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How to Use Semantic Search for Paid Ad Campaign Copy

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how to use semantic search for paid ad campaign copy

Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query.

Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can help you narrow down to the perfect audience.

How Does Semantic Search Work? 

What is semantics, and how does it apply to search? Semantics focuses on the search intent of a keyword and the thoughts and feelings that the person has as they search that keyword.

It’s a complicated subject, and there isn’t a “black and white” set of steps to follow. A lot of context and concept is behind every search query, and many SEOs overlook this by thinking basic keyword research will solve all their problems.

When it comes to semantics for paid campaigns, we’re talking about incorrect spelling, plurals, variants, synonyms, and other related words and phrases pertaining to the search word.

If we understand what semantics is, we can understand how it impacts paid search.

The goal of every advertiser on Google is to gain visibility for as many applicable keywords as possible. The problem is, no matter how much keyword research you put in on Ubersuggest, Ahrefs, and SEMrush, you’ll never find all the keywords that people in your target audience are searching.

This is where semantics come in.

Google uses semantics in broad and phrase search to help find a wider range of searches and triggers that will match user intent and display your ad.

Exact Match Vs. Broad Match in Semantic Search

To understand semantics, it’s important to know the difference between exact and broad match in Google ads. An exact match requires the searcher to input the exact keyword you’ve chosen to display your ad on.

For example, if you used the exact match “wedding cakes,” the person searching must enter some of the following keywords into Google to display your ad:

  • wedding cakes
  • white wedding cakes
  • chocolate wedding cakes
  • cheap wedding cakes
  • and so on

These are exact match keywords because they contain the phrase exactly as-is. As a result, this type of advertising doesn’t use semantics because it doesn’t allow the flexibility necessary to locate related phrases with the same search intent.

Here’s another example: If someone searches for “cakes for weddings” or “weding cakes,” your ad may not display because Google thinks it doesn’t match your intention.

Even though the search intent is the same, you’re not using semantics in your advertising and may experience a higher CPC because you’re targeting a much narrower audience than necessary.

Using Semantics for Paid Vs. Organic Search 

When it comes to organic search, many SEOs and site owners like to find every slight permutation of a keyword and include it somewhere in their content. At one time, this was the best strategy.

However, with the RankBrain update, Google started to implement machine learning and AI to understand the search intent and context of the search rather than rewarding the people stacking as many exact match keywords into their content as possible.

The goal is to make the process of finding information on Google as natural and conversational as possible.

For example, if you asked a friend, “Who is the richest person in the world?” they might respond, Jeff Bezos.

If you then asked, “Who has the most money in the world?” the answer would be the same, correct?

This factor should apply to Google search as well. Just because two people ask the same question differently doesn’t mean they should receive two different sets of search results. The question has the same intent, and the query demands the same answer.

If we apply this to organic search, it would tell us that we don’t need to worry so much about getting every single variation of the keyword because Google will identify the similarities and help us rank for all the keywords with the same intent.

On a different note, Google’s machine learning is using your habits as a searcher too. After searching for the richest person in the world on Google, I searched “most money” to see what that would bring.

The number-one result on Google was still relevant to my original search. Since I didn’t click through to anything, Google is still scrambling to find an answer to my query.

Why Should You Use Semantics for Paid Search? 

Google released data that tells us how important semantics are for paid search. Approximately 15 percent of daily searches are new searches that they’ve never seen before. If those 15 percent of searches have never entered Google’s database before, how could anyone ever pick them up using keyword research or competitive analysis?

You can’t.

When it comes to long-tail keywords, the goal is to grab as many of those as possible. However, thousands and thousands of search phrases never hit the keyword research phase because they yield no traffic, and most people would never include a keyword with no traffic in their content.

Unless Google does it for you.

This factor has become ever prevalent with the rise of voice search as well. Voice commands are much more common today than they were when released in 2011. Twenty-seven percent of the population uses voice search on their phones. It’s also believed that 62 percent of individuals would make a purchase using voice technology on their smart home device.

We all know that people do not speak the way they search on Google. Semantics play a major role in Google’s ability to take a voice search and translate it into accurate results.

3 Steps to Use Semantic Search for Paid Ads

What can you do to capitalize on semantics? By now, we see the importance of semantics for paid search, but what should you do to ensure you’re reaching as much of your audience as possible?

  1. Worry Less About Keywords for Semantics

    We should all worry less about creating content around keywords and instead create content around topics.

    The goal is to cover a topic as in-depth as possible, and the keywords will come naturally.

    A lot of SEOs talk about “silos” and “clusters.” These two strategies help you build out content in a way that increases site relevancy and boosts authority. By doing this, you’re showing Google that you’re an expert on the subject, and it should give you precedence over your competition. semantics in topic clusters

  2. Focus More on Intent 

    I’m always preaching the importance of search intent, but this has become Google’s bread and butter. It makes it more difficult for SEOs to game the system by stacking a bunch of keywords in their content.

    When choosing keywords for a paid search, you want to focus on the thought behind the keyword and target the intent. Think about the queries that lead people to your website.

    What are they trying to do when they come to your site?

    Are people there to learn something? Purchase something? Inquire about something? Once you’ve determined that, you’ll want to find keywords matching that intent. searching semantics for user intent example iphone
    In this image, the keyword “best deals on iPhones” has a different search intent than “best iPhones,” pictured below. While they both contain a similar phrase, the person searching is trying to accomplish different things.

    Someone searching for deals is already in buy mode; they want to buy an iPhone and are looking for good deals.

    Someone searching for the best iPhones may not have settled on the phone yet. They want to research brands, quality, read reviews, and learn more before making a purchase.

    These two individuals are at different steps in the buying process.

    Understanding this can help get more people to your site and may even decrease your bounce rate because they’ll get more of what they bargained for when they land.

  3. Don’t Ignore User Experience When It Comes to Semantics

    With the release of Core Web Vitals, we know that Google is paying attention to the on-site experience. Factors such as loading speed, load delay, and page layout are important.
    Focus is shifting away from advertisers and affiliates and turning to the users. Google doesn’t care about how well you understand SEO and how many hours you spent on keyword research.

    All they care about is that people get what they want on your site. If you’re giving people what they want, Google will reward you. If you’re not, they’ll reward your competition.

    For many years, site owners pumped out sub-par keyword-loaded content built to rank but ignored the people searching for those keywords. That won’t cut it anymore.
    Work on improving your page speed, optimizing your site for mobile, and pay attention to bounce rate and session duration. These are all indicators of whether or not you’re choosing the right keywords and targeting the right audience.

    If you find that certain paid ad keywords have a higher bounce rate, it could mean you don’t have the right search intent. Semantic advertising isn’t all about verbiage; it’s also about relevancy. You could have the best offer in the world, but it won’t mean anything if your site doesn’t function properly.

Measuring the Success of Your Paid Search Campaign Using Semantics

How can you measure the success of semantic search in paid ads? The most important metric you’ll want to track is the success of individual broad-match keywords. By finding out which words Google’s AI is displaying your ad for, you can determine whether you should continue advertising for that broad-match keyword.

For example, if you’re advertising a site that sells iPhone cases, and you find that your audience’s search intent doesn’t align with the phrases your ad is displaying for, you might want to readjust or target something different altogether.

Two other metrics that can tell you a lot about the success of your campaign are the bounce rate and average time on page. If you’re targeting the right audience and bringing the right people onto your page, they’ll likely stay awhile.

If you have a 90 percent bounce rate and an average time on a page of less than a minute, chances are people are landing on your site, not liking what they see, and going somewhere else.

This could be a sign of a deeper on-site issue, but for this example, you might want to make sure you’re sending the right people through.

semantics for google analytics dashboard

You can use tools like Google Analytics or the Google Ad dashboard to explore this data.

Conclusion 

Much of this article will be great news for many of you. It means you don’t have to lose your mind on hours of keyword research anymore. By using broad matches and focusing on intent, you could pick up all the relevant keywords without having to identify them manually.

If you need a little more help, we can walk you through the steps necessary to get your campaign up and running.

The paid ad space is constantly changing and adapting to the digital environment, and we all have to jump aboard and roll with the changes. If we don’t, we risk letting our competition get ahead while paying more per click and receiving lower-quality click-throughs.

Be sure to keep semantics in mind as you set up your paid campaigns and really think about what the individual is trying to accomplish when they type a phrase into Google.

How have you used semantics to narrow down on your target audience?

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AFFILIATE MARKETING

How to Add Affiliate Disclosure for Each Blog Post Automatically

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How to add affiliate disclosure for each blog post automatically

Do you want to add an affiliate disclosure for each blog post automatically?

Affiliate marketing is one of the easiest ways to make money online. However, if you don’t disclose your affiliate links then you could end up in legal trouble.

In this article, we will show you how you can add an affiliate disclosure to all your WordPress blog posts.

Why Add an Affiliate Disclosure to Each WordPress Blog Post?

With affiliate marketing, you earn a commission every time someone clicks a referral link and makes a purchase. It’s a great way to make money online blogging with WordPress.

However, you must make it clear that your links are paid advertisements by adding an affiliate disclaimer. That just means posting a short notice explaining what affiliate marketing is, and that you get money from talking about the product or service.

Many countries have laws about failing to disclose paid endorsements. For example in the United States, you might get a fine from the Federal Trade Commission. You may even end up banned from reputable networks such as Amazon affiliates.

Even if you don’t get into legal trouble, customers who click on undisclosed affiliate links may feel tricked and stop visiting your WordPress website.

How to Add an Affiliate Disclosure to Each WordPress Blog Post

One option is to publish the affiliate disclaimer on its own page, as we do on WPBeginner.

The WPBeginner affiliate disclaimer page

You can then add a link to every page that features an affiliate URL. This may be a good choice if you have a longer disclosure and don’t want to distract from the post’s content.

If yours is short, then you can often add the full text of the disclaimer to every post.

An example affiliate disclaimer on a blog

No matter which option you choose, you can save time and effort by adding the affiliate disclosure automatically. Simply use the quick links below to jump straight to the method you want to use.

Pretty Links is one of the best affiliate marketing plugins that can automate all your affiliate activities, including adding a disclosure.

Pretty Links comes with an advanced auto-linking feature that allows you to enter the keywords or phrases that you want to turn into affiliate URLs.

Every time you type this word or phrase, Pretty Links will turn it into an affiliate URL automatically. Even better, if you have created a disclosure notice page, Pretty Links can also add a link to it in the post.

For example, if you add “MacBook Pro” as a keyword and then use that phrase in a new post, then Pretty Links will automatically turn “MacBook Pro” into an affiliate URL and add a link to your disclosure notice page.

An affiliate disclaimer, created using Pretty Links

Note: Pretty Links won’t insert the disclosure link if you only add affiliate URLs manually. It only works when a post uses automatic keyword linking.

To get started, you’ll need to install and activate Pretty Links. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, go to Pretty Links » Activate. You can then add your license key to the following field: ‘Enter Your Pretty Links Pro License Key.’

Activating the Pretty Links WordPress plugin

You can find this information under your account on the Pretty Links website. After typing in this information, click on the ‘Activate’ button.

With that done, you’ll need to go to Pretty Links » Add New and then add the first link you want to manage using the Pretty Links plugin.

For detailed step-by-step instructions, please see our guide on how to cloak affiliate links on your WordPress site.

How to cloak an affiliate link in WordPress with Pretty Links

After that, click on the ‘Pro’ tab. In the ‘Keywords’ field, type in each word or phrase where you want to automatically insert this affiliate URL.

Simply repeat this process for all your affiliate links.

Adding keywords to the Pretty Links affiliate linking plugin

Every time it adds this affiliate URL, Pretty Links will also add a link to your disclosure notice.

The next step is creating the disclosure notice page that Pretty Links will link to. Simply go to Pages » Add New. You can then type in your affiliate disclaimer and add any categories or tags that you want to use.

An example affiliate disclaimer

When you’re happy with your disclaimer, publish the page to make it live. It’s a good idea to make a note of the page’s URL, as you’ll need it in the next step.

Once you’ve done that, simply go to Pretty Links » Options. Then, click on the ‘Replacements’ tab.

Pretty Links' auto-linking and replacement settings

Here, check the ‘Enable Replacements’ box if it isn’t already selected.

After that, check the ‘Link to Disclosures’ box. In the ‘URL’ box, go ahead and enter your affiliate disclosure URL.

Pretty Links Disclosure Notice

By default, Pretty Links will use ‘Affiliate Link Disclosures’ as your link’s text. However, you can change this to anything you want by typing into the ‘Text’ field.

You can also change where Pretty Links adds the affiliate disclaimer link. By default, it shows the URL at the bottom of the post, so it doesn’t distract visitors from the post’s content.

Another option is to add the disclaimer to the top of the post. This is where we include it on WPBeginner.

WPBeginner Disclosure Notice

This lets visitors know the post contains an affiliate link before they start reading, which is a good way to build trust with your audience. However, some people may see the disclaimer and decide not to stay on the page, which can increase your bounce rate.

You can also add the disclaimer to both the top and bottom of each post. This may be a good idea if you write very long posts, but most sites don’t need multiple disclosures per page.

To place the affiliate URL, simply open the ‘Position’ dropdown and choose Bottom, Top, or Top and Bottom.

Changing where an affiliate disclaimer appears on your WordPress website

Once you’ve done that, just scroll to the bottom of the page.

Then, click on the ‘Update’ button.

Saving your Pretty Links settings

Now, Pretty Links will add an affiliate disclosure link every time it auto-inserts an affiliate URL to your posts, pages, or custom post types.

Method 2. Add Affiliate Disclosure Using WPCode (More Customizable)

Sometimes you may want to add the affiliate disclosure to different areas of every blog post. For example, you might show the disclosure after you mention each affiliate product for the first time.

In this case, you can create a shortcode that adds your affiliate disclaimer. This gives you complete control over where the disclosure appears, without you having to type the entire text every single time.

A custom shortcode created with WPCode

The easiest way to create a custom shortcode is using WPCode. This plugin lets you add code snippets to WordPress without editing your theme’s functions.php file.

WPCode also helps you avoid common errors by performing smart code snippet validation.

There are lots of ways to add an affiliate disclosure using WPCode. Besides the shortcode method, we’ll also share an easy way to automatically add the disclaimer to every post, page, or custom post type.

The first thing you need to do is install and activate the free WPCode plugin on your website. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, go to Code Snippets » Add Snippet.

Adding a custom code snippet to WordPress

This will bring you to the ‘Add Snippet’ page where you can see all the ready-made snippets that you can use on your site.

Since we want to add custom code in WordPress, hover your mouse over ‘Add Your Custom Code (New Snippet).’ Then, click on ‘Use snippet’ when it appears.

Adding custom snippets to WordPress

To start, enter a title for the custom code snippet.

This could be anything that helps you identify the snippet in the WordPress admin area.

Adding a title to a WPCode custom code snippet

We’re going to add a PHP snippet, so open the ‘Code Type’ dropdown and choose the ‘PHP Snippet’ option.

You can then go ahead and paste the following code into the code box:

function disclosure() {
    return "<p class="disclosure">This site may contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links.</p>";
}

add_shortcode( 'disclosure', 'disclosure' );

You can use any text as your affiliate disclaimer, simply by editing the code above. For example, you might want to add a link in HTML to your affiliate disclosure page.

Once you’ve done that, scroll to the ‘Insertion’ section and make sure ‘Auto Insert’ is selected.

Auto-inserting custom code snippets in WordPress

Then, open the ‘Location’ dropdown and choose ‘Frontend Only’ since we only want to use this code on our site’s frontend, which is what visitors see when they visit your site.

You can also organize your snippets by adding tags.

When you’re happy with how the snippet is set up, scroll to the top of the screen and click on ‘Save Snippet.’

Saving your WPCode snippet

After that, you can make the code snippet live by clicking the ‘Active’ toggle.

Finally, don’t forget to save the change by clicking on ‘Update.’

Updating a custom code snippet in WordPress

Now you can add the affiliate disclosure to any page, post, or custom post type using the [disclosure] shortcode. For more details on how to place the shortcode, you can see our guide on how to add a shortcode in WordPress.

How to Automatically Display the Affiliate Disclosure with WPCode

With WPCode, there are lots of different ways to add an affiliate disclosure to your WordPress website, including automatically adding it to every post.

This can save you a lot of time and effort, since you don’t need to add the shortcode manually. However, the disclosure will appear in the same location on every page.

To automatically add the disclaimer, simply create a new custom code snippet by following the same process described above. However, this time open the ‘Code Type’ dropdown and select ‘HTML Snippet.’

Adding an HTML snippet to WordPress

You can now add your disclaimer in the code editor, complete with the formatting that you want to use. For example, here we’re adding a simple disclaimer as a new paragraph:

<p>This site may contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links.</p>

Next, scroll to the ‘Insertion’ section and open the ‘Location’ dropdown.

You can now choose where this disclaimer should appear, such as ‘Insert After Post’ or ‘Insert Before Content.’

Automatically inserting an affiliate disclaimer

You can then go ahead and enable the snippet by following the same process described above. WPCode will now automatically show the disclaimer on every page, post, and custom post type, without you having to add the shortcode manually.

Method 3. Add Affiliate Disclosure Using Full-Site Editor (Block-Enabled Themes Only)

If you’re using a block-based theme like Hestia Pro, then you can add an affiliate disclosure to your theme’s blog post template.

This is a good choice if you want to show the exact same disclosure on every blog post. However, you won’t have the option to change the style or text on individual posts, so it’s not a good choice if you want to show different information on different pages.

To use this method, go to Themes » Editor in the WordPress dashboard.

Opening the WordPress full-site editor (FSE)

By default, the full-site editor will show your theme’s home template, so you’ll typically want to select a new template.

If you want to show the affiliate disclosure across your entire website, then we recommend adding it to the footer template part. 

However, if you just want to show the disclaimer on your blog posts, then click on Templates on the left-hand side of the screen in the Design section.

Adding an affiliate disclosure using the full-site editor (FSE)

The editor will now show all the layouts that make up your WordPress theme.

Simply click go ahead and click on ‘Single.’

Adding an affiliate disclaimer to a WordPress blog post template

WordPress will now show a preview of the template.

To edit this template, go ahead and click on the small pencil icon.

Editing a blog post template in a block-enabled WordPress theme

With that done, click on the blue ‘+’ icon in the top left corner.

In the search bar that appears, type in ‘Paragraph’ to find the right block. 

Adding a Paragraph block to a full-site template

You can now drag and drop the block onto the area where you want to show the disclaimer. 

Now, click on the block and type in your affiliate disclaimer. 

Adding text to a WordPress blog template

You may also want to change how the disclaimer looks. 

To change the font size, background color, and more, simply click to select the paragraph block. Then, select the ‘Block’ tab in the right-hand menu.

Styling affiliate disclaimers using the WordPress FSE block-based editor

You can now change the background color and text color, or make the disclaimer bigger or smaller using the settings in the right-hand menu.

When you’re happy with how the disclaimer looks, click on the ‘Save’ button.

An example of an affiliate disclaimer, created using the FSE

Now, if you visit any blog post on your affiliate website, you’ll see the disclaimer in action. 

We hope this article helped you learn how to add affiliate disclosures for each blog post automatically. You can also go through our guide on the best giveaway and contest plugins and how to create an email newsletter the RIGHT way.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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HOWTO'S

What a 500 Internal Server Error is, and How to Fix it

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What a 500 Internal Server Error is, and How to Fix it

No one likes opening a webpage and seeing a 500 internal server error message—especially when it’s on your own website.

The problem with seeing this is the mystery behind it: a 500 internal server error is a very general HTTP status code with no definitive clues as to what is causing it. 

If you’re seeing one now and are stumped, don’t worry. We can help you find what’s wrong, and what you need to do to fix it.

What is a Website Status Code?

Also known as a HTTP status code, these are a series of numbers that equates to a certain status of a webpage that you are currently viewing.

Whenever you visit a website, your browser sends a request to its server. The server then processes it, and sends back the resources needed to load whichever page you’re requesting. Attached to that is an HTTP header as well as a status code. 

If everything can load fine, that status code is a 200. If there’s something wrong, it could be a 500 status code.

Webmaster’s Note: This is part of our more comprehensive guide to Technical SEO, where I cover everything you need to know about crawlability, indexing, and page speed optimization, as well as helpful tips on how to troubleshoot common website errors. 

What are 500 Internal Server Errors?

The 500 Internal Server Error, also known as HTTP Error 500, is a server response that indicates an unexpected problem preventing the server from fulfilling the user’s request. 

In simpler words, it’s a general message from your server saying “There’s a problem, but I’m not sure what.” 

500 Internal Server Error

So if you’re seeing one now, then it is important to understand that the issue is not due to the user’s browser, internet connection, or device. Instead, the problem lies with the server that hosts the website. This server-side error can manifest in various messages, as different websites may display their own variations of the 500 error.

Here are some of the different variations of the 500 Internal Server Error:

  • 500 Internal Server Error
  • Internal Server Error 500
  • HTTP Error 500
  • HTTP Status 500 – Internal Server Error
  • Error 500 Internal Server Error
  • 500 Error
  • Temporary Error (500)
  • 500 – Server Error
  • The website cannot display the page – HTTP 500.

Causes of 500 Internal Server Errors

The generic 500 server error can be challenging to pinpoint, because it is a general error—it does not point to any specific cause from the get-go. This means you have to dig into your website to find the cause. 

But the good news is there are some likely culprits you can look at first:

  • Browser Cache: Clearing your browser cache can help resolve the issue by ensuring that you are accessing the most up-to-date version of the website.
  • Database Issues: Incorrect login credentials or a corrupt database can trigger a 500 error. Double-check that the credentials are correct and consider repairing or optimizing the database.
  • Corrupted Files: If the core files of a WordPress website become corrupted, it can lead to a 500 error. Restoring or updating these files can help resolve the issue.
  • Server and Disk Space: Issues within the server, such as running out of disk space or PHP memory limit exhaustion, can result in a 500 error. Contact your hosting provider to address these server-related issues.
  • File Permissions and .htaccess: Incorrect file or folder permissions, as well as a corrupt or broken .htaccess file, can cause a 500 error. Double-check these settings and make necessary adjustments.
  • Third-Party Plugins and Themes: Compatibility issues or errors within third-party plugins or themes can trigger a 500 error. Disable or remove these elements one by one to identify the problematic ones.
  • Malware infections: Malicious software can compromise your website’s functionality and trigger internal server errors. For example, if a hacker injects a piece of malicious code into your website’s files, it can disrupt the server’s operation and result in a 500 error.
  • Broken script injections: Hackers can inject malicious scripts into your website’s code, which may cause conflicts and result in internal server errors.

By understanding these potential causes, you can take the necessary steps to address them and resolve the 500 internal server errors. 

Troubleshooting 500 Internal Server Errors

To resolve 500 internal server errors and get your website back online, you could follow these detailed troubleshooting steps:

Clear Your Browser Cache 

Clearing your cache can resolve a 500 Internal Server Error

Before diving into complex troubleshooting steps, clearing your browser cache is a good starting point. By clearing the cache, you ensure that any previously stored data or cached versions of the website are removed, allowing for a fresh attempt at accessing the site.

This can be especially helpful if the error was caused by a previous version of the website being cached locally on your device.

  • Example: Let’s say you are using Google Chrome. To clear your browser cache, you would click on the three dots icon at the top right of the browser window, go to “More tools,” select “Clear browsing data,” choose a time range or “All time” option, and finally, click “Clear data” to remove the cached files.

Reload the Page 

After encountering a 500 error, it is worth waiting a minute and then attempting to reload the page. 

The error can be temporary if it occurs due to server overload or maintenance. By reloading the page, you give the server a chance to resolve the issue and send a proper response.

  • Example: You visit a news website and encounter a 500 internal server error while trying to access an article. Instead of immediately assuming a problem with your device, you wait for a moment and then press F5 or Ctrl + F5 to refresh the page. If the server overload was the cause, the website would likely be accessible again after the reload.

Check for Recently Installed or Updated Software 

If the 500 error persists, it is important to investigate whether any recently installed or updated software on your website may be causing conflicts. 

This could include plugins, themes, or any other website components that have undergone changes.

  • Example: You recently updated the content management system (CMS) of your WordPress website, and shortly after, you start experiencing 500 Errors. To troubleshoot the issue, you can compare the date of the CMS update with the start of the errors. If they align, it may indicate that the update caused compatibility issues or conflicts with other plugins or themes.

Check for Server-side Errors

Review your server’s error logs to identify any specific error messages or patterns. These logs can provide valuable insights into the underlying issues causing Error 500.

  • Example: A server error log indicating database connection failures may indicate a misconfiguration in your website’s database settings, leading to 500 internal server errors.

Review Error Logs

Check and review the server's error logs to fix an 500 Internal Server Error

Look for recurring errors or warnings that may indicate underlying issues. Correlate timestamps with user-reported errors if applicable to pinpoint specific areas of concern.

  • Example: If users consistently report a 500 error when submitting a contact form, reviewing error logs during those instances may reveal issues with the form submission script.

Identify and Fix .htaccess File Issues

Open the .htaccess file using a text editor and check for syntax errors or conflicting directives. Rectify any mistakes or consider renaming the file to regenerate it.

  • Example: A website experiencing Error 500 after adding rewrite rules to the .htaccess file may have introduced syntax errors that disrupt the server’s operation.

Address Script Injection Problems

Inspect your website’s files and code for any suspicious or unrecognized scripts. Remove any injected code and ensure that your website’s security measures are robust.

  • Example: If your website allows user-generated content and you notice unexpected scripts in certain posts or comments, it is possible that malicious users have injected their own code.

500 Error VS. Other 5xx Response Codes

Common 5xx Response Codes

If you’re seeing an error screen and none of these solutions worked, then you might be dealing with a different kind of 5xx error. 

To have a better understanding of the differences between generic 500 errors and other internal server errors, it’s essential to know the most common 5xx response codes:

  • 500 Error: This code indicates that the server encountered an unexpected problem that prevents it from fulfilling the request. It’s an unidentified issue without providing additional details.
  • 501 Error: A “not implemented” HTTP status code, it shows that the server is unable to execute the request. This may happen due to an inability to identify the request’s objective or insufficient power to fulfill it.
  • 502 Error: Known as a “bad gateway,” this response happens when an invalid response is detected by the server acting as a proxy or gateway. This means that the server received an invalid response from an upstream server, potentially indicating a problem with your server if you are using a web application firewall.
  • 503 Error: Happens when a service is unavailable, which can be triggered by server overload, maintenance, or even a malware attack. The server is unable to handle additional tasks at that moment.
  • 504 Error: A “gateway timeout” indicates that the server, operating as a proxy or gateway, was unable to identify the request within the specified time limit.
  • 505 Error: This error happens when the server cannot recognize the HTTP protocol used in the request.
  • 511 Error: An error for network authentication. This means that the server requires user authentication to access the requested resource.

How 500 Error Codes Can Impact Your SEO

Encountering frequent 500 internal server errors can have several negative implications for your website’s SEO:

  • User Experience and Rankings Internal server errors can significantly impact user experience, leading to a low engagement rate as visitors encounter a non-functioning website. User experience is a critical signal for search engines, as they aim to provide the most relevant and satisfying results to users. High bounce rates and decreased engagement can signal to search engines that the website may not be meeting users’ needs, potentially impacting its SEO rankings.
  • Crawling and Indexing – Search engine crawlers could also encounter Error 500 as they attempt to access and index website content. If search engines repeatedly encounter these server errors during crawling, they may interpret it as a sign of poor website maintenance or technical issues. This can result in difficulty for search engines in indexing and ranking the site effectively. It also means that fresh content updates or changes may not be properly discovered or reflected in search results.
  • Domain Authority and Reputation – A website that frequently experiences internal server errors can have a negative impact on its authority and reputation, both in the eyes of search engines and users. 

If a site consistently delivers a poor user experience due to server errors, users may lose trust and credibility in the website. Search engines prioritize user satisfaction and may accordingly adjust rankings for websites that consistently provide a subpar experience. That’s why I consider engaging in ongoing technical SEO a must for any webmaster or SEO professional.

How to Prevent 500 Internal Server Errors

To minimize the risk of future 500 Internal Server Errors, implement these preventive measures:

Regularly Update and Maintain your Website

Keep your content management system (CMS), plugins, and themes up to date to prevent conflicts or vulnerabilities.

Remove any unused or outdated plugins or themes that may create conflicts or security vulnerabilities.

  • Example: An e-commerce website should regularly update its CMS, such as WordPress, along with the associated plugins, to ensure that security vulnerabilities are patched and compatibility issues are avoided.

Implement Reliable Security Measures:

Install a reputable security plugin to protect your website from potential attacks and malware infections. Use strong, unique passwords for administrative access and enable two-factor authentication whenever possible.

If you’re using WordPress, here’s how to scan your WordPress site for better security and to prevent any malicious code.

  • Example: Utilize a security plugin that can actively scan your website for vulnerabilities, block suspicious IP addresses, and provide real-time alerts for potential threats.

Backup your Website Regularly:

Establish a regular backup routine to ensure that you have a clean copy of your website to restore in case of issues or errors.

Store backups in secure off-site locations or use a reliable backup service.

  • Example: Use backup plugins or backup your website manually by downloading both your website files and database, then store the backups on a secure cloud storage platform or external hard drive.

Key Takeaway

Encountering a 500 internal server error can be a frustrating experience, but by understanding its causes and following the troubleshooting steps outlined in this article, you can effectively resolve these issues and minimize their impact on your website and SEO

Prioritize regular maintenance, implement reliable security measures, and establish a backup routine to lessen the chances of having to deal with 500 Internal Server Errors.

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How to Launch a Newsletter on WordPress.com

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How to Launch a Newsletter on WordPress.com

A brand new course to help you successfully launch your newsletter. No registration required and it doesn’t cost a thing.

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Making it real

You might be thinking, “I’m not a techie, can I really do this?” Absolutely, yes! In this course, we break down everything into bite-sized pieces, making it simple to follow along, no matter your technical abilities.

And to support you on the way, we have an Education Community Forum where you can ask questions and celebrate your progress. 

See you there!

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