How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get...
This is a direct excerpt from the Paid Traffic Mastery Certification course by Kasim Aslam. It’s over … machine learning won. Marketers used to win by...
Marketing isn’t very different from great storytelling. If you want to sell your products, you need to sell the story first. What is product-led growth marketing?...
Without a written strategy, your brand’s content marketing won’t reach its potential. Think about it. Without a written strategy: Your content marketing is less likely to...
According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand.
You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely...
![One Liner Pitch with Trisha Leconte [VIDEO]](https://articles.entireweb.com/wp-content/uploads/2022/08/One-Liner-Pitch-with-Trisha-Leconte-VIDEO.jpg "One Liner Pitch with Trisha Leconte [VIDEO]")
When someone asks you what you do, take the opportunity to market yourself. Make it short, sweet, and SPECIFIC. Trisha Leconte is a bestselling author, keynote...
![Change Is Good Even When You Don't Achieve the Desired Results [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2022/08/1661516686_Change-Is-Good-Even-When-You-Dont-Achieve-the-Desired.png "Change Is Good Even When You Don't Achieve the Desired Results [Rose-Colored Glasses]")
Does anyone care about incremental change? In my consulting practice, I see one challenge again and again at businesses large and small: Incremental improvements fail to...
Marketing Automation Best Practices Keep marketing analysis and lead scoring simple. Map your lead flow. Know the buyer’s journey. Create your buyer personas. Create engaging content....