Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve your goals. It’s also, uncoincidentally, what...
Pixalate this week released a report on App-ads.txt and Ads.txt trends. Pixalate saw a 1,122% increase in app-ads.txt adoption in Q3 2019. Over half of the...
Twitter CEO Jack Dorsey was heavily praised last month when he announced, in no uncertain terms, that Twitter would ban all political advertising on its platform....
TikTok continues to race towards full monetization with a new test of options to add links into user bios and eCommerce URLs directly into uploaded videos....
An overwhelming majority of Hanapin’s State of PPC and Machine Learning survey respondents said that lack of transparency and lack of control were their biggest worries...
Why are you a digital marketer? The answer to that question differs for all of us. However, if you’re not lying to yourself, you know that...
Effective social media marketing can be very demanding, and time-consuming, and as such, automation tools can be hugely beneficial. But there are also various potential pitfalls...
Are you just getting started with an email marketing strategy for your business? Need help ensuring that your email campaigns meet the wants and needs of...
As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital...
I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations....
