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The 21 Most Profitable Niches to Get Into



The 21 Most Profitable Niches to Get Into

If you’re considering starting a business or looking for ways to increase your income, finding a profitable niche is key. In this article, you’ll discover a list of the 21 most profitable niches to help you start or grow online businesses. Let’s begin!

What is the Most Profitable Niche to Make Money Online?

The most profitable niche to make money online is the weight loss and weight management diet market, which is projected to reach $295.3 billion by 2027 with a Compound Annual Growth Rate (CAGR) of 7.0% from 2021 to 2027. Three ways to make money in this niche are through related affiliate marketing niches, creating and selling digital products about weight loss and management, and blogging expert advice on weight loss techniques. Researching how to make money blogging can help with that last one.

Selecting the Most Profitable Niches for Businesses: Our Methodology

Identifying profitable niches is a critical step for entrepreneurs and small business owners aiming to carve out a successful space in the market. Here’s a structured approach we recommend for selecting the most profitable niches:

  1. Market Demand and Size (9/10)
    • Research the potential customer base and their demand for the product or service.
    • A niche with a large and growing market is generally more profitable.
  2. Competition Level (8/10)
    • Assess the number and strength of competitors in the niche.
    • Niches with moderate competition can indicate profitability, but overly saturated markets might be challenging.
  3. Profit Margins (8/10)
    • Consider niches with higher profit margins.
    • Factor in costs like production, marketing, and distribution.
  4. Passion and Expertise (6/10)
    • Aligning the niche with your interests and knowledge can drive better business decisions.
    • Passion can sustain motivation, especially during challenging phases.
  5. Trends and Sustainability (7/10)
    • Look for niches with lasting appeal rather than fleeting trends.
    • Sustainability can indicate long-term profitability.
  6. Market Accessibility (7/10)
    • Consider how easy it is to reach and serve the target market.
    • Niches with accessible market channels can be more profitable.
  7. Regulatory Environment (6/10)
    • Understand the regulations and compliance requirements.
    • Highly regulated niches might pose barriers to entry and additional costs.
  8. Scalability (7/10)
    • Choose niches that offer room for growth and expansion.
    • The ability to scale can significantly impact long-term profitability.
  9. Innovation Potential (6/10)
    • Niches that allow for innovation can offer a competitive edge.
    • The potential for product or service evolution can drive profitability.
  10. Online Potential (7/10)
    • Assess the niche’s viability for online sales and marketing.
    • A strong online presence can expand your market reach and profitability.
  11. Supply Chain Stability (5/10)
    • Reliable and efficient supply chains can enhance profitability.
    • Consider the ease of sourcing materials and the stability of suppliers.

Selecting a profitable niche involves careful consideration of these factors. The aim is to find a balance between market demand, competition, and your ability to serve and grow in the niche effectively.

The Top 21 Most Profitable Niches for Online Business

If you’re looking for evergreen niches in a huge market that can help you make money online through an affiliate program or other means, then check out our list of niche ideas below to find your next profitable venture.

1. Make Money Online Niche

The making money online niche is always in demand. Google Trends scores it 76 out of 100 with it bottoming out at 63 and maxing out at 100 over the last year.

2. Finance Niche

The personal finance niche is another great niche to get into and has ranged between 52 and 100 over the last 12 months.

3. Fitness Niche

While the fitness niche might be a saturated niche, it’s quite popular and evergreen with it ranging between 56 and 100 in the last year.

4. Personal Development Niche

With people always looking to better themselves, the personal development niche is always in demand. It has ranged between 48 and 100 over the last year.

5. Dating and Relationships Niche

Dating and relationships can be hit more or miss with Google Trends currently scoring it at 78, but it’s on a downtrend.

profitable niches

6. Pet Owners Niche

Ranging over the last year between 78 and 100, pet owners are always in search of ways to make their pet’s life better.

7. Technology Niche

People are always looking for the latest and greatest technology. This past year, the technology niche has ranged between 46 and 100.

8. Food and Recipes Niche

As people become more health conscious, the food and recipes niche has been on a steady rise with it rising recently from 65 to 92.

9. Travel Niche

The travel niche is always popular with people wanting to get away from it all. This niche currently has a good score of 83.

10. Lifestyle Blog

If you’re considering getting into the lifestyle niche, you might not want to start a blog. Since September 2022, lifestyle blogs have had a score of 14 or lower even though the niche itself has a decent score of 64.

profitable niches

11. Real Estate

Here’s another evergreen niche that has been going strong for many years. Real estate is currently at a Google Trends score of 88 and rising.

12. The Green Energy Niche

Green energy has been getting more and more attention over the last year with its current score being 83.

13. Gaming Niche

If you know a lot about gaming, then this may be the niche for you. It has had a score of 56 to 100 over the last 12 months.

14. Entertainment

People are always looking for entertainment and a high Google Trends score of 95 proves it.

15. Beauty Niche

The global beauty market is worth over $500 billion and has an impressive GT score of 89. While this is a competitive niche, there’s still plenty of money to be made within this broad niche.

profitable niches

16. Vending Machines

Most profitable vending machines are in high demand as they require minimal maintenance and generate high profits. This niche is sizzling hot with a score of 93.

17. Home Decor and Improvement

Both home decor and home improvement are great, in-demand niches to get into with scores of 83 and 79 respectively.

18. Blogging Niche

Some of the most profitable blog niches like food bloggers and travel bloggers are very popular. However, blogging in general has a pretty disappointing score of 42.

19. Digital Marketing

Sub-niches Internet marketing, SEO, and social media marketing have been booming in recent years which explains why digital marketing scored 100 as recently as January 2023. Each sub-niche scores pretty well also.

20. Online Education

With more and more people going online to learn, the online education niche is one to consider. It’s currently sitting at a score of 76.

profitable niches

21. Family Niche

What’s more important than family? This evergreen niche has held steady over the last 12 months with scores ranging between 74 and 100.

Niche Category Google Trends Score Range (Last 12 Months) Current Google Trends Score Trend Status Characteristics
Make Money Online 63-100 76 Stable High demand, online income generation
Finance 52-100 N/A Stable Personal finance, investment advice
Fitness 56-100 N/A Saturated but popular Health and wellness focused
Personal Development 48-100 N/A Stable Self-improvement and growth
Dating and Relationships N/A 78 Downtrend Hit or miss, varies with trends
Pet Owners 78-100 N/A Growing Pet care, products, and services
Technology 46-100 N/A Stable Latest gadgets, software, and tech news
Food and Recipes 65-92 N/A Rising Health-conscious, cooking, diets
Travel N/A 83 Popular Destinations, tips, and travel gear
Lifestyle Blog 14 (for blogs) 64 (for niche) Low for blogs Broad niche, various topics
Real Estate N/A 88 Rising Property buying, selling, investing
Green Energy N/A 83 Growing attention Sustainable energy solutions
Gaming 56-100 N/A Popular Video games, reviews, and gaming gear
Entertainment N/A 95 High demand Movies, music, pop culture
Beauty N/A 89 Competitive Beauty products, trends, and tutorials
Vending Machines N/A 93 Hot Passive income, minimal maintenance
Home Decor and Improvement 79-83 N/A In-demand Interior design, DIY, renovations
Blogging N/A 42 Low for general blogging Specific blog niches perform better
Digital Marketing Up to 100 N/A Booming SEO, social media marketing, online advertising
Online Education N/A 76 Growing E-learning, courses, webinars
Family 74-100 N/A Evergreen Family care, products, and activities

How do I Find A Profitable Niche?

Finding a profitable niche can be challenging, especially if you don’t know where to start. Here are some practical steps to help you identify a profitable niche:

profitable niches

Google Trends

Use Google Trends to identify profitable niches by showing you the search volume and popularity of different topics.

Explore Social Media

Join groups or communities related to your interests on social media platforms to see what people are talking about and what topics are getting a lot of engagement.

Check Amazon Bestsellers

Use Amazon Bestsellers to get an idea of what products are in demand and what niches are popular.

Look for Gaps in the Market

Identify profitable niches by looking for gaps in the market where competitors are not meeting the needs of their customers or underserving a particular market.


What are the Most Successful Niches?

The most successful niches for businesses often revolve around the fundamental aspects of life that concern nearly every individual: health, wealth, and relationships. Here’s why these niches are perennially successful and how you can leverage them:

  • Health Niche:
    • There is a universal desire for good health and longevity, making this niche especially lucrative.
    • Products and services that promote physical wellness, mental health, diet, and exercise are in constant demand.
    • Innovations in supplements, fitness equipment, and health foods see a steady influx of interest.
    • Telehealth services and wellness apps have seen increased popularity, particularly post-pandemic.
    • To capitalize on this niche:
      • Promote quality health supplements and services through an affiliate link.
      • Share credible and valuable health-related content that directs readers to products that you endorse.
      • Partner with reputable health and wellness coaches for webinars or online courses.
  • Wealth Niche:
    • Financial security and growth are priorities for many individuals, making this an extremely profitable niche.
    • There is a wide audience looking for advice on investing, saving, making money online, and wealth management.
    • Fintech products, cryptocurrency, and stock trading platforms are areas with high consumer interest.
    • The rise of online entrepreneurship has expanded the wealth niche to include business coaching and financial courses.
    • To cash in on this niche:
      • Use affiliate links to promote high-quality financial tools or educational resources.
      • Create content that educates on financial literacy and direct readers to financial planning services.
      • Review and recommend credible investment platforms, ensuring they are trustworthy.
  • Relationships Niche:
    • Building and maintaining relationships is a core human concern, making this niche perennially relevant.
    • Products and services range from dating apps to marriage counseling and everything in between.
    • There is a significant market for relationship advice, eBooks, courses, and coaching services.
    • Social dynamics and communication tools are also sought after in both personal and professional contexts.
    • To profit from this niche:
      • Recommend relationship guides or courses through affiliate marketing.
      • Partner with dating sites or apps and use an affiliate link to introduce them to your audience.
      • Collaborate with relationship experts to host workshops or create content that addresses common relationship issues.

General Tips for Promoting Products with Affiliate Links:

  • Always disclose that you’re using affiliate links to maintain transparency with your audience.
  • Select products or services that you genuinely believe in to build trust with your audience.
  • Offer bonuses or additional content to incentivize purchases through your affiliate links.
  • Use various marketing strategies like SEO, content marketing, and social media advertising to drive traffic to your affiliate products.
  • Continuously test and analyze the performance of your affiliate promotions to optimize and increase conversions.

By focusing on these successful niches and promoting quality products through affiliate links, you can tap into the continuous stream of consumers seeking improvements in their health, wealth, and relationships.

profitable niches

What Niches are Growing in 2023?

The niches that are expected to grow in 2023 include virtual events, e-commerce, and online education. These industries have seen a significant increase in demand due to the pandemic and are projected to continue their upward trajectory. With the shift towards remote work and digital communication, these niches are likely to become even more essential in the coming years.

What are the Most Profitable YouTube Niches?

The most profitable YouTube niches include gaming, beauty, technology, health and fitness, and personal finance. These niches offer a large audience and the potential for high revenue through sponsorships, brand deals, and ad revenue. To succeed, creators must produce high-quality content, build a loyal following, and engage with their audience.

Which Instagram Niche is Most Profitable?

The most profitable Instagram niche market is dependent on several factors, such as the target audience, engagement rate, and monetization strategy. However, popular niches such as fashion, beauty, lifestyle, and fitness tend to generate high earnings due to their broad appeal and opportunities for sponsored content and affiliate marketing.

profitable niches


Finding a profitable niche is a crucial step in starting or growing an online business. The selection of the right niche can significantly impact your success and income potential. In this article, we have explored the top 21 most profitable niches for online businesses, providing valuable insights into their current trends and potential for growth. While each niche has its own unique characteristics and opportunities, they all offer a chance to tap into lucrative markets.

The weight loss and weight management diet market stand out as the most profitable niche, with substantial growth projected in the coming years. This market’s impressive Compound Annual Growth Rate (CAGR) of 7.0% from 2021 to 2027 indicates sustained demand for products and services related to weight management. Whether you choose to engage in affiliate marketing, create and sell digital products, or offer expert advice through blogging, there are various avenues for generating income within this niche.

However, it’s important to note that the profitability of a niche is not solely determined by its size or growth potential. Your success also depends on your expertise, dedication, and ability to meet the needs of your target audience effectively. To maximize your chances of success, consider the following key points:

  1. Diversify Your Income Streams: Instead of relying solely on one niche, consider diversifying your income streams. This could involve combining related niches or expanding your offerings to cater to a broader audience.
  2. Stay Updated: Keep a close eye on market trends and consumer preferences within your chosen niche. Adapting to changing circumstances and staying ahead of the competition can give you a competitive edge.
  3. Quality Over Quantity: Focus on delivering high-quality content, products, or services to your audience. Building trust and a positive reputation can lead to long-term success and customer loyalty.
  4. Monetization Strategies: Explore various monetization strategies, such as affiliate marketing, advertising, sponsored content, and product sales. Diversifying your income sources can provide stability and growth opportunities.
  5. Audience Engagement: Interact with your audience through social media, email marketing, and other channels. Building a strong relationship with your audience can lead to increased customer retention and word-of-mouth referrals.
  6. Continuous Learning: Stay informed about industry developments and digital marketing strategies. Continuous learning and improvement are essential for staying competitive in the online business world.
  7. Testing and Optimization: Experiment with different approaches to find what works best for your niche. Regularly analyze your performance data and optimize your strategies based on the results.

As you embark on your journey to find a profitable niche, remember that success often takes time and persistence. It’s essential to align your niche selection with your passions and expertise, as this will make the journey more enjoyable and sustainable.

In the ever-evolving landscape of online business, the niches mentioned in this article offer promising opportunities for those willing to put in the effort and commitment required for success. From finance to fitness, personal development to green energy, these niches cater to a diverse range of interests and needs.

Moreover, it’s worth noting that the digital landscape continues to evolve, and new niches may emerge as technology and consumer preferences change. Therefore, staying adaptable and open to exploring emerging trends can be a valuable strategy for long-term success.

Image: Envato Elements

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Improve Workflow with Advanced Diagramming for $20



Improve Workflow with Advanced Diagramming for $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

When embarking on a large team project, communicating all of the ins and outs of it and then keeping track of everyone’s work in relation to the plan can grow overly complicated fast. In essence, that’s why diagrams and project tools have proven to be so valuable to businesses over the years.

For a deal on one of the world’s best business planning and diagramming tools, you might want to hop on this very limited-time opportunity. Today only, you can get Microsoft Project 2021 Professional (PC) or Microsoft Visio 2021 Professional for Windows for $19.97 (reg. $29.99).

Visio makes it easy for business professionals and teams to create and share data-linked diagrams of all varieties. The program makes creating these diagrams simple with a wide range of templates, which users can customize using any of over a quarter-million shapes available on Visio’s online content ecosystem.

Visio users can automatically generate org charts using common sources like Excel sheets, and docs from Exchange and Microsoft Entra ID. In addition to org charts, businesses commonly use Visio for creating network diagrams, floor plans, flowcharts, and various brainstorming tools like fishbone diagrams and SWOT analysis docs.

From 13 reviews by verified purchasers in the Entrepreneur Store, this deal has an astonishing 5/5 star average rating. One recent five-star review described the appeal well, stating, “Incredible deal on Visio 2021 Pro! I can do floor plans, network diagrams, and more. Extremely happy with this purchase.”

Also available for $20 for one day only, Microsoft Project Professional allows users to take the data they learn from diagrams and actualize it into effective, successful projects. It features pre-built project management templates, timesheet trackers, schedule builders, and more. Project Pro is also rated 4.4/5 stars on Capterra and GetApp.

Don’t forget that this is the last day when you’ll be able to get:

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Red Lobster Speaks Out on ‘Misunderstood’ Bankruptcy Filing



Red Lobster Speaks Out on 'Misunderstood' Bankruptcy Filing

It may be the end of an era for beloved seafood chain Red Lobster, which officially declared bankruptcy on Monday after months of speculation and dozens of abrupt restaurant closures.

Now, the company is speaking out to loyal customers — and investigating the role that its shrimp supplier may have played in its demise.

Related: Red Lobster Suddenly Shutters Dozens of Locations Without Warning Employees, Begins Auctioning Off Equipment

In a letter posted to social media, Red Lobster thanked customers for their nearly five decades of loyalty and assured the masses that the chain wasn’t going anywhere.

“Bankruptcy is a word that is often misunderstood. Filing for bankruptcy does not mean we are going out of business,” Red Lobster wrote. “In fact, it means just the opposite. It is a legal process that allows us to make changes to our business and our cost structure so that Red Lobster can continue as a stronger company going forward.”

Red Lobster noted that companies including Delta Airlines and Hertz “emerged stronger” after filing for Chapter 11 (Delta in September 2005, Hertz in May 2020) and found ways to bounce back.

“Birthdays, graduations, anniversaries, and yes, weddings. We’ve been here for them all,” the chain penned. “Red Lobster is determined to be there for these moments for generations to come.”

Red Lobster’s downfall was a slow burn, primarily blamed on an $11 million loss in November 2023 due to the chain rollout of an “Endless Shrimp” promotion. The deal offered customers all the shrimp they could eat for $20, and it proved to be a bit too popular.

Last week, it was reported that stores had begun shuttering without warning around the country, with dozens auctioning off all of their furniture and equipment online and some employees claiming they were given no notice ahead of time.

In a filing on Sunday, Red Lobster CEO Jonathan Tibus called out former CEO Paul Kenny and Red Lobster’s seafood supplier and owner, Thai Union, regarding decisions made surrounding the “Endless Shrimp” promotion and that Red Lobster is “currently investigating the circumstances” around the decision to make the promotion permanent instead of limited-time.

Related: Endless Shrimp Deal Is Too Popular, Red Lobster Loses $11M

“I understand that Thai Union exercised an outsized influence on the Company’s shrimp purchasing,” Tibus wrote. “[Red Lobster is] exploring the impact of the control Thai Union exerted, in concert with Mr. Kenny and other Thai Union-affiliated entities and individuals, and whether actions taken in light of these parties’ varying interests were appropriate and consistent with applicable duties and obligations to Red Lobster.”

Thai Union completed its purchase of Red Lobster in 2020.

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UMass Dartmouth Commencement Speaker Gives Grads $1000 Each



UMass Dartmouth Commencement Speaker Gives Grads $1000 Each

The best commencement speeches are often motivational and thought-provoking, leaving new graduates optimistic as they head into the “real world.”

But for the Class of 2024 at the University of Massachusetts Dartmouth, new grads walked away with more than just a wealth of knowledge — they left their ceremony with an extra $1,000 in their pockets.

Related: ‘There Is More To Life Than Work’: Bill Gates Delivers Emotional Message To Graduates About Learning To Take A Break

Last week, the founder and CEO of Granite Telecommunications, Robert Hale Jr., spoke to grads at the University of Massachusetts Dartmouth about their futures and shared a story about a time when his business suffered a $1 billion loss in just one day to explain the importance of perseverance through failure.

“It’s okay to fail,” Hale told graduates. “Life will give you challenges and if you take those challenges you’ll fail from time to time — don’t worry about it … don’t fear failure, understand that it’s just part of the process, and if you use that fear of failure to motivate yourself, you’ll be better for it.”

Then, as he wrapped up, he shocked the audience by announcing he was giving each graduate graduate $1,000 — but there was a catch.

“These trying times have heightened the need for sharing, caring, and giving,” Hale told students. “Our community needs you and your generosity more than ever.”

The students were given two envelopes with $500 each — one was intended for the students to keep for themselves while the other was for them to give to someone else in need.

Related: Sheryl Sandberg’s Advice to Grads: Banish Self-Doubt, Dream Bigger and Lean In, Always

“As the degree conferral was about to begin, Hale came forward and let the graduates know he had one more bit of advice for them. He told the eager crowd that for him and his wife Karen, ‘the greatest joys we’ve had in our life have been the gift of giving,'” UMass Dartmouth said in a release. “Hale let the Class of 2024 know that the two large duffle bags being brought up on stage by security were packed with envelopes full of cash.”

There were roughly 1,200 students in UMass Dartmouth’s 2024 graduating class.

Hale’s current net worth is an estimated $5.4 billion.

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