Way back in August of 2007, while you were singing along to Umbrella (ella…ella) on the radio, a product designer named Chris Messina proposed to Twitter...
If you’ve been in digital advertising for long, you’re more than aware that the ad channels are constantly iterating on their offerings. It’s critical to stay...
Every business needs KPIs to measure success and goals to strive for. But you shouldn’t be comparing your performance to just…well…your own past performance. In order...
On average, a video posted by a business on TikTok gets 17,523 views. Look at all that love for pumpkin spice. Just think of all the...
Brand presence and coverage is an important aspect of any PPC strategy. Some businesses like to consistently bid on their brand names while others completely avoid...
A picture is worth a thousand words. But, are words always worth the effort you put into them? You can write the most compelling copy your...
The YouTube algorithm has one goal: suggest videos that’ll keep a viewer glued to their screen. For marketers and creators, the goal is getting the algorithm...
As online ad platforms evolve more privacy-friendly approaches to audience targeting, ad transparency naturally has grown into a need, not a want, for both consumers and...
October: Costumes. Columbus Day. Candy Corn. Right? Wrong. October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when...
For any paid media campaign that’s not running on pure awareness, there’s nearly always some form of goal conversion associated. Whether it’s a purchase of a...
