When it comes to ranking on Google, the work you do on your website is only half the job — the rest comes down to your...
In the lead-up to International Women’s Day, I started reflecting on all the amazing women and nonbinary folks in our industry who I have learned from...
Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will...
There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things...
Google has updated its “Search Quality Evaluator Guidelines,” a comprehensive 170-page document that serves as a framework for quality raters to assess websites effectively. The update...
Google’s Spam Explainer was updated to reflect the new realities introduced by the March 2024 Core Algorithm Update. The following is everything that was removed and...
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these...
The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you...
The idea that something is not a ranking factor that nevertheless plays a role in ranking websites seems to be logically irreconcilable. Despite seeming like a...
Google announced a new carousel rich result that can be used for local businesses, products, and events which will show a scrolling horizontal carousel displaying all...