How well do you think you understand your customers? Do you know where they spend their online time, what their typical yearly income or revenue is,...
Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial...
Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over...
MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0, the identity solution developed by The Trade Desk and handed off to...
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers...
Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach...
If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto...
Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first...
Brands often use celebrities in their Super Bowl ads because they want to connect their products or services to the fans and followers of these high-profile...
Did you know that the first video published on YouTube was only 18-seconds long?