AFFILIATE MARKETING

Use Affiliate Marketing to Create a Loyal Audience

Published

2 years ago

September 8, 2022

Use Affiliate Marketing to Create a Loyal Audience

Opinions expressed by Entrepreneur contributors are their own.

In the ever-competitive travel and tourism sector, and now more than ever before, companies need to supercharge marketing efforts to drive traffic and achieve a competitive edge. One method I’ve found that produces reliable results is affiliate marketing. A robust travel affiliate network engages a dynamic team of influencers who will market your brand (with commissions earned from promoting a company and/or driving a sale), while giving you the opportunity to tap into their audience. It’s a mutually beneficial partnership that’s also cost-effective: you only pay for results.

When you partner with influencers who have a large following or a significant reach in your industry, they can significantly raise brand awareness, increase traffic to your site and lead to specific results: more sales. Just as importantly, when your affiliate puts your travel brand in front of their audience, your reach multiplies and you can grow your base of new customers by leaps and bounds. And because you only pay when a sale goes through, affiliate marketing can deliver a guaranteed return on investment. Here are some proven ways of using it create a loyal following.

Choose the right affiliates

Affiliate marketing allows you to leverage the power of influence to get people to buy from you, but for that to work you’ll need to have the right affiliates. A good one for your travel brand should have:

• Great rapport with their audience.

• An audience that’s interested in your brand/services.

• A vigorous following, engagement, views, site ranking and authority.

All these qualifications are important in ensuring that your efforts aren’t wasted. For instance, an affiliate with only ten followers or unique visitors a day won’t help you grow an audience base. Likewise, if you’re in the travel industry, choosing a coupon site that offers discounts on food items won’t make sense.

Attract sales with deals, coupons and promotions

Everyone loves a good deal, and leveraging both deals and coupons are among the best digital marketing strategies for boosting sales. Coupons do an excellent job at converting people who haven’t yet tried what you have to offer. According to 2020 research from Statista, 89% of millennial shoppers would try a new brand if they were offered a discount or coupon.

To get the most out of your coupon affiliate marketing strategies, aim to work with a few high-quality sites, and ask your affiliate partner if they have active discount codes that are redeemable on the services you’re offering. Once you get codes to share with your audience, spread the word by:

• Sharing it on your social handles with direct affiliate links.

• Sending personalized emails that directs audience members towards the sale.

• Updating any affiliate-related website to display available deals.

Leverage the power of influencers

Travel influencers don’t have to be celebrities. Many in the top tier are regular people who’ve amassed a large following simply because of great content, which produces an authentic relationship with their community. These are great choices for engendering trust in your brand, in part because today’s consumers overwhelmingly trust recommendations from their peers. Data from influencer marketing platform MuseFind shows that 92% of consumers trust influencers more than ads and celebrity endorsements.

Influencers will have a powerful impact if their content is genuine and presumed trustworthy: they’ll provide social proof and confirm a brand’s credibility among followers.

Keep in touch with customers

Steady and engaging contact with customers is an essential gesture of care, and an audience will reciprocate by becoming even more loyal, especially if you post great content and offer them coupons from time to time. To that end, social media accounts should be updated regularly, as your followers need to be informed of every offer. Apart from social media, send personalized emails, SMS or push notifications with offers based on customers’ previous activities.

Done properly, affiliate marketing can help you create brand awareness, increase conversions and grow your audience base, but you need to realize that this doesn’t happen overnight. The trick is to find the right affiliates, attract sales with coupons, leverage the power of influencer marketing and keep in touch with those who support you.

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AFFILIATE MARKETING

Companies Hiring AI Jobs: Technical Writer, Engineer, Sales

Published

20 hours ago

September 13, 2024

Entireweb News Bot

Companies Hiring AI Jobs: Technical Writer, Engineer, Sales

A new study shows that AI jobs are concentrated in companies you’d least expect.

Computing solutions specialist Getac analyzed LinkedIn and Glassdoor job listings for companies with the most AI-related postings and looked for jobs like Senior Director of Analytics & AI, AI Technical Writer, AI Application Engineer, and AI Solution Sales Specialist.

Microsoft topped the list, beating out Meta, which came in second.

The report found that, while the usual Big Tech AI players dominated the list, other companies made surprise appearances, too, including the U.S. Department of the Treasury, Mount Sinai Health System, and the Georgia Institute of Technology.

Here are the companies that currently have the most AI-related job postings listed.

1. Microsoft

Number of postings: 1,335

2. Meta

Number of postings: 1,232

3. Deloitte

Number of postings: 461

4. U.S. Department of the Treasury

Number of postings: 417

5. Huntington Ingalls Industries

Number of postings: 363

6. Mount Sinai Health System

Number of postings: 355

7. Georgia Institute of Technology

Number of postings: 338

8. Accenture

Number of postings: 293

9. PwC

Number of postings: 279

10. InterSources

Number of postings: 249

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AFFILIATE MARKETING

Major Deal Alert: Get $50 off a Sam’s Club Plus Membership

Published

2 days ago

September 12, 2024

Entireweb News Bot

Major Deal Alert: Get $50 off a Sam's Club Plus Membership

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Business leaders, listen up! If you’re looking for a smart financial decision that can benefit both your business and household, a Sam’s Club Plus Membership is your new multi-use life hack. For a limited time, you can get a 1-year membership for just $50 (reg. $110), complete with auto-renew, giving you continuous savings without the hassle of re-signing every year.

Sam’s Club is more than just bulk buying—it’s a way to stretch your dollars further and save up to 25% annually on groceries, office supplies, and everyday essentials. For small-business owners or home-based entrepreneurs, the ability to purchase in bulk can lead to significant savings over the course of a year. Think of it as smart investing for your bottom line.

With the Sam’s Club Plus Membership, you get more than just access to great products at lower prices. You’ll also earn 2% back on your purchases, which can add up quickly, turning your shopping trips into growth opportunities. Whether it’s office supplies, snacks for the team, or essential products, every dollar spent earns you something back.

Running a business is a full-time job, and finding time to handle everything on your to-do list is often a challenge. That’s why Sam’s Club Plus members enjoy early shopping hours, giving you access to the store before regular business hours. You can get in before the masses, grab what you need, and get back to running your business without waiting for it to open.

Another fantastic perk of the Sam’s Club Plus Membership is free shipping on most items, helping you cut costs even further. No need to worry about shipping fees eating into your budget—almost everything you need can be delivered straight to your door.

Take advantage of the opportunity to grab the top-tier Sam’s Club membership at this great price.

Get a 1-year Sam’s Club Plus membership for just $50 (reg. $110) with auto-renew through September 27.

StackSocial prices subject to change.

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AFFILIATE MARKETING

Campbell’s Soup Is Trying to Change Its Name. Here’s Why.

Published

3 days ago

September 11, 2024

Entireweb News Bot

Campbell's Soup Is Trying to Change Its Name. Here's Why.

The 155-year-old Campbell Soup Company, the first to bring canned soups to the market, wants to drop the “Soup” part of its name and go by just the Campbell’s Company. Shareholders can vote on the suggested name change in November at Campbell’s annual meeting.

The request reflects Campbell’s broader strategy to expand beyond soup and into higher-growth categories, like snacks, which have shown promise. Snack sales grew 13% for the company last year while soups grew 3%. Nearly 48% of Campbell’s net sales came from snacks in fiscal year 2023. Meanwhile, Campbell’s Goldfish brand reached annual net sales of $1 billion in March, a feat only attained by one other product from the company: its iconic red-and-white-labeled soup.

Campbell CEO Mark Clouse said at an investor event on Tuesday that the “subtle-yet-important” name change more accurately reflects “the full breadth of the company’s portfolio.” Earlier this year, Campbell acquired Sovos Brands, the company behind the Rao’s sauces, Noosa’s Yoghurt, and Michael Angelo’s frozen entrees brands, for $2.7 billion.

The company has also made other acquisitions, like a $4.87 billion deal for snack company Snyder’s-Lance in 2017.

^{Campbell’s Tomato Soup. Photo Credit: Richard Levine/Corbis via Getty Images}

Campbell executives said on Tuesday that they see stable sales in soup, 3% to 4% annual growth in snacks, and 1% to 2% in meals and beverages.

Even though the company assumes no annual growth in soup, it continues to innovate and invest in the category. Campbell recently introduced new spicy soup flavors, including the Ghost Pepper Chicken Noodle soup, to appeal to younger shoppers. Older populations usually buy more soup, so sales in that category could rise from groups like older millennials, the company said.

Campbell’s fourth-quarter earnings for the three months ending July 18, 2024, show that total net sales were up from the previous quarter, from $2.068 billion to $2.293 billion.

“For the last five years, we have been on a transformative journey to redefine our company,” Clouse stated.

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