Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform. Marketing automation is...
A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified...
Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based...
Everybody tells you to make SOPs as an agency owner. It’s the only way to grow, right? Yes…and no. Your marketing agency needs SOPs. That’s a...
Facebook has more than 2 billion users and their favorite content is of course video. That’s why marketers are inclined to create Facebook video ads now...
Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to...
Will Google protect data of European better to comply with the GDPR? Austria’s data protection authority has found that Google Analytics is illegal to use on...
Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share,...
Businesses have been boring people with their sales copy since the stock photo was invented. Probably longer. Which is fine. There is a place for that....
The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by...