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10 Best Instagram Tools to Increase Engagement



10 Best Instagram Tools to Increase Engagement

Instagram is one of the most well-known and widely used social media platforms on the planet. It has evolved from being not only a platform for sharing photographs and videos of ordinary life to a platform for marketers to advertise and utilize the social media giant’s ever-growing user base.

A survey shows that in 2019, almost 815 million users were accessing Instagram monthly. This is predicted to increase to 1.2 billion users in 2023. Digital marketers believe there will be a rise in video content this year as well.

Instagram is perfect for your social media marketing plan for more reasons than just its large viewership. While generating audience-focused content is important, it’s also equally important if your brand isn’t using the various available tools and strategies to your advantage to increase engagement.

That is why we are here to help aid your Instagram marketing. This article lists some tools you can use to boost engagement on Instagram.

1. ContentStudio

ContentStudio is a social media management and marketing tool that lets you find, write, and share the best content. It offers various tools for content curation designed to make your marketing jobs easier. It’s ideal for finding trending information, managing multiple social media accounts, recycling posts, performance monitoring, communicating, and much more.

This tool is used by businesses of all sizes to efficiently manage their content on social and other channels. Ideal for Enterprises, Ecommerce Stores, Bloggers, and Business Owners.

It keeps you updated with highly relevant and trending content suggestions from their vast database of sources. It also has a ‘social inbox’ feature, which helps you manage all your customer interactions in one place.

Main features provided by ContentStudio include the following, mainly targeted toward small businesses:

  • Analytics/ROI Tracking
  • Automated Publishing
  • Campaign Management
  • Customer Segmentation
  • Image Editing
  • Keyword Filtering

2. Replug

Replug is a great Instagram marketing time-saver application. If you’re a social media marketer, you should be aware of the importance of including links to external sites in your profile on Instagram. Having to re-enter your connection each time you update your blog, is definitely a pain in the long run. This is where Replug comes in handy.

You can change the link’s destination URL so you won’t have to keep changing the branded link manually.

Replug can help you increase traffic by creating a Bio-Link on your Instagram account that contains all of the other URLs you want to send your followers to.

Replug’s Bio-Links feature allows you to create a coding-free landing page where you can display your availability on all social networks to raise brand awareness and redirect visitors from one social channel to another or to your website, resulting in an increase in followers and traffic across all of your channels and landing pages! You will also entice the users to visit your site since it is visually pleasing!

Features provided by Replug to enhance your Instagram engagement are:

  • Brand Control
  • Campaign Management
  • Channel Attribution
  • Link Analytics
  • Rank Tracking
  • Retargeting
  • URL Shortener

3. Canva

Canva is a popular tool for Instagram which provides users with unique Design templates for images and videos. It’s your design superpower, while also being user-friendly and having a visually pleasing editor making the work easy.

While its popularity and usability are incredible, on another note, Canva itself built an excellent engagement for its users.

The best part about it, though? You don’t even need any pre-requisite designing skills to use Canva. It’s home to over 10,000+ Instagram templates, which you can use to make or edit your posts.

However, if you do have some design skills, then make use of the image builder to create stunning designs, flyers, branded documents, and a lot more!

Some reasons why Canva is highly recommended:

  • Best beginner design tool
  • Instagram posts made easy with thousands of templates
  • The outputs are really high quality
  • Create the most basic designs for free!
  • Barcode generation which businesses can make use of
  • Templates for label designing like Product and Shipping Labels

4. Instasize

Instasize is your all-in-one content creation tool that helps you create pro-level images and videos for Instagram, making you stand out. It does this with the help of its massive selection of high-quality filters and tools.

On top of that, with Instasize, you can also turn your raw videos and images into traffic-generating posts on social media, which brands can and should take advantage of. Hence, for brands with more promotion video and images focused promotion-focused, Instasize is a must-have.

It also lets you create and edit your story before you post. Some native features like having a video segment appear to last longer than fifteen seconds —  which really comes in handy if your ad fits the time frame longer than what Instagram demands — are some of the best things that Instasize delivers.

Some of Instasize’s impressive features include:

  • Resizing of images and videos
  • A stock library
  • An incredible text editor
  • Overlays

So take advantage of the vast template and features that Instasize provides you, and take your Instagram engagement to the next level!

5. Hootsuite

While we know that followers and engagement strategies are important, it’s also necessary to have an all-in-one management application. Enter Hootsuite —  an Instagram analytics tool that offers features that go above and beyond by helping you get a full 360 view of results on all social networks from a single place.

It assists in creating engaging Instagram Stories by allowing you to use brand-approved images and videos. Keep track of your progress, and demonstrate the efficacy of your content strategy with visual reports that show you exactly what’s working on Instagram right now.

Hootsuite also helps you save time by automatic scheduling. You can automate and publish posts directly from the dashboard and its compatible mobile app to your Instagram Business accounts.

Hootsuite powers social media for organizations worldwide with over 200,000 accounts and millions of users. By integrating social across your whole organization, you can build your brand, strengthen consumer relationships, and produce results that audiences care about.

Hootsuite’s features include:

  • Communication Management
  • Content Management
  • Employee Engagement
  • Mobile Access
  • Social Media Integration
  • Social Sharing
  • Survey/Poll Management

6. Kontentino

Kontentino is another handy toolkit for automating Instagram posts. This application, created with social media designers and marketers in mind, helps in scheduling, analytics, reporting, and collaboration.

This tool will save you and your team a significant amount of time on operational activities. As a result, content quality improves, and errors or failures are prevented while publishing content. Furthermore, the analytics section contextualizes your data so that social media managers can better comprehend the performance when reporting to clients.

All of your drafts and planned posts will be visible on an interactive calendar (with its drag and drop feature). As an added bonus, a live preview of your Instagram posts and a preview of your Instagram grid will allow you to carefully plan your posts.

The main features that Kontentino provide are as follows:

  • Extensive collaboration features
  • Advertising Management
  • Campaign Management
  • Post Scheduling

7. Planable

This collaboration tool for social media allows teams to create, plan, review, approve and publish content. Planable helps agencies & marketing teams collaborate to create, approve, and publish social media content faster without the need for any complicated processes.

Planable’s features were carefully chosen to simplify the approval process and make team collaboration simple.

This app is best for marketers and businesses looking for a social media management solution with features such as content previews, Giphy integration, drag and drop, post scheduling, and feedback reviewing.

Planable helps you to build your customer base while also providing a rich and rather unique set of features, even when compared to its competitors, like:

  • Video trimming
  • Weekly & monthly calendar view
  • Activity history on posts
  • Multiple levels of approval
  • Real-time collaboration in comments & posts

8. Later

Later is a social media app that is solely Instagram-focused. It has a plethora of functions that assist you in publishing posts and advertisements on Instagram. Later also offers using hashtags and customized post creation tactics to produce a fantastic feed and draw interest.

Its Visual Calendar previews upcoming postings and assures no manual work is necessary after the automated schedule. You can also preview your feeds and the visual design and edit them on the go.

Because straight links aren’t allowed in Instagram feed post captions, a link in bio tool like Later’s is a wonderful solution to get around Instagram’s complicated CTA mechanism.

Use Later if your social media marketing team needs to create an elaborate Instagram content calendar. Another essential feature s that it can also be used to locate and share user-generated content while also offering a bulk media uploader with tagging and labeling capabilities. You can also establish separate content libraries for each account.

Later’s features include the following:

  • Automated Publishing
  • Content Management
  • Multi-Account Management
  • Post Scheduling

9. Sprout Social

Sprout makes social media administration, reporting, posting, customer support, engagement, and much easier for businesses. Leading agencies and businesses such as Hyatt, Evernote, and Microsoft use Sprout Social’s strong social management solutions.

Instagram marketing tool from Sprout Social allows you to plan posts, manage comments, and track hashtags. It also provides you with a wealth of data and all the insights you need to create, connect, and convert your Instagram needs.

With the use of statistics, you can improve your Instagram campaigns. Assess the impact of your content, determine which media and messages generate the most engagement, and utilize this data to optimize your feed.

Posting on Instagram at the correct times, which Sprout Social can help you determine, is one way you can enhance interaction for your company page. It also enables you to increase engagement by providing data like when your followers are most likely to be scrolling through their feeds.

Features of Sprout Social include the following:

  • Audience Targeting
  • Brand Tracking
  • Calendar Management
  • Communication Management
  • Configurable Alerts

10. SocialRank

The name is self-explanatory. SocialRank is an Instagram marketing tool that analyses your followers and allows you to examine them more closely and thoroughly. It also aids in engagement, post-earnings estimation, and influencer tracking.

It assists in the search of follower profiles using the keywords. You can, for example, search for all of your followers who are “Freelancers” and export their information to a PDF for better categorization and management.

With the help of SocialRank’s market intelligence, you may compare different accounts. For your marketing, you can locate influencers with the proper audiences.

They have recently added the option to see each of your user’s top three Instagram posts as a new feature. When you hover over each post, you’ll see any captions that go with the image and the number of interactions the post has received. This is a helpful way to see what your Instagram followers are up to and curate your content accordingly.

It’s your turn for killer Instagram engagements!

Instagram while already loaded with a wide variety of tools and features itself, is not completely ideal for marketing teams and businesses as it is. It is key that you increase engagement on Instagram if you expect to see consistent returns and an ever-growing audience base.

With these tools and strategies, we hope you’ll be able to not only make killer posts on Instagram but also increase your channel’s potential to leverage the platform efficiently.

Don’t wait anymore! It’s time to hop on board!

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How A Non-Marketing Content Approach Produced Award-Winning Results



How A Non-Marketing Content Approach Produced Award-Winning Results

Matt Hartley is not a marketer.

And yet, he is a 2022 B2C Content Marketer of the Year finalist.

Though seemingly incongruous, it’s not. Companies don’t all approach content (or marketing) with the same organizational structure.

Matt leads editorial strategy for TD Bank Group as a senior manager in the corporate and public affairs department. Under his leadership, TD Stories took home top honors for Best Content Marketing Program in Financial Services and earned finalist mentions for Best Content Marketing Launch and Financial Services Publication in the 2022 Content Marketing Awards.

Those results prove that department, title, and reporting structure don’t matter if the content works.

“We tell stories aligned with (the company’s) communication goals. We’re not necessarily looking to sell something. It is about brand building, thought leadership, financial literacy,” Matt explains.

Here’s how a non-marketer finalist for Content Marketer of the Year built an award-winning program.

If the #Content works, details like reporting structure, title, and department don’t matter, says @AnnGynn via @CMIContent. Click To Tweet

Launching the newsroom

In 2018, Matt joined TD as a content strategist. He was hired partly because of his background in reporting and creating new content products. Matt had worked as a technology reporter at The Globe and Mail and the National Post. He also created the Financial Post Tech Desk, a home for Canadian and international tech news, and was the founding editor of the Post’s arcade video-game news site.

TD leadership had recognized the shifting media landscape. They saw fewer earned media opportunities and turned to Matt to help scale a TD-owned channel called TD Newsroom.

While TD Newsroom aligned with the external communications goals, it ended up with an internal audience – less than 10% of visitors came to the site from outside the bank.

Turning the content program inside out

TD Newsroom’s importance grew when the pandemic hit in 2020, making some forms of traditional customer outreach impossible. No longer just another tool in the communication toolbox, TD Newsroom became pivotal.

“Creating our own content and being able to distribute it became crucially important to us,” Matt says.

The TD Newsroom team focused on creating branded service journalism (content intended to help customers), and traffic to the site increased substantially. Topics such as banking tasks you can carry out online, budgeting for income impacted by COVID, and planning an emergency fund took center stage.

That was the beginning of the TD Newsroom evolution.

“We were rethinking how we did content and where the customer was in their journey,” Matt says. The team also doubled down on data-driven content and refined its content strategy.

In 2021, TD Stories debuted. “It places the customer at the center of the story. It tells stories that resonate with customers and colleagues,” Matt says.

The site’s tagline – “Enriching lives one story at a time” – reflects this mission.

TD Stories organizes content around five pillars (as shown in the site navigation in the screenshot above):

  • Your Money features financial tips and advice.
  • Innovation highlights new technologies to create more personalized banking experiences.
  • Community features stories about TD’s involvement in the communities where it operates and where its employees live.
  • Colleagues tells the stories of employees.
  • Insights features thought leadership from the bank’s executives.

TD Stories places the customer at the center of the story, says @thehartleyTO of @TDnews_Canada, via @CMIContent. Click To Tweet

Making everything count

“We’re a small but mighty team within corporate affairs. It’s a flat team – everyone brings ideas to the table. It really wouldn’t work if it wasn’t as cohesive as it is,” Matt says.

The digital content team also functions a little like an agency. In corporate affairs, they work with relationship managers for categories such as personal banking, insurance, US banking, etc., as well as product, partnership, and philanthropic managers.

“We work with them to create the stories. We may pitch to them, asking for a subject matter expert to help us tell a story, etc.,” Matt explains. “We could not exist in a vacuum.”

He oversees a digital content team that includes a data-driven strategy role that has been critical in the TD Stories evolution. That added focus has helped the team in its content development.

For example, the bank’s editorial calendar revolves around repeating deadlines and patterns. Deadlines for retirement plan contributions and income tax returns occur during the same period every year. And each spring, more people begin house hunting.

With TD’s digital content team amping up the content measurement strategy, Matt and team can analyze how well those yearly content pieces perform. They also can better understand what people are searching for, so they can refine and improve the next content iterations.

“We can take those moments and make those moments fresh,” Matt explains. “We can ensure the customer gets the best and most accurate information possible.”

The metrics reflect the team’s dedication to excellence. In 2021, traffic to TD Stories grew more than 125% year-over-year. Almost all the traffic (98%) comes from external sources, including 25% from organic Google searches.

Knowing the real goal

“At the end of the day, the content is not the end goal. The goal is to help educate the customer and help them feel more informed and financially confident. When you keep that in mind, the actual structure of a story or every sentence is a means to an end,” Matt says.

Educating the customer is the goal – story and sentence structure are the means to that end, says @thehartleyTO of @TDnews_Canada via @CMIContent. Click To Tweet

That’s part of the secret science of brand journalism. As Matt explains: “Take the objectives of the business and marry them with stories that the customers find engaging and useful.”

And that’s an award-winning formula regardless of department name, title, or organizational structure.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.


Cover image by Joseph Kalinowski/Content Marketing Institute

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