PPC
5 Tips for Better PPC Budgeting in 2020
PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting type, or new channel. But staying on top of your budget can be more impactful—and more profitable—than trying out any of these new tactics.
That’s why in 2020, I’d love for one of your PPC resolutions to be centered around your budgeting.
It doesn’t have to take up a bunch of time. A quick check in at the beginning of each month or quarter can go a long way in making sure you’re treating your budgets with the care they deserve.
At this point, you might be thinking, “That sounds great, but what can I do to pay more attention to my budget?” Here are five simple things you can do to take better care of your budgets in 2020.
1. Start forecasting
I’ll be the first to admit it: I hate forecasting.
In a number of ways, forecasting feels like guessing as to what performance is going to be—-and it is, but hopefully it’s an educated guess that can help you make smart decisions about where you spend your advertising dollars.
There are a handful of data points you can use to forecast performance for upcoming months:
- Google Keyword Planner traffic estimates.
- External news organizations.
- Month over month or year over year performance trends.
Google Keyword Planner traffic estimates.
Overall, the biggest takeaway for forecasting isn’t to be exactly right and predict the future, but to have some sort of realistic expectation of performance so you can plan ahead.
Is traffic estimated to double next month? Or will it drop significantly? Is there an expected turn in the market for the second half of the year that suggests you should front load 2020? Or hold your cards for a boom in Q3?
Spend a little time to think ahead and know what’s coming. Then check back in after a month or quarter and see how far off you were and what you can learn and adjust for next time to be a bit more accurate.
2. Create projection sheets
Forecasting gives you a long term look at potential performance, but using a projections sheet can help you understand where you’re pacing to end the current calendar month (or any custom date range for that matter).
ppc-budgeting-projections-sheets
The table above is from one of my client’s projections sheets. Here’s how the data breaks down:
- P7D: Past seven days performance.
- MTD: Performance this month to date.
- Projected: Projected stats based on the most recent seven days extrapolated for the remaining days of the month plus the performance so far.
Here’s how the formula works:
(P7D / 7 * No of days left in the month) + MTD Stats = Projected Performance
If you want a walk-through of this, here’s a video showing how to set up a projections sheet.
Granted, this won’t be a guarantee of where your month will end up performance wise, but it can give you an educated guess on where you’re heading based on what has happened recently and the performance you’ve already seen that month.
3. Be flexible
If you’re putting together forecasts, you’ve likely also started to assign budgets to different channels or campaign groups based on what your forecasting is telling you. This is great, but don’t have this be set in stone.
Being inflexible with budgets can get in the way of maximizing performance.
You’ll notice that the projections sheet I have above doesn’t only include spend. There are other metrics like clicks, conversions, and CPA included as well. You can add any metrics you want to this formula depending on what’s important to you.
In this same projections sheet, I have different charts created for each channel: Google, Bing, etc.
Let’s say my budget for the month is $345k. I might have started the month wanting to spend $300k on Google and $45k on Bing, but given the performance we’re seeing this month and the difference in CPA, I’ve shifted my spend to maximize available volume on Bing and then spend the remaining budget on Google.
This flexibility based on performance is more apparent when you forecast what performance would be like if I would have stuck to our original budgets vs the current projections.
With just a simple shift in budget, we were able to save $1k in spend, gain 99 more conversions and lower overall CPA by $0.74. Now, these might not be hugely groundbreaking stats, but I’ve never met someone who doesn’t want to save money AND drive more conversions at the same time.
4. Choose the best budget type for your account
Getting a bit more into the nitty-gritty of campaign management, it’s important to make sure you’re using the right budget types for your needs.
Each platform has its own budget setups and they all seem to operate differently.
Facebook budgets work differently if you’re trying to use daily or lifetime budgets.
Google Ads has campaign level or shared budgets.
This is likely a quarterly check in item, but be sure you’re using the right budget settings depending on your goals. As your campaigns evolved and initiatives are switched out as the year goes on, it’s important to take a step back and ensure you’re setting yourself up for success and not choosing the same budget options because that’s what you did last time.
5. Know what you can afford
My last thought is for new advertisers or initiatives in 2020.
Although PPC has a great reputation for “immediate” results, that doesn’t mean that you’ll be profitable right away on anything brand new. There are those rare cases where a campaign begins to pay for itself within the first hours or days of launch, but this is pretty rare.
More than likely, there will need to be a period of testing, learning, and optimizing before you see your campaign be profitable. This is why it’s important to know what you can and can’t afford to spend.
I’ve had a number of companies ask me in the past couple of years what budget it takes to be successful with PPC; unfortunately, there’s not really an answer to that question. But there are some things I suggest you keep in mind:
- Again, results aren’t immediate, so you’ll likely be spending more than you’re making for a period of time. Just because it’s not profitable right away doesn’t mean that the initiative won’t ever turn a profit.
- You need data to optimize. There’s a temptation to set very low daily budgets to start. While being conservative can be a good thing, it can also hurt you if you’re not gaining enough insights to optimize from. Don’t shoot for the moon, but don’t restrict your campaigns too much either. Both can result in lots of dollars spent with nothing gained and, almost worse, nothing learned.
- If your budget is restricted, do some of the forecasting and projecting mentioned above and prioritize the most likely avenue for success first. Just like with initial results, if this channel does or doesn’t work, that doesn’t mean that others will follow suit. It’s beneficial to test many different paths, but if you only have a set amount of budget available for a new test, focus on the most likely to perform first.
Focus on your PPC budget in 2020
Budgeting isn’t going to be the hot topic of PPC in 2020, but that doesn’t mean that it won’t have a major impact on your success. Spend some time getting organized for the year this month and set up a cadence of checking in on performance, flexibility, best practices, and new tests to ensure you’re not ignoring this optimization path in the new year.
PPC
60 Perfectly-Worded Christmas & Holiday Greetings

You see and hear happy holiday messages everywhere during this time of year, and yet when it comes time to write your own greetings, whether for friends, family, customers, or coworkers…your brain conks out and things just aren’t coming out like you expected…
Don’t worry. We’ve got almost 60 perfectly-worded holiday greetings and messages that you can use for your emails, cards, social posts, texts, and more. Plus, holiday email headers you can use!
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All of these greetings are pretty versatile and interchangeable, but I’ve grouped them so that you aren’t bombarded with an endless list, and also because, you know, SEO.
Jump to holiday greeting messages for:
Friendly holiday greetings & messages
Let’s start off with some general holiday greetings and messages that you can use for any crowd. These are pretty standard, but if you’re looking to spice things up a big, check out my guide to cliche-free holiday copywriting.
- Holiday greetings to you and the ones you spend it with! May this time of year shine light on your blessings and bring new ones in the year to come.
- Happy holidays! We hope this year’s season fills you up with the things that mean most to you and energizes you for a happy and healthy new year.
- Seasons greetings! Wishing you all the joy, peace, and love that this time of year brings.
- Happy holidays! Sending you love, light, and laughter for good memories and a bright and healthy 2023.
- Happy holiday greetings to you and yours! Here’s to a cheerful present, a well-remembered past, and a prosperous year ahead.
- Greetings to you during this bright time of year! May you experience the light of laughter, the warmth of love, and the joy of gratitude this season and beyond.
Short Christmas wishes & messages
These short Christmas wishes and messages can be a nice addition to your email signatures or holiday Instagram captions.
- Yes, it’s been said, many times, many ways, but we still mean it just as much! Merry Christmas!
- A silent night, a star above, a blessed gift of hope and love. Merry Christmas.
- Wishing you all the blessings and joys of Christmas and a bright year ahead.
- Peace, youth, and happiness for you this Christmas and every other!
- Wishing you a fabulous Christmas filled with good cheer, good beer, and memories of a wonderful year.
- A little more sparkle, a little less stress, may that be your motto this Christmas!
Inspirational Christmas messages
If you’re feeling more of the core values vibe, try out these inspirational Christmas messages:
- This Christmas, may your blessings be many, your worries few, and days spent with those who mean the most to you.
- The best Christmas gifts are the ones we’ve had all year: a roof over our heads, food in the fridge, and family to enjoy it with. May the richness of gratitude be yours this Christmas!
- Merry Christmas! Enjoy the presents under the tree, the people that put them there, and the extra spark of gratitude the season brings.
- Christmas is a time to believe in something greater than yourself—even for just one night.
- May the peace and joy of Christmas live in your heart all year long.
- “Christmas is forever—not just for one day. For loving, sharing, and giving are not to put away.” – Norman Wesley Brooks
Business Christmas & holiday card messages
Sending out a holiday email, postcard, Christmas card, or social post? Look no further than these holiday greetings for business:
- No updates, announcements, flyers, or brochures; simply warmth, joy, and peace from our crew to yours!
- To our coworkers, customers, partners and pals: Merry Christmas, Happy Hanukkah, and Happy Kwanzaa to all!
- Merry Christmas and happy holidays to everyone in the [business name] family! You make us shine bright and we can’t wait to serve you next year.
- Happy holidays from all of us here at [business name]. We appreciate your business and look forward to being your [service] provider in the new year!
- This time of year, our thoughts turn gratefully to our customers, partners, and suppliers who make our success possible. We thank you for all that you do, and wish you all the best this holiday season and beyond.
- The end of the year brings no greater joy than the opportunity to express how grateful we are for our customers and partners. Happy holidays to all of you, and may your new year be filled with happiness and success.
- In warm appreciation of your loyalty during the past year, we extend our very best holiday wishes to you and your loved ones. Enjoy this time of year, and we’ll see you in the next one!
- Dear [name]: Without your loyalty and support this year, we wouldn’t be where we are. We are so grateful for that! Thank you, happy holidays to you, and a happy new year too!
- From everyone at [name of business], happy holidays! Thank you for your loyalty to us. Put your feet up and have a well-deserved rest this season. We’ll see you again next year!
- From all of us here at [business name]: Thank you for all the great business this year. Let’s sit back, relax, and celebrate, and then get ready to do it all again! Wishing you a Merry Christmas and a Happy New Year.
Christmas & holiday card messages for clients
Your client relationships are the lifeblood of your business. If you’re sending something specific to them this season, try out these holiday card messages for clients and customers.
- During the holiday season, as we reflect on the good things we have, we think of partners like you. We appreciate what a pleasure it is to work with you, and hope that the holidays and the coming year will bring you happiness and success.
- Dear [client], we know that finding a [service] provider is not easy, and we’re so glad you’ve placed your trust in us. We wish you the very best this holiday season and look forward to working with you in the new year!
- As the year draws to a close, we look back with appreciation for your loyalty and look forward with excitement to a new year of more great work together. Have a wonderful holiday, we wish you all the best!
- Dear [client name]. The holidays are filled with good will and cheer, but you bring that to our office year-round. We are so appreciative of that, and we can’t wait to see you again next year. May your season be merry and bright, and your new year filled with delight!
- At this special time of year, we give thanks for clients like you who make our jobs enjoyable and our lives more fulfilling. Thank you for being you. From all of us at [company name]
- Season’s greetings from the very merry team at [company name]. You keep us glowing and bright all year round, and we look forward to meeting your [industry] needs you in the coming year! Thanks for being you. Happy holidays and new year too!
- Happy holidays to all of our clients! It is truly a privilege to work with you all year. Wishing you a season of joy and another year of success together!
- Oh what fun it is…to work with clients like you! From the [business name] team, we send our deepest thanks and warmest wishes for a happy holiday season and a healthy new year.
- As we celebrate and give thanks, what better time to tell you, our clients, how grateful we are for your confidence in our business. Working with you year-round is an honor and a privilege, and we look forward to continuing our partnership next year. Wishing you and your loved ones a very Merry Christmas and a Happy New Year!
- Seasons greetings to you, our awesome clients! It’s been an absolute pleasure working with every single one of you during these past 12 months. Let’s make [new year] even better. Until then, rest up, celebrate your blessings, and enjoy your season!
- Dear [client]: There is no way other businesses have it this good. How do we know? Because they don’t have you as their client! Working with you is such a pleasure. Thanks for making it so. Have a Merry Christmas and happy holiday season!
Happy holiday wishes to clients
Too late to send a card? Share these happy holiday wishes to clients in a holiday social post or email:
- Tis’ the season for us to tell you how much you mean to us. (Spoiler: It’s a lot.)
- During this season of giving, we’d like to give a big thanks to you for being such a loyal client. You make our days merry and bright all year round! Wishing you a peaceful, joyful holiday season and an even better year than the last!
- Happy holidays everyone! Whatever this season brings for you, may it be filled with all the love and light you deserve. We’ll see you soon!
- To all our clients: We are so grateful for your hard work, your loyalty, and your faith in our business. We have accomplished so much together this year, and we can’t wait to do it again! Until then, have a Merry Christmas and a happy holiday season!
- In the brightest of seasons, may you find many reasons for happiness. Happy holidays to all of our clients, and cheers to an even better year to come!
- Happy holidays to all of our clients! Without you, our success would not be possible. Thank you for your loyalty and your hard work. Looking forward to another great year together!
Holiday wishes for staff
All this talk about thanking your customers, don’t forget about your employees! Here are some warm holiday wishes for staff:
- Happy holidays to an incredible team! Without your talent, teamwork, and tenacity, we wouldn’t be looking back on such a successful year. Take some well-deserved rest, enjoy some hard-earned fun, and get ready for round 2[023]!
- Seasons greetings to each and every one of you! Working with you this year has been a privilege in more ways than one, and I am so grateful for all of your hard work. Enjoy your time with family and friends, and we’ll rendezvous soon!
- Wishing you all a happy, healthy holiday season and some well-deserved rest and relaxation! Thank you for your daily dedication to our mission and for making every day in this office bright. Looking forward to seeing what exciting adventures await us next year!
- Happy holidays to you and your families. May the season be one of joy, celebration, and warmth and the year to come filled with health and new blessings.
- May this Christmas end the year on a cheerful note, and make way for a fresh and bright New Year. Have a very Merry Christmas and a Happy New Year!
- Merry Christmas to a team that makes this office merry and bright!
Holiday wishes for coworkers
And last but not least, here are some Christmas and holiday wishes you can put in your cards and messages to coworkers:
- Working with you is a gift every day of the year! Thanks for being you, enjoy your holiday season, and see you again next year!
- Merry Christmas and happy holidays, [name]. May the closeness of friends and the comfort of home renew your spirits this season.
- Happy holidays to my favorite coworker! I don’t know where I’d be without you. I’m so grateful for all you’ve taught me this year. I hope this season is filled with bright blessings and new memories that will stay with you for years to come.
- Happiest of holidays to the happiest of coworkers. Your positive energy inspires me every day. May your holiday season be as bright as you are!
- Wishing you a happy holiday season and a new year filled with blessings! Working with you this year has been a joy and a privilege. Excited to see what we can achieve together next year!
Want more than these Merry Christmas wishes?
If you’re looking for even more ways to incorporate the Christmas and holiday season into your marketing copy, check out these resources:
if you’re greetings for other holidays in the year, check out these:
PPC
8 Ways to Use AI for Holiday Marketing (+15 Prompts to Get Started!)

To say AI has grown in recent years would be the understatement of the century. A few years back, AI was largely a buzzword, with its use cases predominately limited to predictive analytics and chatbots. (This is grossly simplifying things, but you get the point.) Now, we’ve reached a point where you can ask, “Are there ways to use AI for holiday marketing?” And, voila—this question warrants an entire article. Written by a human, of course.
If you’re looking to answer said question and snag a few generative AI prompts while you’re at it, you’ve come to the right place.
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How AI is used in marketing
Before we dive into the ways you can use AI for holiday marketing, it’s important to understand the basics of how AI is used in marketing. (Although if you’d like to skip right to the ideas, feel free to do so here!).
AI for analytics
Marketing analytics and AI have gone hand in hand for some time now. In the past, AI played a smaller role in analytics, helping with segmentation and even suggesting keywords to target.
Today, AI powers real-time insights for social posts and ads, allowing marketers to pivot ad spend or ad copy on the fly.
Current AI also allows for more improved targeting. Using AI-powered platforms, you can analyze your current audience groups and demographics, and weigh them against your competitors, past campaign performance, and more.
These emergent uses of AI in analytics, coupled with good old-fashioned historical analytics data, can result in more refined decision-making and the ability to pivot on a dime.
🤖 Get practical tips to use AI the right way >> The Emergency Guide to AI in Marketing
AI for chatbots
Using AI, chatbots can deliver more advanced responses to site visitors. This enables more timely, helpful support, as the chatbot can either resolve the issue or route the person to the correct department.
Advanced AI-powered chatbots can take support even further, answering product questions and making recommendations. This opens up the door to more cross or upselling opportunities.
Personalized recommendations with AI
For years now, online stores have used machine learning algorithms to recommend products and services to shoppers. Now, modern AI can pull from browsing data to serve recommendations in real time.
Coupled with historical shopping habits, this allows for a more personalized, tailored shopping experience.
Generative AI
Generative AI is all the rage right now, with companies like ChatGPT and Jasper becoming borderline household names. Generative AI is a form of machine learning that uses natural language processing (NLP) to learn from large sets of structured data and then create a deliverable to the best of its predictive ability.
Generative AI is largely thought of as a way to generate blogs and school papers, but it’s capable of much more. Generative AI can help you brainstorm marketing campaigns, email copy, social media posts, and virtually any other campaign asset.
8 ways to use AI for holiday marketing
Now that you’re an AI expert, it’s time to use this impressive and terrifying power for some holiday good.
1. Tailor holiday ad copy
There’s nothing wrong with handling your ad ideation and copy by hand. But, if AI is available, why not squeeze a little juice out of it?
There are a number of AI tools that allow you to utilize your current data to improve segmentation. Coupled with your funnel and customer journey knowledge, you can use AI to help you create holiday ad copy that’s ready to meet your customers wherever they’re at.
For example, you could use AI to help you create several variations of ads for the same holiday-themed campaign, each one targeting those at different stages and from different audience segments. You can then take things a step further and use AI to help you reshape some of these ads to offer product recommendations in line with the shopper’s previous habits.
🎁 Want ideas for your holiday campaigns? Get the guide >> Holiday Promotions, Campaigns & Social Posts to Unwrap
2. Personalize product recommendations
The holidays are a time of joy and cheer–and a ton of shopping. Using AI you can help streamline shopping for your customers, delivering more accurate and timely product recommendations based on their browsing of your store.
Amazon is a prime example of using AI to make accurate product recommendations. Not only do they suggest products on a product page, they also have a “Top picks” section where they offer even more suggestions.
If you’re not already using it, implement AI-powered product recommendations before the holidays and help your customers find gifts they didn’t even know they were looking for.
3. Optimize cross-channel holiday campaigns
The holidays are a sales-packed, hectic time for many shoppers. During this time of year, it’s not uncommon for customer journeys to be condensed or expedited, as many people are in crunch mode and skimping on research. With the right AI-powered tools, you can keep up with the wildest of holiday journeys.
- Use advanced analytics to monitor campaign and ad performance in near real-time.
- Make tweaks to landing pages, emails, ads, etc. on the fly to counter bounce rates.
- Pair AI with any number of AI personalization tools to deliver customized page experiences for shoppers based on their behavior.
- Leverage AI-powered chatbots to support customers during hectic holiday campaigns.
With all the above efforts combined, you can quickly alter your campaigns during the holiday season. If people aren’t resonating with a certain piece of your campaign or a particular discounted holiday special isn’t performing as planned, course correct on the go!
4. Improve customer support routing
Customers are bound to need help during the holiday hustle and bustle. With the right AI chatbot and routing systems, you can help customers get the help they need during what should be a fun, not stressful, time of the year.
- Set up chatbots to not only offer help with sales but also offer product recommendations.
- Make sure your chatbot can direct people to the right department and that someone is available when they’re redirected.
- Utilize AI-powered call routing that looks at previous call history and sentiment to ensure people get in touch with the right person at the right time.
- For bonus points, set your chatbot to include fun holiday greetings or language in the introductory chat.
There are a number of AI chatbots and call routing systems, so shop around and find the one that fits your budget and needs.
Most importantly: test any chatbots and call systems you put in place. The last thing you want is an AI-powered chatbot that’s sending people to a 404 page.
5. Simpler sales forecasting
The days of manually poring over historical data are over. Well, not over, but hopefully simpler, thanks to AI.
The last thing you want is for products to go out of stock during the holidays. Before the holiday rush, couple your noggin with one of the many AI-powered sales forecasting platforms. Then, use the tool to examine your previous sales and predict which products are most likely to go out of stock, which are less popular, and so on.
If you don’t have previous holiday data on a particular product, or your company is new, don’t fret! Many AI tools are capable of looking at any available historical data, as well as market data and trends, to help you get an idea of how a product might perform in the future.
6. Real-time ad placement
People are bound to hop around during the holidays, going from one site to another. Fortunately, there are a number of AI-powered ad platforms that are capable of serving up your ads where they make the most sense.
Pair this real-time ad placement tech with your many holiday campaign optimization tricks from earlier, and you can collectively pivot all your holiday assets with ease and maximize your ROI.
This holiday ad showed up perfectly within a post about holiday gift ideas.
7. Streamline hashtags for social
The right hashtags go a long way, increasing the chances your posts are seen by users exploring various trends. The wrong hashtags, on the other hand, can result in your content getting lost in a sea of unrelated posts.
There are a number of AI platforms made just for this task. With one of these tools, you can enter your audience and campaign information, then generate swaths of hashtag suggestions based on the market.
While you should still manually investigate each hashtag before posting anything, these tools can save you precious time—time you can spend monitoring and altering your campaigns.
8. Campaign brainstorming
Generative AI is great for brainstorming individual marketing assets or even entire campaigns, including upcoming holiday efforts. In a few quick steps, you can find the right generative AI platform and start crafting holiday campaign content today.
Find the right platform
There are a number of generative AI platforms, so do your due diligence and see which ones fit your budget and use cases the best. Some platforms charge based on use, while others offer tiered pricing based on the number of seats.
Many platforms will perform similarly, typically using OpenAI to power their generative wizardry. But, take note of any templates or niche features the tools offer. Some platforms are focused more on expediting blogs, while others are focused on content as a whole and offer a number of useful templates.
Feed your generative AI
Once you’ve landed on an AI platform, give the AI thorough brand and audience information to ensure the results are as accurate and tailored as possible.
Some platforms give you the option to submit any links or blog posts you’re comfortable sharing, giving the AI the chance to learn your brand’s voice. This feature can be especially valuable, saving you the time of having to train the AI and resulting in more on-brand results sooner.
Collaborate on campaign ideas
Finally, come up with some high-level campaign ideas, input them into the AI, and watch the magic happen. Some platforms will give you the option to generate ideas for every element of a campaign—blog topics, emails, social posts, and more—while others will simply generate themes for your campaign.
Keep in mind you should always treat AI-generated content as a jumping-off point, not the final copy. You, the person, should always oversee the AI. You know your brand better than any AI or machine learning ever could. Use whatever it gives you as inspiration and write something original that will wow your audience!
20 holiday AI prompts for marketing
Generative AI can help you whether you’re in a creative rut or looking to produce marketing content more quickly. But you need effective prompts, otherwise, you’ll get generic results that don’t even function as jumping-off points or inspiration.
Put holiday cheer into your generative AI journey with these prompts, broken down by content type. Also, be sure to tweak these prompts with any modifiers you want. (Much like generative AI results, these are just jumping-off points.)
Email marketing holiday prompts
- Generate a holiday themed subject line promoting _____ for our company ____ that has a sense of urgency
- Construct a catchy holiday themed subject line that invites users to shop our new line of _____
- Generate a holiday themed subject line that’s funny/inviting/intriguing and promotes an upcoming sale
- Write a warm subject line that invites users to reflect on their year and check out holiday sale
- Generate a holiday themed subject line pitching X% off our entire line of _____ that includes emojis
Get more holiday marketing email ideas here, including templates, subject lines, and examples!
Social media holiday prompts
- Design a fun and festive holiday sale announcement for our ____ company
- Write an inviting holiday themed social media post about our new _____ product
- Generate a 100-word post that invites users to do their holiday shopping this year at COMPANY NAME, which sells _____ products
- Write a compelling pitch for the header of a social media post promoting a holiday sale of _____
- Write a social media post that targets ____ audience and ____ industry and promotes sale/product launch/holiday shopping
Get more ideas for holiday social media posts here!
Content marketing holiday AI prompts
- Write five blog titles that invoke the holidays and pitch ____ audience on our new product _______
- Outline X points for a blog article that’s holiday-themed and targets ____ audience with information about _____
- Write a blog pitch in ____ tone that’s holiday-themed and includes information on ____ for ___ audience
- Write a paragraph on _____ topic that targets ____ audience and includes holiday themes
- Generate X marketing blog topics that focus on the holidays and inform ____ audience on ____
Real success with artificial intelligence
AI can be a helpful asset for your marketing strategy throughout the year, but it can be especially helpful as you’re trying to close out the year strong during the holidays!
Here are 8 ways to use AI for holiday marketing:
- Tailor ad copy
- Personalize product recommendations
- Optimize cross-channel holiday campaigns
- Improve customer support routing
- Simpler sales forecasting
- Real-time ad placement
- Streamline hashtags for social
- Holiday campaign brainstorming
Looking for more holiday inspiration?
PPC
The 40 Best Thanksgiving Instagram Captions [Cliche-Free!]
![The 40 Best Thanksgiving Instagram Captions [Cliche-Free!] The 40 Best Thanksgiving Instagram Captions [Cliche-Free!]](https://articles.entireweb.com/wp-content/uploads/2023/11/1700180764_The-40-Best-Thanksgiving-Instagram-Captions-Cliche-Free.jpg)
I love the Smudge cat memes. I also love creativity. So when I came across this Smudge pie Thanksgivmeme, I was deeply, deeply grateful for humanity.
Speaking of creativity and the annual day of gratitude, we need to talk about Thanksgiving Instagram captions. If you’re looking for creative ideas, you’re not going to find any in the generic “Time to pumpkin spice it up” or “Gobble til you wobble” lists the internet is rife with.
But you will find them in this post because I’ve compiled a collection of ideas, prompts, and original examples you can steal or use as a springboard.
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Happy Thanksgiving Instagram images
All of the images in this post (aside from the Thanksgivmeme at the top) are sized at the right aspect ratio for Instagram (1:1). You can save them right off of this post, or you can customize them to your liking using this Canva template link:
>> Happy Thanksgiving Instagram image templates >>
Outside-the-box Thanksgiving Instagram captions
Nix the cliche Instagram captions like “I only have pies for you” and tap into basic copywriting techniques like rhyming, alliteration, or acronyms to come up with friendly and meaningful captions like these:
- Rhyming captions
- It’s Thanksgiving! You know what to do: Remember your roots 🌲 give thanks for your loot 🙏 and eat lots of food 🍗 !
- On this Thanksgiving, may you enjoy a cozy fleece, time with peeps, a delicious feast, and the biggest piece. (picture of pie obvs)
- Halloween’s for pranks, Christmas got cranks, New Year’s we clank 🥂, Thanksgiving we give thanks!
- May an attitude of gratitude remove platitudes from your latitude.
- Have a happy Thanksgiving everyone. We hope you’re able to enjoy a toast with those who matter most.
- Alliterative captions
- Happy Turkey Day! Wishing you peace, prosperity, and plenty of pumpkin pie!
- Ah, the day of gravy, gratitude, gobblin’ and grace! Happy Thanksgiving guys and gals.
- Happy Thanksgiving! May your day be filled with fine food, passionate people, bubbly beverages, and decadent desserts.
- Acronym captions.
List out what you’re thankful for and tell your followers to comment with theirs- Thoughtful friends 👯♂️
- Healthy family 👨👩👦👦
- Automatic car starter 🚙
- New shoes 👞
- Kindness of strangers 💙
- Sleep 😴
- Fun facts: Use these Thanksgiving fun facts to come up with something witty or inspiring.
- The butterball hotline answers 100,000 turkey-related questions each year.
- Femail turkeys don’t gobble.
- Franklin D. Roosevelt moved Thanksgiving up a week during the Great Depression to allow more time for shopping before Christmas.
- 4 out of 5 Americans prefer Thanksgiving leftovers to the meal.
Thanksgiving Instagram captions for business
P.S. If you’re feeling particularly grateful for this section, your gratitude-o-meter just may burst with these Thanksgiving greetings and messages for business.
- To our customers, partners, and employees: What better time for us to tell you how grateful we are for all of you. Happy Thanksgiving!
- So as we count our blessings 💥 BLAM 💥 there you are, dear customers, at the top of the list. You’re the reason for our season. The cream of the crop. The pride and joy of our business. Thank you for being you, and Happy Thanksgiving!
- Customers, followers, fans, and fam! In the spirit of the season, we want you to know how thankful we are for you. Your enthusiasm, feedback, loyalty, and support is what makes us tick! Have a relaxing day!
- Happy Thanksgiving to all our customers! You are the reason we grow and why we love our jobs. We hope you have the wonderful day you deserve.
- As Gertrude Stein once said, “Silent gratitude isn’t very much use to anyone.” Well, here we are, shouting it loud and clear 📣 ! THANK YOU! 📣To all our followers, customers, and partners for keeping [business name] strong.
Funny Thanksgiving Instagram captions & puns
Want to add some humor to your Thanksgiving social media posts? Try something witty or go heavy on the analogies:
- “He is a wise man who does not grieve for the things which he has not, but rejoices for those which he has.” -Epictetus. Translation? Be grateful for what you have.
- Wishing you Thanksgiving moments that are as sweet as pecan pie, warm as mashed potatoes, as hearty as stuffing and as rich as gravy!
- May the turkey be worth the traffic (and tryptophan) this year.
You can always go with a Thanksgiving pun, but the originality factor is going to drop…
- Silence of the yams
- All or stuffing.
- Much ado about stuffing.
- Corn in the USA
- Don’t make me do pumpkin I’ll regret
- You might be onto pumpkin there
- It’s all pumpkin back to me now.
- Well, that’s fall folks.
- Sending you a harvest of blessings.
- Gobble til you wobble
- Feast mode
- All about that baste
- B-autumns up
- Hit me gravy one more time.
- All about that baste.
- Easy as pumpkin pie.
- Always be my gravy
- No fowl play
- Feast mode
- Good vibes and apple pie.
- You’re the pumpkin to my pie.
- The gravy to our mashed potatoes.
You might also be interested in these clever and catchy holiday marketing slogans.
Short Thanksgiving Instagram captions
If you’re looking to post something short and sweet, try out one or a combination of any of these Thanksgiving phrases. Note that they’re not the most original, but you can incorporate them into something you come up with on your own or just use them as a starter.
- Gratitude turns what we have into enough
- Choose to be grateful, no matter what
- In all things give thanks
- Attitude of grattitude
- You’re just another reason for me to be thankful this year
- Harvest of blessings
- Gather with grateful hearts
- Count your blessings
- Give thanks for a little, and you will find a lot
- Full plates, fuller hearts
- Grateful for small things, big things, and everything in between
- Family is where happiness begins and love never ends
- Food always tastes better when you eat it with family
- Life is better when you’re thankful
- We may not have it all together, but together, we have it all
- Together is a wonderful place to be
- We all become richer when we give
Thanksgiving quotes
You can always use a Thanksgiving quote for your Instagram caption, but similar to the above section, you’ll lose some of the originality factor unless you respond to or comment on it in your own way.
- “Be present in all things and grateful for all things.”—Maya Angelou
- “The thankful heart opens our eyes to a multitude of blessings that continually surround us.” —James E. Faust
- “It’s not joy that makes us grateful but gratitude that makes us joyful.”
- “When it comes to life, the critical thing is whether you take things for granted or take them with gratitude.” —Gilbert K. Chesterton
- “Gratitude is a currency that we can mint for ourselves and spend without fear of bankruptcy.” —Fred De Witt Van Amburgh
- “Thanksgiving was never meant to be shut up in a single day.” —Robert Caspar Lintner
- “Gratitude is the inward feeling of kindness received. Thankfulness is the natural impulse to express that feeling. Thanksgiving is the following of that impulse.” —Henry Van Dyke
- “Thankfulness is the quickest path to joy.” —Jefferson Bethke
- “Now is no time to think of what you do not have. Think of what you can do with what is.” —Ernest Hemingway
- “Gratitude unlocks the fullness of life. It turns what we have into enough, and more.” —Melody Beattie
- “Feeling gratitude and not expressing it is like wrapping a present and not giving it.” —William Arthur Ward
- “Give thanks not just on Thanksgiving Day, but every day of your life.” —Catherine Pulsifer
Inclusive Thanksgiving Instagram captions
While Thanksgiving is a time for us to gather with friends and family and count our blessings, it isn’t a positive day for everyone. Consider the following inclusive Thanksgiving Instagram captions:
- On this Thanksgiving, it’s important to express gratitude but to remember that it can be a hard day for some. To those of you observing the National Day of Mourning, to those of you who are without family, friends, or a roof over your head, and to those of you who struggle in your relationship with food, we want you to know that we see you today and our hearts go out to you.
- As you gather and celebrate with loved ones today, don’t forget that many Native Americans are observing the National Day of Mourning—a day to mourn the suffering at the hands of the pilgrims and other European settlers, to honor Native resilience, and to protest against racism and oppression. Take a minute today to reflect on racism, resilience, and respect.
- Happy Thanksgiving everyone. It’s easy to get caught up in the typical chatter about feasting, but remember that there are many people out there who can’t afford a meal, are too sick or disabled to cook or eat, or who struggle with eating disorders. So on this day, we encourage you to focus less on spreading messages about food and more on messages about gratitude and gathering with those who matter most.
Words to use in your Thanksgiving Instagram captions
And finally, here are some words to use or spark inspiration for your Turkey Day Instagram captions:
- Abundance
- Acknowledge
- Appreciate
- Benediction
- Blessings
- Bountiful
- Cherish
- Cornucopia
- Enjoy
- Fortunate
- Fruitful
- Gather
- Grace
- Harvest
- Heaps
- Humbled
- Indebted
- Overflowing
- Plenitude
- Plenty
- Praise
- Prosperity
- Recognize
- Riches
- Thriving
- Treasure
- Wealth
- Well-being
Want more Instagram caption ideas?
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