When Google announces a broad core algorithm update, many SEO professionals find themselves asking what exactly changed (besides their rankings). Google’s acknowledgment of core updates is...
Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means. It’s...
Instagram Reels allows you to create and share TikTok-like videos of up to 60-seconds in length. Unlike Instagram Stories, Reels are featured permanently on your Instagram...
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Not finding much value in KPIs and metrics? Skipping measurements because they take too much time? What if you could make smarter decisions and identify issues...
DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine’s year-over-year growth is slowing down. In an announcement on Twitter, DuckDuckGo highlights the...
In local SEO, a citation is a mention of key business information – your name, address, and phone number (NAP) – anywhere else on the web....
Quickly gaining a lot of links from other sites sounds like it should be a positive thing for any website. But could it actually hurt, rather...
Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices. This topic is discussed...
Sometime in December, SEO experts started noticing that Google was low-key testing out a new feature inside its search box. It’s an expanded version of the...
Internal and external links have a significant role to play in guiding website visitors to the answers they seek about your products and services. Each link...
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