Google announced new budget reports for Google Ads. Google said these new budget reports will “help you visualize monthly campaign spend behavior.” You can visually see...
If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money...
Google announced that the Google Ads search term report now has, on average, 6.5 times more query data than since the company hide search term data...
It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing...
Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location,...
Google launched a new ad format for the Google AdSense ad units named full-screen inline ads. Full-screen inline ads are full-screen banner ads that appear inline...
Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over. The platform reaches...
As Google told us in April, in the next couple of weeks, the the old Target CPA or Target ROAS bid strategies for standard campaigns are...
Earlier this week, Brett Bodofsky spotted a label in the Google Ads demographics tab that said “signal.” He wasn’t sure what it was, and honestly, it...
Google announced that by the end of July 2021 it will be deprecating the broad match modifier (BMM) keywords. That means you will no longer be...