In all industries, we’ve seen a dramatic rise in cybercrime over the past two years as more people join the remote workforce and engage in business...
Geotargeting has opened many doors for marketers and advertisers alike during Covid. After all, it helps focus on a specific market, resulting in more relevant ads,...
Is your Google My Business (GMB) profile optimized for success? GMB is a great way to promote your business online, but only if it’s done correctly....
Despite being the default option when creating a new Display ad in Google Ads, advertisers are still reluctant to use Responsive Display Ads. However, like all...
Similar to building business relationships, effective link-building strategies work. Only that with link-building, you get to improve your website ranking and drive traffic, rather than sign...
If you are using ads to generate sales for a course or any other product, that costs more than $100, a lead magnet should be part...
Successful Google Ads campaigns require regular optimization. Often, PPC managers don’t have the processes in place to optimize their Ads campaigns and don’t yield the results...
You’ve created what you think is an amazing landing page, but for some reason, the form submissions aren’t coming in? Conversion rates can be a real...
The SERP (Search Engine Results Page) is complex. Website links are surrounded by images, videos, shopping results, knowledge panels, “people also ask” results, local listings, and...
To succeed in PPC marketing, you need a well-crafted plan. Without a plan, you’ll likely waste time and money on campaigns that don’t reach their full...