Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to...
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that...
For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world,...
Generating demand is about making people want stuff they had no desire to buy before encountering your marketing. Sometimes, it’s a short-term play, like an ecommerce...
Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a...
We analyzed the organic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re looking at bootstrapped SaaS...
Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part...
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper...
In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences....
In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google. While we all gained some interesting insights about...