Who does not love online shopping?
I think very few people will put their hands up to this question. Mind you, the number of people against online shopping was still a lot before the pandemic. But things changed drastically after Covid hit us all.
People are highly inclined towards online shopping today, which has helped many businesses explore a new dimension- showcasing their products on online platforms. One of the most popular yet easiest ways to promote a business online is by running Google Shopping ads.
If you have an online business, likely, you are already using it. But are you satisfied with the sales you are getting from there?
If not, this blog is for you. In this blog, we talk about 13 such Google Shopping ads strategies trending in 2022 and will definitely help you see a significant surge in your sales.
But for those who are not on the Google Shopping ad boat yet, the next segment is especially for you. Let’s learn why it is so crucial for your business to consider Google Shopping ads in the first place.
Without further ado, let’s delve into it, shall we?
Why do Google Shopping Ads mean so much for your business?
Businesses can enjoy a wide range of benefits of Google Shopping ads. Let’s have a glance at some of the most attractive ones-
Exclusive Display of Products on several Platforms
Google Shopping ads run on multiple platforms. If you opt for this mode of marketing, you will be able to display your product through ads in the following places-
- Google search results
- Google Shopping tab
- Google images
- Throughout the Google Display Network, like Gmail, YouTube
- Search partner websites of Google
Another advantage you will enjoy with this is an attractive showcase of your products. Google Shopping ads are displayed very attractively in front of potential buyers, which helps a business grab more sales.
Let’s have a look at the shopping ads that came up when searching Dinner jackets on Google-
This is what your ads will look like at the first glimpse when someone searches for products related to your business. And the first impression always matters, right?
Moreover, Google Shopping ads are tailored to look great on all kinds of devices. And as most of the prospective buyers today are mobile users, you will be benefited in this regard as well.
Straightforward Setup and Management
The setup, as well as the management of the shopping ads, are pretty straightforward. Even if you are a newbie in this field, you will not feel any hassle going through the overall process.
The most vital task that you have to do is to make an ideal product feed fulfilling all the requirements and submit it to Google Merchant Center for approval. Once it is approved, Google will do the rest, and your Google Shopping ads will start appearing.
Wider Reach to Customers
As we said earlier, Google is undoubtedly the go-to place for most of us whenever we need anything. So, when you choose Google as your means of promotion, you automatically expose yourself in front of a significantly broad customer base.
All these people are highly potential buyers. This is because Google only shows your ads to people who search keywords related to your product and product details. And these people have clear customer intent. This way, Google Shopping Ads will help you get quality traffic to your website.
Increased Sales and Profits
It is needless to point out that your sales are going to skyrocket when you start appearing more on potential leads’ search results. And when you make more and more sales, before you know you will start seeing a massive surge in your profits too.
Cost-effective and Increased ROI
Google Shopping ads do not require a business to spend massive amounts of money for promotion. This particular promotional method is highly cost-effective, which is why it is a great way to start business promotion for newcomers.
The returns you receive from investing money in Google Shopping ads are way more than most other promotional techniques. Also, the results that you will receive are quick and effortless.
Easy to Monitor and Analyze
Another essential perk of setting up Google Shopping ads is that they can be monitored constantly. You will not have to wonder whether or not your shopping ads are working as they should. With the help of different tools, you can easily monitor your performance, and at the same time, you can also analyze your shopping ads’ performance.
13 Google Shopping Ad Strategies That’ll Increase Sales
By now, you have clearly understood that Google Shopping will bring more profits for your business and that running these ads will add significant value to your store.
But merely putting up the ads will not suffice. You have to be strategic about it. You will need to find out and adopt exclusive techniques so that Google Shopping ads help you get the highest number of sales.
Wondering what kind of strategies you need to adopt? Well, that is what we will be discussing in this portion of the blog.
So, let’s look at 13 cherry-picked Google Shopping ad strategies that will undoubtedly help you increase your sales!
1. Optimize the Product Feed
The most crucial step that you can take is to ensure a good amount of sales. Your product feed is the ultimate thing that will ascertain the success of your shopping ads. This contains all the essential information about your products- title, description, images, categories, and all of that.
So you can surely understand how much a product feed means for your business. And because of this reason, you need to ensure that the product feeds you create for your business are correctly optimized and that they get approved by Google Merchant Center as quickly as possible.
Now, if you are thinking about what you should do to ensure that, here are a few tips-
- Add relevant keywords to your product titles and descriptions to appear more in the searches
- Use GTIN numbers
- Optimize the product categories
- Provide clear and ample pictures
- Match the color attributes of your product feed with that of your landing page to avoid any confusion or mismatch
An ideal Google product feed plugin available on the platform that you are using can definitely make your troubles of creating the perfect product feed go away.
2. Optimize the Images
This is one of the most valuable strategies and a very vital thing that you need to do for your shopping ads. The images are literally the first things that anyone is going to see when they first have a glance at your ads. Images attract people, and when you have catchy images, that attracts people even more.
You have to optimize all your images to make your Google Shopping ads much more effective.
Well, there are a few things that you can do for that-
- Give a proper title to all the images, preferably with keywords.
- Provide Alt text to the images so that even if your images do not load for any reason, the viewers can still understand what the picture was.
- Provide high-quality original images with excellent resolution. The images you will provide are not beautification, and people will scrutinize them to understand your products’ quality. So you must provide clear images. At the same time, the images must be eye-catching, too, because this is a crucial way to convince people to buy the products.
- Try to provide images from every angle. It helps the buyers get a clearer picture of what they intend to buy.
Here is an example of ideal product images for a shopping ad for slippers-
You can see that the image is not at all blurry. Any potential buyer can completely understand what they will be paying for. Besides, the ad provides images of the slippers from all angles. There is even a video of the product.
Don’t you think all these are enough to convince a buyer to make the purchase?
Of course, it is!
3. Provide All the Required Attributes
Specific attributes must be put in a shopping ad for it to be an effective one. As a business owner, you have no alternative other than acknowledging all these attributes and ensuring that you have put all these.
Some of the most notable attributes that you must not forget to put are as follows-
- Product id
- Title of the product
- Description of the product
- Image of the product
- Price of the product
- Condition of the product
- Product brand
Ensuring all these attributes are there will, in fact, help you get your product feed approved in a flash.
4. Make Different Ad Groups for Products
You might have a thousand products, which are needed to organize in groups to be run as shopping ads. However, you need to be careful and strategic enough while dividing these groups.
Put similar products in one group. You can split the groups based on categories, brands, types, or any other attributes. You just need to ensure that the products in one group are similar for your ads to be more meaningful.
5. Carry Out a Thorough Keyword Optimization
We have already mentioned the significance of keywords for your Google Shopping ads. You are to use relevant keywords in different segments of your ads to match the search queries of potential buyers. This is going to help you in appearing in more and more search results, and that is definitely going to help you obtain more sales.
Now, besides using the most relevant keywords, there is another keyword optimization strategy. That is to use negative keywords.
Wondering what those are?
Well, keywords are meant to bring potential buyers to your business by matching what they are searching on Google. But sometimes, these keywords can be misleading, and misleading keywords bring unwanted or irrelevant visitors to your website.
These visitors do not add much value to your business, and there is very less chance of you making a sale through them. So, you can do negative keyword research, make a list of them, and add them. In this way, Google will understand which terms must not trigger your ads.
6. Optimize the Product Descriptions
Besides putting a good and optimized title, you must also optimize the descriptions of your business’s products. These descriptions help the buyers understand your products more, and understanding what you offer helps them decide to buy further.
So, all your products must have all the necessary information related to the products in the description section.
Let’s take a look at what an ideal product description looks like-
You can see how detailed the product description is for the dress. Besides pointing out all the details related to the material and make of the dress, the buyers can also have a measurement chart. This will take away the trouble of a potential buyer to get the right size in a minute!
7. Update the Pricing Plan When Necessary
The product price is one of the most vital deciding factors for a buyer. That is why you should maintain an ideal pricing strategy for all your products. You already know what your shopping ads are going to look like. Your products will be shown alongside other similar products from other companies.
As all these products have their prices in the ads, the customers can compare the prices from different companies. That is why you need to be strategic enough to decide on the prices of your products.
8. Offer Special Deals and Discounts When Necessary
It is natural to face a little stumble from time to time. You might not get a fixed amount of sales from your business all the time. Whenever you face downtime, you can offer a deal or discounts.
These kinds of offers attract buyers a lot. You do not need to go all the way and offer free products or give a 50% discount on your products. Instead, offer something of value. A bundle offer or a free shipping offer always works!
9. Use the Remarketing Lists for Search Ads
This is a highly effective strategy. Remarketing lists consist of visitors who have visited your website before. Google ads allow you to target these visitors and run your targeted ads in front of them.
This strategy is effective in the sense that the customers you are targeting in this way are already very close to buying your products. For some reason, they did not last time. But a little nudge again has a high possibility that they will make the sale this time.
You can also add similar audience lists to increase sales. The similar audiences are the ones who have similar buying behavior on online platforms. You can differentiate them and make a list to make your targeting more straightforward and effective.
10. Exclude Unpopular and Unprofitable Products
You can run Google Shopping ads for each and every one of your products. But that will not be effective for your business.
There must be products that are more popular than some other ones. You need to identify the unpopular or unprofitable products from your store and exclude them from showing in the ad in front of potential buyers.
The products that do not add much value to your business might even create a negative impact on the buyers retarding your business, So why risk it?
11. Be Relevant to the Ongoing Trends
Attracting potential buyers is one of the primary goals of running a shopping ad. And to make your ads lucrative enough, you must be relevant to the ongoing trends. Your ads must show you are up-to-date with what has been happening worldwide and in the industry.
You can do this by tailoring customized ads on different occasions or offering special offers on these occasions.
12. Monitor and Test your Campaigns
It is utterly crucial that you run A/B tests on your campaigns. Monitoring your campaigns and running these tests will give you a clearer view of how your ads are doing and which of your products have better performance than the others.
Taking other strategic decisions for your business becomes much easier when you run the tests and analyze your shopping campaigns.
13. Provide Social Proof
Adding customer reviews and ratings on your Google Shopping ads help to add social proof of your business. Social proof is really significant for a business, which is why it is a great Google Shopping strategy.
When customers see other customers burning and enjoying your products, they automatically feel confident enough to buy the product themselves. And in this way, your sales will go higher automatically too!
Getting all this information together might feel overwhelming. But if you are running shopping ads, likely, you are already doing several of these.
Google Shopping ads strategies mentioned in this blog are pretty easy to set up. But all these are highly potential to bring you the number of sales that you want.
Let us know which of these would work the best for your business!
7 Ideas to Build Your Marketing Portfolio (even if you have 0 experience!)
You wish to get a break as a marketer working with your favorite brand or learning from mentors you look upto. But whenever you approach someone for a project or a role, you get stuck when they ask for your portfolio. You don’t have one because you there’s no or little experience to show yet.
But unless you get a job or project, you won’t be able to build a portfolio. It looks like a gridlock. But the good news is, you don’t need a job at a fancy company or do projects with famous brands to build a portfolio that shows your skills.
In this post, we’ll explore 7 ideas on how to create a portfolio that makes people say ‘yes’ to you when you approach them as a marketer.
What is a Marketing Portfolio?
A marketing portfolio is a digital collection of your best work that can assure a potential employer of your capabilities. You can create a dedicated website demonstrating all your previous stints, or you can include the link to web pages of your work.
You can include ad copies, blogs, landing pages, designs, or social channels in your marketing portfolio as proof of work.
Here is Gill Andrews’s marketing portfolio as an example to get inspired. The portfolio is concise and clear, with no room for confusion. It offers a value-based service answering visitors’ what, why, and hows.
Why is it Important to Have a Marketing Portfolio?
To win your clients, you will have to give them a reason to trust you. That’s where a handy marketing portfolio becomes a goldmine. Investing in one will reap great benefits for you along your marketing career journey.
1. Rev Up Your Career
A well-designed marketing portfolio introduces you to the right opportunities. Potential clients can refer to your portfolio to get a glimpse of your working style and reach out to you quickly.
2. Promote Yourself
You can’t walk around with your happy customers promoting your work.
But that shouldn’t stop you from publicizing your success. Client testimonials can fit perfectly in your portfolio to build trust among the audience. You can even leverage social media to boost the reach of your portfolio.
3. Showcase Your Skills
Portfolios are the simplest way to tell your target market about what you have to offer.
What makes it even better is that it’s a visual representation of your skills, making it easy to glance at and digest.
4. Build Your Brand
Tired of chasing clients?
If you want more prominent clients with better returns, creating your brand is the way to go. Once your work has credibility and people can trust you for their work, then high-value clients will reach out to you proactively.
How to Build a Marketing Portfolio (Without prior experience)?
Now comes the million-dollar question of how to build a marketing portfolio, especially if you are just starting out and might not have any sample work to add.
1. Choose an Online Platform
Not just what but how you choose to share the information plays a huge role in getting the right attention.
That’s why before anything else, choose the right platform to engage your audience.
You can build a website through online tools like WordPress or Wix and buy a domain to get started. The biggest advantage of such platforms is that you get ready-made templates, saving time and effort. Whereas a custom domain name makes your portfolio look more professional and polished.
2. Determine a Layout
Your website visitor will take only 10-20 seconds to decide whether they want to stay or leave. It can be too much pressure to catch and hold their attention.
But if you know what you are doing, it’s easy to get past this problem.
Start with decluttering your website. Too much information, too soon, can confuse the audience and make them walk away. Instead, use a simple layout that relays the necessary details without overwhelming them.
Here are some must-haves on your website.
- A name and professional headshot for instant introduction
- A short biography that tells the reader more about you and your motivations
- A business or personal statement to signify what services you offer and how you can help the visitor
- Some sample work– blogs, copywriting, landing pages
- Client reviews or awards to induce trust
- Your contact details with a CTA to close the deal
3. Leverage Pet Projects
If you can follow the structure mentioned above, it’s great. If not, don’t worry. We have got you covered.
It’s not necessary to have impressive client reviews or awards to bag the clients. The main thing is to get your work out in public, irrespective of for whom you have done it.
So, you can fill the gap with your personal projects too. It could be an SEO-optimized blog you are running or a social media channel you started from scratch.
Include the links to those on your website for people to see your skills. Ensure that the blogs are related to your niche or skills. For example– if you specialize in email marketing, write more about it to come across as a subject matter expert.
Also, work with social media channels that are popular and relevant in today’s digital era.
4. Browse Through College Assignments
Even the college assignments which most students dread can be used to add substance to your portfolio.
If you have worked on some exciting projects during your college time, polish them up and include them on your website.
The assignment doesn’t even have to be elaborate. Even small but meaningful work will be just fine. And you can always switch these with better projects you will get along the way.
5. Volunteer For Free Services
It’s understandable if you don’t have any project or assignment to show on the website in the beginning.
You can start by offering free services to clients as a limited-time deal to get the initial momentum. Reaching out to your local non-profit organizations is also a big opportunity to build your customer base.
You can ask these clients for their reviews or referrals instead of money.
If working for free seems like a stretch to you, charge a nominal fee for your services.
Remember that it’s just a temporary tactic to gain clients and credibility. After getting a few projects, you can start with the full charges.
6. Get Your Skills Certified
You can get certifications from verified institutes to assure people that you know what you are doing.
Choose a skill that can be translated to a paying service and enroll yourself in that suitable course. For example- video marketing is a booming skill businesses demand growing on social channels.
You can add the certificate to your portfolio to convey authenticity and trust.
7. Engage With Your Existing Audience
Word-of-mouth is hands down still the best form of marketing.
But you need to do something to convince your audience to root for you.
Instead of hard-selling, shift gears and work your way smoothly into the client’s inner circle.
Build a mailing list and engage with your audience through relevant content. You can do so by sending weekly newsletters. Keep a share option in your emails to grow your contact base.
Reaching out to them on direct messaging platforms like WhatsApp is also an effective way to keep yourself fresh in the client’s mind.
Also, provide a subscribe button on your website and interact with your subscribers through appealing transactional emails.
Treat Your Portfolio Like Business Card
Building a portfolio worth a client’s time can seem like a huge challenge. Fairly so.
But it’s nothing you can’t beat with the correct information and tools. Even if you don’t have too much to add to your portfolio, you can still hold your audience with your presentation. To impress the employer, you can combine your resume and portfolio with a cover letter, written keeping the particular client in mind.
And most importantly, remember that you won’t get your hands full of opportunities overnight. It will happen eventually, but before that, you must keep learning and unlearning to enhance your services.
Stay consistent with your efforts and keep updating your portfolio with the latest information.
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