Connect with us

MARKETING

How to Create UTM Tracking URLs on Google Analytics

Published

on

How to Create UTM Tracking URLs on Google Analytics

How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.

UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI.

In this blog post, you’ll learn what UTM codes are, how to use them, and how to build them in both Google Analytics and HubSpot.

UTM codes are also known as UTM parameters — or tracking tags — because they help you “track” website traffic from its origin.

Now, you might be thinking, “Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels. What does a UTM code tell me that I don’t already know?”

HubSpot Marketing Hub provides you with these high-level sources of traffic, but UTM also helps you drill down into specific pages and posts within these traffic sources. If you’re promoting a campaign on social media, for example, you’ll know how much traffic came from social media. Building a UTM code, however, can tell you how much of that traffic came from Facebook or even a particular post on Facebook.

UTM Code Example

UTM codes can be overwhelming at first, so let’s take a look at an example. Here’s a URL with its own UTM code:

http://blog.hubspot.com/9-reasons-you-cant-resist-list?utm_campaign=blog_post &utm_medium=social&utm_source=facebook

Let’s break this link down.

  • http://blog.hubspot.com/9-reasons-you-cant-resist-list: This is the base URL of the page.
  • ?: This signals to your analytics software that a string of UTM parameters will follow.
  • utm_campaign=blog_post: This is the first UTM parameter, specifically for the campaign the visitor engaged with (in this case, a blog post campaign).
  • &: This denotes that another UTM parameter will follow.
  • utm_medium=social: This is the second parameter, specifically for the channel the visitor came from (in this case, social).
  • &: This denotes that another UTM parameter will follow.
  • utm_source=facebook: This is the last parameter, specifically for the specific website the visitor came from (in this case, Facebook).

In the example above, you’re saying that once traffic comes in from people who click this link, the traffic should be attributed to Facebook. The “medium” is social media, while the “source” is Facebook.

Adding these snippets of code after the question mark above doesn’t affect anything on the page — it just lets your analytics program know that someone arrived through a certain source inside an overall marketing channel, as part of a specific campaign.

How do UTM links help marketers?

Crucial aspects of being a great marketer are being able to measure your success and measure your impact. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt.

You deserve your budget — and maybe need more of it — and you deserve to dedicate time to the marketing activities that work. Building UTM codes that track your campaigns’ success is the best way to prove it.

Relying on your analytics tool’s source and medium breakdown isn’t enough to prove whether a certain strategy is working. UTM links provide more granular data that allow you to drill down to the specific source of the traffic. You can use the following UTM parameters, which we’ll cover in more detail later:

  • Campaign
  • Source
  • Medium
  • Content
  • Term

With that in mind, UTM tracking codes can help you determine:

1. Where the traffic is coming from (Source).

First up, you’ll be able to tell the specific website the traffic is coming from. Examples include:

  • Social websites (Instagram, Facebook, Pinterest, YouTube, LinkedIn, etc)
  • Search engines (Google, Bing, Yahoo, etc)
  • Paid posts and sponsored listings (paid ads, sponsored posts, etc)
  • Other websites (your own site, competitor’s sites, publisher’s sites)

2. Which general channel the traffic came from (Medium).

It’s also important to know the general categorization of the source. That way, you can determine whether social media in general is a worthwhile investment, as an example. Organic search, social, CPC, and email are a few mediums you can use.

3. What type of content people clicked on (Content).

What gets the most clicks? An image, a sidebar link, or a menu link? You can tell this information with the content UTM parameter. This is essential for determining whether you need to add more images, for instance, or improve your sidebar link structure if no clicks are coming through that content.

4. Which term they used to access the page (Term).

UTM links can also help you see which terms are driving traffic to a specific page. By using the term parameter, you can determine which keywords are driving the most traffic to you, and which need more love.

Putting it all together, here’s what a UTM-tracked URL can look like:

blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht?utm_medium=paid&utm_source=google&utm_content=sponsored_ad&utm_term=utm+codes

Now, let’s take a closer look at the UTM parameters you can use.

UTM Parameter Examples

UTM codes can track a medium and a source within that medium. Where it gets more flexible is in the language you use to describe that source. Maybe you want to attribute website traffic to a social network, a type of content, or even the exact name of an advertisement on the web.

Here are the five things you can track with UTM codes and why you might track them:

1. Campaign

Campaign-based tracking tags group all of the content from one campaign in your analytics. The example UTM code below would help you attribute website traffic to links that were placed as a part of a 20% discount promotion you’re hosting.

Example: utm_campaign=20_off

2. Source

A source-based URL parameter can tell you which website is sending you traffic. You could add the example code below to every link you post to your Facebook page, helping you to track all traffic that comes from Facebook.

Example: utm_source=facebook

3. Medium

This type of tracking tag informs you of the medium that your tracked link is featured in. You can use the example UTM code below to track all traffic that comes from social media (as opposed to other mediums, like email).

Example: utm_medium=social_media

4. Piece of Content

This type of UTM code is used to track the specific types of content that point to the same destination from a common source and medium.

It’s often used in pay-per-click (PPC) campaigns or with two identical links on the same page, as shown in the sample UTM code below.

Example: utm_content=sidebar_link or utm_content=header_link

5. Term

A term- or keyword-based tracking code identifies the keywords you’ve paid for in a PPC ad. If you pay for a Google Ads campaign to rank under the keyword, “marketing software,” you might add the following UTM code to the end of the link you submit to Google to run this ad.

Example: utm_term=marketing+software

The best part about UTM parameters is that you can make any combination you like of these codes — use the bare minimum (campaign, source, and medium) to track all of your links, or use all of them to get super specific about your tracking.

UTM Tracking

UTM tracking entails adding a UTM code, a snippet of code, to the end of a URL in order to track the performance of your marketing campaigns and content as well as your website’s traffic sources.

UTM Tracking Best Practices

Here are some best practices to keep in mind when creating and using UTM tracking URLs:

  • Make your URLs and links are consistent, clean, and easy to read (you may create a standard for link tagging/UTM parameter guide to ensure consistency here).
  • Keep a list of your UTM links so everyone on your team knows which tagged links currently exist.
  • Connect UTM tracking to your CRM (like HubSpot) to gain insight into how your bottom line looks.
  • Be specific with your URL UTM parameters so your tags clearly state what you’re tracking and where.
  • Stick with all lower or upper case — UTM codes are case-sensitive.
  • Keep names short but descriptive (e.g. “US” versus “United_States”).

Okay, so you’re on board with UTM codes … but how the heck do you set them up? It’s easy.

Below are instructions for setting up and measuring UTM parameters in Google Analytics and HubSpot.

How to Build UTM Codes in Google Analytics

Here are the steps involved in building UTM codes in Google Analytics.

1. Open Google’s Campaign URL Builder.

There are three different types of tracking tags you can create in Google, two of which help you track traffic to new apps on app marketplaces. You’ll be using the Google Analytics Campaign URL Builder — the third option on this list.

2. Fill in each link attribute in the following form.

Visit the page linked above and click the link to see this URL builder. Then, you’ll see the UTM builder shown below. Add the URL, Campaign, Source, and Medium information into their respective boxes.

how to build utm codes google analytics:  fill out the form

3. Use the link in your marketing campaign.

If you’d like to shorten it, you’ll need a tool like bit.ly … or just use HubSpot’s URL Builder if you’re a HubSpot customer.

4. Measure your success.

If you already have Google Analytics set up for your site, Google will automatically track incoming campaigns. Like in HubSpot, you can access them under “Audience,” then “Sources,” then “Campaigns.” Click on each campaign to view the source and medium.

how to build utm codes google analytics: view campaigns

And that’s it — you’ll have custom tracking codes set up and running in no time! In a few weeks, you’ll be able to make a case for what you need because you’ll have the right metrics available.

How to Build UTM Codes in HubSpot

Here’s how you’d go about building UTM codes in HubSpot.

1. Navigate to your Analytics Tools.

In your Marketing Hub dashboard, select “Reports” on the top navigation bar. Then select “Analytics Tools” in the dropdown, as shown below.

How to Build UTM Codes in HubSpot: navigate to your analytics tool

2. Open the Tracking URL Builder.

In the menu of analytics tools that appears, look to the very bottom-righthand corner. You’ll see the option, “Tracking URL Builder.” Click this option at the bottom of the page, as shown in the red box below.

How to Build UTM Codes in HubSpot: open the tracking url builder

3. Open the Tracking URL form to create a new UTM code.

Whenever you create a web campaign that includes at least one UTM code, you’ll see this campaign listed on the page shown below.

This page outlines a tracking tag’s source, medium, term, content, and creation date, which you can see along the bottom of the screenshot below. Click “Create Tracking URL” in the top-righthand corner.

How to Build UTM Codes in HubSpot: open the tracking URL form to create a new UTM code

4. Fill in each attribute of your UTM code and click “Create.”

In the form that appears, fill in the URL, Campaign, Source, and Medium fields. If you’d like to add Content and Term, you can do so in the bottom two fields of this form. When you’re done, you’ll see an orange “Create” button become available at the bottom.

Click it, and HubSpot will log your UTM code as a new campaign, and this link will be ready to include on any webpage from which you want to track the traffic.

How to Build UTM Codes in HubSpot: fill in the attributes of your UTM code and click create

5. Use the shortened link in your marketing campaign.

How to Build UTM Codes in HubSpot: use the shortened link in your marketing campaign

6. Measure your success.

You can track your UTM parameters in your Traffic Analytics dashboard under “Other Campaigns,” as shown below. Click on the individual campaign to break down the source and medium.

How to Build UTM Codes in HubSpot: measure your success

As you can see in the second image, below, the name of the campaign appears to the left — based on the text in the UTM code you created — with the traffic from people who used each URL to arrive at your campaign’s main webpage.

How to Build UTM Codes in HubSpot: measure your success

Now that you know how to set up UTM links, how do you use them? Let’s take a look.

How to Use UTM Links for Your Campaigns

You can use a combination of UTM codes and parameters in a lot of ways. Here’s how you can use them in your day-to-day as a marketer.

1. Track the success of a promotional campaign.

Dropping product prices or launching a new product can be daunting, because if there’s no measurable ROI, it’ll be wasted effort. Luckily, you can tell whether users are effectively arriving to your site from your promotional efforts using UTM codes.

Here’s one example for a product launch:

mywebsite.com/new-product?utm_campaign=product_launch&utm_medium=cpc&utm_source=facebook

Or, if you’re running a discount campaign through Instagram influencers, here’s what a UTM link can look like:

mywebsite.com/sale?utm_campaign=20_off&utm_medium=paid&utm_source=instagram&utm_content=bio

2. See how well your social channels promote your content versus when your followers promote your content.

How do your organic social efforts stack up against your followers’ promotional efforts? You can create two UTM campaigns to find out.

For your own posts, you can share a link as follows:

mywebsite.com?utm_campaign=inhouse_social&utm_medium=social&utm_source=facebook&utm_content=post

Then, prompt your followers to share the word about you, but let them share the following link:

mywebsite.com?utm_campaign=followers&utm_medium=social&utm_source=facebook&utm_content=post

3. Measure the effectiveness of guest posting referral traffic.

If you’re guest posting on several industry websites, it’s essential to know whether those posts are driving traffic to your site. Guest posting can be a time-consuming, costly endeavor, especially if you’re paying a freelance writer or for a spot on the publication.

Whenever you create a guest post for another publisher, ensure all the links pointing to your website on that post have UTM parameters that tell you where the traffic came from. Here’s one example:

mywebsite.com?utm_campaign=guest_post&utm_medium=paid&utm_source=guest_post_site&utm_content=body

4. Track the same piece of content across multiple marketing channels.

This is probably one of the most useful ways to use UTM tracking codes: Creating different ones for the same piece of content, and using it across different platforms. You can drop the campaign parameter for this use case, and simply track the medium, source, and content.

Let’s say you want to track referral traffic from a video you posted on LinkedIn, YouTube, and Facebook. Here are the three different links you could use:

LinkedIn: mywebsite.com/my-content?utm_medium=social&utm_source=linkedin&utm_content=caption YouTube: mywebsite.com/my-content?utm_medium=social&utm_source=youtube&utm_content=description Facebook: mywebsite.com/my-content?utm_medium=social&utm_source=facebook&utm_content=caption

5. See where most people click on your internal links in a blog post.

Is your internal linking strategy working as intended? You can track where your content gets the most clicks by adding UTM parameters. Here are three examples:

Image: mywebsite.com/my-content?utm_source=blog&utm_content=image Above the Fold: mywebsite.com/my-content?utm_source=blog&utm_content=above_the_fold Bottom of the Post:mywebsite.com/my-content?utm_source=blog&utm_content=bottom

Note: Use this strategy with caution, as using too many UTM parameters in internal links can cause confusion to Google. You should use it on a small batch of internal links, collect the clicking patterns, delete the UTM links, and then act on those results for your future internal linking efforts.

As always, ensure that you’ve set a canonical URL for each link to minimize confusion and prevent duplicate indexing.

Start Creating UTM Tracking URLs

Use the steps, best practices, and tools above to start creating and using UTM tracking URLs so you’re able to track the performance of your marketing campaigns and content. That way, you can reliably boost your metrics and improve the ROI of your digital marketing strategy.

Editor’s note: This post was originally published in September 2013 and has been updated for comprehensiveness.


 marketing reporting templates

Source link

MARKETING

27 Best About Us and About Me Page Examples [+Templates]

Published

on

Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration. 

about us page example: laptop held in palm of hand

(more…)

Continue Reading

MARKETING

MarTech’s marketing operations experts to follow

Published

on

MarTech's marketing operations experts to follow

Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. Where would we be without them? That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.

Darrell Alfonso

Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” In addition to speaking at many conferences, Darrell was named one of the Top Marketers in the US by Propolis 2022 and among the “Top Martech Marketers to Follow” in 2020 by Martech Alliance. He’s a regular and popular contributor both to MarTech and the MarTech conference; you can find all of his articles at this link.


Eddie Reynolds

Eddie has been in business a long time, starting his first company when he was 14. “A pretty minimal enterprise,” he told one interviewer. “I had a tax ID number, a legal entity, and a company name. I even had the IRS coming after my dad for sales tax that I failed to report properly.” Today he is CEO and revenue operations strategy consultant of Union Square Consulting. He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. Eddie’s large LinkedIn following attests to the quality of the insights he shares there on  sales, marketing, service, and admin roles. 


Sara McNamara

Sara is an award-winning marketing and sales operations professional whose work has been recognized by awards from the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData. She is a Senior Manager, Marketing Operations at Slack and a martech stack (+ strategy) solution architect. That and her passion for leveraging technology and processes to improve the experiences of marketers, sales professionals, and prospects, explains why she’s a regular guest on MOps podcasts.


Ali Schwanke

Ali is the CEO and founder of Simple Strat. The firm specializes in helping companies get the most out of HubSpot — from CRM strategy and setup to marketing automation and content creation. She is also host of HubSpot Hacks, “the #1 Unofficial YouTube show for HubSpot Tutorials” and has been a guest speaker at the MarTech conference.


Mike Rizzo

Mike’s career in marketing operations showed him that there is a real and significant MOps community. That’s why he founded MO Pros/MarketingOps.com, the fast-growing online community for people in marketing operations. He is also co-host of Ops Cast, a weekly podcast. 


Get MarTech! Daily. Free. In your inbox.



About the author

Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

Source link

Continue Reading

MARKETING

Is a Marketing Degree Worth it in 2023?

Published

on

Is a Marketing Degree Worth it in 2023?

If you’re thinking about getting a degree at any age, it makes sense to think about the value of that degree. Is the qualification needed for the career you want? Are there alternative paths to that career? Can you develop better skills by gaining experience in work? 

All of these are perfectly valid questions. After all, getting a degree requires a pretty large investment of both time and money. You want to know that you’ll get enough return on that investment to make it worthwhile.

Why marketing?

When it comes to marketing, a lot of entry-level jobs list a bachelor’s degree as a requirement. That doesn’t mean there aren’t alternate ways to get into marketing but having a relevant degree certainly makes your resume more competitive. 

Growth industry

Marketing skills are in demand in the current jobs market. According to a recent report from LinkedIn, marketing job posts grew 63% in just six months last year. Half of those jobs were in the digital and media sectors, meaning digital and content marketing skills are highly valued

Personal Development & Career Path

The reason for this increased demand for marketers is tied to the rise in digital marketing. New methods of marketing have continued to develop out of the digital sector. This means that marketers capable of creating engaging content or managing social media accounts are needed.

This leaves a lot of room for personal development. Young graduates who are well-versed in social media and community management can hit the ground running in digital marketing. Getting on this path early can lead to content strategist and marketing management positions.    

What are the Types of Marketing Degrees?

When we say marketing degree, the term is a bit too general. There are a lot of degree paths that focus on marketing in major or minor ways. The level of degree available will depend on your current education history, but the specific course will be down to your personal choice. 

Associate, Bachelor’s, or Master’s?

Recent statistics suggest that 74% of US marketing professionals hold a bachelor’s degree. 9% have an associate degree and 8% have a master’s degree. Here’s a quick overview of the differences. 

Associate degrees – 2-year courses that cover marketing and business in a more basic way than bachelor’s qualifications. They’re designed to give students the basic skills needed to apply for entry-level marketing jobs.   

Bachelor’s degrees – 3/4-year courses that cover business and economics. There is a range of bachelor’s courses with marketing at their core, but you’ll also cover wider business topics like management, communication, and administration. 

Master’s degrees – 2-year courses, usually only available if you’ve already completed a bachelor’s degree. MA or MBA courses are designed to develop a deep understanding of complex business topics. They are highly specific, covering areas like strategic marketing or marketing analytics. 

Free to use image from Pixabay

Marketing Specific or Business General? 

This is down to personal choice. There are general business degrees that will cover marketing as a module as well as marketing-specific degrees. There are also multiple universities and colleges, both offline and online, offering different course platforms

If you’re looking at a specific job role or career path, then research which type of degree is most relevant. Remember that you will need to add to your marketing skills if you intend to progress to management roles in the future. 

Check the Modules & Curriculum

This is important, and not only because it lets you see which courses align with your career goals. Marketing has changed significantly over the last decade, even more so if you go back to before the digital age. Many business courses are still behind on current marketing trends. 

What Jobs Look for a Marketing Degree?

Once you’ve got your marketing qualification, what jobs should you be looking for? Here are some job titles and areas you should watch out for, and what qualifications you’ll need for them.

Entry level

If you’re starting with a degree and no experience, or work experience but no degree, take a look at these roles. 

  • Sales/customer service roles – These are adjacent roles to marketing where most companies do not ask for prior qualifications. If you don’t have a degree, this is a good place to start.
  • Marketing or public relations intern – Another possibility if you don’t have a degree, or you’re still in education. 
  • Digital/content marketing associate – These roles will almost always require an associate’s or bachelor’s degree. A good grasp of new digital and social marketing techniques will be required to succeed. 
  • Copywriter/Bid writer – This is a good route into marketing for those with journalism or literature qualifications. These roles combine aspects of marketing, creative writing, and persuasive writing. 
  • SEO specialist – A more focused form of marketing centered on SEO content optimization. If you know how to optimize a blog post for search engine rankings, this role is for you. Bachelor’s or associate qualifications will be a minimum requirement. 
  • Social media/community manager – Since these are relatively new roles, we tend to see a mix of degree-qualified marketers and people who’ve had success fostering communities or online brands but don’t have on-paper credentials.  

Free to use image from Unsplash

Career Progression

If you have an MA or MBA, or significant experience in one of the above roles, then you can look at these more advanced roles for your career progression.

  • Digital Marketing Manager – A role for experienced marketers that involves running campaigns and coordinating marketing associates. 
  • Senior Marketing Coordinator – A department management level role. Responsible for overall marketing strategy and departmental performance.  
  • Content Strategist – A specialist role that focuses on content strategy. Designing content plans based on demographic and keyword research are a core aspect of this role. 
  • Marketing Analyst – This role involves analyzing customer behaviors and market trends. If you want to move into analysis from a more direct marketing role, you’ll likely need specific data analysis qualifications. 
  • Public Relations Specialist – The public voice of a large organization’s PR team. Managing a brand’s public perception and setting brand-level communication policies like tone of voice.   
  • Experiential Marketing Specialist – This area of marketing is focused on optimizing the customer experience. Experiential specialists have a deep understanding of customer psychology and behaviors. 
  • Corporate Communications Manager – Communications managers are responsible for company-wide communications policies. This is an executive-level role that a marketing coordinator or public relations manager might move up to. 

Average marketing salaries

Across all the roles we’ve discussed above, salaries vary widely. For those entry-level roles, you could be looking at anything from $25 – $40K depending on the role and your experience. 

When it comes to median earnings for marketers with a bachelor’s or master’s degree, we can get a bit more specific. Recent statistics from Zippia show us that $69,993 p/a is the average for bachelor’s degree holders and $80,365 p/a for master’s degree marketers. 

Image sourced from Zippia.com

Marketing Degree Pros and Cons

So, the question we asked above was “Is a marketing degree worth it?” Yet, in truth, it’s not a simple yes or no answer. The question you need to ask is “Is a marketing degree right for me?” Here’s a summary of the pros and cons that might give you some answers.  

Pros

  • Degree holders have better job prospects and higher earnings potential in marketing
  • You can study highly specific skills with the right courses
  • Gain soft skills like communication and collaboration

Cons

  • High time and money investment required 
  • Diminishing salary returns at higher levels
  • Can be a restrictive environment for self-starters and entrepreneurs

What are Marketing Degree Alternatives?

If you want to stick with education but don’t want to invest four years into a degree, then accredited online courses can provide an alternative. This can be your best choice if you wish to upskill in a specific area like running conference calls from Canada

If higher education really isn’t your thing, the other option is gaining experience. Some businesses prefer internships and training programs for entry-level roles. This allows them to train marketers “their way” rather than re-training someone with more experience.  

Free to use image from Unsplash

How to Decide if a Marketing Degree is Right for You

Ultimately, choosing to do a marketing degree depends on your goals, your preferences, and your talents. Consider all three factors before making your choice. 

Career Goals

Do you want a management position that needs marketing knowledge? What areas of marketing interest you? What skills do you already possess? Answering these three questions will help you define your career path. That will narrow down your course choices. 

If you want to get better at selling small business phone systems in Vancouver, you don’t need a four-year course for that. If you want to develop into high-level marketing roles, then you want that degree. 

Personality

You don’t need a specific personality type to work in marketing. Your personality and interests might determine what area of marketing would suit you best though. For example, if you’re outgoing and creative then public relations or social media management might be for you.    

Investment & Return

Money isn’t everything. But, if you’re going to put the resources into getting a degree, you want to know that you’ll get some return on your investment. From the figures we quoted above, it seems the “optimal” qualification in terms of salary return vs. time and money investment is a bachelor’s degree. 

Average earnings for marketers with a master’s qualification were only $10k higher. This suggests that you’re not really getting a significant financial return for the additional investment. Of course, if that master’s leads to your dream job, you might see it differently.  

Final Thoughts: Forge Your Own Path

Is a marketing degree worth it in 2023? The short answer is yes. Whether that means a marketing degree is right for you, we can’t tell you. Hopefully, though, this guide has given you the information you need to make that choice. 



Source link

Continue Reading

Trending

en_USEnglish