There are only 43 days left until Christmas, and 49 days left in this year. No doubt you have a range of tasks you want to...
Dynamic search ads (DSAs) are search ads that show based on the content of your site. Google crawls your site and then matches to search terms...
Quotient announced last week that it’s buying Ubimo, an Israeli location intelligence company. Ubimo translates location data and history into audience segmentation, activation and campaign attribution,...
Digital Audio Ads are now being bought programmatically via DSPs, and according to a DAX study, 68% of UK advertisers will increase spend on audio in...
Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital...
Are you looking for ways to make your business stand out online? Have you considered incorporating emojis into your marketing strategy? The team from Campaign Monitor share...
Facebook Ads are powerful because the target audiences marketers can build are so precise. However, if your goals include offline conversion like an in-store purchase, you...
Merkle this month launched Archie, a campaign reporting tool that unifies performance measurement across media and CRM channels. According to Merkle, Archie achieves results seven times...
Connected TV revenue represented 44% of Telaria’s third quarter revenue, the company reported this week. Connected TV revenue has increased 115% year-over-year to $7.3 million. Telaria’s...
Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasises the commitment to delivering measurable...