To succeed in PPC marketing, you need a well-crafted plan. Without a plan, you’ll likely waste time and money on campaigns that don’t reach their full...
Photo by Roberto Cortese on Unsplash Shopify is the most popular E-commerce platform in the world, providing you with all the features you need to build,...
Writing compelling ad copy can be challenging. People spend an average of 3.4 seconds viewing the first five search results, so if you want to convert...
Image source Startups have a high rate of failure in the USA at 90%. The most important part of a startup’s growth is not the product...
Every online business that wants to generate leads, boost conversion, and increase sales must care about improving its click-through rates. Without knowing your click-through rates, it...
What is a CPA and Why is it Important? Pay-per-click advertising; a field riddled with pesky acronyms. So riddled, in fact, that the name itself is...
In efforts to continue amplifying folks in the PPC community, we are here with our 2021 Rising Star list. When crafting this list we asked some...
A new visual analysis breaks down the most expensive keyword categories to start the year Google generated $147 billion from search, display, and video advertising revenue...
The role of marketing is changing, requiring marketers to know how to effectively reach customers across various channels based on consumer preferences and behaviors. In particular,...
TikTok a few years ago was what the virtual reality metaverse is now; something that businesses were aware of but unsure how, or even if, they...