Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics...
Search Engine Optimization (SEO) is an integral part of digital marketing and it’s inevitable for business owners to have a solid SEO foundation. As their website...
SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by...
How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions...
Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach...
A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything...
There are so many ways to make extra cash, from affiliate marketing to renting out your parking space. This book will equip you with effective strategies...
If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your...
It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look at the way the content marketing...
Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience...