestimate Yahoo. They’re doing great. On our platform they’re categorized as News and Media, and hence not a direct competitor to Google in the Search Engine category. But they rank #10 worldwide, #6 in the US, and #1 in their category. Much higher than Bing and OpenAI. pic.twitter.com/O4yJu5QEK6
— Similarweb (@Similarweb) May 2, 2024
At the same time, Google is slightly declining 👀 pic.twitter.com/9i7paeU1QG
— Similarweb (@Similarweb) May 2, 2024
Why It Matters
The shifting search engine market trends can impact businesses, marketers, and regular users.
Google has been on top for a long time, shaping how we find things online and how users behave.
However, as its market share drops and other search engines gain popularity, publishers may need to rethink their online strategies and optimize for multiple search platforms besides Google.
Users are becoming vocal about Google’s declining search quality over time. As people start trying alternate search engines, the various platforms must prioritize keeping users satisfied if they want to maintain or grow their market position.
It will be interesting to see how they respond to this boost in market share.
What It Means for SEO Pros
As Google’s competitors gain ground, SEO strategies may need to adapt by accounting for how each search engine’s algorithms and ranking factors work.
This could involve diversifying SEO efforts across multiple platforms and staying up-to-date on best practices for each one.
The increased focus on high-quality search results emphasizes the need to create valuable, user-focused content that meets the needs of the target audience.
SEO pros must prioritize informative, engaging, trustworthy content that meets search engine algorithms and user expectations.
Remain flexible, adaptable, and proactive to navigate these shifts. Keeping a pulse on industry trends, user behaviors, and competing search engine strategies will be key for successful SEO campaigns.
Featured Image: Tada Images/Shutterstock
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