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How do you decide whose advice you’ll listen to and follow? Do you look for someone with name recognition? Someone others are listening to? Someone who...
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According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in...
The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. There’s no doubt about that — and...
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Amazon generates over $500 billion in sales every year, and of those conversions, over 83% occur using Amazon’s Buy Box. This means that if you want...
Last month, I discussed the benefits of taking a headless approach to content management for businesses that operate in unpredictable markets where customer...
Email marketing optimization and staying ahead of the marketing trends in 2023 are more important than ever. Despite the rise of new marketing channels, email remains...
They’ve been in my life for over 10 years. For most of that time, they gave me what I wanted. It wasn’t perfect, but no relationship...
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As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise...
If you’ve been caught up in a goofy dance challenge, know what a negroni sbagliato is, or recently rediscovered your love for corn, you probably have...