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How Success Happened for Stephen Lease of Goodr

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How Success Happened for Stephen Lease of Goodr

This week on How Success Happens, I spoke with Stephen Lease, the CEO and co-founder of sunglasses brand Goodr. He’s had an amazing career, and I was curious to find out about what inspired him to become an entrepreneur, how selling industrial water treatment systems to golf courses taught him to identify what his core consumer base actually cares about, and how he applied the lessons he learned from his time in corporate America to the founding of Goodr.

You can listen to our full conversation above, and below, I’ve pulled out three key takeaways.

Don’t let sunk cost keep you attached to something that’s not working

When you launch a business and feel confident that it’s a great idea, your loved ones will root for you no matter what. Lease founded five businesses prior to finding success with Goodr, and despite feeling confident in all of them at the outset, it eventually became clear that hope was not a solid strategy when a business was simply not working. At the beginning of his entrepreneurial journey, it was painful to come to terms with folding a company he had invested energy into, but eventually, he got good at starting companies cheaply and identifying quickly whether or not they would be a success.
Timestamp — 8:50-10:30

When you shift your mindset to celebrate the work over the results, the ups and downs of the day-to-day grind become a gift

Lease started Goodr as a side hustle, which meant that he worked round the clock for several years before running the company full-time. He’s often asked how he found the motivation to put in that time, and the only answer he can think of is that he found joy in the day-to-day. As a leader, he wants to inspire his team to take big swings, and sometimes, that means putting a ton of effort into something that fails. However, he assures them that failure is okay so long as you celebrate the work over the results.
Timestamp — 19:40-20:50

You can’t be a master at everything — identify your north star as a brand and double down on it

When Lease and his co-founders launched Goodr, they weren’t sure if it would be a lifestyle brand or an eyewear brand, but after a few years, they took an honest look at the business and realized that eyewear is what it did best. That opened up a world of possibility, but they also needed to identify what their differentiators were as a brand — those differentiators are function, fun, fashion and “‘ffordability.” Honing in on that has given the brand a clear decision matrix as it expands its product offerings, and Lease is confident that with those differentiators top of mind, Goodr will continue creating products that its customers love.
Timestamp — 21:28-23:35

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Why Business Leaders Need to Learn About about Digital IDs

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Why Business Leaders Need to Learn About about Digital IDs

Opinions expressed by Entrepreneur contributors are their own.

We’ve come a long way from the days when identity verification meant simply presenting a handwritten document or a personal endorsement. The Digital ID movement signals a new era where your identity is a digital entity, stored and accessed online.

This shift promises many benefits, like positively transforming efficiency, security and fraud prevention. Yet, here is the challenge: the transition isn’t an overnight overhaul. It’s a gradual, evolutionary process.

Physical documents aren’t going anywhere – yet

Consider the reliability of a physical document – tangible, verifiable and trusted across various industries. Despite the charm of digital transformation, a 2024 Forrester Consulting study commissioned by Regula reveals that 46% of organizations still manually verify documents, including in remote setups. This reliance is even higher in sectors with stringent security demands, such as Aviation (63%) and Finance (44%).

Why the attachment to paper? It’s simple. Physical documents are trusted and familiar, and they provide unmatched authenticity. They work. For business leaders, this means a gradual transition to digital identity systems is not just sensible – it’s essential. The current systems can coexist with emerging technologies, ensuring operations remain smooth while new methods are integrated.

The barriers to a digital dream

The dream of a global Digital ID system faces significant challenges. Chief among them is the lack of universal legislative frameworks. It’s like trying to conduct a global orchestra without a shared music sheet.

According to the study, 74% of respondents highlight the need for unified global standards to ensure seamless integration and acceptance worldwide. This lack of alignment means businesses are navigating a fragmented landscape, where interoperability across borders is a complex challenge.

Furthermore, technological disparities create uneven progress. While some regions, like the UAE, are racing ahead with advanced digital infrastructures, others, including the US and Europe, are taking a more cautious approach due to stringent regulations. This disparity underscores the importance of tailored strategies considering regional readiness and capabilities.

Related: Your Face is Data — and Scammers Are Using it for Fraud. Here are 5 Tips When Using Identity Verification

Concerns and realities

As businesses examine the digital leap, several Digital ID concerns weigh heavily:

  • 50% worry about increased data breaches and cybersecurity threats.
  • 46% are concerned about the necessity of robust security frameworks to mitigate the risks of data breaches.
  • 44% fear the implications for privacy due to surveillance and data tracking.
  • 35% highlight dependence on technology potentially leading to system failures.
  • 35% see the risk of identity theft and fraud with digital credentials.

These concerns are not trivial. They reflect the real and present challenges of a digital transition. But they also point to the need for robust, secure, and reliable systems that can build trust over time.

Related: Deepfakes Are on the Rise — Will They Change How Businesses Verify Their Users?

The hybrid solution

In this complex landscape, a hybrid approach to Digital IDs emerges as the most pragmatic path forward. This strategy embraces both digital and physical verification methods, allowing businesses to transition at a manageable pace. By maintaining physical documents alongside Digital IDs, organizations can leverage the strengths of both systems, ensuring reliability while gradually adopting new technologies.

For business managers, this hybrid model offers a reassuring compromise. It minimizes disruption to existing processes and provides the flexibility needed to explore and integrate digital solutions incrementally.

At the same time, to adopt digital IDs into the current IDV (Identity Verification) process, a business must undertake several steps. First, it should assess the compatibility of its existing infrastructure with digital ID technologies, ensuring it can seamlessly integrate the new system. This involves upgrading or adapting current software and hardware to support digital ID functionalities. Next, the business must select a reliable digital ID provider, prioritizing those with strong security measures and compliance with regulatory standards. Implementing digital IDs requires employee training to effectively manage and operate the new system. Additionally, the business should develop a clear strategy for data privacy and protection, addressing potential cyber threats and ensuring compliance with data protection laws. Finally, a thorough testing phase is essential to identify and resolve any issues before fully deploying the digital ID system, ensuring a smooth transition and maintaining the integrity of the IDV process.

Standard issue

The development and adoption of Digital ID systems will require collaborative innovation from authorities, businesses and stakeholders in the IDV market. Key players like the International Civil Aviation Organization (ICAO) and the International Organization for Standardization (ISO) are working to establish frameworks for Digital ID adoption. Their efforts foster interoperability, security and privacy across different systems. However, creating comprehensive standards is a meticulous, time-consuming process.

However, even if all standards are prepared and fully verified, the next stage involves implementing software according to these standards. This is not just a single module but a comprehensive suite of systems for each vendor, and there will be many vendors. Each vendor may interpret the standards differently, leading to inevitable compatibility issues.

This brings us to the necessity of having process standards as well as testing and certification standards. However, even if vendors pass certification, questions about the completeness and reliability of the software will remain, especially when used by end-users. For example, an SDK might be fully functional, but during integration, developers might cut corners and not utilize all necessary components.

Who will handle the certification? Laboratories will be needed to prepare testing software, and these labs will charge significant fees for conducting time-consuming tests. Not all vendors will be eager to invest in certification. Given that each country might have multiple vendors, the scale of the problem is immense.

Currently, passports function without any online infrastructure, but digital IDs will need online services capable of handling massive volumes of requests, potentially from around the world. Imagine 300 million simultaneous requests in the USA alone. This feels like the scale of Facebook, Instagram or Google, with dedicated data centers and more. The cost could be astronomical. Poorer countries might decide they don’t need such systems or opt for minimal implementations.

As a result, we will have many document variants: not only paper documents, paper documents with chips, and digital IDs but also many different types of digital IDs.

Related: U.S. State Will Now Accept Digital Driver’s License on iPhone

A marathon, not a sprint

The journey to widespread Digital ID adoption is indeed a marathon. Even after the development of comprehensive standards, global adoption will take time. The initial issuance of Digital IDs will still require physical passports or ID cards, underscoring the ongoing relevance of traditional identification methods. Moreover, the implementation costs and the need for robust infrastructure further slow the transition.

For business owners and managers, introducing Digital ID is best viewed as a gradual evolution. After all, in this long road to digital transformation, patience and pragmatism will be your greatest allies.

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Save with FolderFort: a Lifetime Google Drive Alternative for Only $69.99

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Save with FolderFort: a Lifetime Google Drive Alternative for Only $69.99

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Managing business data effectively is one key to any entrepreneur’s success. While old standby cloud storage services like Google Drive are easy to fall back on, there are others that may work better with your budget.

The FolderFort Cloud Storage Pro Plan offers lifetime access to 1TB of storage for just $69.99. For many businesses, this could be a more cost-effective alternative to Google Drive’s recurring fees.

Unlike other cloud storage services that require monthly or yearly subscriptions, FolderFort offers a lifetime plan at a single payment of $69.99. This means no more worrying about ongoing costs—just reliable, long-term storage for all your business needs.

This one-time payment provides a secure, centralized location for storing and sharing important files, making it ideal for smaller to medium-sized businesses. However, as your business grows, so do your storage needs. FolderFort offers scalable storage solutions, allowing you to upgrade as needed without experiencing any downtime.

Protect your business’s sensitive information with FolderFort’s advanced security features. The Pro Plan helps keep your data safe from unauthorized access, providing peace of mind as you store documents, financial records, and sensitive client information. FolderFort’s Pro Plan also supports unlimited users and workspaces, making it perfect for growing businesses.

You and your team will be able to collaborate from any device, anytime. You can make quick links to share your files and folders easily or restrict users and make public links if you choose.

With FileFort’s 99.9 percent uptime guarantee and a user-friendly, intuitive interface, it’s a scalable storage solution worth considering for any business.

Take control of your business data today and experience the convenience and security of FolderFort for life for just $69.99 (reg. $119) when you order through September 3 at 11:59 p.m. PT.

StackSocial prices subject to change.

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Master Microsoft Technologies for Your Business with This Training Bundle

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Master Microsoft Technologies for Your Business with This Training Bundle

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Running a small business often comes with the challenge of managing IT infrastructure, ensuring robust security, and keeping costs under control. The Complete 2024 Microsoft Tech Certification Training Super Bundle, priced at $59.97 (down from $429), is designed to help you tackle these issues head-on.

This extensive training package has 11 courses totaling 264 hours of instruction on essentials like Microsoft technologies, focusing on cloud computing, security, and endpoint management.

Key areas covered in this bundle include mastery of the super-popular Microsoft 365. You’ll learn how to manage user identities, services, and Microsoft Teams to boost productivity and streamline communication within your business.

Develop a thorough understanding of Azure administration, infrastructure, development, and security. Utilize cloud services to optimize data management and enhance operational efficiency. You can also expect to get hands-on experience with modern desktop management and Windows client administration. This can help you ensure your systems are running smoothly and efficiently.

You can also use this bundle to focus on security operations and Azure security technologies. Protect your business from cyber threats with advanced security strategies found here.

Small businesses often struggle with the high costs of outsourcing IT support. This training bundle equips you and your team with the necessary skills to handle IT issues internally, significantly reducing these expenses. Learn to efficiently manage your IT environment with courses such as Microsoft 365 Identity and Services and Windows Client.

Robust cybersecurity is essential in today’s digital world. The training bundle emphasizes security operations and Azure security technologies, ensuring you can safeguard sensitive data against potential threats. Courses like Azure Security Technologies help you implement strong security measures to protect your business.

Lifetime access to this bundle is an invaluable resource for entrepreneurs aiming to enhance their IT capabilities, reduce costs, and secure their businesses.

For a limited time, the Complete 2024 Microsoft Tech Certification Training Super Bundle is on sale for $59.97 (reg. $429).

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