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Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away

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I am using this opportunity to remind you about Facebook’s mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This change is the mandatory move away from ad set budgets to campaign budgets, also known as campaign budget optimization (CBO). Some of you may remember hearing this would happen last September but Facebook has pushed the date to this year.

If you already have your accounts set up for this change that’s great. But some of you may not know about CBO or how to best structure your campaigns moving forward. So I’ll take this opportunity to go over how it works and some best practices.

What is campaign budget optimization? It’s a way of automatically distributing campaign budget across your campaign’s ad sets to ensure optimal results. Per Facebook, CBO automatically and continuously finds the best available opportunities for results across your ad sets and distributes your campaign budget in real-time to get those results. It’s similar to how, within an ad set, we automatically figure out which ad is getting the best results and show that one more than the others.

While the feature is designed to introduce automation on how budgets are distributed and optimized, there are still several controls that help you set limits, including daily or lifetime budget options and bid caps and spend limits (minimums and maximums) for each ad set.

CBO will save you time by eliminating the need to manually shift budgets between ad sets. We’ve tested the feature in several accounts and the results have been promising, so far. But it isn’t perfect. Here are some things to keep in mind.

  • Campaigns that contain different conversion points of unequal value should be segmented into different campaigns. The system will favor the conversion that performs best, even if it is NOT your most valuable conversion. An example would be making sure not to have 2 ad sets in one campaign that are optimized for an add to cart on one and a purchase the other. The system will favor the add to cart ad set because it naturally gets more “conversions” from it. This skews your results.
  • Don’t mix retargeting ad sets with other prospecting (top and mid funnel) ad sets as this tends to send mixed signals to the CBO algorithm. Retargeting metrics are typically much better than higher funnel efforts. Thus, the data can cause CBO to under-deliver higher funnel ad sets leading to decreased volume of new traffic.
  • Sometimes, the data is sporadic. One day the system favors an ad set, the next day another. So, it is still important to monitor your campaigns carefully and collect sufficient data before making ad set level optimizations.
  • If you do any kind of location targeting with specific goals or budgets per location, you’ll need to segment locations to their own campaigns in order to fully control these things.
  • Even though you’ll be forced to budget at the campaign level, it’s totally ok to have just one ad set in your campaign. This would be great for something like remarketing to site visitors over the last 30 days. HOWEVER, do not try and be super sneaky and just have single ad sets campaigns all over your account like you are trying to emulate ad set budgets. You are just creating more work for yourself and not taking advantage of the benefits of machine learning that CBO offers.
  • Give thought to which audiences to put in what campaigns. Make sure you put your top audiences in one campaign and give it significant budget. Don’t introduce new audiences for testing here, as the algorithms would favor your top audience ad sets. It may make sense to have a completely separate campaign for testing new audiences.

PPChero.com

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Man Recalls A Dating Catastrophe When He Invited A Felon He Met Online Over To Hangout

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YourTango

There exists a subreddit where people explain stories by setting the precedent of, “Today I F–ked Up,” called “r/TIFU.”

One man shared how he messed up by inviting a girl over to his place, not expecting the night to take a turn for the worst before he had to go to work the next day.

His second date turned into a night of horror after his date started drinking during dinner.

In order to provide some context, he explained how he met the girl on Facebook Dating and had gone on his first date with her over the weekend.

“I did notice that she only smiled with her top row of teeth in the pictures and figured that her bottom teeth might be effed up, but didn’t think much of it,” he explained, already pointing out potential red flags. “She had trad wife energy and I was into it.”

RELATED: Kindergarten Teacher Says A Mom Gave Her A Vacuum To ‘Turn On’ When Her Daughter Misbehaves

He explained that during their first date, he had learned a lot about her, including her history of battling eating disorders which explained the messed up teeth.

He learned that she doesn’t drink often and that she lives with her parents because she’s preparing for surgery that will require a lot of physical therapy.

“This is all a red herring — nothing about this TIFU has to do with the teeth,” he explains. “I wanted to mention it because I was so focused on this that I didn’t pick up the other red flags.”



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Zuckerberg says Meta Quest 3 will get Quest Pro’s key tech feature

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Renderings of the Meta Quest 3 based on leaked CAD images

Meta Quest 3 is not a reality yet but it is expected to launch this year, probably in the fall at a Meta Connect event. This will be Meta’s consumer focussed headset that will succeed the Meta Quest 2. We recently heard rumors about the headset being much slimmer with more compact display lenses than the Quest 2 and that it could run on a more powerful Qualcomm Snapdragon XR2 Gen 2 chipset. 

Now, Meta’s recent earnings release has shed some light on new information around the Quest 3. Mark Zuckerberg, the CEO of Meta, has confirmed that the Quest 3 will have support for Meta Reality — the technology that allows the headset to be used for both augmented reality as well as virtual reality. This means that the Quest 3 will be a mixed reality headset and not just have virtual reality — much like the premium, enterprise-focussed Meta Quest Pro. This is something we had heard of before, but Zuckerberg seems to have confirmed it.

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5 Android apps you shouldn’t miss this week

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Apex Legends Mobile Cinematic Scene 7

Joe Hindy / Android Authority

Welcome to the 470th edition of Android Apps Weekly. Here are the big headlines from the last week.

  • YouTube Music has an annoying censorship bug on Nest Hubs. It doesn’t let you play music with sensitive album art. You get the same warning on the phone app, but you can usually bypass it. Unfortunately, there are limited ways to bypass it on your Nest Hub. Hit the link to learn more.
  • A former Facebook employee says Facebook can intentionally kill your battery. It does so through a process termed negative testing, where the app acts out, tanks your battery, and Facebook collects the data with it. It doesn’t happen to a ton of people, but it can happen to anyone.
  • Samsung updated Good Lock this week, just in time for its Samsung Galaxy S23 launch. The update added an option to update every installed plugin at once. Previously, you had to update each one individually. It’s a minor quality-of-life improvement, but it’s a welcome one.
  • ChatGPT is getting more serious. You can now spend $20 per month for a more powerful version of OpenAI’s bot. It’s only available to US customers right now, but it may expand later. The bot is also causing waves at Google, causing the company to ramp up its own AI work.
  • Apex Legends Mobile is shutting down after less than one year. EA made the announcement just a month after half of the Internet, including us, dubbed it the best new game of 2022. EA cites challenges with the content pipeline. It makes sense, since many of the newer updates have included a host of bugs that the developers just can’t seem to squash. Oh well, it was a nice run.

Pompom: The Great Space Rescue

Price: Free / $5.49

Pompom: The Great Space Rescue is a platformer. You play as Pompom and you progress through the game by jumping through and around obstacles, avoiding enemies, and solve puzzles to progress. It pays ode to the 16-bit era of gaming, so you’ll see a lot of elements, including graphics, from that era. There are also a bunch of weapons and tools you’ll get to help you on your way. The actual gameplay has some runner elements where you run forward automatically, and that’s not a 16-bit era style, but the game is still fun.

Memori Note

Price: Free / $2.49

Memori Note screenshot 2023

Memori Note is a note-taking app with an emphasis on reminding you of things. You write down what you want in the app, ask it to remind you about it at a random time, and it’ll do just that. The app also has color coding, a tags and filters system, and we think it looks pretty nice with its muted colors. There are also some backup settings if you want to transfer notes to a new device. We’re not sure how well it’ll do long term, but it definitely has the potential.

Devil Hunter Idle

Price: Free to play

Devil Hunter Idle is an action idle game. Your character hacks and slashes its way to level-ups, loot, and resources. You use those resources to strengthen your character so they can go back out and hack and slash more bad guys. That’s the primary gameplay loop, and it plays similarly to classic games like Buff Knight. The game’s over-the-top art style makes it feel like a lot more is happening, and the player does get to control some aspects of combat. The advertising is annoying, but you can pay to remove all of them. Other than that and some early bugs, the game is decent for its genre.

Rewind: Music Time Travel

Price: Free

Rewind Music Time Travel screenshot 2023

Rewind: Music Time Travel is an app for music rediscovery. It’s basically a big timeline that you scroll through to see what the music world looked like in any given year. It’s a neat way to rediscover old hits, and remind yourself of stuff you used to listen to. When I tested this one, I used it to help fill out my YouTube Music library a little bit since I had forgotten some of the songs I used to listen to. This isn’t something you’ll use long-term, but it’s a neat little app anyway.

Checkers Clash

Price: Free to play

Checkers Clash is an online competitive game where you play checkers. It’s not a complicated experience. You get into a game with an opponent. The two of you take turns until one of you runs out of pieces or concedes the match. You can also invite your friends and play against them as well. Some other game features include 8×8 and 10×10 board options, bots to play against to improve your skill, and a rewards system where you collect various things. The matchmaking system is imperfect, as it is in almost all online games, but it’s one of the few competitive checkers apps on mobile.


If we missed any big Android apps or games releases, tell us about it in the comments.
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