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18 Events and Conferences for Black Entrepreneurs in 2024

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18 Events and Conferences for Black Entrepreneurs in 2024

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

It can feel isolating if you’re the only one in the room who looks like you.

Meeting peers and mentors with a unique understanding of your lived experience and business roadblocks can help you connect the dots needed to grow your business and community. However, finding spaces for this kind of connection can be challenging for Black Americans.

In this post, discover in-person and virtual events nationwide where Black entrepreneurs can strengthen relationships and build expertise.Read more Breaking the Blueprint content

How to Prepare for Attending a Conference

The United States Census Bureau reported 3.5 million Black-owned businesses, per the last survey. 

Attending conferences, trade shows, workshops, and webinars puts you in rooms with consumers and entrepreneurs who have advice, real-life examples, and funds that can shift the trajectory of your business or nonprofit organization.

To prepare for attending a conference:

  • Review the programming, decide which sessions to attend, and jot down a few questions you want to ask during Q&As or one-on-one meetings.
  • Pack your business cards, a notepad, and pens.
  • Choose outfits and shoes that make you feel comfortable and confident.
  • Ease any nerves by leaning into the excitement of bettering your business.

By strengthening relationships, sharing expertise, and partnering, there are opportunities to create a bigger pool of resources and open or build doors for Black business growth.

18 Events and Conferences for Black Entrepreneurs in 2024

Florida

1. Black Travel Summit

Dates: October 10 – 13, 2024

Location: Fort Lauderdale, FL

In celebration of Black culture and business in travel, the Black Travel Summit brings together industry professionals, influencers, and travelers for a weekend of panels, workshops, vendor shopping, and networking opportunities. The highly-anticipated event features a lineup of entertainment, including a Black heritage and Instagrammable foodie tour and a Black Travel Awards Gala.

2. Black Professionals Summit

Dates: November 22 – 24, 2024

Location: Hollywood, FL

The Black Professionals Network presents the 10th annual Black Professionals Summit for an electrifying opportunity. From keynote speeches and panel discussions to interactive workshops, Black professionals convene and learn from industry leaders, build valuable relationships, and discover new opportunities.

Indiana

3. Summer Celebration – Indiana Black Business Expo

Dates: June 24 – 25, 2024

Location: Indianapolis, IN

With a mission to level the playing field of business, the Indiana Black Expo Business Conference allows entrepreneurs to learn from executives and experts. The 2024 conference offers sessions and workshops on city, federal, and state contracting opportunities. For instance, attendees can hear from funders on how to increase their capacity through access to capital and experts on the advantages of partnerships.

Illinois

4. The Black Women’s Expo

Date: August 2 – 4, 2024

Location: Chicago, IL

Originally an annual expo for small businesses and corporations, the Black Women’s Expo, or BWe Next, has evolved into a multi-city lifestyle exposition. In addition to seminars and sessions led by industry experts tackling societal issues and topics involving wellness, finances, and building generational wealth, this expo also provides vendor opportunities and resources on business ownership.

New York

5. CultureCon

Dates: October 5 – 6, 2024

Location: New York, NY

​​CultureCon, hosted by The Creative Collective NYC, brings together creative entrepreneurs and change-makers who want to make a cultural impact with their businesses and art. Attendees can access activations, fireside chats, and panels with tastemakers, celebrities, and industry experts. Black-owned companies can also set up shop at CultureCon’s small business market.

6. Roadmap to Billions Conference

Dates: May 16 – 18, 2024

Location: Brooklyn, NY

Black Women Talk Tech, a collective of Black women tech entrepreneurs and professionals, are the masterminds behind the Roadmap to Billions Conference. In its 8th year, the conference provides workshops, resources, and tactical strategies for Black women entrepreneurs looking to foster deep connections, create funding opportunities, and gain insights from thought leaders across industries. Past speakers include founders from Official Black Wall Street and Black Ambition Opportunity Fund.

Ohio

7. Black Tech Week

Dates: July 16 – 18, 2024

Location: Cincinnati, Ohio

Coinciding with the annual Cincinnati Music Festival, Black Tech Week is a conference for tech professionals and funders. Founders, executives, and experts speak on topics ranging from fundraising, customer outreach, the power of community, supply chain logistics, content marketing, and crafting the future of tech and business.

Texas

8. AFROTECH Conference

Dates: November 13 – 16, 2024

Location: Houston, TX

For Black professionals, innovators, engineers, and venture capitalists interested in all things tech and Web3, the AFROTECH Conference is three days of fireside chats, interactive exhibits, panels, mixers, pitch competitions, and live music performances. Topics range from creating viral products, the creator economy, strategic business growth, how to raise funding, cryptocurrency, and more.

9. Marketing For The Culture Summit

Date: June 6, 2024

Location: Houston, TX

Hosted by the African American Marketing Association, entrepreneurs, marketers, and creatives gather at the Marketing for the Culture Summit to learn best practices and improve their skills in content creation, monetization, workflows, and more. This year’s theme, “Plot Twist – The Art of Being a Disruptive Storyteller,” aims to transcend traditional marketing narratives and challenge attendees to redefine their approach to storytelling. Sessions will touch on the psychology of marketing, communication in marketing, and brand archetypes.

10. Summer Celebration Tradeshow & Festival – Texas Black Expo

Dates: May 17 – 18, 2024

Location: Houston, TX

Celebrating 20 years, the annual Texas Black Expo is a chance for small businesses, non-profits, and multi-million dollar organizations to gather under one roof to reach consumers and generate more economic growth. Featuring pro-Football Hall of Famer Shannon Sharpe, the 2024 Tradeshow and Festival will focus on education and economics.

11. Black is Tech Conference

Dates: August 19 – 21, 2024

Location: Houston, TX

The Black Is Tech Conference creates a platform for black tech professionals, students, entrepreneurs, and enthusiasts to access professional and business development resources. The 6th annual Black is Tech Conference will introduce Houston Black is Tech Week (August 19 – 24) and many workshops and core activities. The Expo will offer recruiting and networking opportunities with over 50 companies.

Virginia

12. Virginia Black Business Expo & Business Conference

Dates: August 2 – 4, 2024

Location: Arlington, VA

During National Black Business Month, the 5th annual Virginia Black Business Expo features live demonstrations, business education from local industry experts, networking opportunities, and shopping. Registration for vendor booths is exclusively for Virginia Black Business Directory members. This nonprofit organization increases the visibility of Black-owned businesses from Washington, D.C., Maryland, and Virginia.

Washington, D.C.

13. ByBlack Conference

Date: 2024 (TBA)

Location: Washington, D.C.

In partnership between the U.S. Black Chambers Inc. and the National Association of Black Owned Broadcasters, the ByBlack Conference is an annual three-day event to encourage collaboration and foster collective economic power for Black-owned businesses. The conference brings together entrepreneurs, media owners, creatives, and corporate executives to learn how they can scale and get more visibility for their companies.

New Jersey

14. Juneteenth Black Business Expo

Dates: Multiple dates

Locations: Madison, NJ (May 30, 2024), Hackensack, NJ (June 13, 2024)

The New Jersey-based African American Chamber of Commerce (AACCNJ) presents the 2024 Black Expo, themed “The Journey Continues.” The Expo focuses on entrepreneurship and the economic and cultural empowerment of underperforming communities. Breakout session topics range from talent Acquisition to digital literacy.

Georgia

15. ForbesBLK Summit

Dates: June 23 – 25, 2024

Locations: Atlanta, GA & Virtual

The upcoming three-day summit, spearheaded by Forbes and the ForbesBLK community, brings together leading executives, entrepreneurs, creators, and changemakers for engaging and challenging discussions. The inaugural ForbesBLK summit in 2023 discussed the state of Black capitalism, the future of Black entrepreneurialism, and the power of Black business.

16. Black Enterprise Disruptor Summit

Dates: May 17 – 18, 2024

Location: Atlanta, GA

The Black Enterprise Disruptor Summit is a premier business conference that provides empowering opportunities for Black entrepreneurs, innovators, investors, and creatives. Hosted by Nationwide, the Summit aims to help build million-dollar businesses to the next level through access to expert-led fireside chats, networking mixers, and other creative tools.

Pennsylvania

17. Diversitech

Dates: May 7 – 10, 2024

Location: Philadelphia, Pennsylvania

Powered by the tech recruitment platform Tribaja, Diversitech is a global gathering of inclusive tech companies, entrepreneurs, investors, and professionals. Hear from visionaries focused on bettering diversity, equity, and inclusion hiring in the technology industry.

To Be Announced

18. Black Entrepreneurs Day

Date: 2024 (TBA)

Location: (TBA)

Daymond John, an investor on Shark Tank and the Founder & CEO of FUBU, curates an annual celebration of entrepreneurs. The live-streamed event features one-on-one conversations between John and Black celebrity business leaders, round table discussions, multiple pitch competitions for grant money, and musical performances.

It’s time to break barriers together.

Check out the above events and consider attending one that appeals to your current goals as a rising entrepreneur. Reminder: you can write it off as a business expense.

Click the link to discover more Breaking the Blueprint Content.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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