The Difference Between Content Marketing & Content Strategy (& Why You Need Both)

In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who…

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10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them)

In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10%…

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How to Use Guest Blogging for Natural Link Building

What’s better than a box of chocolates for a content creator? You guessed it — the byline. Nothing gives me a fuzzier, beyond roses-and-chocolatey feeling than this: by Julia McCoy….

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My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing….

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5 Creative Ways to Boost Your Content Marketing ROI

Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read…

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California Law Threatens Freelance Journalists

A new California law targeting the “gig economy” goes into effect in January 2020. Many freelance journalists are worried that it may end their careers.  The law was intended to…

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5 Big Content Trends for 2020

In 2020, content marketing and SEO are going to be hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns…

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How to Build Your Brand’s Authority with Strategic Content & SEO

“Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes authority and is…

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5 Ways You Can Really Steal Organic Clicks from Industry Giants

The giants of fairy-tales have three things going for them: strength, resources, and infamy. In a similar way, our industry giants often dominate the searches due to the strength of…

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5 Ways to Generate Fresh, Intriguing Audience-Targeted Content Ideas

Are you out of content ideas? If your brain feels wrung-out and your eyes hurt from scanning article after article about finding new topics and brainstorming, it’s time to come…

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