Should You Publish Content on a Company Blog or Medium.com?
If you are (like so many content marketers) trying to allocate scarce resources and choose your channels wisely, you may have had this question come up: Should we publish on…
5 Benefits to Using Visual Content in PDF Marketing Materials
Creating PDF marketing materials that reliably turns readers into sales is more important now than ever. One way to supercharge your marketing material is by adding strategically chosen images. Adding…
Tips and tools to combine content marketing and PPC
30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with…
The 10 Best Video Search Engines
Video content is super popular today. In fact, internet users spend an average of 6 hours and 48 minutes watching videos per week. That’s a 59% increase since 2016! What’s…
How to Capitalize When Writing for the Web (Grammar Lessons)
You sit down to write an amazing post for your blog. Everything feels right. Your creative juices are flowing. Your mind is forming sentences faster than your fingers can type…
What Is Content Marketing & Why It Matters
Editor’s Note: This post is from Search Engine Journal’s new guide Content Marketing: The Ultimate Beginner’s Guide to What Works. This ebook covers the essentials that you need to know…
How to Do Corporate Branding Right
What comes to your mind when you see this? If you’re like me, it’s funny memes. Twitter chats. Short, succinct messages. Rants from celebrities in three sentences or less. Or…
The Difference Between Content Marketing & Content Strategy (& Why You Need Both)
In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who…
10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them)
In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10%…
How to Use Guest Blogging for Natural Link Building
What’s better than a box of chocolates for a content creator? You guessed it — the byline. Nothing gives me a fuzzier, beyond roses-and-chocolatey feeling than this: by Julia McCoy….