MARKETING
How to Register a Non-Profit Organization in 6 Steps
Starting a non-profit organization can be rewarding. Besides serving the community, it can also help you fulfill your philanthropic goals. The difficulty, however, is in getting it running and ensuring sustainability.
Registering and sustaining a non-profit requires planning, organization, and strategic execution. This post discusses how you can register your non-profit organization in six easy steps.
Unlike other businesses, which are created to make profits, non-profit organizations need to file a 501(c)(3), which is the IRS code that allows for tax exemption. This is one of the most crucial steps in this process that makes non-profits different from other organizations.
Here’s a six-step process on how you can get your non-profit organization up and running.
How to Register a Non-Profit Organization: A Step-By-Step Guide
You’ll need to set up your non-profit business in a way that you’ll impact your target group of people and attract funding.
Let’s look at how you can do so in detail.
1. Research Business Purpose and Need
Before you register your non-profit organization, you need to be clear on its purpose and ensure you’re serving a valid need.
Knowing what you want to accomplish with your organization will help you attract funding and find support, workers, and volunteers more easily. It’ll also serve as a source of inspiration that will keep your business going.
Part of finding the need and purpose of your business includes having a financial plan in place. You need to know how much it’ll cost to get your organization off the ground.
This includes basic infrastructure, initial filing fees, the costs you’ll incur to get permits (if any), and the ongoing financial cost for sustainability.
Being clear on your purpose will also make it easy for you to decide which type of NGO you should start. Here are some categories you can explore.
- Charity
- Religious
- Educational
- Scientific
- Social activism and political lobbying
- Sports
2. Name Your Organization
This is a crucial step for any business, as your business name will represent your public image. You need to pick a name that’s unique and one that reflects your organization’s values, mission, and purpose.
You can use a descriptive name but be careful not to make it too long as it should be easy to memorize as well. But if you still choose a long name, make sure you use abbreviations.
To ensure your business name is unique, check with your state’s filing agency. You can also ensure the domain isn’t already in use, even before creating a website, to avoid complications in the future.
Depending on your state, you’ll be required to add Corp., ltd., LLC, or co. abbreviations in your company name.
3. Build a Solid Foundation
Here, you conduct a series of activities to build the base of your non-profit organization. The first requirement is appointing a board of directors. These are the people who will be in charge of controlling the operations of your non-profit as soon as you register it.
Therefore, you’ll need to analyze them by skill and define their roles. Part of your board should consist of people with finance and marketing skills and another with legal expertise.
Then, find board members with experience in the field your non-profit will operate in. Some states require you to list member names in the incorporation documents.
Second, you’ll need a mission and value statement to provide direction and motivation to your organization.
This is also the step where you create your non-profit’s bylaws that will determine how your management operates. Your bylaws spell out items such as your meetings, rules governing director appointments, and so forth.
4. File Your Incorporation Documents
Incorporation is how you get your state to recognize your non-profit as a legal business. You’ll submit certain documents to your state’s filing office in this step and wait for their approval.
Usually, the state’s filing office is your Secretary of State’s office. However, this differs by state, so make sure you confirm the same for your state.
Now that you have a suitable name, a board of directors, and bylaws, you need to include these details along with other required incorporation documents.
The fees you incur to register in your respective state will vary.
Every non-profit business also requires a Registered Agent, much like other forms of business. So, you’ll also need to appoint a qualified Registered Agent during incorporation.
You’ll also need your Employer Identification Number (EIN) to start your non-profit. You can file your Tax ID or EIN with the IRS. This will ensure that you can transact legally in your state and track your financial activities.
5. File for Tax Exemption/501(c)(3)
Tax exemption is not taken care of during incorporation. It’s an independent step all non-profit organizations have to take after they’re registered legally.
Here, you file a form with the IRS within the first few months of your operation to get exempted from federal taxation. There are different forms for each type of tax exemption status.
You’ll need legal help to determine where your organization falls. Luckily, online platforms that provide incorporation services can take care of this process for you. Incfile is one such organization that can help. Check out GovDocFilling’s Incfile Review for more information.
The form you end up filling out will determine the fees you’ll pay for this process and the type of tax exemption. So, make sure you get it right.
6. Maintain Continuous Compliance
You’ll need to check with your local government to see if there are any further legal filings you need for tax exemption. Then, review the IRS requirements on how to maintain your tax-exempt status.
For instance, you’ll need to fill out forms like Form 990 to show your finances, processes, and activities when filing your annual returns with the IRS. You’ll also need to keep a record of your payroll, worker’s compensation, unemployment taxes, withholding tax, etc.
Every state also requires that you file annual reports. Some states have rules regarding fundraising, special permits, and licensing.
For instance, you may need to register before starting a fundraiser or get special licensing if you’re operating in healthcare. Be sure to check those out before starting any activities.
Ready to Register Your Non-Profit Organization?
Despite its benefits, registering a non-profit organization can be daunting. Hopefully, the information in this post acts as your guide and makes things a little easier.
In addition to this essential information, you’ll need to get expert help to get the ball rolling, both legally and financially. This way, you’ll make no mistakes with the tax exemption application or ongoing compliance.
MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
-
SEO6 days ago
Early Analysis & User Feedback
-
SEARCHENGINES7 days ago
Daily Search Forum Recap: September 3, 2024
-
AFFILIATE MARKETING5 days ago
What Is Founder Mode and Why Is It Better Than Manager Mode?
-
SEARCHENGINES5 days ago
Daily Search Forum Recap: September 6, 2024
-
WORDPRESS6 days ago
Analysing Features, Pricing, and User Experience
-
WORDPRESS6 days ago
14+ Best Email Automation Tools For Your Business (Expert Pick)
-
SEARCHENGINES6 days ago
Google Ads To Require Gambling Advertisers With Games Certification To Recertify
-
WORDPRESS5 days ago
John Kostak of Web Dev USA – WordPress.com News
You must be logged in to post a comment Login