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10 Best Instagram Tools to Increase Engagement

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10 Best Instagram Tools to Increase Engagement


Instagram is one of the most well-known and widely used social media platforms on the planet. It has evolved from being not only a platform for sharing photographs and videos of ordinary life to a platform for marketers to advertise and utilize the social media giant’s ever-growing user base.

A survey shows that in 2019, almost 815 million users were accessing Instagram monthly. This is predicted to increase to 1.2 billion users in 2023. Digital marketers believe there will be a rise in video content this year as well.

Instagram is perfect for your social media marketing plan for more reasons than just its large viewership. While generating audience-focused content is important, it’s also equally important if your brand isn’t using the various available tools and strategies to your advantage to increase engagement.

That is why we are here to help aid your Instagram marketing. This article lists some tools you can use to boost engagement on Instagram.

1. ContentStudio

ContentStudio is a social media management and marketing tool that lets you find, write, and share the best content. It offers various tools for content curation designed to make your marketing jobs easier. It’s ideal for finding trending information, managing multiple social media accounts, recycling posts, performance monitoring, communicating, and much more.

This tool is used by businesses of all sizes to efficiently manage their content on social and other channels. Ideal for Enterprises, Ecommerce Stores, Bloggers, and Business Owners.

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It keeps you updated with highly relevant and trending content suggestions from their vast database of sources. It also has a ‘social inbox’ feature, which helps you manage all your customer interactions in one place.

Main features provided by ContentStudio include the following, mainly targeted toward small businesses:

  • Analytics/ROI Tracking
  • Automated Publishing
  • Campaign Management
  • Customer Segmentation
  • Image Editing
  • Keyword Filtering

2. Replug

Replug is a great Instagram marketing time-saver application. If you’re a social media marketer, you should be aware of the importance of including links to external sites in your profile on Instagram. Having to re-enter your connection each time you update your blog, is definitely a pain in the long run. This is where Replug comes in handy.

You can change the link’s destination URL so you won’t have to keep changing the branded link manually.

Replug can help you increase traffic by creating a Bio-Link on your Instagram account that contains all of the other URLs you want to send your followers to.

Replug’s Bio-Links feature allows you to create a coding-free landing page where you can display your availability on all social networks to raise brand awareness and redirect visitors from one social channel to another or to your website, resulting in an increase in followers and traffic across all of your channels and landing pages! You will also entice the users to visit your site since it is visually pleasing!

Features provided by Replug to enhance your Instagram engagement are:

  • Brand Control
  • Campaign Management
  • Channel Attribution
  • Link Analytics
  • Rank Tracking
  • Retargeting
  • URL Shortener
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3. Canva

Canva is a popular tool for Instagram which provides users with unique Design templates for images and videos. It’s your design superpower, while also being user-friendly and having a visually pleasing editor making the work easy.

While its popularity and usability are incredible, on another note, Canva itself built an excellent engagement for its users.

The best part about it, though? You don’t even need any pre-requisite designing skills to use Canva. It’s home to over 10,000+ Instagram templates, which you can use to make or edit your posts.

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However, if you do have some design skills, then make use of the image builder to create stunning designs, flyers, branded documents, and a lot more!

Some reasons why Canva is highly recommended:

  • Best beginner design tool
  • Instagram posts made easy with thousands of templates
  • The outputs are really high quality
  • Create the most basic designs for free!
  • Barcode generation which businesses can make use of
  • Templates for label designing like Product and Shipping Labels

4. Instasize

Instasize is your all-in-one content creation tool that helps you create pro-level images and videos for Instagram, making you stand out. It does this with the help of its massive selection of high-quality filters and tools.

On top of that, with Instasize, you can also turn your raw videos and images into traffic-generating posts on social media, which brands can and should take advantage of. Hence, for brands with more promotion video and images focused promotion-focused, Instasize is a must-have.

It also lets you create and edit your story before you post. Some native features like having a video segment appear to last longer than fifteen seconds —  which really comes in handy if your ad fits the time frame longer than what Instagram demands — are some of the best things that Instasize delivers.

Some of Instasize’s impressive features include:

  • Resizing of images and videos
  • A stock library
  • An incredible text editor
  • Overlays

So take advantage of the vast template and features that Instasize provides you, and take your Instagram engagement to the next level!

5. Hootsuite

While we know that followers and engagement strategies are important, it’s also necessary to have an all-in-one management application. Enter Hootsuite —  an Instagram analytics tool that offers features that go above and beyond by helping you get a full 360 view of results on all social networks from a single place.

It assists in creating engaging Instagram Stories by allowing you to use brand-approved images and videos. Keep track of your progress, and demonstrate the efficacy of your content strategy with visual reports that show you exactly what’s working on Instagram right now.

Hootsuite also helps you save time by automatic scheduling. You can automate and publish posts directly from the dashboard and its compatible mobile app to your Instagram Business accounts.

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Hootsuite powers social media for organizations worldwide with over 200,000 accounts and millions of users. By integrating social across your whole organization, you can build your brand, strengthen consumer relationships, and produce results that audiences care about.

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Hootsuite’s features include:

  • Communication Management
  • Content Management
  • Employee Engagement
  • Mobile Access
  • Social Media Integration
  • Social Sharing
  • Survey/Poll Management

6. Kontentino

Kontentino is another handy toolkit for automating Instagram posts. This application, created with social media designers and marketers in mind, helps in scheduling, analytics, reporting, and collaboration.

This tool will save you and your team a significant amount of time on operational activities. As a result, content quality improves, and errors or failures are prevented while publishing content. Furthermore, the analytics section contextualizes your data so that social media managers can better comprehend the performance when reporting to clients.

All of your drafts and planned posts will be visible on an interactive calendar (with its drag and drop feature). As an added bonus, a live preview of your Instagram posts and a preview of your Instagram grid will allow you to carefully plan your posts.

The main features that Kontentino provide are as follows:

  • Extensive collaboration features
  • Advertising Management
  • Campaign Management
  • Post Scheduling

7. Planable

This collaboration tool for social media allows teams to create, plan, review, approve and publish content. Planable helps agencies & marketing teams collaborate to create, approve, and publish social media content faster without the need for any complicated processes.

Planable’s features were carefully chosen to simplify the approval process and make team collaboration simple.

This app is best for marketers and businesses looking for a social media management solution with features such as content previews, Giphy integration, drag and drop, post scheduling, and feedback reviewing.

Planable helps you to build your customer base while also providing a rich and rather unique set of features, even when compared to its competitors, like:

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  • Video trimming
  • Weekly & monthly calendar view
  • Activity history on posts
  • Multiple levels of approval
  • Real-time collaboration in comments & posts

8. Later

Later is a social media app that is solely Instagram-focused. It has a plethora of functions that assist you in publishing posts and advertisements on Instagram. Later also offers using hashtags and customized post creation tactics to produce a fantastic feed and draw interest.

Its Visual Calendar previews upcoming postings and assures no manual work is necessary after the automated schedule. You can also preview your feeds and the visual design and edit them on the go.

Because straight links aren’t allowed in Instagram feed post captions, a link in bio tool like Later’s Linkin.bio is a wonderful solution to get around Instagram’s complicated CTA mechanism.

Use Later if your social media marketing team needs to create an elaborate Instagram content calendar. Another essential feature s that it can also be used to locate and share user-generated content while also offering a bulk media uploader with tagging and labeling capabilities. You can also establish separate content libraries for each account.

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Later’s features include the following:

  • Automated Publishing
  • Content Management
  • Multi-Account Management
  • Post Scheduling

9. Sprout Social

Sprout makes social media administration, reporting, posting, customer support, engagement, and much easier for businesses. Leading agencies and businesses such as Hyatt, Evernote, and Microsoft use Sprout Social’s strong social management solutions.

Instagram marketing tool from Sprout Social allows you to plan posts, manage comments, and track hashtags. It also provides you with a wealth of data and all the insights you need to create, connect, and convert your Instagram needs.

With the use of statistics, you can improve your Instagram campaigns. Assess the impact of your content, determine which media and messages generate the most engagement, and utilize this data to optimize your feed.

Posting on Instagram at the correct times, which Sprout Social can help you determine, is one way you can enhance interaction for your company page. It also enables you to increase engagement by providing data like when your followers are most likely to be scrolling through their feeds.

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Features of Sprout Social include the following:

  • Audience Targeting
  • Brand Tracking
  • Calendar Management
  • Communication Management
  • Configurable Alerts

10. SocialRank

The name is self-explanatory. SocialRank is an Instagram marketing tool that analyses your followers and allows you to examine them more closely and thoroughly. It also aids in engagement, post-earnings estimation, and influencer tracking.

It assists in the search of follower profiles using the keywords. You can, for example, search for all of your followers who are “Freelancers” and export their information to a PDF for better categorization and management.

With the help of SocialRank’s market intelligence, you may compare different accounts. For your marketing, you can locate influencers with the proper audiences.

They have recently added the option to see each of your user’s top three Instagram posts as a new feature. When you hover over each post, you’ll see any captions that go with the image and the number of interactions the post has received. This is a helpful way to see what your Instagram followers are up to and curate your content accordingly.

It’s your turn for killer Instagram engagements!

Instagram while already loaded with a wide variety of tools and features itself, is not completely ideal for marketing teams and businesses as it is. It is key that you increase engagement on Instagram if you expect to see consistent returns and an ever-growing audience base.

With these tools and strategies, we hope you’ll be able to not only make killer posts on Instagram but also increase your channel’s potential to leverage the platform efficiently.

Don’t wait anymore! It’s time to hop on board!



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MARKETING

Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

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The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

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Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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