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3 Easy Ways to Build Social Commerce for Your Business

Published

2 months ago

March 23, 2023

3 Easy Ways to Build Social Commerce for Your Business

Opinions expressed by Entrepreneur contributors are their own.

As social media continues to rapidly evolve, the pressure on founders to ensure they have an active and growing community for their business can often feel all-consuming.

In fact, online purchases via social media platforms are predicted to reach a staggering 2.9 trillion U.S. dollars by 2026, so this reliance on profit-generating communities, a.k.a. “social commerce” for brands, all whilst simultaneously appearing authentic is only set to heighten the pressure — and fast.

With the daily grind to actively engage with your brand’s community on various social platforms as a means to generate more conversions, many of us can start to feel exhausted, and to be honest, on some of the uglier days, downright unmotivated.

Not to mention the mixed emotions you may feel when you’ve spent hours trying to master that latest TikTok trend, only to stumble across a random video gone viral, with the new creator behind the phenomenon effortlessly gaining thousands of followers overnight — no strategy required.

If this love-hate relationship of creating social commerce for your brand feels all too familiar, it’s time to take a back-to-basics approach to community building.

Read on to discover three easy strategies you can implement today to build a stronger online community for your business:

Tip #1: Take advantage of Facebook groups

Building a community for your brand begins with understanding your audience, and there’s no simpler way to do this than by joining Facebook groups.

With the emergence of flashier marketing tactics on TikTok and Instagram, it can be easy to overlook the older “less exciting” Facebook platform. However, the truth is: In today’s information overload world, we as consumers will continue to seek out long-term value connections and a sense of belonging — something which joining a free Facebook group still effortlessly provides.

In fact, as of August 2022, over 1.8 billion people are active amongst Facebook groups across the 10 million+ groups currently live on the platform.

Once you join some Facebook groups related to your industry, it’s important to not instantly push your product or services but rather use the new community as a tool to observe and connect with like-minded people.

Collecting data and asking those within the group their thoughts on how to improve your product or offering, for example, rather than taking a direct sales approach will help build that genuine relationship with potential stakeholders and allow them to organically interact with your brand.

After observing and participating in popular groups, you could even start your own Facebook group and invite your personal network, previous purchasers and current social following along as a way to form deeper connections with your existing brand community.

Ultimately, having a Facebook group for your business as part of your marketing strategy will naturally help you achieve a relationship-building focus for your brand rather than fixating your efforts solely on follower count.

Tip #2: Connect with other like-minded businesses

One of the best ways to build your own brand community is to be a cheerleader within other brand communities adjacent to your offerings.

Consistency here will work in your favor, and taking the time to show up online to support other businesses you admire will show you’re a team player in the industry. Over time, this will improve your own brand awareness within the sector. Plus, the potential collaborations that may come from supporting others can lead to great exposure and growth for your business.

If you’re not sure where to start, exploring entrepreneurial communities like the Female Startup Club will help you discover more powerful ways to approach community building whilst simultaneously connecting you with other like-minded founders sharing their advice and marketing success tips daily.

Tip #3: Email your customers

Last but not least (and arguably the easiest method to implement within your own business strategy today) is getting into the habit of interacting with your customers on a more personable level.

You could start by setting yourself a regular goal to personally email five customers who have placed an order with your business that week to introduce yourself and see if there’s anything they would like to share about their experience with your brand. This more authentic and direct two-way engagement with your customers will build better brand loyalty long term.

Founders who are approachable will be quick to gain the trust of their brand’s audience, so the benefits of taking the time to personally show up each week for your customers in some small way will be felt tenfold down the track.

While these strategies may not appear as scalable as perfecting that viral-worthy TikTok, taking the time to consistently connect with your brand’s community on a more personal level using the key tips above will be the mindset refresh you need to win big for your business in 2023!

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Active afternoon for Sierra thunderstorms

Published

8 hours ago

May 30, 2023

Entireweb News Bot

Active afternoon for Sierra thunderstorms

WILL BE IN THE 50S THIS EVENING AROUND TAHOE. AND THERE’S A FLASH FLOOD WATCH IN EFFECT THROUGH THIS EVENING BECAUSE THESE THUNDERSTORMS WILL CONTAIN HEAVY RAIN. AND WHEN THAT HAPPENS, THE WATER DOESN’T HAVE A WHOLE LOT OF PLACES TO GO BECAUSE THE SOILS ARE SATURATED. THOSE RUNOFF FROM THESE STORMS COULD GO INTO THOSE CREEKS AND RIVERS THAT ARE ALREADY VERY FILLED WITH THOSE SNOWMELT. AND THESE STORMS ARE GOING TO BE SLOW MOVING, WHICH IS WHY THEY HAVE THE CAPABILITY OF PRODUCING THAT HEAVY RAIN. STILL HAVE THAT REALLY GOOD ONSHORE BREEZE. AND FAIRFIELD, 24 MILES AN HOUR, OCCASIONAL GUSTS HIGHER THAN THAT. THAT’S GOING TO KEEP TEMPERATURES COOLER THAN AVERAGE. WE’LL STILL ENJOY MOSTLY SUNNY SKIES TODAY IN THE VALLEY, UPPER 70S TO NEAR 80 COULD EVEN SEE AN ISOLATED STORM TRYING TO WANDER ITS WAY DOWN THE WEST SLOPE IN THE FOOTHILLS. DON’T THINK IT’LL MAKE IT TO THE HIGHWAY 49 CORRIDOR, BUT YOU’LL SEE SOME CLOUDS IN THE FOOTHILLS LATER TODAY AN

Northern California forecast: Active Tuesday afternoon ahead for Sierra thunderstorms

An area of low pressure nearby will help thunderstorms develop Tuesday afternoon in the Sierra.These thunderstorms may move slowly, allowing for heavy rain to fall in some areas and bring the potential for flash flooding.”Flash flood watch is in effect through this evening because these thunderstorms will contain heavy rain, and when that happens, the water doesn’t have a whole lot of places to go because the soils are saturated,” said meteorologist Eileen Javora. Most of the activity will be above 5,000 feet in elevation, but some of the storms may drift westward down the west slope of the Sierra — so there is a slight chance some of the Foothills will hear rumbles of thunder or see a bit of rain.”Don’t think it’ll make it to the Highway 49 corridor, but you’ll see clouds in the Foothills later today,” Javora said.The Valley, meanwhile, will have mostly sunny skies with high temperatures in the upper 70s to near 80 degrees.Download our app for the latestHere is where you can download our app for the latest weather alerts.Track interactive, Doppler radar(App users, click here to see our interactive radar.)Real-time traffic map(App users, click here to see our real-time traffic map.)Follow our KCRA weather team on social mediaChief meteorologist Mark Finan on Facebook and TwitterMeteorologist Tamara Berg on Facebook and TwitterMeteorologist Eileen Javora on FacebookMeteorologist Dirk Verdoorn on FacebookMeteorologist/climate reporter Heather Waldman on Facebook and TwitterWatch our forecasts on TV or onlineHere’s where to find our latest video forecast. You can also watch a livestream of our latest newscast here. The banner on our website turns red when we’re live.We’re also streaming on the Very Local app for Roku, Apple TV or Amazon Fire TV.

An area of low pressure nearby will help thunderstorms develop Tuesday afternoon in the Sierra.

These thunderstorms may move slowly, allowing for heavy rain to fall in some areas and bring the potential for flash flooding.

“Flash flood watch is in effect through this evening because these thunderstorms will contain heavy rain, and when that happens, the water doesn’t have a whole lot of places to go because the soils are saturated,” said meteorologist Eileen Javora.

Most of the activity will be above 5,000 feet in elevation, but some of the storms may drift westward down the west slope of the Sierra — so there is a slight chance some of the Foothills will hear rumbles of thunder or see a bit of rain.

“Don’t think it’ll make it to the Highway 49 corridor, but you’ll see clouds in the Foothills later today,” Javora said.

The Valley, meanwhile, will have mostly sunny skies with high temperatures in the upper 70s to near 80 degrees.

Download our app for the latest

Here is where you can download our app for the latest weather alerts.

Track interactive, Doppler radar

(App users, click here to see our interactive radar.)

Real-time traffic map

(App users, click here to see our real-time traffic map.)

Follow our KCRA weather team on social media

Watch our forecasts on TV or online

Here’s where to find our latest video forecast. You can also watch a livestream of our latest newscast here. The banner on our website turns red when we’re live.

We’re also streaming on the Very Local app for Roku, Apple TV or Amazon Fire TV.

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India must be prepared for highly sophisticated, well-funded toolkits seeking regime change

Published

14 hours ago

May 30, 2023

Entireweb News Bot

‘Death by a thousand cuts’: India must be prepared for highly sophisticated, well-funded toolkits seeking regime change

An article on 2020 US presidential elections, Death by a thousand cuts: How Trump was robbed, details how Donald Trump was made to lose not by “in the face” criminality-like outright hacking of voting machines, but what can be better described as “death by thousand cuts”. None of these acts on its own amounted to prima facie wrongdoing, but in reality each is a scam that maintained a veneer of respectability.

The article talks about how they changed election laws just before the polls in such a way where previously illegal practices were made legal (mail in ballots and standards of verification), role of Big Tech that hid anything about Joe Biden and his family corruption, particularly his son Hunter Biden laptop explosive revelations, $400 million donation by Mark Zuckerberg that created organisations that state governments hired to run the election in swing states across the nation, among others.

The Zuckerberg-funded activist organisations which were supposed to be non-partisan focused their resources on multiple ways to benefit Biden and impede Trump in carefully selected counties with slim electoral vote margins. To top it all, Big Tech banned any criticism of the election. The article summarises the US 2020 election as, “in combination, an election where western deep state used extraordinarily and deceitful measures as a new form of institutional gerrymandering particularly in few swing states to change the outcome of the election”.

New Parliament for new India with civilisational consciousness

BJP to organise mega rallies in Uttarakhand ahead of 2024 Lok Sabha elections

While the situation in Bharat is not exactly the same as in the United States, the end goal of subversion of the election process to institute regime change in 2024 has actually started happening in full swing by the breaking India forces using various methods. The detailed micro and macro planning by well-funded experts cannot be missed by anyone with a discerning eye. Word is that there are about 220 to 240 Lok Sabha seats identified across the country where there is tacit agreement among Opposition parties to field only one strong candidate with a sprinkling of weak candidates from the rest of the Opposition parties. These locations must have been carefully selected with thin margins to engineer an outcome. Just as the article on US elections said, there is nothing wrong on the surface but the voter as well as competition (BJP) is deceived that it is a multi-party candidate election whereas in truth it is not.

Just as in the US where supposedly non-partisan organisations created using a very large donation by Zuckerberg manipulated elections in carefully selected areas, India has its own set of NGOs, literally thousands funded by foreign entities. Adding to this, as documented in works like Snakes in the Ganga, there are many entities ostensibly created as companies providing services in the remote areas to circumvent Foreign Contribution Regulation Act laws. On the surface they are providing services but their reach is being used to propagate subtle messages to affect election outcomes. Their extensive reach to the last-mile voter can have deadly consequences for holding a free and fair election.

In recently-held elections in Karnataka, third party campaigning is believed to have been done by several NGOs in the remote areas more than a year before the election, saying that the ruling BJP is a “40 percent cut” party. The problem is these subtle campaigns are done in the name of NGOs established for public good or in the name of providing service. Worse, in the case of Karnataka it did not give a full picture of corruption in the state where the then Opposition party itself was led by someone accused of amassing thousands of crores of rupees in corruption.

Free and fair elections in India are challenged by another phenomenon called ‘freebies’. The recent Karnataka elections is again a case in point (along with other states like Punjab, Delhi) where freebies promised are believed to have played a large role in election outcome. This will be one of the strategies that could be used in 2024 as well with carefully planned messages propagated through media, NGOs, dubious service organisations and third-party campaigning.

This freebie culture raises many questions that the country needs to urgently address if democracy is to be preserved. First, these are not funded by politicians or political parties promising them, it is taxpayer funds. Do the parties have agreement from taxpayers to give away their funds? Then, there is even the issue of whether the promises made during elections to get votes can even be met, as is seen in Karnataka where big promises are made before elections and after winning elections, so many ifs and buts have been put in place to receive these freebies, which according to some outlets make almost everyone ineligible. None of the parameters for receiving the freebies was ever announced nor a true picture was given to voters before the elections. If voters were enticed and duped with such false promises, how can that be considered a free and fair election?

On the other hand, if the promises for freebies are kept after winning elections causing a large drain on the state budget, were the voters informed of the consequences of the drain, the lack of funds to do development projects and other state-provided services?

Then there is the question of making secret promises to sections of the voting community. Going back to Karnataka, after the election results were announced Muslim leaders stated that they were promised a Deputy CM and five ministerial positions that must have certainly helped to gain a large number of votes of that community which constitute about 10 percent of the total voter community in the state. When such wild promises are made, should this not be informed to the rest of the voting community before the elections so that an informed decision can be made by them? Yes, the bluff can be called when the next election comes after five years, but the voters get stuck for five years. One suspects this ploy will be used in 2024 as well, with deadly consequences.

Last but not the least, there may be attempts at creating multiple artificially created regional and national disturbances to divide and incite communities using well-devised toolkits.

One really hopes Bharat is prepared for these highly sophisticated and well-funded toolkits seeking to destabilise the country and usher in a regime change. The 2024 election will be a momentous one, in that case.

The writer is a US-based activist who has played a critical role in the introduction of paper trail for India’s Electronic Voting Machines called VVPAT. Views expressed are personal.

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WhatsApp rolls out ‘status archive’ feature for businesses on Android

Published

20 hours ago

May 30, 2023

Entireweb News Bot

WhatsApp rolls out 'status archive' feature for businesses on Android

Meta-owned WhatsApp is reportedly rolling out a new feature called — `status archive` for businesses to beta tester on Android.

According to WABetaInfo, the status updates will be archived on users` devices after 24 hours when the feature is enabled.

In addition, users can also manage their archive preferences and see their archive directly from the menu within the Status tab.

As the archive is always private, only the businesses can see their archived status updates.

Moreover, the report said that this feature could be very useful for businesses as it will allow them to republish a status from their archive and share it with their customers again in order to improve their business.

The status updates will be stored on the device for up to 30 days, and businesses will still be able to create advertisements for Facebook or Instagram or share the status updates until they expire in the archive.

Currently available to beta testers, the report mentioned the new feature will become available to more users in the coming weeks.

Meanwhile, WhatsApp is reportedly working on a new feature called — `WhatsApp usernames`, which will let users choose unique usernames for their accounts.

With this feature, users will be able to opt for a unique and memorable username, instead of depending solely on phone numbers to identify contacts.

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