Do you constantly feel guilty thinking that you should do more with your SEO content campaign? This question popped into my brain while I was scanning...
Google updated their documentation for Google Discover to clarify why websites may lose traffic from Discover. Google Discover Discover is a personalized feed of content on...
In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaign budget, reach new audiences, and increase...
Building a diverse portfolio of links is part of a successful link building strategy. But can the ratio of homepage links you acquire vs. links to...
Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah,...
More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With...
United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue. There are two documents,...
Earlier this week, it was discovered that transcripts of conversations with Google’s AI chatbot, Bard, were appearing in search results. This immediately raised privacy concerns, as...
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years,...
Google has completed the September 2023 Helpful Content Update rollout, which began on September 14 and ended on September 28. Google says this update includes an...