As a co-author of the book “Becoming Artificial: A Philosophical Exploration Into Artificial Intelligence and What It Means to Be Human,” I have been pondering the...
With over 70 million dads in the world, over 50 ways to say dad, and one billion Instagram users, you can rest assured that ideas for...
Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score...
After decades of science fiction novels, films, and serialized Twilight Zone derivatives, the rapid onset and development of artificial intelligence has finally come to fruition. No...
Whether you are an already established agency or you are just getting started, there is always room to try new strategies in an effort to grow your...
AI was the name of the game at Google Marketing Live 2023, with the majority of Google’s updates and announcements centering on how AI-powered tools can...
Looking to launch TikTok ads that generate high-value conversions and crush your marketing objectives? It all starts with effective audience targeting. If your ads are reaching...
Want to make a marketer nervous? Tell them there are big changes coming to Google search pages. So you might be wringing your hands a little...
With over six years of experience as a performance specialist at Google Canada, I’ve witnessed firsthand how setting up retargeting campaigns can revolutionize businesses, especially in...
It’s no secret that one of the most effective ways to promote your business online is through search ads. In fact, when correctly optimized, pay-per-click (PPC)...
