I am using this opportunity to remind you about Facebook’s mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This...
By now you might have seen a thousand articles telling you why you need to use AI (Artificial Intelligence) for PPC. I should know. I’ve written...
Year after year, Hero Conf proves to be an unforgettable event – 98% of our attendees say they would attend again. We see a lot of...
Most experts believe that the future of PPC will revolve around: An expanded use of automation. More advanced audience targeting. PPC practitioners now have a decreasing...
Goals A clear goal will help guide a project in so many ways. It will also give you a clear definition of what success is, and...
The Latest research study released by HTF MI “Global Pay-per-click (PPC) Advertising Market” with 100+ pages of analysis on business Strategy taken up by key and...
How do you ensure that potential customers come across your business at the right stage of the buying process? Digital Marketing trainer Ethan Giles of novi.digital...
PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations...
Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to...
Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other...