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10 Best Instagram Tools to Increase Engagement



10 Best Instagram Tools to Increase Engagement

Instagram is one of the most well-known and widely used social media platforms on the planet. It has evolved from being not only a platform for sharing photographs and videos of ordinary life to a platform for marketers to advertise and utilize the social media giant’s ever-growing user base.

A survey shows that in 2019, almost 815 million users were accessing Instagram monthly. This is predicted to increase to 1.2 billion users in 2023. Digital marketers believe there will be a rise in video content this year as well.

Instagram is perfect for your social media marketing plan for more reasons than just its large viewership. While generating audience-focused content is important, it’s also equally important if your brand isn’t using the various available tools and strategies to your advantage to increase engagement.

That is why we are here to help aid your Instagram marketing. This article lists some tools you can use to boost engagement on Instagram.

1. ContentStudio

ContentStudio is a social media management and marketing tool that lets you find, write, and share the best content. It offers various tools for content curation designed to make your marketing jobs easier. It’s ideal for finding trending information, managing multiple social media accounts, recycling posts, performance monitoring, communicating, and much more.

This tool is used by businesses of all sizes to efficiently manage their content on social and other channels. Ideal for Enterprises, Ecommerce Stores, Bloggers, and Business Owners.

It keeps you updated with highly relevant and trending content suggestions from their vast database of sources. It also has a ‘social inbox’ feature, which helps you manage all your customer interactions in one place.

Main features provided by ContentStudio include the following, mainly targeted toward small businesses:

  • Analytics/ROI Tracking
  • Automated Publishing
  • Campaign Management
  • Customer Segmentation
  • Image Editing
  • Keyword Filtering

2. Replug

Replug is a great Instagram marketing time-saver application. If you’re a social media marketer, you should be aware of the importance of including links to external sites in your profile on Instagram. Having to re-enter your connection each time you update your blog, is definitely a pain in the long run. This is where Replug comes in handy.

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You can change the link’s destination URL so you won’t have to keep changing the branded link manually.

Replug can help you increase traffic by creating a Bio-Link on your Instagram account that contains all of the other URLs you want to send your followers to.

Replug’s Bio-Links feature allows you to create a coding-free landing page where you can display your availability on all social networks to raise brand awareness and redirect visitors from one social channel to another or to your website, resulting in an increase in followers and traffic across all of your channels and landing pages! You will also entice the users to visit your site since it is visually pleasing!

Features provided by Replug to enhance your Instagram engagement are:

  • Brand Control
  • Campaign Management
  • Channel Attribution
  • Link Analytics
  • Rank Tracking
  • Retargeting
  • URL Shortener

3. Canva

Canva is a popular tool for Instagram which provides users with unique Design templates for images and videos. It’s your design superpower, while also being user-friendly and having a visually pleasing editor making the work easy.

While its popularity and usability are incredible, on another note, Canva itself built an excellent engagement for its users.

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The best part about it, though? You don’t even need any pre-requisite designing skills to use Canva. It’s home to over 10,000+ Instagram templates, which you can use to make or edit your posts.

However, if you do have some design skills, then make use of the image builder to create stunning designs, flyers, branded documents, and a lot more!

Some reasons why Canva is highly recommended:

  • Best beginner design tool
  • Instagram posts made easy with thousands of templates
  • The outputs are really high quality
  • Create the most basic designs for free!
  • Barcode generation which businesses can make use of
  • Templates for label designing like Product and Shipping Labels

4. Instasize

Instasize is your all-in-one content creation tool that helps you create pro-level images and videos for Instagram, making you stand out. It does this with the help of its massive selection of high-quality filters and tools.

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On top of that, with Instasize, you can also turn your raw videos and images into traffic-generating posts on social media, which brands can and should take advantage of. Hence, for brands with more promotion video and images focused promotion-focused, Instasize is a must-have.

It also lets you create and edit your story before you post. Some native features like having a video segment appear to last longer than fifteen seconds —  which really comes in handy if your ad fits the time frame longer than what Instagram demands — are some of the best things that Instasize delivers.

Some of Instasize’s impressive features include:

  • Resizing of images and videos
  • A stock library
  • An incredible text editor
  • Overlays

So take advantage of the vast template and features that Instasize provides you, and take your Instagram engagement to the next level!

5. Hootsuite

While we know that followers and engagement strategies are important, it’s also necessary to have an all-in-one management application. Enter Hootsuite —  an Instagram analytics tool that offers features that go above and beyond by helping you get a full 360 view of results on all social networks from a single place.

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It assists in creating engaging Instagram Stories by allowing you to use brand-approved images and videos. Keep track of your progress, and demonstrate the efficacy of your content strategy with visual reports that show you exactly what’s working on Instagram right now.

Hootsuite also helps you save time by automatic scheduling. You can automate and publish posts directly from the dashboard and its compatible mobile app to your Instagram Business accounts.

Hootsuite powers social media for organizations worldwide with over 200,000 accounts and millions of users. By integrating social across your whole organization, you can build your brand, strengthen consumer relationships, and produce results that audiences care about.

Hootsuite’s features include:

  • Communication Management
  • Content Management
  • Employee Engagement
  • Mobile Access
  • Social Media Integration
  • Social Sharing
  • Survey/Poll Management

6. Kontentino

Kontentino is another handy toolkit for automating Instagram posts. This application, created with social media designers and marketers in mind, helps in scheduling, analytics, reporting, and collaboration.

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This tool will save you and your team a significant amount of time on operational activities. As a result, content quality improves, and errors or failures are prevented while publishing content. Furthermore, the analytics section contextualizes your data so that social media managers can better comprehend the performance when reporting to clients.

All of your drafts and planned posts will be visible on an interactive calendar (with its drag and drop feature). As an added bonus, a live preview of your Instagram posts and a preview of your Instagram grid will allow you to carefully plan your posts.

The main features that Kontentino provide are as follows:

  • Extensive collaboration features
  • Advertising Management
  • Campaign Management
  • Post Scheduling

7. Planable

This collaboration tool for social media allows teams to create, plan, review, approve and publish content. Planable helps agencies & marketing teams collaborate to create, approve, and publish social media content faster without the need for any complicated processes.

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Planable’s features were carefully chosen to simplify the approval process and make team collaboration simple.

This app is best for marketers and businesses looking for a social media management solution with features such as content previews, Giphy integration, drag and drop, post scheduling, and feedback reviewing.

Planable helps you to build your customer base while also providing a rich and rather unique set of features, even when compared to its competitors, like:

  • Video trimming
  • Weekly & monthly calendar view
  • Activity history on posts
  • Multiple levels of approval
  • Real-time collaboration in comments & posts

8. Later

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Later is a social media app that is solely Instagram-focused. It has a plethora of functions that assist you in publishing posts and advertisements on Instagram. Later also offers using hashtags and customized post creation tactics to produce a fantastic feed and draw interest.

Its Visual Calendar previews upcoming postings and assures no manual work is necessary after the automated schedule. You can also preview your feeds and the visual design and edit them on the go.

Because straight links aren’t allowed in Instagram feed post captions, a link in bio tool like Later’s is a wonderful solution to get around Instagram’s complicated CTA mechanism.

Use Later if your social media marketing team needs to create an elaborate Instagram content calendar. Another essential feature s that it can also be used to locate and share user-generated content while also offering a bulk media uploader with tagging and labeling capabilities. You can also establish separate content libraries for each account.

Later’s features include the following:

  • Automated Publishing
  • Content Management
  • Multi-Account Management
  • Post Scheduling

9. Sprout Social

Sprout makes social media administration, reporting, posting, customer support, engagement, and much easier for businesses. Leading agencies and businesses such as Hyatt, Evernote, and Microsoft use Sprout Social’s strong social management solutions.

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Instagram marketing tool from Sprout Social allows you to plan posts, manage comments, and track hashtags. It also provides you with a wealth of data and all the insights you need to create, connect, and convert your Instagram needs.

With the use of statistics, you can improve your Instagram campaigns. Assess the impact of your content, determine which media and messages generate the most engagement, and utilize this data to optimize your feed.

Posting on Instagram at the correct times, which Sprout Social can help you determine, is one way you can enhance interaction for your company page. It also enables you to increase engagement by providing data like when your followers are most likely to be scrolling through their feeds.

Features of Sprout Social include the following:

  • Audience Targeting
  • Brand Tracking
  • Calendar Management
  • Communication Management
  • Configurable Alerts

10. SocialRank

The name is self-explanatory. SocialRank is an Instagram marketing tool that analyses your followers and allows you to examine them more closely and thoroughly. It also aids in engagement, post-earnings estimation, and influencer tracking.

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It assists in the search of follower profiles using the keywords. You can, for example, search for all of your followers who are “Freelancers” and export their information to a PDF for better categorization and management.

With the help of SocialRank’s market intelligence, you may compare different accounts. For your marketing, you can locate influencers with the proper audiences.

They have recently added the option to see each of your user’s top three Instagram posts as a new feature. When you hover over each post, you’ll see any captions that go with the image and the number of interactions the post has received. This is a helpful way to see what your Instagram followers are up to and curate your content accordingly.

It’s your turn for killer Instagram engagements!

Instagram while already loaded with a wide variety of tools and features itself, is not completely ideal for marketing teams and businesses as it is. It is key that you increase engagement on Instagram if you expect to see consistent returns and an ever-growing audience base.

With these tools and strategies, we hope you’ll be able to not only make killer posts on Instagram but also increase your channel’s potential to leverage the platform efficiently.

Don’t wait anymore! It’s time to hop on board!

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The Future of Content Success Is Social



The Future of Content Success Is Social

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are.

We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors missed?” How can I put them in?” AND “How can I do everything just slightly better than they can?”

Then they do the same, and it becomes a cycle of beating mediocre content with slightly less mediocre content.

When I looked at our high-ranking content, I felt uncomfortable. Yes, it ranked, but it wasn’t overly helpful compared to everything else that ranked.

Ranking isn’t the job to be done; it is just a proxy.

Why would a high-ranking keyword make me feel uncomfortable? Isn’t that the whole freaking job to be done? Not for me. The job to be done is to help educate people, and ranking is a byproduct of doing that well.

I looked at our own content, and I put myself in the seat of a searcher, not an SEO; I looked at the top four rankings and decided that our content felt easy, almost ChatGPT-ish. It was predictable, it was repeatable, and it lacked hot takes and spicy punches.

So, I removed 80% of the content and replaced it with the 38 questions I would ask if I was hiring an SEO. I’m a 25-year SME, and I know what I would be looking for in these turbulent times. I wanted to write the questions that didn’t exist on anything ranking in the top ten. This was a risk, why? Because, semantically, I was going against what Google was likely expecting to see on this topic. This is when Mike King told me about information gain. Google will give you a boost in ranking signals if you bring it new info. Maybe breaking out of the sea of sameness + some social signals could be a key factor in improving rankings on top of doing the traditional SEO work.

What’s worth more?

Ten visits to my SEO RFP post from people to my content via a private procurement WhatsApp group or LinkedIn group?

One hundred people to the same content from search?

I had to make a call, and I was willing to lose rankings (that were getting low traffic but highly valued traffic) to write something that when people read it, they thought enough about it to share it in emails, groups, etc.

SME as the unlock to standout content?

I literally just asked myself, “Wil, what would you ask yourself if you were hiring an SEO company? Then I riffed for 6—8 hours and had tons of chats with ChatGPT. I was asking ChatGPT to get me thinking differently. Things like, “what would create the most value?” I never constrained myself to “what is the search volume,” I started with the riffs.

If I was going to lose my rankings, I had to socially promote it so people knew it existed. That was an unlock, too, if you go this route. It’s work, you are now going to rely on spikes from social, so having a reason to update it and put it back in social is very important.

Most of my “followers” aren’t looking for SEO services as they are digital marketers themselves. So I didn’t expect this post to take off HUGLEY, but given the content, I was shocked at how well it did and how much engagement it got from real actual people.

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7 Things Creators Should Know About Marketing Their Book



7 Things Creators Should Know About Marketing Their Book

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.


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Being position-less secures a marketer’s position for a lifetime



Optimove Positionless Marketer Optimove

On March 20, 2024, the Position-less Marketer was introduced on and my keynote address at Optimove’s user conference.

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess.

As a reminder, data analytics and AI, integrated marketing platforms, automation and more make the Position-less Marketer possible. Plus, new generative AI tools like ChatGPT, Canna-GPT, Github, Copilot and DALL-E offer human access to powerful new capabilities that generate computer code, images, songs and videos, respectively, with human guidance.

Position-less Marketer does not mean a marketer without a role; quite the opposite

Speaking with a senior-level marketer at a global retailer, their first interpretation may be a marketer without a role/position. This was a first-glance definition from more than 60% of the marketers who first heard the term. But on hearing the story and relating it to “be position-less” in other professions, including music and sports, most understood it as a multidimensional marketer — or, as we noted, realizing your multipotentiality. 

One executive said, phrasing position-less in a way that clarified it for me was “unlocking your multidimensionality.” She said, “I like this phrase immensely.” In reality, the word we used was “multipotentiality,” and the fact that she landed on multidimensionality is correct. As we noted, you can do more than one thing.

The other 40% of marketing executives did think of the “Position-less Marketer” as a marketing professional who is not confined or defined by traditional marketing roles or boundaries. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer. As a result, the Position-less Marketer should be comfortable working across channels, platforms and strategies, integrating different approaches to achieve marketing goals effectively.

Navigating the spectrum: Balancing specialization and Position-less Marketing

Some of the most in-depth feedback came from data analytic experts from consulting firms and Chief Marketing Officers who took a more holistic view.

Most discussions of the “Position-less Marketer” concept began with a nuanced perspective on the dichotomy between entrepreneurial companies and large enterprises.

They noted that entrepreneurial companies are agile and innovative, but lack scalability and efficiency. Conversely, large enterprises excel at execution but struggle with innovation due to rigid processes.

Drawing parallels, many related this to marketing functionality, with specialists excelling in their domain, but needing a more holistic perspective and Position-less Marketers having a broader understanding but needing deep expertise.

Some argued that neither extreme is ideal and emphasized the importance of balancing specialization and generalization based on the company’s growth stage and competitive landscape.

They highlight the need for leaders to protect processes while fostering innovation, citing Steve Jobs’ approach of creating separate teams to drive innovation within Apple. They stress the significance of breaking down silos and encouraging collaboration across functions, even if it means challenging existing paradigms.

Ultimately, these experts recommended adopting a Position-less Marketing approach as a competitive advantage in today’s landscape, where tight specialization is common. They suggest that by connecting dots across different functions, companies can offer unique value to customers. However, they caution against viewing generalization as an absolute solution, emphasizing the importance of context and competitive positioning.

These marketing leaders advocate for a balanced marketing approach that leverages specialization and generalization to drive innovation and competitive advantage while acknowledging the need to adapt strategies based on industry dynamics and competitive positioning.

Be position-less, but not too position-less — realize your multipotentiality

This supports what was noted in the March 20th article: to be position-less, but not too position-less. When we realize our multipotentiality and multidimensionality, we excel as humans. AI becomes an augmentation.

But just because you can individually execute on all cylinders in marketing and perform data analytics, writing, graphics and more from your desktop does not mean you should.

Learn when being position-less is best for the organization and when it isn’t. Just because you can write copy with ChatGPT does not mean you will write with the same skill and finesse as a professional copywriter. So be position-less, but not too position-less.

Position-less vs. being pigeonholed

At the same time, if you are a manager, do not pigeonhole people. Let them spread their wings using today’s latest AI tools for human augmentation.

For managers, finding the right balance between guiding marketing pros to be position-less and, at other times, holding their position as specialists and bringing in specialists from different marketing disciplines will take a lot of work. We are at the beginning of this new era. However, working toward the right balance is a step forward in a new world where humans and AI work hand-in-hand to optimize marketing teams.

We are at a pivot point for the marketing profession. Those who can be position-less and managers who can optimize teams with flawless position-less execution will secure their position for a lifetime.

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