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10 Best Content Writing and Editing Tools to Help You Become a Better Writer

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As a marketer, you’re not only focused on generating leads for your inbound funnel, but you’re also a content writer. Whether it’s for your paid ads, blog posts, or to fuel your email marketing, you know that content is essential for almost every aspect of what you do. And if you want y9our content to be seen and engaged with, it’s essential that it’s unique, error-free, and SEO-optimized.

However, constantly producing that type of content could be a challenging task. Maintaining a consistent content strategy typically includes numerous blog posts a month, guest content for online publications, as well as landing pages, social media posts, and paid advertisements.  Regularly checking each piece of content you create for writing errors, uniqueness, and readability can take you hours or even a full day’s worth of work.

Luckily there are tons of content writing and editing tools to help you improve your writing skills and assist with getting more done in less time.

This article will share ten of the best content writing and editing tools to help you become a better writer. Whether you’re looking for ways to improve your grammar, find inspiration, or want some extra words, these helpful tools will have something for everyone.

What are the Best Content Writing and Editing Tools?

1. SEMrush Writing Assistant

Do you want to write better content that’s also SEO-friendly? Then look no further than the SEMrush writing assistant tool.

The SWA tool helps writers create high-quality, unique, SEO-optimized content that ranks well in Google search results.

To work with the SWA tool, you need to connect SWA with any document in Google Docs or WordPress draft, giving you all the SEO-related optimization ideas by analyzing all the top-ranked sites. This way, you can ensure that your writing style doesn’t stray too far from what readers expect from those high-ranking results. It’s like having an expert editor right inside your browser.

Additionally, it gives you other helpful metrics, such as readability score, SEO score, tone of voice, and originality score by scanning the entire article.

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Pricing: SWA doesn’t come as a solo tool. To access the SWA feature, you need to subscribe to SEMrush’s Guru or Business plan, which costs $229.95 and $449.95 per month.

2. Grammarly

Grammarly is one of the best content editing tools that help to improve your writing. It has integrated powerful tools that automatically check your writing for spelling, grammar, punctuation errors in real-time.

You can use Grammarly on any device: desktop or mobile – so you don’t have to switch between apps while working on different projects. It also has a Google Chrome extension that automatically checks and corrects grammar mistakes while you write in Gmail, Facebook, Twitter, Slack, or any other site.

Grammarly is free to use. But the premium version lets you access more advanced features such as word choice, tone adjustments, fluency, lively sentence variety, and more. Plus, you can use their powerful plagiarism checker tool to make sure you don’t get flagged for plagiarism and every piece of content you write is original.

Pricing: As mentioned, Grammarly is a free tool. The premium version starts at $12 per month, which gives access to additional features.

3. Rankmath SEO

If you are using WordPress, using the Rank Math plugin could help you improve your site’s SEO.

The plugin is free to use and packed with many advanced features. Some notable features are Google Search Console and Analytics integration, keyword tracking, 404 not found page monitor, intelligent redirection, and internal linking suggestions.

Using this plugin, you can take the effort out of writing SEO-optimized articles. In addition, the plugin follows Google’s 200+ ranking algorithm and gives you further writing suggestions so that you can improve your SEO rankings for targeted keywords.

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For example, it automatically checks your article and lets you know if it’s long enough, if you added the target keyword in the post title and meta description, if the targeted keywords are repeated multiple times, or if the images have alternative texts. Additionally, it gives an overall SEO score to determine how well your article is optimized for search engines.

Price: Rank Math SEO is free to use. The premium version plugin comes with more advanced features, costing you $59 per year.

4. ProWritingAid

ProWritingAid is a great content writing tool for error-free writing. It is an AI-powered writing assistant that offers real-time editing solutions, helping you write better content in less time.

Like Grammarly, it also checks your article for grammar, spelling, style, and other writing errors. Additionally, it provides insights including a readability score, your sentence variety, and if you’re using passive voice.

You can use ProWritingAid as a desktop app or integrate it with Microsoft Word, Google Docs, Scrivener, and Open Office. They also have browser extensions for Chrome, Firefox, and Safari that check your writing for almost every website on the web.

Pricing: ProWritingAid starts at $20 a month. They also offer a lifetime license, which typically costs $399 but is currently 50% off at $199.50.

5. Readable

If you want to make your content more engaging, and if you have an audience outside of the U.S., it’s important to keep in mind that not everyone is a native English speaker. If someone doesn’t understand what you are trying to say, they are likely to leave your site and have a bad impression of your brand. That’s why it’s crucial to check your article’s readability as well as difficulty score. For this, you can use the Readable tool to check the readability of your blog post.

This tool automatically analyzes your writing for readability issues and gives you further improvement suggestions. It’s also great for proofreading as well as checking documents for plagiarism.

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You can upload text or URLs in bulk to get the reliability score of your articles at once.

The premium version of the Readable tool includes more advanced features, such as website scoring, website’s readability tests, readability API, branded reports, Dropbox, and Slack integrations.

Pricing: Readable costs $4-$69 per month.

6. Frase

Frase makes it easier to create SEO-optimized articles that rank well in search engine results without having any technical knowledge of SEO.

Their powerful algorithm scores every article you write and gives suggestions against your organic competitors, so you can know what needs to improve in order to get more visibility.

Frase also offers other essential features, such as keyword research and suggestions, an AI-generated content brief, and an answer engine so you can create content around answers your target audience is looking for.

Pricing: Frase starts at $44.99/ month for one user.

7. Hemingway App

Hemingway Editor is the perfect content editing tool for all types of writers. It helps users write in a simple, unique, and robust manner.

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It’s an easy-to-use word processor that makes your writing bold and clear. Not only does it help you avoid common grammar mistakes, but it also helps you improve your writing by highlighting adverbs, passive voice, and other issues in real-time.

Hemingway judges the “grade level” of your text using the powerful Automated Readability Index. It also suggests which of your sentences are hard to read, use excessive passive voice, and more.

The tool works out of the box and doesn’t require any sign-up process. All you have to do is copy-paste your entire text into the Hemingway Editor, and it will do the job for you.

Price: Hemingway’s online editor is free to use. However, the app is a one-time purchase of $19.99 that allows you to save and export your reports and direct publishing options to WordPress or Medium.

8. 750 Words

750 Words is a great content writing tool that helps you start and maintain a daily writing practice. It’s the perfect tool for writers, bloggers, journalists, students, or anyone who wants to write more often.

If you’re struggling with writing professionally, having an app to help you with your personal writing endeavors can be extremely useful. Use 750 Words as a journaling app or write down your thoughts every day. And, don’t worry about privacy; only you have access to what you’re creating.

Pricing: 750 Words is a one-time fee of $5.

9. Copyscape

When outsourcing content, sometimes quality can be at risk. It can be hard to tell if the content you’re receiving is truly original and not copied from other web pages. This violates Google’s Webmaster guidelines, resulting in a Google penalty. Also, it’s just shady, bad practice.

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That’s why it’s crucial to check the content before publishing. Unfortunately, manually checking each of the articles doesn’t give you that accurate result and is time-consuming. Luckily, using the Copyscape tool, you can scan any document or webpage for plagiarism content and get results within seconds.

You can scan a document in several ways, such as copy-pasting the text or URL or even uploading a file. In addition, They have over 10 billion web pages in their database, so you will know if they find anything that matches your text.

Pricing: Copyscape starts at $0.03 a search.

10. Text Expander

Sometimes putting together an email isn’t as straightforward as you plan. It can take a while to get it to a place you feel comfortable with. Fortunately, with TextExpander, you won’t have to spend any more time writing out long messages.

It is a great productivity tool that lets you create snippets of text that expand into larger blocks of text or code when you type an abbreviation. These blocks can include text strings, email addresses, signatures, code, images, form letters, styles, and links. You can add them with a shortcut or custom abbreviation.

Pricing: TextExpander starts at $3.33 a month.

If you’re looking to become a better writer and editor, many tools are available that can help. The tools mentioned above are some of the best out there but do your own research to find any more that may deliver on your needs.

Which of the content writing tools have you been using so far? Let us know!

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Author: Jyoti Ray is the founder of WPMyWeb.com, which specializes in blogging, affiliate marketing, and SEO. He writes and has been featured on JeffBullas, SurveyAnyplace, SearchEngineWatch, and more. You can connect with him on Linkedin.

EMAIL MARKETING

How to Embed Video in Emails

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Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target audience. The rapid growth in popularity of social media has led to a growing amount of video content online.

Due to the pandemic, live streams have become the new go-to means of communication; that’s why 57% of marketers now use live videos on Facebook and Instagram in their video marketing strategies.

As videos effectively increase click-through rates (CTR), marketers try to embed them in any way possible. Email marketing is no exception.

How Can You Use Video Email Marketing in a Branding Campaign

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Video email marketing means including videos in your newsletters and other emails. You can analyze engagement levels by keeping an eye on the likes, shares, views, and comments your videos receive. As videos get more attention, they often rank higher in search engine results than in plain text.  This means that videos enable you to better promote your products and services, drive traffic to your website, increase social media engagement, and more.

What Kind of Emails Can You Embed Videos in?

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There are many types of emails you can embed videos in, from newsletters to educational emails. Videos might help you announce a new release, show a tutorial featuring your company’s products, talk about discounts, promote events, and more. You don’t have to include videos in every email; the main goal is to increase conversions.

Here are examples of emails you can embed videos in:

  • ‘Meet the brand’ emails
  • Newsletters
  • Customer nurturing emails
  • Educational emails
  • New product announcements
  • Event announcements

A recent study showed that the more personalized your video, the better. Use data, analytics, and questionnaires to understand what your customers are interested in and what makes them subscribe or unsubscribe.

5 Video Email Marketing Tips

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Choose the videos you want to embed

Given the many types of emails you can choose from for your video campaign, you need to decide what content to show. This, in turn, will dictate what types of videos to make to increase CTR and get the most return on your investment (ROI) from your marketing strategy. The types of emails for video embedding listed above will help you to focus on your choice.

It’s important not to bring all these videos together in a single email or multiple newsletters in a row, as this will only confuse viewers. There’s no need even to use videos in every email. Start with one video in a single email and analyze the traffic and recipient activity. If the CTR is high and the audience is interested, you can confidently develop a campaign with these videos, or add the other types.

Don’t forget to take a screenshot to use as a video thumbnail in the message.

Make sure you can share your video

Avoid those awkward situations when your email recipients cannot open the video file. When it comes to email newsletters, you can’t just insert a link, upload a video, or stream it from YouTube. You have to upload it as a file. To do that, you need to host your video in your company’s services or via your content distribution network (CDN). Remember to take into account the cost of hosting and streaming from different services!

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Consider, too, how to add large files to your email. For example, Gmail lets you share files up to 25 MB in size, so you must be careful with HD videos. Sending them without errors may require the use of a special converter to change the file size.

Another good tip is to include a few words about your video. Give the audience a short overview to introduce the clip and list the main points. This will save the day if problems with the network occur or your client’s device doesn’t download images automatically. Even if the video doesn’t show up, you can still deliver your message.

Don’t forget your current customers

It’s one thing to talk about how to get new clients, but what about the old ones? As they’ve made a purchase once, they need less convincing to trust your brand, so it’s easier to encourage them to buy more from you. Because they’ve already invested in your brand, they are more likely to subscribe to a newsletter or follow you on social networks and continue watching your videos. It’s a great opportunity to increase revenues coming from existing customers.

Sometimes the road to getting customers to rebuy can be long and hard. You can use analytics to understand their interests and get them on board again with more engaging content. It might be introducing a new product, a tutorial, or a clip about the type of products your customer is interested in.

Add a personal touch

Any communication becomes more valuable when you make it personal. If you have a limited number of clients, you can make personalized videos and add company names, watermarks, or CEO names. With personalization, you can create a tight connection between your brand and those who are ready to invest in it.

But personalization is not just about building community with the assistance of an email marketing strategy. It helps to use analytics tools, too. For example, pay attention to those who don’t watch your videos to the end and explore what made them do this. Some tools let you send a reminder to recipients to finish watching the video; analytics lets you go a stage further by enabling you to change your business processes and monitor progress. As for recipients, these techniques make them feel special and important to your company. All in all, it means not only a better relationship with your users but also more views and more clicks.

Here is a list of the best programs that let you quickly edit your videos. Some of the web services listed are free, while other software requires a paid subscription:

Include video captions

A not-so-obvious but important tip. Make sure your video content is accessible to the deaf and hearing impaired. When thinking about how to put subtitles in your video, remember about video-editing software. You can easily attach subtitles via YouTube Studio or use a video editor or converter to upload titles right from within the program. Another reason you need captions is that it’s not always possible to watch videos with the sound on, for example, at the office or on public transport. Subtitles will help you to deliver the message even if the sound is turned off.

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Wrap Up

With the development of Instagram and other social networks, people are exposed to more sales outreach from brands than ever before. In your endless pursuit of subscribers and CTRs, you need to use every tool in the book to get more customers to invest in your brand. Emailing is one of the most stable marketing tools and one you can control using analytics and data. And videos increase views, opens, and CTRs – that’s why marketers try to use them as often as possible.

Videos in the email are among the most effective ways to increase your sales and audience engagement. They can be informative, intriguing, and engaging, enabling you to show any content you want. What is more, they are easy to embed in your emails. But to make the most out of videos, you need to know your goal and be prepared to explore what your audience needs. In this article, you have all the basic information you need to start your email marketing journey.

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