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How To Optimize Pages & Beat Competitors



How To Optimize Pages & Beat Competitors

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own.

Whether you run a large website or are launching a simple landing page, your goal is the same – you want it to hit the top spot on the SERP.

To make this happen, you need to ensure that your page quality is on par with its direct competitors – or better.

How Do I Rank Higher On Google?

To claim a top SERP position, the best technique is to offer more value than any other page optimized for the same keywords.

Also, you should make sure that your targeted page doesn’t suffer from critical SEO issues that can affect its performance.

These techniques fall under the realm of on-page SEO.

On-page SEO can be performed easier and faster by using an on-page SEO checker.


Tools like on-page SEO checkers are specifically designed to:

  • Show where your page stands within the competitive landscape.
  • Give you an action plan for bringing your content straight to the top of the SERP.

But for starters, let’s run through some basics.

What Is On-Page SEO?

On-page SEO is the process of optimizing page elements for specific keywords.

When we say “page elements,” we mean things like:

  • Content quality.
  • Keyword density.
  • Title and description.
  • URL structure.
  • Page experience and usability.
  • Media optimization.
  • Internal and external links, etc.

Most of these elements can easily be improved, meaning that the page can be optimized for a particular search query.

While this type of optimization works for any page type, including home page, product page, blog post, or landing page, this post will focus on optimizing landing pages.

Why Is On-Page SEO Essential?

Page elements are the primary points of connection between you and your users.

Improving them helps improve their experience.

It also tells search engines more about your pages.

Well-optimized on-page SEO can help improve page rankings and thus increase traffic.


In addition to improving rankings, these page changes help you to hold a user’s attention and more accurately target their queries, making your traffic more meaningful.

How To Do On-Page SEO Tasks

On-page SEO can include a variety of tasks that you’ll need to perform on many different elements.

They can be easy to miss, so make sure you have a thorough checklist and documentation about how to update each element.

In this article, we will give you insights into what to check for in your on-page SEO strategy and how to better target your keywords.

We’ll also show you a great tool that can help.

Because there’s so much to check, an automated tool can be extremely helpful.

Task 1: Run An SEO Audit

The first step for performing on-page SEO is to run an audit.

There are almost 100 elements to check, and some are more important than others.


Step 1: Check Elements That Impact SEO

For landing pages, some of the most important factors are:

  • Title.
  • Descriptions.
  • Keyword density of your primary keywords.

Other checks include:

  • Heading structure.
  • URL.
  • Favicon.
  • And so on.

Checking each element individually may take a long time, and it can be difficult to identify errors and fixes.

This is why automated tools are so helpful.

Step 2: Discover Errors & Choose Their Priority

After you uncover changes that will boost your optimization scores, it’s time to decide what to change first.

The weight of each parameter is defined by its effect on your page’s ability to rank on SERPs.

Some examples of important, on-page SEO errors that should be highly prioritized are:

  • Missing elements.
  • Elements that are optimized for an irrelevant keyword.
  • Missing title tags on pages.

Low-priority changes would be minor items, such as a missing favicon, which is less urgent.

How Do I Identify High-Priority Changes?

Tools can be your friend here.

They can speed up the process and help you climb to the top of the SERPs faster.


You want to look for sophisticated tools that can provide flexible recommendations based on individual page types, instead of a standardized list.

The deep analytics that come with more modernized tools can compare target pages with similar search results and calculate the range of recommended metrics.

This way, the recommendations are based on direct competitors’ metrics and take into account niche specifics, instead of offering generalized SEO standards.

Such methodology makes them much more accurate and practical.

One of the more advanced AI-powered tools is SE Ranking.

This on-page SEO checker can help you check and optimize your pages.

How To Use SE Ranking To Run An Audit

To run an audit:

  1. Enter a URL.
  2. Select your target location.
  3. Enter keywords.

Then, let SE Ranking do its magic.

It will check 94 on-page SEO parameters.


Perk: You can choose the depth of analysis – your page can be compared against 3 or up to 50 SERP rivals.

With SE Ranking, it takes only a couple of minutes to run an audit.

Once the check has been completed, you will see the results – every priority change will be listed on one dashboard.

Screenshot from, June 2022On-Page SEO: How To Optimize Pages & Beat Competitors

Check Your Quality Score

The tool calculates the page quality from 0 to 100.

The better the page is optimized for the target keyword, the higher the score is.

Your quality score gives you a clear picture of your on-page SEO health, helping clarify if off-page factors are the issue and not poor on-page optimization.

Note that backlink-related parameters, which are also located on the dashboard, do not impact the page’s quality score.

Tackle Your High-Priority Issues


Your next step is to examine the list of issues found on your analyzed page.

SE Ranking’s report includes insight into the page’s content quality, keyword usage and density, page experience and usability, links used on the page, and the page’s backlink profile.

On-Page SEO: How To Optimize Pages & Beat CompetitorsScreenshot from, June 2022On-Page SEO: How To Optimize Pages & Beat Competitors

To help with understanding priorities, your list of tasks is divided into several columns:

  • All: Displays scores against all 94 parameters.
  • Errors: Shows critical issues worth your immediate attention.
  • Warnings: Points to areas worth paying attention to once you have fixed errors.
  • Notices: Shares parameters that don’t necessarily affect SEO performance but are good to keep an eye on.
  • Passed checks: Gives you something to feel good about.

Now, you can start building your workflow and prioritizing fixes.

Task 2: Competitor Research

Power up your on-page SEO repair tasks by doing some competitor research.

This step will help you clarify what keywords to target and new ways to improve your page further.

Assessing your competitors helps you understand what works and where your page needs improvement most.

Step 1: Look At The SERPs For The Keywords You’re Targeting

A great way to start is to put the keywords you rank for into Google and examine the top results.

What do you notice about them?

Take note of:

  • The words they use in their URL, titles, and content.
  • Their meta description on the SERP.
  • The layout of their page and content.
  • How your competitors approach answering the query.
  • The CTAs and internal links they used on their page.

Think about the ideas they convey, their approach to the content, and what keywords they use and where.

Step 2: Uncover Competitor Flaws

You’re looking to learn how the most successful pages do it. But you’re also looking for flaws.

Are there any areas that you think you can improve?

Do you see any gaps or unaddressed elements of a query?

Try to identify any patterns you can about the most successful results and compare them to your page.

Make sure that you’re not only fixing things that are missing but also looking for opportunities to improve existing on-page elements.

If you want to get more granular, this is another place where a tool like SE Ranking can help.

How To Use SE Ranking For Competitor Research

A robust tool like SE Ranking can help you benchmark your results against your rivals to better understand how they got to the top of the SERP.

You can easily compare important on-page SEO parameters against your direct competitors without having to dig through the SERPs and evaluate each result, one at a time.


For example, on the screen below, you can check which keywords competitors used, study their titles and headings, and assess their technical metrics.

On-Page SEO: How To Optimize Pages & Beat CompetitorsScreenshot from, June 2022On-Page SEO: How To Optimize Pages & Beat Competitors

All the critical data is at your disposal to ensure that you’re not missing opportunities for improvement.

Quickly See Competitor SERP & Traffic Stats

In the Terms tab, you will see the list of words that were found on your competitors’ pages, along with their search volume potential, count, density, and page elements.

From our experience, using proper keywords on a page while striking the density balance is crucial for landing pages.

The tool shows how many times and in which elements of the page a primary or secondary keyword is used: title, description, main copy, URL, etc.

This helps you identify keywords with real search potential and add them to your page.

You can also fix the keyword density of some search queries that are already on your page.

Leverage Competitor Keyword Flaws


Finally, you can add keywords to relevant page areas that need them.

You will probably notice that SE Ranking makes a distinction between primary and secondary content, just like Google does.

Tools that don’t may unintentionally lure you into keyword stuffing, making you add extra keywords to your main content.

Task 3: Start Updating Your On-Page SEO

By now, you’ve run an audit and performed competitor research.

You should have a good idea of:

  • The errors in your on-page SEO that need fixing.
  • Areas where your on-page SEO could be improved, compared to competitors.

You’ve made lots of discoveries!

What’s next?

Step 1: Organize Your Workflow

First, create your list of individual tasks.

Start by listing tasks out by priority.


You can either use your own task management system or an on-page SEO tool to organize your list of tasks.

As a rule of thumb, you should prioritize anything that’s missing.

If you haven’t specified things like title tags and meta descriptions, search engines will generate them for you.

You want to be in control of what users see about your page on the SERPs; be sure to add them yourself.

Next, focus on anything that has changed about your keyword priorities.

Did you find new opportunities during your research or discover adjustments you should make to keyword density? These are important too.

Step 2: Get Started

Go ahead and start fixing the issues!

We’re happy to say that most issues with on-page SEO can be fixed from within your CMS.


How To Prioritize SEO Tasks & Track Progress With SE Ranking

If you need help prioritizing and tracking your tasks, SE Ranking can do that all within one tool.

Switch to the SEO Tasks tab.

SE Ranking provides you with a step-by-step plan based on the issues found on your website during the audit.

On-Page SEO: How To Optimize Pages & Beat CompetitorsScreenshot from, June 2022On-Page SEO: How To Optimize Pages & Beat Competitors

The tool groups tasks by priority, category, or status:

  • In the By Priority tab, the tool labels all the tasks with high, medium, or low priority.
  • In the By Category tab, all the tasks will be grouped according to the page element, to which they correspond.
  • In the By Status tab, you will see which tasks should be done and which are already completed.

Start with the most urgent ones. This should give the most tangible result.

You can also add your own custom tasks and assign any priority to them.

For example, if you have been examining the competitor’s page and found something worth adding to your own page, just create a new task.

And vice versa, ignore tasks that you consider irrelevant to your landing page.

After fixing an issue, click on the completed checkbox. The tool will reassess the page quality, and you will instantly see the new score.

The more tasks are completed, the higher the score will be.


Make On-Page SEO Easier – Try An On-Page SEO Checker

There’s no doubt that keeping up with the competition and having your pages optimized is hard work.

But with the right tool in hand, it becomes much easier and faster.

With On-Page SEO Checker, you can measure overall page performance, identify and fix issues that could impact your rankings, enhance your content based on what works for the SERP leaders, and keep track of all the on-page tasks on your agenda.

This will help you move up the ranking ladder and beat your rivals.

Image Credits

Featured Image: Image by SE Ranking. Used with permission.




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Top 6 Free Survey Maker Tools For Marketers



Top 6 Free Survey Maker Tools For Marketers

The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center.

From short social media polls to lengthy feedback forms, it’s never been easier to survey your target audience and find out what exactly they’re thinking.

When it comes to free survey makers, you have plenty of options to choose from.

That’s the good news.

The bad news is you have to wade through your options to figure out the best survey tool for you.

In this article, I’ve done that dirty work for you.

Below I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the best one for your needs.


But first up, the caveats.

What You’re Missing With Free Survey Makers

When something’s free, there’s usually a catch. The same goes for free survey makers.

Free survey tools, or the free plan offered by a paid survey tool, often come with the following limitations:

  • Limited export options. You may not be able to export your survey data for review in Excel or Google Sheets. There may be a PDF-only export option or no export ability at all.
  • Limited analytics. Free survey tools often skimp on the analytics. You may be left to your own pivot tables and Excel expertise if you want to create anything fancy from your survey data.
  • Limited survey functionality. This runs the gamut, from a limit on how many respondents or questions you can have per survey, to only allowing so many question types (e.g., multiple-choice, long-form, etc.).
  • Limited extra perks. By perks, I mean those other features that make software from good to great. With survey makers, that might mean easy-to-access support, the ability to embed surveys in email or webpages, multiple user accounts, or integration with other email marketing or CRM software.
  • No branding. Free survey makers give you their tools for free. In return, you provide them with free brand awareness. Don’t expect to be able to swap out their logo for your own. You’ll probably be stuck with their branding, along with a prominent link to their site throughout the survey or on the thank you page (or both).

If any of the above is a dealbreaker for you, you should plan to drop a little dough on a paid survey tool. That’s why I’ve also included the starting price for all six of the tools featured below.

In case you end up having to upgrade later, it’s easier to do so from a tool you’re already familiar with.

Top 6 Free Survey Tools

Without further ado, I present the best free survey makers you’ll find today. These are listed in no particular order.

1. Google Forms

Screenshot by author, June 2022

Do you live and die by your Google Drive?

Great news: Google also offers free survey software via Google Forms.

Alright, I know I just said these were presented in no particular order, but I’ll openly admit Google Forms is my personal favorite. Just look at all of the features they include in their free plan!

All you need is a free Google account to get started.


Here’s what’s included in the free plan:

  • Unlimited surveys.
  • Unlimited questions.
  • Unlimited responses.
  • Export to Google Sheets.
  • Survey logic (ability to skip or trigger questions).
  • Ability to embed images and YouTube videos.
  • Ability to embed the survey on your website and share to social media.
  • Survey analytics, updated in real-time.
  • Integration with Google Docs, Sheets, Slides.
  • Unlimited collaborators.
  • Customizable survey templates.
  • Free branding.

What’s missing from the free plan:

  • Enhanced security and collaboration options.
  • Integration with your existing Google Workplace account.

Price: Completely free. Google Workplace pricing starts at $6 per user per month.

Best for: Anyone and everyone, for business or casual use.

2. SurveyMonkey

surveymonkeyScreenshot by author, June 2022

SurveyMonkey is the online survey tool. Established in 1999, it’s still the most well-known online survey software.

Despite the limitations of its free plans, SurveyMonkey continues to be popular thanks to its intuitive interface and brand recognition. Notable clients include Allbirds, Tweezerman, and Adobe.

One nice perk is that you can test out any of the paid features with your free plan. (You just won’t be able to actually use it in your live survey until you pay up.)

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions.
  • 15 question types.
  • 100 responses per survey.
  • Over 250 customizable survey templates.
  • Ability to embed the survey on your website.
  • Mobile app.
  • One user.

What’s missing from the free plan:

  • Unlimited questions, question types, and responses.
  • Data exports – this is a biggie!
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Advanced security (single sign-on, HIPAA compliance).
  • A/B testing.

Price: Freemium. Paid plans start at $16 per month for individuals, $25 for teams.

Best for: Those who want a tried-and-true survey maker with all the features you could ask for.

3. Typeform

typeformScreenshot by author, June 2022

Many online survey tools are designed for the general public.

Readers of Search Engine Journal will be happy to hear that there’s a survey tool created just for us. Typeform was built specifically with marketers, UX researchers, and business owners like us in mind.

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 10 responses per month.
  • Basic question types.
  • Basic reporting and analytics
  • Ability to embed the survey on your website.
  • Integrations with MailChimp, HubSpot, Trello, Google Sheets, Zapier, and more.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Custom thank you screen.
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Ability to accept payment.
  • Ability for survey respondents to upload files.
  • Integration with Facebook pixel and Google Tag Manager.

Price: Freemium. Paid plans start at $29 per month.

Best for: Enterprise users, UX researchers, and marketers hoping to track customer behavior.

4. Zoho Survey

zoho surveyScreenshot by author, June 2022

Zoho Survey is part of the same Zoho suite of apps that caters to sales, HR, IT, finance, and virtually any kind of business user you can think of.

Given their tenure creating SaaS software for business, their survey tool is just as robust as you might expect. Customers include big names like Netflix, Amazon, Facebook, and

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website, or share to social media.
  • Export to PDF.
  • 250 survey templates.
  • Password protection and HTTPS encryption.
  • One user.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Ability to export to XLS or CSV.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Team collaboration.
  • Real-time responses.
  • Multilingual surveys.
  • Integration with Google Sheets, Tableau, Shopify, Zendesk, Eventbrite, and others.

Price: Freemium. Paid plans start at $25 per month.

Best for: Zoho users, or anyone who needs an extra level of security for their surveys.

5. Alchemer

alchemer survey makerScreenshot by author, June 2022

Alchemer is an advanced survey maker developed for the enterprise client.

Paid features include custom coding so you can customize every single element of your survey, from the survey URL to the form logic.

They stand out among free survey makers for being one of the few (besides Google Forms) to offer unlimited questions and Excel exports in their free plan. Clients include Disney, Salesforce, Verizon, and The Home Depot.

Here’s what’s included in the free plan:

  • Three surveys at a time.
  • Unlimited questions.
  • 100 responses.
  • 10 question types.
  • Export to Excel.
  • Customizable templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited responses.
  • Unlimited question types.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Ability to embed surveys in websites.
  • Export to PDF, PowerPoint, or Word.
  • Ability for survey respondents to upload files.
  • Survey analytics and reporting.
  • Ability to accept payment.

Price: Freemium. Paid plans start at $49 per month.

Best for: Enterprise users needing to create long surveys with advanced logic and question types.


6. Jotform

jotform survey makerScreenshot by author, June 2022

With over 10,000 templates, Jotform takes the cake as the survey maker with the most form templates on our list.

Jotform also stands out for letting you accept payments with the free plan (although you’re limited to 10).

This popular survey maker includes clients as wide-ranging as AMC and Nickelodeon to Redfin and the American Medical Association.

Here’s what’s included in the free plan:

  • Five surveys.
  • 100 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website.
  • Export to PDF or Excel.
  • 10,000 survey templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited questions and responses.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • HIPAA compliance.

Price: Freemium. Paid plans start at $29 per month.

Best for: Users who want a template for every kind of survey possible.

Which Survey Tool Will You Use?

There truly is a survey maker for everybody.

The above options are all solid choices. Which one works for you may depend on your organization’s needs and your personal preferences.

Take advantage of the free trials and see which one you like best.

More Resources:


Featured Image: Prostock-studio/Shutterstock

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