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Salesforce’s LinkedIn Account Hijacked With Black Lives Matter Post

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CRM giant Salesforce confirms its LinkedIn social media account have been compromised, following unauthorised BLM post last week

Salesforce has confirmed that its LinkedIn social media account was compromised last week after an unauthorised post to its 2 million followers.

Last Friday as the annual conservative CPAC conference was taking place in the United States, Salesforce’s LinkedIn account published a post saying that “BLACK LIVES STILL F—-G MATTER.”

CNBC reported that the unauthorised post came after two black Salesforce employees pointed to workplace issues in resignation letters they published on LinkedIn.

Salesforce World Tour, London, 2016

BLM protest

Salesforce for its part has previously expressed its support for BLM, and last July, following the killing of George Floyd, the firm said it hoped to increase the number of black employees in the US by 50 percent by the end of 2023.

Despite this, last Friday’s its LinkedIn account displayed the following post.

“Hey everybody, we just want you to know what while CPAC is going on, BLACK LIVES STILL F—–G MATTER. PEACE,” read a post on Salesforce’s account.

The post has since been deleted.

“Last Friday, we became aware of unauthorised access to one of our social media accounts. We took quick action and secured it,” a Salesforce spokesperson told CNBC in an email on Wednesday.

The spokesperson apparently didn’t comment on the content of the LinkedIn post but did point to a February blog post showing the status of diversity efforts.

As of last November, 3.4 percent of Salesforce employees in the US were Black, up from 2.8 percent in November 2018, according to the company’s diversity reports.

Internal tensions?

CNBC reported that the breach came after two black people revealed their issues working at Salesforce in their resignation letters.

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Cynthia Perry, a senior manager who worked on design research, reportedly said in a resignation letter she posted on LinkedIn that she had “been gaslit, manipulated, bullied, neglected and mostly unsupported” as a Salesforce employee.

Vivianne Castillo, who had been a manager for design research and innovation, reportedly posted her resignation letter on LinkedIn as well, saying she was regularly asked to help with internal diversity, equity and inclusion efforts for free on top of her work.

Besides the BLM post, the Salesforce account last Friday also posted a separate post showing support for transgender people.

“SALESFORCE wants you to know that TRANS lives matter!” said the message, which was also deleted shortly after it had appeared online.

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3 ways to recruit engineers who fly under LinkedIn’s radar

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Sergiu Matei is the founder of Index, a platform that helps teams find and hire world-class remote software developers and be globally compliant from the get-go.

We’ve recently been bombarded with news of job surpluses, including predictions that the number of software developer roles will increase 22% by 2030. With the need for nearly a quarter more developers, recruiters are having to scale their search and look under the stones that have previously been left unturned.

It’s easy to assume in the digital age that job candidates are waiting at the end of a mouse click, but the online hiring space isn’t as encompassing as we think. Less than 10% of people on LinkedIn don’t have an education that surpasses high school, despite 87% of developers having taught themselves a new coding language, framework or tool without formal education.

People who live in emerging markets use LinkedIn less frequently, even though these locations harbor some of the world’s most promising tech talent.

Some developers choose not to have a LinkedIn account because it feels like another social media channel to maintain. This aversion makes sense considering engineers focus more on hard skills rather than their online personae.

This week, LinkedIn announced it would start offering its services in Hindi, which will allow the service to reach 600 million people globally. People who live in emerging markets use the platform less frequently, even though these locations harbor some of the world’s most promising tech talent.

Companies can’t let how they’ve hired in the past influence their approach today — doing so means missing not just the quantity of developers, but the quality and diversity of them. The remote revolution didn’t just broaden where we can recruit, it’s expanded who we can bring on board. With that in mind, these are the best ways to tap into the hidden developer gems.

Open up your content, chats and code

No recruiter should think of hiring a developer as the same process as selling a product or service. As Adam DuVander explains in “Developer Marketing Does Not Exist,” resonating with developers requires more education and less promotion than the majority of companies currently provide.

The content you publish can organically pique people’s interest, as long as it has a strategic purpose and doesn’t overly mention your brand or services; for example, blog posts about upskilling, industry trends and exclusive data insights. You could also host events like webinars, round tables, quizzes and hackathons that are less for recruitment purposes and more to showcase the team and culture. Don’t be afraid to be lighthearted with your content, either. Memes, GIFs and videos are a great way to demonstrate that you don’t take yourself too seriously. And once you remove the promotional positioning, developers in the shadows will start to come forward.

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