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EMAIL MARKETING

Dos and Don’ts of Email Marketing

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This email campaign will win your customer’s confidence! We’ve got some Dos and Don’ts for you in 2022. 

Because the inbox of every modern person is sacred, make sure it has all best practices when creating an outreach message that aims to get them hooked on what they need from us-whether its products or services.

And remember: if gaps appear between these two stages (or any other stage), then potential clients may mark our emails as spam which would put their black list status ahead at worst case scenario; nothing could be worse than having no opportunity whatsoever

(DO) Run A/B Tests, for Everything!

When it comes to Email Marketing, there’s a reason the industry jokes about A/B testing being “Always Be Testing.” It should be your guiding light in determining what gets stellar results and which strategies don’t work so well for you – this includes email subject lines or Call-to Actions as well!

Test different button colors, font styles & sizes (not just typeface!), content structures…you get my point: experimentation leads us towards success because we find out how people really respond beneath all these surface behaviors with their real emotions attached

(DO) Segment Your Target Audiences

What if I told you that it is possible to have your content published on a website without having them land up in the wrong inboxes?
The power of email marketing has been proven time and again as an effective way for businesses large or small, local chains like coffee shops with one location all-the way through global brands such Holiday Inn® Hotels & Resorts worldwide.

With this info at hand let me ask something… do YOU know how many emails go into someone’s spam folder every single day!?

The average person receives over five hundred messages per week from different companies trying their best not be recognized so they can get paid! Whether its junk mail seeking financial

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(DON’T) Take the Over-Promotional Approach

There are three ways that a brand’s over-promotional marketing communications can backfire:

1) The emails don’t make it past spam filters – campaign metadata, IP addresses and coding are some factors in this; 

2) Some people may be tricked into expecting something for free (like an email claiming there will be big discounts soon), which ends up costing them more than expected when they finally realize what happened after reading carefully or watching out for tricks like these because now your offer seems too good to actually have any substance behind it but still collection letters from strangers asking if we’d consider donating money instead 

(DO) Use Spell Check

It’s easy to make the mistake of not checking your email properly and sending a 50-page document with typos. Trust is what will keep customers loyal, so if they find an error in one of their messages it could be enough for them not only refuse but also tell everyone else how terrible you are at this!

(DON’T) Blast Your Emails at the Same Time

You know that nemesis of any well-run b2b business, the ever-so pesky email scheduling.

It’s a must for your marketing efforts to make sure you’re not sending every lead or subscriber an identical message at all times; but equally important is ensuring they receive their messages in timely fashion too! The best time period would be late evening up until bedtime because these people have already spent energy during day working on whatever it may be before coming home – so give them something new when checking YOUR MAILBOX.

We all know that personalized email content is the best way to reach your audience, but how do you make it happen? The key lies in maintaining a list of hyper-personalized features.

Author:
Sofia Wilton is a journalist by profession but writes short stories in her spare time. Her stories are published in local newspapers and are well recognized for their appealing stories. She also writes blogs for Lake B2B related to current affairs. As a passionate writer, she devotes all her free time to writing. She lives in New York but is traveling most of the time because of her profession. This gives her the opportunity to explore new places and also include her experiences in her stories giving a realistic feel.

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EMAIL MARKETING

What Not to do in Email Marketing

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What Not to do in Email Marketing

Email marketing is one of the best ways to speak directly to your audience. You can build a relationship with them and create loyal customers. It is also a great way to generate traffic to your website, increase leads, and execute large campaigns.

With all of the benefits that your company can gain from email marketing, it’s no wonder that 64% of small businesses engage in email marketing. However, there are still a few important things to keep in mind. In order to be successful, you should avoid these 4 mistakes explained by 97 Switch when preparing an email marketing campaign.

Talk About Yourself

Many companies fall into the trap of only talking about themselves. They assume that since their audience signed up for emails, they want to hear all about the company and the sales. While marketing your products or services is important to do sometimes, your audience is still looking for value.

Failing to foster a relationship with them by being too sales-y will lead to unsubscribers and a loss of potential customers.

Instead, it’s important to give the audience something in return for their loyalty. Exclusive deals and sales codes are appreciated, but they also want to see educational or entertaining content in their inbox.

One way to do this is by creating content such as “you asked, we delivered” or “your questions answered” to show that you care about your customers and the feedback they give you, and it builds trust.

It’s also important to speak your audience’s language. Sometimes, companies get too caught up in trying to sound professional and impressive and end up using jargon that’s hard to understand.

Using more simple ways to get your message across is imperative, as it makes the email easier to consume and thus more valuable.

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Email Without a Purpose

While building relationships with your customers is one of the main goals of email marketing, you should keep in mind that they don’t want to hear from your company just for the sake of connecting.

Ensure that you have a clear purpose for each email you send, whether that be to inform, entertain, or motivate.

Being intentional about when to reach out includes sending timely emails. You should respond to relevant industry, company, or world news in a timely manner. Readers would find you reminding them about the last day of a sale important, and that qualifies as a purposeful email.

Part of proceeding with a clear purpose is also including a call to action in your emails. Your readers want to know exactly what you’re asking of them, and making it simple is the best way to get it. Beware of including too many calls to action, as it can be more confusing and seem more selfish than helpful.

Over Generalize

Personalization is one of the greatest strengths of email marketing, yet it is often overlooked. Simply including first names in an email makes it sound more personal and builds stronger relationships. This can easily be achieved using an email scheduling tool such as Mailchimp. Again, this is a way to build customer relationships. Research shows that using someone’s name in the subject line increases open rates by 26%. Be that as it may, personalization is more than just plugging in names.

Using an email marketing tool is also an easy way to utilize the segmentation aspect of personalization. By separating your audience into groups, you can categorize what they would each be most interested to hear from you.

It has been shown that segmented campaigns perform better than non-segmented campaigns. An example of this is categorizing your readers as beginners, intermediate, or advanced knowledge of your industry. Based on this category, you can send each segment a different email that would pertain to them more specifically.

Your readers will appreciate that your content is tailored to their needs. Imagine sending a beginner an email that skips over the basics of a process. They would be confused and find it very unhelpful.

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Now imagine an expert who is wasting time reading the basics that they know by heart. They would become frustrated and lose interest in finishing the email. These are just two examples of using segmentation to better serve your audience.

Use Poor Subject Lines

Often, people will decide whether to open an email at all based on the subject line alone. A mistake that marketers tend to make is wording the subject in a way that sounds like spam, and thus never gets opened or reaches the audience.

As we mentioned before, it is also helpful to include someone’s name in the subject line. While it might seem like a shot in the dark to form an effective subject, there are a few tips for the best open rates you can achieve.

A good subject line should be short. The ideal length for a subject is 7 words, based on a study conducted by Marketo.

However, you also want to make it interesting so that people are curious and want to know more. This curiosity is enough to encourage people to read the email.

However, you want to avoid click-baiting your readers with interesting subject lines that have nothing to do with the content in the email. Make sure that your subject is also relevant to what you have to say. Otherwise, you will have the opposite effect you’d intended by destroying trust and losing credibility.

Being Inconsistent

Simply sending out random emails is not enough to see results. You have to stick to a schedule that your readers can count on and know when to expect to hear from you in their inbox.

The frequency can vary based on your industry and from business to business, but emailing at least once a month is recommended. The more you email, the more you will be on the top of potential customers’ minds when they need what you offer.

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That being said, you shouldn’t always assume more contact is better. If your company emails are flooding their inbox, you can bet that they will either block the sender or unsubscribe from future emails. Finding a balance is key to seeing the best results from your campaigns.

You should also consider the brand voice that you are using to speak to your customers. If your emails all sound like they were written by different people, then it’s hard to gain the brand-strengthening benefits of email marketing. It is also confusing to your audience and makes it harder for them to connect with the company.

A good way to remedy this is to create a company persona, where you give a personality to the company that is sending the emails.

Are you funny and witty, or are you serious and somber? Consider strengthening your branding within the company before communicating it with the world.

Key Takeaways

You can’t expect to be perfect at email marketing, so don’t get discouraged if you find that you have made these mistakes. There is always room for improvements, and every so often it’s a good idea to evaluate how your email marketing campaigns are going.

Using analytics to track your results and adjusting your strategy will help you grow as you fix any mistakes you might be making.

By taking the time to improve your strategy, you will see the success that can carry across all your marketing efforts.


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