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Dos and Don’ts of Email Marketing



This email campaign will win your customer’s confidence! We’ve got some Dos and Don’ts for you in 2022. 

Because the inbox of every modern person is sacred, make sure it has all best practices when creating an outreach message that aims to get them hooked on what they need from us-whether its products or services.

And remember: if gaps appear between these two stages (or any other stage), then potential clients may mark our emails as spam which would put their black list status ahead at worst case scenario; nothing could be worse than having no opportunity whatsoever

(DO) Run A/B Tests, for Everything!

When it comes to Email Marketing, there’s a reason the industry jokes about A/B testing being “Always Be Testing.” It should be your guiding light in determining what gets stellar results and which strategies don’t work so well for you – this includes email subject lines or Call-to Actions as well!

Test different button colors, font styles & sizes (not just typeface!), content structures…you get my point: experimentation leads us towards success because we find out how people really respond beneath all these surface behaviors with their real emotions attached

(DO) Segment Your Target Audiences

What if I told you that it is possible to have your content published on a website without having them land up in the wrong inboxes?
The power of email marketing has been proven time and again as an effective way for businesses large or small, local chains like coffee shops with one location all-the way through global brands such Holiday Inn® Hotels & Resorts worldwide.

See also  How Triggered Emails can Take Your Conversions to the Next Level

With this info at hand let me ask something… do YOU know how many emails go into someone’s spam folder every single day!?

The average person receives over five hundred messages per week from different companies trying their best not be recognized so they can get paid! Whether its junk mail seeking financial


(DON’T) Take the Over-Promotional Approach

There are three ways that a brand’s over-promotional marketing communications can backfire:

1) The emails don’t make it past spam filters – campaign metadata, IP addresses and coding are some factors in this; 

2) Some people may be tricked into expecting something for free (like an email claiming there will be big discounts soon), which ends up costing them more than expected when they finally realize what happened after reading carefully or watching out for tricks like these because now your offer seems too good to actually have any substance behind it but still collection letters from strangers asking if we’d consider donating money instead 

(DO) Use Spell Check

It’s easy to make the mistake of not checking your email properly and sending a 50-page document with typos. Trust is what will keep customers loyal, so if they find an error in one of their messages it could be enough for them not only refuse but also tell everyone else how terrible you are at this!

(DON’T) Blast Your Emails at the Same Time

You know that nemesis of any well-run b2b business, the ever-so pesky email scheduling.

It’s a must for your marketing efforts to make sure you’re not sending every lead or subscriber an identical message at all times; but equally important is ensuring they receive their messages in timely fashion too! The best time period would be late evening up until bedtime because these people have already spent energy during day working on whatever it may be before coming home – so give them something new when checking YOUR MAILBOX.

See also  How to Do A/B Testing and Why You Should

We all know that personalized email content is the best way to reach your audience, but how do you make it happen? The key lies in maintaining a list of hyper-personalized features.

Sofia Wilton is a journalist by profession but writes short stories in her spare time. Her stories are published in local newspapers and are well recognized for their appealing stories. She also writes blogs for Lake B2B related to current affairs. As a passionate writer, she devotes all her free time to writing. She lives in New York but is traveling most of the time because of her profession. This gives her the opportunity to explore new places and also include her experiences in her stories giving a realistic feel.



Best Email Marketing Practices to Generate Leads




Have you implemented email marketing in your digital strategy? If you answered no, now is the time to do so.

There are many new and innovative ways to market to your target audience, however, email marketing remains one of the most reliable and effective ways to generate leads. With the right strategy in place, you will be able to convert prospects into paying customers who truly value your brand. 

In this guide, our expert digital team at Bold x Collective discusses everything you need to know about email marketing, as well as some of the best practices that will help your business generate leads!

To preface, you always need to ensure that you do not buy into email lists. Doing so will result in prospects moving your content into the trash or ending up in their spam folders.

This also eliminates prospects’ free will of being able to opt in to emails. This starts the brand-to-customer relationship on a bad note and will result in a higher rate of opt-outs for emails. And not to mention… it is illegal!

Once you have a curated list of prospects that were gained organically through website traffic and membership sign up’s, you can move on to the next step of optimizing your email list by lead scoring. This tactic will filter which prospects are opening your emails, and which ones are worth putting more effort into.

By putting together this new refined list of prospects, your brand will be able to obtain higher conversion rates and a greater return on investment as your efforts are being focused on where it matters most. 

See also  Why No One Is Opening Your Emails

Now that you’ve organized an optimized list of prospects, it’s time to create the actual email. There are many tactics you can use when drafting an email, but these are some of my favorites that will really allow your email to stand out in your prospect’s inbox. 


  • Name the offer in the subject line, in a fun, intriguing way that will make your viewer interested!
  • Keep the main message and call to action above the fold.
  • Include a personalized touch by adding your name and having a sign-off; viewers love it.
  • Have a clean and concise email – no one likes too much content at one time!

First off, having your offer, promotion or main announcement in the subject line is more likely to grab the attention of the reader as it gets straight to the point and gives them an immediate reason to look for more details. For example, when the subject line states “25% off the ENTIRE site”.

This line introduces an incentive that will be received if you choose to purchase with them, ultimately decreasing their opportunity cost. This will create the feeling of “FOMO”. Fear of missing out and entice readers to browse your website and shop. 

Along with this strategy, it is also beneficial to keep the main message of the email and call to action so that readers can see it at first glance. This means the information they first receive upon viewing the email and upon opening it without having to scroll down.

Not everyone opens every email they get and will often only view the text that shows above the fold. If that text is intriguing enough, they will seek to learn more. So now you have your readers’ attention, the contents of the email above the fold are what is going to keep their attention and be the driving source of whether they become paying customers.

See also  The Fundamentals of Email Marketing

This study was done on users’ scrolling and attention spans tell them that nearly 57% of users’ page-viewing time is above the fold (information that is visible without scrolling).

Therefore, they can use this information to their advantage by making sure the most important details are included above this fold. 

Now that you’ve figured out where to put the most relevant information, let’s get into elements to include in your email content that makes it effective. My personal recommendation would be to include personalized touches such as a personalized greeting and signature sign-off.

A greeting with the contact’s name helps to grab their attention right away as they are being addressed personally. In addition to a personalized greeting, having a signature sign-off that shows the reader that there is a real person on the other end, adds to the level of authenticity that it comes across.

The more of a connection the customer creates with the brand, the more purchasing power they will have. How do they create a connection? With authenticity! 


My last tip, a very simple one, but crucial… is to keep your email clean and concise. No one wants to spend longer than they must, to read an email.

It’s important to keep things looking visually appealing, straight to the point, and summarized in an intriguing and digestible way.

By doing this, you are allowing prospects to gather just what they need to move forward with the buying process. So don’t overthink it, quality is always better than quantity!

To start your journey with email marketing, here are some of their favorite email marketing apps at Bold x Collective:

  1. Privy
  2. Mailchimp
  3. Klaviyo
  4. Active campaign
See also  How to Calculate Email Marketing ROI

And while you’re at it, check out Bold x Collective’s blog on how you can get email marketing started for your business! Need some extra guidance and assistance with your email marketing channels? Contact their team to receive a complimentary consultation!

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