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3 Ways Artificial Intelligence Can Help Your Content Marketing Processes

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3 Ways Artificial Intelligence Can Help Your Content Marketing Processes

Artificial intelligence comes to fruition by teaching a machine to think and react like a human being.

Google refers to content created with the help of artificial intelligence as automatically generated content, better known as spam. Maybe creative thinking will be something machines can eventually master, but we are not there yet. Machines can’t grasp things like style, voice, and perspective, no matter how intelligent they might be.

Though a machine can’t do creative writing, artificial intelligence can be helpful in your content marketing processes. Here are three ways AI-powered tools can help you make your content marketing more productive:

Artificial intelligence tools can be helpful to your #ContentMarketing, says @SEOSmarty via @CMIContent. Click To Tweet

1. Put together content briefs

Creating a content asset often requires a lot of collaboration. For example, an SEO manager identifies a need for an article to address a popular question, an in-house person does research to create a content brief for the writer to use, and a freelance writer crafts the content.

In a smart process, you also make sure the customer support (and sales team) contribute their thoughts to the content brief (as well as the final article) based on their frontline experience with customers.

In any productive content creation process, a content brief is fundamental.

And this is where artificial intelligence can turn out to be helpful. It can consolidate many data points into one conclusive summary for your team to use.

Narrato uses artificial intelligence to put together semi-automated content briefs. It uses SEO data (relevant keywords and people also ask questions), semantic analysis, as well as input from team members (style guide, notes to the author from different roles, references, etc.) to create a single dashboard for your writer to create content.

@narratoio uses #AI to put together semi-automated #content briefs, says @SEOSmarty via @CMIContent. Click To Tweet

The tool also uses AI-powered grammar checks to help you (or your writer) create more readable, better-structured copy. In this example, the tool suggests changing “a large number of” to a specific number or using “many” or “numerous.”

2. Diversify your content marketing tactics

Experts say the rule of thumb is to spend 20% of your content time crafting the content and 80% promoting it. This smart rule helps make the most of every piece you write, but it is seldom followed.

Promoting your content on social media requires a lot of time: You need to create diverse copy for your updates, put together attention-grabbing visuals, craft interesting captions, etc. The repetitive tasks often scare away content marketers, so they rely on automation tools that grab the new content from RSS feeds and share them on their social media channels.

Artificial intelligence provides smarter and more productive promotion by helping you create social media copies, captions, and even multimedia content (images and videos).

Text-to-image technology

Photoleap lets you create visual content on the fly. To experiment with the feature, click “Generate AI Image” and enter your text (for example, the name of your article).

The app will generate an image. You can edit the image if you want. It is the fastest way to create images to diversify your social media content and promote on-site content.

Social media copy

Lately, an AI-powered social media copy creation tool learns based on your update performance and helps you write more engaging updates.

Copy and paste your article URL and select the preferred length of your social media updates. The tool will generate social media captions. You can select the ones to use and easily publish them to your connected social media profiles.

The tool uses the page title and meta description to figure out the article’s focus and generate captions. However, it also uses on-page copy to inform the AI-created content.

AI-powered @LatelyAI tool uses page titles and meta descriptions to figure out the #content’s focus and generate captions, says @SEOSmarty via @CMIContent. Click To Tweet

Videos

Traditionally considered the most labor-intensive social media content, videos are created more quickly with AI-powered tools.

InVideo uses AI-driven automation to power its “text-to-video” feature. Copy and paste a few paragraphs from your article and upload your logo. The tool will come up with a video including a template, animations, and headlines. You can edit the video if you want.

3. Proof your content

I mentioned that Narrato provides AI-powered grammar suggestions. But your team creates a lot of content – social media posts, newsletters, emails, etc.

Grammarly is the most popular grammar-checking app that uses AI to learn each individual’s writing habits and provides suggestions based on that style. The tool also learns its interactions with each user. For example, if you tend to ignore the same suggestion, the tool will ultimately learn not to suggest it.

In this example, Grammarly suggests a clarity fix – changing “which results in a very sudden price change” to “resulting in a sudden price change.”

Grammarly offers many integration options. While it can be used in text editors, it also offers a WordPress plugin. WordPress also can host a few more AI-generator plugins, including internal linking and translations that you may find useful and productive.

Maximize your content time with AI tools

Content creators shouldn’t feel threatened by advancing technology. No one can replace human creativity and ingenuity. Artificial intelligence can be a writer’s friend by handling tasks they have no time or skill to handle and letting them focus on what they do best – writing.

HANDPICKED RELATED CONTENT:

All tools mentioned are identified by the author. If you have a tool to suggest, please add in the comments.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.

Cover image by Joseph Kalinowski/Content Marketing Institute



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MARKETING

Amazon announces AWS Clean Rooms

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Elon Musk has acquired Twitter

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights from the data to optimize campaigns and make other advertising and marketing decisions based on these insights.

“Using AWS Clean Rooms, customers can collaborate on a range of tasks, such as more effectively generating advertising campaign insights and analyzing investment data while improving data security,” said Dilip Kumar, vice president of AWS Applications, in a company release.

AWS Clean Rooms will become available in early 2023 in some U.S. markets, as well as in Europe and Asia Pacific markets.

Why we care. Through a number of partnerships over the last year, clean rooms have become more widely available for campaigns on the open web, as well as within “digital giants” (aka walled gardens) such as Amazon.

By including partners across identity, measurement and media, AWS can provide clean rooms for advertisers to execute campaigns outside of Amazon while gaining intelligence on campaign performance, all while keeping customer data secure.

Media partnerships. For instance, Fox Corporation is on board with their sports, news and entertainment properties. “It can be challenging for our advertising clients to determine how to best leverage our deep, differentiated set of data sources to optimize their media spend across our combined portfolio of entertainment, sports, and news brands, which reach hundreds of millions of monthly viewers,” said Lindsay Silver, senior vice president of data and commercial technology at Fox Corporation, in a release. “AWS Clean Rooms will enable data collaborations easily and securely in the AWS Cloud, which will help our advertising clients unlock new insights across every Fox brand and screen while protecting consumer data.”

Additionally, DISH Media will allow advertisers and agencies to run their own analysis in AWS Clean Rooms to optimize future campaigns across their audience of 31 million consumers.

Identity. Amazon says new identity capabilities will roll out to advertisers in the coming months to help brands match and link customer records across channels without compromising anonymity. They’ve announced information services company Experian as an AWS Clean Rooms partner in helping brands enrich their first-party data.

“By combining Experian’s identity resolution capabilities with AWS Clean Rooms, customers can securely unify and analyze their collective data to derive deeper insights and deliver more personalized customer experiences,” said Aimee Irwin, senior vice president of strategy and partnerships at Experian, in a statement.

Measurement and analytics. Comscore is also signed on as an AWS Clean Rooms partner. This means that they will be using the AWS cloud to host brands and connect them to Comscore’s Media Metrix suite, powered by Unified Digital Measurement 2.0 and Campaign Ratings.

These partnerships insert the AWS Advertising and Marketing cloud into the digital ad ecosphere at a time when privacy and first-party enrichment are top priorities for brands.

Dig deeper: Why we care about data clean rooms


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About The Author

Chris Wood

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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