What is a CPA and Why is it Important? Pay-per-click advertising; a field riddled with pesky acronyms. So riddled, in fact, that the name itself is...
In efforts to continue amplifying folks in the PPC community, we are here with our 2021 Rising Star list. When crafting this list we asked some...
A new visual analysis breaks down the most expensive keyword categories to start the year Google generated $147 billion from search, display, and video advertising revenue...
The role of marketing is changing, requiring marketers to know how to effectively reach customers across various channels based on consumer preferences and behaviors. In particular,...
TikTok a few years ago was what the virtual reality metaverse is now; something that businesses were aware of but unsure how, or even if, they...
TikTok became a primary platform for users to learn about new products, services, and businesses; therefore, being one of the top platforms for advertisers. A new...
Let’s get this out of the way first. The display network and the search network are both helpful in increasing brand awareness. Both tools can reach...
Social media is always evolving. Long gone are the days when the platforms were just for socializing and posting status updates. In our digital-first world, social...
Photo by Firmbee.com on Unsplash If you are serious about growing your business in the competitive online world, then you understand the importance of advertising on...
This year we will be celebrating ten years since the launch of Google Tag Manager (GTM), a tool that many readers here will be familiar with...