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13 Communications Pros Share Exciting Industry Events On The Horizon

Published

10 months ago

November 8, 2023

13 Communications Pros Share Exciting Industry Events On The Horizon

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The dawn of a new year in the world of communications brings not only fresh opportunities, but also a calendar full of trade conferences and industry events, each holding the promise of networking, knowledge sharing and business growth. As 2023 draws to a close, organizations are gearing up to participate in all kinds of vital industry gatherings that span various sectors.

What are some of the most impactful events and conferences planned for 2024, and who are their target audiences? Below, 13 Forbes Communications Council members share noteworthy trade conferences and industry events on the horizon, shedding light on how and why their organizations plan to attend or participate in them and the diverse audiences these events aim to engage.

1. 2024 IFA Annual Convention

We’re excited to participate in the 2024 IFA Annual Convention for the third year in a row as the International Franchise Association’s preferred marketing platform provider. This event is for franchisees and franchisors of multi-location brands and connects them to solutions, insights and partners that will help increase efficiency and optimize operations. – Monica Ho, SOCi

2. The MarTech Conference

Situated at the intersection of marketing, technology and management, The MarTech Conference is tailored for senior executives aiming to drive digital transformation in their organizations. It’s a hub for sharing best practices, exploring new tools and setting the tone for the future of integrated, modern marketing. – Kurt Uhlir, eXp World Holdings

3. The Financial Brand Forum

The Financial Brand Forum is the largest conference for financial marketers, executives and brand holders in the Western Hemisphere. We always rely on this event to provide financial services and industry-leading insights and ideation. – Kerry-Ann Betton Stimpson, JMMB Group

4. Catersource + The Special Event 2024

In February, I’m excited to be presenting two sessions at Catersource + The Special Event in Austin on the topic of booking speakers for corporate events and conferences. The audience is event organizers and planners, and nobody puts on an event quite like event organizers. – Jennifer Best, AAE Speakers Bureau

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

5. Fintech Meetup

We’re thrilled to be attending (and sponsoring) Fintech Meetup. The conference is dedicated to producing thousands of tech-enabled one-on-one meetings within financial services, and we’re looking forward to such targeted, personalized conversations at the event. – Sherri Schwartz, OvationCXM

6. Berkshire Hathaway HomeServices Sales Convention 2024

I always attend the annual Berkshire Hathaway HomeServices Sales Convention. The informative sessions cover a variety of real estate marketing topics and highlight current trends and needs in real estate communications. – Melissa Kandel, little word studio

7. Affiliate Summit West

We kick off the year with Affiliate Summit West in January. It’s the biggest U.S.-based show for the affiliate marketing industry. It brings 6,000 to 7,000 digital marketers focused on the affiliate marketing arena to Las Vegas every January. – Tom Wozniak, OPTIZMO Technologies, LLC

8. Our Local Small-Business Forum

We will be attending our local small-business forum to connect with more local businesses who are our potential target customers, as well as other service providers we can potentially form referral partnerships with or even bundle our services in packages with. This is a great way for us to build our brand in our local community and grow relationships with key players. – Roshni Wijayasinha, Prosh Marketing

9. CES 2024

Can’t look past scale. The Consumer Electronics Show is a critical event for us and a large swath of partners, clients and potential prospects. The industry standard for technology, CES has a strong consumer focus that allows us, as a B2B company, to interact not only with clients, but also their end customers, gaining valuable insight into how we can tailor our services to better help our clients meet their customers’ needs. – Patrick Ward, Formula.Monks

10. HIMSS2024

We will be attending Healthcare Information and Management Systems Society’s Global Health Conference and Exhibition, a prominent health IT event where professionals from across the global health landscape will connect for education, innovation and collaboration. Attendees will include CIOs and top-level executives, healthcare providers, IT professionals, government officials, consultants and market suppliers—all individuals and organizations working to improve healthcare. – Kristin Russel, symplr

11. SXSW 2024

South by Southwest is our favorite time to introduce new ways of thinking. We find that people come to Austin and SXSW with the intent to learn, explore and imagine the future. It’s the perfect place to dream in public. In 2024, we will host a special AI session at our office for hundreds of our friends from around the world to think a few steps ahead of the marketplace. – Bob Pearson, The Bliss Group

12. MWC Barcelona 2024

Mobile World Congress is the core event for the connectivity industry in Europe. Humanizing AI, 5G connectivity and monetization are some of the core tracks for the upcoming MWC 2024. The event has united technology and telecommunications professionals for more than 10 years and provides major guidelines for innovations and business models in a connected world. – Iryna Manukovska, XME.digital

13. P2PI Live

We’ll be attending and speaking at P2PI Live by the Path to Purchase Institute. This event is attended by brands who would like to connect with end consumers, as well as retailers and various vendors helping brands reach consumers. We’re very focused on driving more engagement and loyalty with a brand’s customers or prospects, so this event fits well with our events strategy. – Tom Treanor, Snipp Interactive

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How to Grow a Business: Yum! Brands Co-Founder David Novak

Published

56 mins ago

September 18, 2024

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How to Grow a Business: Yum! Brands Co-Founder David Novak

As the co-founder and former CEO of Yum! Brands, one of the world’s largest restaurant companies with a portfolio including franchises like KFC and Pizza Hut, David Novak drove tangible results.

In the 17 years he was CEO, from 1999 to 2016, Novak helped scale the company to eight times its original size, from a market capitalization of $4 billion to $32 billion. However, Novak credits the numbers to a more qualitative than quantitative aspect of leadership — creating the right work culture.

In a conversation with Masters of Scale host Jeff Berman that aired earlier this month, Novak explained how he steered Yum! Brands from the beginning.

“I made my number one priority to really create a powerful culture where everyone counts,” Novak said. “That became job number one for me as a CEO, because if I can create that right work environment, people will innovate and people will go further.”

Novak explained that early on, he tried to learn from companies that were winning or consistently delivered good results. He went out and visited companies including Walmart, Home Depot, and General Electric.

“We met with them,” Novak said. “Then we came back and we codified what’s really driving the success of these companies that allow them to get to great results year after year.”

Novak, who oversaw 1.5 million employees globally, began emphasizing recognition and encoding it into Yum!’s culture. In previous interviews, he talked about how he would use recognition to motivate employees. In one case, at KFC, Novak gave away rubber chickens and $100 as an award for a job well done.

Today, Yum!’s culture remains one of recognition and collaboration, per its public-facing culture page.

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Amazon CEO Mandates Employees Return to Office 5 Days a Week

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24 hours ago

September 17, 2024

Entireweb News Bot

Amazon CEO Mandates Employees Return to Office 5 Days a Week

Amazon CEO Andy Jassy made a case — and a mandate — for in-office work on Monday.

In a publicly available message, Jassy said that Amazon’s 1.5 million-plus employees must return to the office five days per week starting January 2. Amazon is also bringing back desk assignments to the offices that had that structure pre-pandemic.

Jassy positioned the move as a better way to work and a return to life before Covid.

“We’ve observed that it’s easier for our teammates to learn, model, practice, and strengthen our culture; collaborating, brainstorming, and inventing are simpler and more effective; teaching and learning from one another are more seamless; and, teams tend to be better connected to one another,” Jassy stated.

^{Amazon CEO Andy Jassy. Photo by Michael M. Santiago/Getty Images}

Jassy also said that situations that require remote work like sickness, an emergency, or being on the road are still acceptable.

However, these examples of remote work are the exception to the new rule, not the norm.

Amazon employees have been back in the office at least three days per week as of February 2023. A July report from Bamboo HR showed that one in four executives secretly hoped employees would quit over stricter return-to-office policies.

“Strengthening our culture remains a top priority for the s-team [senior leadership team] and me. And, I think about it all the time,” he wrote. “We want to operate like the world’s largest startup.”

Under the new policy, working from home two days per week is no more. The office culture is returning to how it was before the pandemic, to strengthen work culture and drive better results, Jassy explained.

Amazon joins companies like Salesforce and Walmart that have implemented stricter return-to-work policies.

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Prepare to Land a Position in IT With This CompTIA Training Bundle

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2 days ago

September 16, 2024

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Prepare to Land a Position in IT With This CompTIA Training Bundle

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

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Study CompTIA for a new, exciting career in IT

There’s plenty of variety in the IT industry, meaning there are nearly endless positions to consider if you’re joining this field. Learn to become a debugging expert like Grace Hopper or a cloud-based engineer to join companies like Google or Salesforce.

There are 15 certification prep courses in this bundle, so it might be challenging to figure out where to begin. If you have minimal or no prior IT experience, you might want to start with CompTIA Fundamentals+ and A+, industry standards that also build a foundation for more advanced training.

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Ready to work in IT? Grab lifetime access to this 15-course CompTIA training bundle for $49.99 (reg. $585). No coupon is needed to secure this deal.

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