Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses...
Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This...
RhythmOne last week announced the launch of a new set of self-serve tools for publishers to activate programmatic deals across connected TV (CTV), video and banner...
In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an...
Hulu this month certified Basis, Centro’s DSP, to buy on Hulu’s private marketplace (PMP). Hulu’s certification enables Basis customers to activate campaigns in Hulu, and to...
Roku this month introduced a new certification program that attributes a badge – Roku TV Ready – to partners that want to test and certify their...
Tulsa, OK — (ReleaseWire) — 01/10/2020 — Anyone can advertise on Google Ads, but not every advertisement yields results. The professionals at Lawyer Marketing Services understand an...
As consumers, we’re always looking for the best price for the best quality we can find. When it comes to online shopping, FOMO – the fear...
It isn’t unusual for companies to offer free online PPC analysis tools. So perhaps it isn’t surprising that Google itself got into that game in 2018....
Global Pay-per-click (PPC) Advertising market report researches the market size of Pay-per-click (PPC) Advertising industry, spots light on the need for the up-to-date market data for...