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31 Instagram Features, Hacks, & Tips Everyone Should Know About

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31 Instagram Features, Hacks, & Tips Everyone Should Know About

Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab?

There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. And we’ve compiled them all, here.

Whether you’re a recruiter looking to showcase your company’s culture, a marketer in the e-commerce industry, or an individual who’s just looking to use Instagram in the best ways possible, there are Instagram tips and features here for you.

Note: Before getting started, make sure you’re operating on the latest version of Instagram. At the time of publishing this guide, the latest version is 15.1.1 on iOS and on Android. Please also note that although this article might demonstrate each tip below using an iPhone or Android device, all items on this list are available for both operating systems and can be enjoyed using the same step-by-step instructions.

Table of Contents: 

31 Hidden Instagram Hacks, Tips, and Features

Instagram Account Features

1. Add and manage multiple accounts from the same device.

Have a separate account for your dog? Don’t be embarrassed; stand by your puppy profile. In fact, whether it’s a pet account or a business account, you can add and manage this one right alongside your personal account.

Here’s how:

  1. From your profile, tap the gear icon. To find this icon on an Android device, you’ll first need to tap the three horizontal lines to the top right of your screen.
  2. Scroll to the very bottom and tap “Add Account.”
  3. Add your other account by username and password, and you’re all set.

To toggle between both profiles, hold down your profile picture in the navigation bar to view all connected accounts. You can also switch to a different account through the Settings page mentioned earlier. See what this screen looks like in the next Instagram feature, below.

2. See all the posts you’ve liked.

Ever wanted to see the posts you’ve Liked, all in one place? All you have to do is go to your own profile and click the “Settings” button in the top right — a gear icon on iPhone/iPad, and three dots on Android — then, click “Account”, and finally “Posts You’ve Liked.”

someone's instagram settings to click account to find out posts you've likedsomeone's instagram settings to click account to find out posts you've liked

To un-Like any of the posts you’ve Liked, simply go to the post and deselect the “heart” icon below it. Don’t worry — the user won’t be notified that you’ve un-Liked the post.

3. Hide, delete, or disable comments on your posts.

Twitter may carry a more “anything goes” culture of commentary, but your Instagram is your domain — and it’s much easier to control who says what on your content. This is especially important if you manage a business account.

To Filter Comments by Keyword:

In the Instagram mobile app, navigate to “Options” and select “Comments.” From here, you can toggle on “Hide Inappropriate Comments” and even enter specific keywords you’d like the app to police within each comment.

To Delete Comments:

Tap the speech bubble icon below the comment you’d like to delete, and swipe lightly to the left over this text. Select the garbage can icon that appears to delete this post. You can also do this to your own comments.

To Disable Comments Entirely:

To clarify, you can’t turn off comments across your entire profile; you can only disable them for individual posts.

To do so, start posting an image on which you’d like nobody to comment. When you reach the page to add a caption, tags, and location, tap “Advanced Settings” at the very bottom. This will open a screen where you can easily switch on an option labeled “Turn Off Commenting.”

4. Clear your Instagram search history.

We swear — this blog post isn’t all about how to convince people you’re not an Instagram creeper. But many of us can relate to the desire to clear our online search history everywhere, including on this particular social channel. Luckily, you can.

To clear your Instagram search history, go to your own profile and click the “Settings” button (a gear icon on iPhone/iPad and three dots on Android). Scroll down and click “Security”:

showing in settings how to clear instagram search history

Then, select “Clear Search History” at bottom of the screen, and then confirm by clicking the blue link, “Clear Search History”.

showing in settings how to clear instagram search history

5. Add another Instagram account to your bio.

Perhaps your company has more than one Instagram account for different aspects of your brand. For instance, HubSpot has a verified HubSpot account, a HubSpot Life account, a HubSpot Academy account, and a HubSpot Partners account.

To draw awareness back to its main company page, then, HubSpot links to the @HubSpot account in its other account bios, like in @HubSpotLife’s account:

add another account to instagram bio

Fortunately, you have the option to include another Instagram account in your Instagram bio. To do so, simply type the “@” sign into your Bio, and then select the account you’d like to tag. Then, click “Done”.

add-insta-account-to-bio

Instagram Design Features 

6. Add special fonts to your bio.

Here’s an Instagram bio hack that can truly make your profile stand out. You can already add emojis to the bio beneath your profile photo, but your keyboard limits your creativity right there.

Using a couple of basic third-party websites, you can copy over some more special fonts not often found in the Instagram community. Here’s how.

To Add a Special Font to Your Bio via Mobile:

Add a new font to your Instagram bio via your mobile device using a website like LingoJam. Open the site on your phone, type your desired bio text in the lefthand text box, and you’ll see the same bio text in different typefaces appear on the right.

how to add special font to bio with a tool like lingojam

Carry your chosen font over to your Instagram bio by tapping it and selecting “Copy.” Then, open your Instagram app, navigate to your profile, select “Edit Profile,” tap the “Bio” section and paste your chosen font into the empty field.

To Add a Special Font to Your Bio on Desktop:

If you’re editing your Instagram profile on your laptop or desktop, Font Space has a library of fonts you can download and copy into your bio in seconds. To do so, Find a font you like and select “Download” beneath the font’s sample image, as shown below.

cursive font of someone's name

Downloading this font will open a folder on your desktop where you can pull a “.ttf” file that carries the various versions of this font. The file will look something like the screenshot below.

copying special font to paste it into instagram

Once you have this font copied to your computer’s clipboard, open your internet browser and log onto Instagram.com. Select “Edit Profile” and paste your downloaded font into your bio field. You can then edit the sample text that came with your font to write your new bio as you see fit.

7. Add special characters to your bio.

Not only can you customize your bio with a special font, but you can also add atypical characters that distinguish you or your brand — but that you wouldn’t find on your smartphone’s normal keyboard. These include §, †, or even ™ if your Instagram name features a trademarked product name.

To Add Special Characters From Mobile

Using your mobile device, install a free mobile app like Character Pad, which catalogs nearly every character and symbol you might need but won’t find in the 26-letter English alphabet.

Open the app and find the character you want to add to your Instagram bio. In Character Pad, you’ll simply double-tap the picture of your chosen symbol to paste it into a text box, as shown below. Then, copy this character to your phone’s clipboard. (For our purposes, I double-tapped the half moon icon.)

special charactersOnce you have your symbol copied to your clipboard, open Instagram, navigate to your bio, and tap “Edit Profile.”
edit profile-1Hold down your finger on the field of your bio you want to insert your special character until “Paste” appears as an option, as shown below. Tap “Paste” and then “Done” you’ll be all set.

welcome to my page

To Add Special Characters From a PC

You can also insert special characters and symbols through Instagram’s web client on a desktop or laptop computer. The easiest way is to use Microsoft Word’s “Symbol” insertion icon, as shown below.

ms-word-insert-symbol

Select your desired symbol or character and copy it to your computer’s clipboard. Then, navigate to Instagram.com and follow the steps above to paste your character into a particular part of your bio.

You might be tempted to simply Google search the special character you want, and at times it might work just as well as the steps above. But keep in mind not all special characters you copy from the internet are “clean” when you paste them into Instagram — some of them might become corrupted or not show up correctly.

8. Reorder filters to set your favorite filters at the front.

If you use Instagram a lot, chances are, you have a few favorite go-to filters, and others you never touch. To make editing photos easier, you can reorder the filters in your editing window.

To reorder filters, add a new post and begin editing it. When you get to the filters page, hold down on a filter you’d like to move, and then drag it to your preferred location. 

reorder instagram filters

9. Use Instagram as a photo editor (without having to post anything).

Perhaps you love Instagram’s filters and editing capabilities, but aren’t quite ready to post the photo to your account — right now, or ever. To use Instagram as a photo editor without posting anything, all you need to do is publish a picture while your phone is on airplane mode.

First, be sure you have “Save Original Photo” turned on in your Instagram settings.

IMG_8604

Then, turn on airplane mode — see instructions in #5.

Next, follow the normal steps to post a photo to Instagram: Upload the photo, edit it, and press “Share.” An error message will appear saying the upload failed, but you’ll be able to find the edited image in your phone’s photo gallery.

use ig as photo editor

10. Insert line breaks into your bio and captions.

When you write a caption in Instagram, you’ll see the keyboard doesn’t give you an option to press “Enter” or “Return.” The same is true for your bio. So how do all those people put line breaks in there?

No return key.png

It turns out that all you have to do is press the “123” key in the bottom lefthand corner of the keyboard, and the “Return” key will appear on the bottom right.

Return key.png

I know this tip sounds simple, but a lot of people miss it — myself included, until a colleague clued me in. We’ve seen some elaborate solutions out there for hacking through this problem, like writing the caption copy in another app, then copying and pasting it into Instagram. Thankfully, it’s much simpler than that.

Instagram Optimization Features

11. Optimize your Instagram bio to appear in the Explore tab.

Your friends, family, and coworkers might be your first group of Instagram followers, but growing your audience takes more than the people who already know you. One key way to do this is to get your profile to appear in Instagram’s Explore page.

explore tabThe Explore page, accessible using the magnifying glass icon shown above, is a browsing page that sorts the entire Instagram community by topic and keyword. These include “Fitness,” “Style,” “Science,” and more.

Hashtagging your posts with these words can expose your content to the people browsing these topics, but you can also use them in your Instagram name and bio to promote your profile.

If Jane Doe is a marketing consultant, for example, she might want to make her Instagram name “Jane Doe Marketing,” rather than simply “Jane Doe.” Then, in her bio, she can include all of her specialties, such as “SEO,” “blogging,” “email marketing,” etc.

12. Drive traffic to an external website.

One of the biggest frustrations people have with marketing on Instagram is that clickable URLs aren’t allowed anywhere except the single “website” box in your bio. If you put a URL in a photo caption it’ll appear as plain text, meaning users would have to painstakingly copy the URL, open a web browser, and paste or type it in there.

One sneaky way to get people to visit your Instagram profile, which is where that one clickable URL is allowed, is to use your photo captions to encourage people to visit your profile for a link. Then, update that URL frequently to point to your latest blog content, YouTube video, product, or offer.

Check out the example from food magazine Bon Appétit below. This photo’s caption provides a text call-to-action to visit the user’s profile so you can click the link related to the post.

Then, in Bon Appétit‘s profile, you’ll see the link itself. Update this link frequently to point to your latest content or offer.

add link to bioPlus, if you have a verified Instagram account, you can also add links to your Story. Read more about this feature here.

13. Sell products from Instagram using Shoppable Posts.

You might already know you can tag people in your Instagram posts as (or after) you post new content. Now, you can tag products — and direct your viewers to a product page to buy what they saw.

To Add an Instagram Business Account

You’ll need an Instagram Business account to publish shoppable posts. You can get one by selecting “Edit Profile” on your Instagram profile and tapping “Try Instagram Business Tools,” as shown below.

switch to professional account button on instagram

To Tag a Post With Products

Once you’ve launched an Instagram Business account, you’ll need to enable product tags to use them on a post that depicts a product. Navigate to your settings using the gear icon from your profile page, and select “Products.” Tap “Continue” and follow the prompts to connect a “product catalog” to your business profile.

With product tags enabled on your Instagram Business account, you can now upload new posts and tag your photo with products you find from your product catalog. Here’s what a shoppable post can look like:

instagram-shoppable-postImage via Instagram

14. Create an auto-complete quick reply for standard responses.

Responding to user comments and questions is incredibly timely, but fortunately, there’s a hack to streamline the process and make it more efficient. (Note: This only works on Instagram Business accounts.)

You can simply create a one-to-two word phrase that can act as your shortcut to a longer standard response you might send often. To do this, click “Business” in your Settings, and then “Quick Replies” — or, click the three-dot chat bubble icon on bottom of screen, and then click “New Quick Reply”.

Add a shortcut you can enter for the response. For instance, you might type “returnpolicy” as the shortcut for a longer response, i.e.: “Hey there. We’re sorry you don’t love your purchase. Fortunately, we permit 30-day returns, no questions asked. Please send us your order confirmation number to get the process started.”

Once you’ve added a shortcut, you can either type the shortcut “returnpolicy” into the comment box when you want it to auto-generate, or you can tap the three-dot chat Quick Replies bubble icon at the bottom of your screen to choose from a response you’ve created. (Read more about Quick Replies here.)

0bbb2a75b44c18506923b75ffceb2a1a

Image Source

15. Pin your Instagram post to Pinterest.

Instagram doesn’t have a natural integration with many social networks (except Facebook, its parent company) for publishing Instagram posts to other social accounts.

But with respect to Pinterest, image-loving platforms stick together. Here’s a backdoor way to Pin your latest Instagram Story to Pinterest:

On the Instagram mobile app, tap a post to view it in full, then tap the three dots to the top-right of the image. Select “Copy Share URL” to attach the picture’s link to your clipboard.

copy an instagram post's link

Open the Pinterest mobile app — or download it; you’ll need it for this step — and navigate to your profile page. If you have the latest version of Pinterest downloaded, it might ask you as soon as you open the app if you’d like to produce the image from your clipboard.

If not, select the “+” icon to the top right to add a new pin, and you’ll see a menu of options where you can add your “Copied Link” to a new Pin or board on your profile.

Instagram Stories Features

16. Create a collection of saved posts.

In addition to being able to view all of the posts you’ve liked, Instagram also has an option to save or bookmark certain posts in collections that you create.

Start by going to your profile, and tapping the “Settings” icon at the top-right of your screen, and then select “Saved”:

someone's instagram settings to find saved posts

Next, press the “+” button and name your new Collection. someone's instagram settings to find saved posts

Click “Next”, and select images from your “Saved” section.

someone's instagram settings to find saved posts

To save photos for future collections, tap the bookmark icon below the post you want to add, as shown below:

save for future collectionsThen, go back to your saved photos by following the previous steps.

You’ll see the photos you’ve saved — to add them to your Collection, select the Collection you want to add to, and tap “Add to Collection.” From there, you can add any of your saved photos.

add to new instagram collection

17. Create Stories Highlights to show Stories for longer than a day.

Like in Snapchat, posts to your story only stick around for your followers to see for 24 hours. But sometimes, you have a story that deserves more daylight to be told.

That’s where Stories Highlights comes in, a feature by Instagram that allows you to save stories together in the same space on your profile page. If you ever wondered what that “New” button with the “+” icon was below your profile image, this explains it.

To make a Stories Highlight, tap this New option and select any number of past stories in your album:

create stories highlights

Image via Instagram

Then, give it a cover photo and a name to display as its own Instagram Story on your profile page. You can remove Stories Highlights at any time by tapping and holding down this story.

18. Reorder Instagram Stories highlights.

The Highlights on your Instagram feed act as your brand’s portfolio — you can use Highlights to demonstrate your company’s values, showcase new products or services, or categorize various topics you post about frequently.

For instance, The North Face uses its Highlights section to highlight various initiatives that are important to the brand, including a section labelled “VOTE”, “Global Climbing Day 2020” and “Summer Basecamp”:

change order instagram highlightsSince a user can only see the first four highlights when they first come across your feed, you’ll want to ensure your first highlights are the ones you’re most proud of. To do this, simply follow this trick:

1. Hold down the highlight you’d like moved to the front of this list and click “Edit Highlight” when the slide-up appears.

editing a highlight on instagram

2. Next, find an image or video you’d like to add to the highlight. (Don’t worry — you’ll be able to delete this within 30 seconds, so you don’t need to choose one that will stay on the highlight.)

edit highlight3. Click “Done” in the top right corner.

4. Now, your Highlight will be first in the list. To remove the image or video you just added, follow the above instructions and simply un-check the image you added. Your highlight will remain at the beginning of the Highlight reel.

19. Change your Instagram Highlights Icon without publishing it to your feed.

The image you choose for each Highlight should accurately depict what type of content users can expect to see if they tap the Highlight, so you’ll want to choose a compelling, engaging image.

However, if you have a design, logo, or image you’d like to use that isn’t in your Instagram feed, it’s still possible to make it the Highlight Icon.

To do this, click “Edit Highlight” (same as the step above):

clicking on edit highlight button on instagramNext, click “Edit Cover”. Scroll through your camera roll to find an image you like.

edit highlight cover photo

new photo for highlightOnce you choose an image from your camera roll, click “Done”. Your Highlight cover image is now an image you’ve never posted on your Instagram account:

new image for highlights

20. Schedule posts in advance.

Instagram being a mobile app, you’re probably in a routine of taking photos and posting them to your Instagram Story on the fly. But, you can also pre-post them from your computer for a set day and time in the future.

This feature is available with a social media scheduling tool, as well as HubSpot if you have an Instagram business account. If you have this business profile, switch to it via the Instagram mobile app and follow the prompts to connect it to Facebook.

how to switch to instagram professional account

Depending on the social scheduling tool you use, you might not include this step. Once you’ve toggled to the right account, however, you’ll launch your scheduling tool, navigate to your current connected profiles, and see Instagram as an available integration.

21. Use ‘Type Mode’ to enhance your Instagram Stories.

Instagram Stories is a feature of Instagram that allows you to post ephemeral photos that show up separately from your profile and only last 24 hours. It’s a great function for helping like-minded users discover your profile on Instagram’s homepage.

But since its beginning, Stories have become quite creative, and it takes more than a pretty filter to stand out to your audience. Enter “Type Mode,” an option similar to Snapchat that gives you the power to caption Stories that need extra context to resonate with someone. Here’s how to use it:

1. Open Instagram Stories by swiping right from your Instagram feed. This will launch your smartphone camera. Then, take a photo or video and press the “Aa” icon to the top-right of your screen, as shown below:

the text button on an instagram story to add text

This “Aa” icon will open Type Mode, where you have five fonts to choose from: Modern, Neon, Typewriter, Strong, and Classic. Here’s what a sample Story looks like with Modern font:

adding text to instagram story

22. Post content from other users to your Instagram Story.

Although Instagram Stories are a great way to give your content exposure on your followers’ homepages, you might not always have something Story-worthy. In those times, you can share an inspiring post from someone else through your Instagram Stories. Here’s how:

1. Find a post you want to share in your Instagram Stories and tap the paper airplane icon, as shown below.

post content from other users

Instagram Account: @Freddysusa

This icon will open a screen allowing you to send this post to specific followers, or add to your Story. Tap the latter option, as shown below.

adding someone's post to my instagram story

Tapping this option will automatically turn the post into an Instagram Story, which you can edit and design to your liking the same way you would any other Instagram Story.

Instagram User Preferences Features

23. Get notifications when your favorite people post.

Never want to miss an Instagram post from your favorite influencers again? You can choose to get a notification every time a specific user posts a new photo. All you have to do is turn on notifications for each user individually.

To turn on these notifications, visit a user’s profile, click the three dots in the upper right-hand corner of the post, click “Notifications” from the menu, and finally toggle on notifications for either posts or stories from the menu that appears.

Get notifications when your favorite people postsomeone's instagram account to get notifications when influencers postsomeone's instagram account to get notifications when influencers postInstagram Account: Jen Reed @thesisterstudioig

Want to turn post notifications off? Just follow the same steps. It’s important to note that you must enable notifications from the Instagram app in your phone’s settings — here’s how.

  • To allow notifications on iPhone/iPad: Go to “Settings,” then “Notifications.” Choose “Instagram” and then turn on the setting to “Allow Notifications.”
  • To allow notifications on Android: Go to “Settings,” then choose “Apps,” then “Instagram.” Select the option to show notifications.

24. Hide Photos You’ve Been Tagged In

When someone tags you in a photo or video on Instagram, it’s automatically added to your profile under “Photos of You,” unless you opt to add tagged photos manually (see the next tip).

To see the posts you’ve been tagged in, go to your own profile and click the person icon below your bio.

see photos youve been tagged inNext, click on an individual post (any in the group of tagged photos) and click “Edit” in the top right. Then, click “Manually Approve Tags”:

click manually approve tags to hide photos you're tagged in

Then, to hide the posts you’ve been tagged in from other users, select the posts you’d like to remove from your profile, and when you’re done, tap “Hide Photos” at the bottom of your screen. When prompted, tap “Hide From Profile.”

hide from profile

This won’t remove the posts themselves from Instagram, but it will remove them from your profile, so you and others can’t access them.

25. Adjust your settings to approve tagged photos before they show up in your profile.

As we mentioned in the previous step, when someone tags a photo or video of you on Instagram, it’s usually added to your profile automatically. But, you can change your Instagram settings to enable manually selecting which photos you’re tagged in that show up on your profile.

To add tags manually, follow the same steps above to get to the photos in which you’ve been tagged, and click “Edit” at the top right of your screen. Tap “Tagging Options,” and select “Add Manually.”

approve tagged photos ahead of time

You’ll still be notified when someone tags you in a photo. Once that happens, to manually add a tagged photo to your profile, tap the photo you were tagged in, then tap your username and select “Show on My Profile.” And if you’d rather it not be visible, choose “Hide from My Profile” instead.

26. Hide ads you don’t find relevant.

Instagram tries to show you ads that are interesting and relevant to you. You might see ads based on people you follow and things you Like on Instagram, or the third-party websites and apps you visit.

If you see sponsored posts you don’t find relevant, though, you can let Instagram know and slowly teach its algorithm what you like and don’t like to see.

To hide ads on Instagram, tap on the three dots to the right of a post labeled “Sponsored,” and choose “Hide This.”

hiding a starbucks ad on instagram

From there, it’ll ask you to share why you don’t want to see the ad anymore.

IMG_8620

You can also opt out of seeing ads based on sites and apps off of Instagram and Facebook from your device’s settings. Note that even if you choose to opt out of seeing these types of ads, you’ll still see ads based on your Instagram and Facebook activity.

  • To limit ad tracking on an iPhone/iPad: Go to “Settings” and choose “Privacy,” then “Advertising.” From there, choose the option to “Limit Ad Tracking”

Screen Shot 2020-09-14 at 2.30.43 PM

  • To turn off interest-based ads on Android: Go to “Google Settings,” then “Ads.” From there, choose the option to “Turn off interest-based ads.”

opt-out-interest-based-ads-android.png

27. Send photos privately to your friends.

Posting photos with all of your followers or with the public isn’t the only way to share content on Instagram. You can also share them with individual or multiple users, kind of like a Facebook message or group text message.

You can either send a new photo to friends, or send a photo that you or someone else has already posted.

To send a new photo privately, upload a photo and begin editing it, as you would when editing a new post. When you get to the “Share” page, tap the top where it automatically says “New Post,” but when prompted, select “Direct Message.” From there, you can pick and choose whom you’d like to send the photo to.

You can access your direct messages at any time by clicking the mailbox icon at the top right of your homepage.

To send an existing photo privately, start by opening the post you want to share — it can be your own or someone else’s, as long as the latter has a public account. Next, click the paper-airplane-like icon below the post, then select who you want to receive it when the “Send to” box appears.

User Search Features

28. Search Instagram users without an account.

As much as Instagram would like to see you ultimately create an account for yourself or your business, you can peruse the beautiful brands, people, and dogs that are waiting for you without an account to see if it’s worth signing up.

There are two ways to search for people on Instagram without logging in:

Entering a Username at the End of the Instagram URL

The first way to search users without an account is by using an Instagram username you already know, and adding it to the end of “www.instagram.com/.”

For example, if you were to start with our Instagram username — which is simply “HubSpot” — you can enter the following into your browser’s address bar: www.instagram.com/hubspot. This will bring you to our Instagram profile as well as the elusive search bar at the top of the page:

search users without an account

Once you’ve reached this page, you can use the search bar to the left of the “Sign Up” button to browse users who are already active on the platform.

Googling Them in an Instagram Site Search

A slightly “hackier” way of looking up users without an Instagram account of your own is to simply search their name in a Google site search. This means telling Google to only look up search terms on a website of your choice (in this case, Instagram).

To site search a user, open a Google search and type the following: “site:instagram.com [name of user].”

By keeping all the text prior to the brackets in your search bar, you can shuffle through names of people and businesses and Google will produce results that live only on Instagram. Here’s what a site search looks like for HubSpot, below. As you can see, Google produces our main profile, our culture-focused HubSpot Life profile, Instagram posts that include the #hubspot hashtag, and our HubSpot Academy Page.

Google site search for HubSpot, allowing you to search Instagram users without an account

29. Upload and browse video content on IGTV.

IGTV is one of the biggest new features by Instagram to date. This acronym, as you might assume, stands for “Instagram TV,” and it’s basically an Explore page just for users’ video content. The main benefits of IGTV? You can upload videos more than 60 seconds long, and you can create your own channel with, perhaps, a video series that can be broadcast across other video platforms like YouTube.

browse igtv

Navigate to IGTV by going to your Explore page and selecting “IGTV” at the top, as shown above. A page will appear featuring topics and videos by some of the most prolific IGTV video creators on the platform today.

As you view more videos, the topics you see on the IGTV homepage will begin to adapt to your interests and serve you more content around those interests. And, naturally, the same goes for your target audience.

Create an IGTV channel by tapping the “+” icon to the top right of your screen, as shown below:

create an igtv channel

With an IGTV channel created, you can then upload videos directly from your smartphone’s camera roll to your channel.

30. Look through pictures without accidentally liking them.

It’s pretty easy to learn how to like something on Instagram — so easy, in fact, that people do it accidentally: It’s just a quick double tap of the photo once you’ve entered its full view.

The thing is, it’s so easy to do quickly by mistake.

So, here’s a quick Instagram cheat for you: To look through someone’s photos without “double-tap paranoia,” scroll through Instagram feeds with your phone set to airplane mode. Without internet access, you won’t be able to Like a photo, even if you accidentally double-tap it.

The pictures won’t load in the first place if you start on airplane mode, though. You’ll have to go to the feed first to load the posts, then turn on airplane mode, then start scrolling.

When you reach the end of the first rows of posts and want to load more, simply turn airplane mode off, let more load, and then turn it on again. Cumbersome? Maybe a little, but it could be worth the paranoia mitigation.

  • To turn on airplane mode on an iPhone/iPad: Swipe up from the bottom of the screen and click the airplane icon. Or, go to “Settings” and then “Wi-Fi,” and switch “Airplane Mode” on.
  • To turn on airplane mode on an Android device: Swipe down from the top of the screen. Then, swipe from right to left until you see “Settings,” and then touch it. Touch “Airplane Mode” to turn it on.

31. Browse posts from certain locations.

One fun thing you can do on Instagram is browse photos and videos from a specific location, or taken near your current location. I like to do that when I’m planning a trip somewhere, or want to check out a new restaurant and scroll through the pictures taken there.

Here’s how to do both of these things.

To Browse Posts From at a Specific Location:

You can either search for a specific place, or you can click into a geotag on an existing photo.

To search for a specific place: Tap the magnifying glass icon at the bottom of your home screen, which will bring you to the general search page. When you click into the search bar at the top, four tabs will appear. Choose “Places,” and type in the name of a place. When you press “Search,” it’ll show you all the top and recent posts that were geotagged with that location.

search for location on ig

specific location on igTo look at posts with a certain geotag: Go to the photo that’s geotagged with that location, and click the geotag. It’ll show you all the top and recent posts that were geotagged with that location.

geotag fenway park

geotag on ig

Browse Posts Near Your Current Location:

Follow the same instructions above to get to “Places.” Tap the search bar, and select “Near Current Location.”

browse instagram near current location

Choose which geotag you’d like to browse from the options that appear. Let’s say I chose to browse posts with the Museum of Science geotag. When I click “Museum of Science, Boston” on the menu, I’ll see the top and recent posts that were geotagged at that location.

How to Get Verified on Instagram

A verified badge (the blue check beside a celebrity or brand account name) tells users that you’re, in Instagram’s words, “the authentic presence of a notable public figure, celebrity, global brand or entity it represents”.

For instance, there are plenty of “Reese Witherspoon” fan pages on Instagram, but there’s only one real Reese Witherspoon account, as verified by the blue badge:

verify account reese witherspoon

To request a verified badge, you must be a public figure, celebrity, or brand and meet certain requirements. If you’ve determined you fit Instagram’s criteria for verification, follow these steps to request a badge:

  1. Go to your profile (the person icon in bottom left corner).
  2. Tap the three lines in the top right corner.
  3. Click “Settings” > “Account” > “Request Verification”
  4. Fill out the form, including username, Full Name, Known As, Category, and government-issued phoot ID.
  5. When you’ve filled out all form fields, click “Send”.

It’s important to note, you won’t necessarily receive a verified badge if you request one. Learn more about what happens after you request a verified badge.

Instagram Features & Hacks

I might be biased, but Instagram is one of the most fun (and visually appealing) social apps around. And now, with these tricks, you can use it to an even fuller extent.

Plus, many of these features can help to enhance your brand’s presence on Instagram. Now, you know how to use the app more efficiently, to make sure you’re only tagged in photos you want to appear on your profile, and have even more ways to engage with the people by whom you’d like to be discovered.

Instagram Hacks




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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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Why The Sales Team Hates Your Leads (And How To Fix It)

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Why The Sales Team Hates Your Leads (And How To Fix It)

Why The Sales Team Hates Your Leads And How To

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍

“Our MQLs are up!”

“Website conversion rates are at an all-time high!”

“Email click rates have never been this good!”

But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck. 

If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality.

Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads? 

Let’s dive into the answers to these questions. Then, I’ll give you my secret lead gen kung-fu to ensure your sales team loves their marketing leads. 

Marketers Must Take Ownership

“I’ve hit the lead goal. If sales can’t close them, it’s their problem.”

How many times have you heard one of your marketers say something like this? When your teams are heavily siloed, it’s not hard to see how they get to this mindset — after all, if your marketing metrics look strong, they’ve done their part, right?

Not necessarily. 

The job of a marketer is not to drive traffic or even leads. The job of the marketer is to create messaging and offers that lead to revenue. Marketing is not a 100-meter sprint — it’s a relay race. The marketing team runs the first leg and hands the baton to sales to sprint to the finish.

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via GIPHY

To make leads valuable beyond the vanity metric of watching your MQLs tick up, you need to segment and nurture them. Screen the leads to see if they meet the parameters of your ideal customer profile. If yes, nurture them to find out how close their intent is to a sale. Only then should you pass the leads to sales. 

Lead Quality Control is a Bitter Pill that Works

Tighter quality control might reduce your overall MQLs. Still, it will ensure only the relevant leads go to sales, which is a win for your team and your organization.

This shift will require a mindset shift for your marketing team: instead of living and dying by the sheer number of MQLs, you need to create a collaborative culture between sales and marketing. Reinforce that “strong” marketing metrics that result in poor leads going to sales aren’t really strong at all.  

When you foster this culture of collaboration and accountability, it will be easier for the marketing team to receive feedback from sales about lead quality without getting defensive. 

Remember, the sales team is only holding marketing accountable so the entire organization can achieve the right results. It’s not sales vs marketing — it’s sales and marketing working together to get a great result. Nothing more, nothing less. 

We’ve identified the problem and where we need to go. So, how you do you get there?

Fix #1: Focus On High ROI Marketing Activities First

What is more valuable to you:

  • One more blog post for a few more views? 
  • One great review that prospective buyers strongly relate to?

Hopefully, you’ll choose the latter. After all, talking to customers and getting a solid testimonial can help your sales team close leads today.  Current customers talking about their previous issues, the other solutions they tried, why they chose you, and the results you helped them achieve is marketing gold.

On the other hand, even the best blog content will take months to gain enough traction to impact your revenue.

Still, many marketers who say they want to prioritize customer reviews focus all their efforts on blog content and other “top of the funnel” (Awareness, Acquisition, and Activation) efforts. 

The bottom half of the growth marketing funnel (Retention, Reputation, and Revenue) often gets ignored, even though it’s where you’ll find some of the highest ROI activities.

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Most marketers know retaining a customer is easier than acquiring a new one. But knowing this and working with sales on retention and account expansion are two different things. 

When you start focusing on retention, upselling, and expansion, your entire organization will feel it, from sales to customer success. These happier customers will increase your average account value and drive awareness through strong word of mouth, giving you one heck of a win/win.

Winning the Retention, Reputation, and Referral game also helps feed your Awareness, Acquisition, and Activation activities:

  • Increasing customer retention means more dollars stay within your organization to help achieve revenue goals and fund lead gen initiatives.
  • A fully functioning referral system lowers your customer acquisition cost (CAC) because these leads are already warm coming in the door.
  • Case studies and reviews are powerful marketing assets for lead gen and nurture activities as they demonstrate how you’ve solved identical issues for other companies.

Remember that the bottom half of your marketing and sales funnel is just as important as the top half. After all, there’s no point pouring leads into a leaky funnel. Instead, you want to build a frictionless, powerful growth engine that brings in the right leads, nurtures them into customers, and then delights those customers to the point that they can’t help but rave about you.

So, build a strong foundation and start from the bottom up. You’ll find a better return on your investment. 

Fix #2: Join Sales Calls to Better Understand Your Target Audience

You can’t market well what you don’t know how to sell.

Your sales team speaks directly to customers, understands their pain points, and knows the language they use to talk about those pains. Your marketing team needs this information to craft the perfect marketing messaging your target audience will identify with.

When marketers join sales calls or speak to existing customers, they get firsthand introductions to these pain points. Often, marketers realize that customers’ pain points and reservations are very different from those they address in their messaging. 

Once you understand your ideal customers’ objections, anxieties, and pressing questions, you can create content and messaging to remove some of these reservations before the sales call. This effort removes a barrier for your sales team, resulting in more SQLs.

Fix #3: Create Collateral That Closes Deals

One-pagers, landing pages, PDFs, decks — sales collateral could be anything that helps increase the chance of closing a deal. Let me share an example from Lean Labs. 

Our webinar page has a CTA form that allows visitors to talk to our team. Instead of a simple “get in touch” form, we created a drop-down segmentation based on the user’s challenge and need. This step helps the reader feel seen, gives them hope that they’ll receive real value from the interaction, and provides unique content to users based on their selection.

1716755163 298 Why The Sales Team Hates Your Leads And How To1716755163 298 Why The Sales Team Hates Your Leads And How To

So, if they select I need help with crushing it on HubSpot, they’ll get a landing page with HubSpot-specific content (including a video) and a meeting scheduler. 

Speaking directly to your audience’s needs and pain points through these steps dramatically increases the chances of them booking a call. Why? Because instead of trusting that a generic “expert” will be able to help them with their highly specific problem, they can see through our content and our form design that Lean Labs can solve their most pressing pain point. 

Fix #4: Focus On Reviews and Create an Impact Loop

A lot of people think good marketing is expensive. You know what’s even more expensive? Bad marketing

To get the best ROI on your marketing efforts, you need to create a marketing machine that pays for itself. When you create this machine, you need to think about two loops: the growth loop and the impact loop.

1716755163 789 Why The Sales Team Hates Your Leads And How To1716755163 789 Why The Sales Team Hates Your Leads And How To
  • Growth loop — Awareness ➡ Acquisition ➡ Activation ➡ Revenue ➡ Awareness: This is where most marketers start. 
  • Impact loop — Results ➡ Reviews ➡ Retention ➡ Referrals ➡ Results: This is where great marketers start. 

Most marketers start with their growth loop and then hope that traction feeds into their impact loop. However, the reality is that starting with your impact loop is going to be far more likely to set your marketing engine up for success

Let me share a client story to show you what this looks like in real life.

Client Story: 4X Website Leads In A Single Quarter

We partnered with a health tech startup looking to grow their website leads. One way to grow website leads is to boost organic traffic, of course, but any organic play is going to take time. If you’re playing the SEO game alone, quadrupling conversions can take up to a year or longer.

But we did it in a single quarter. Here’s how.

We realized that the startup’s demos were converting lower than industry standards. A little more digging showed us why: our client was new enough to the market that the average person didn’t trust them enough yet to want to invest in checking out a demo. So, what did we do?

We prioritized the last part of the funnel: reputation.

We ran a 5-star reputation campaign to collect reviews. Once we had the reviews we needed, we showcased them at critical parts of the website and then made sure those same reviews were posted and shown on other third-party review platforms. 

Remember that reputation plays are vital, and they’re one of the plays startups often neglect at best and ignore at worst. What others say about your business is ten times more important than what you say about yourself

By providing customer validation at critical points in the buyer journey, we were able to 4X the website leads in a single quarter!

1716755164 910 Why The Sales Team Hates Your Leads And How To1716755164 910 Why The Sales Team Hates Your Leads And How To

So, when you talk to customers, always look for opportunities to drive review/referral conversations and use them in marketing collateral throughout the buyer journey. 

Fix #5: Launch Phantom Offers for Higher Quality Leads 

You may be reading this post thinking, okay, my lead magnets and offers might be way off the mark, but how will I get the budget to create a new one that might not even work?

It’s an age-old issue: marketing teams invest way too much time and resources into creating lead magnets that fail to generate quality leads

One way to improve your chances of success, remain nimble, and stay aligned with your audience without breaking the bank is to create phantom offers, i.e., gauge the audience interest in your lead magnet before you create them.

For example, if you want to create a “World Security Report” for Chief Security Officers, don’t do all the research and complete the report as Step One. Instead, tease the offer to your audience before you spend time making it. Put an offer on your site asking visitors to join the waitlist for this report. Then wait and see how that phantom offer converts. 

This is precisely what we did for a report by Allied Universal that ended up generating 80 conversions before its release.

1716755164 348 Why The Sales Team Hates Your Leads And How To1716755164 348 Why The Sales Team Hates Your Leads And How To

The best thing about a phantom offer is that it’s a win/win scenario: 

  • Best case: You get conversions even before you create your lead magnet.
  • Worst case: You save resources by not creating a lead magnet no one wants.  

Remember, You’re On The Same Team 

We’ve talked a lot about the reasons your marketing leads might suck. However, remember that it’s not all on marketers, either. At the end of the day, marketing and sales professionals are on the same team. They are not in competition with each other. They are allies working together toward a common goal. 

Smaller companies — or anyone under $10M in net new revenue — shouldn’t even separate sales and marketing into different departments. These teams need to be so in sync with one another that your best bet is to align them into a single growth team, one cohesive front with a single goal: profitable customer acquisition.

Interested in learning more about the growth marketing mindset? Check out the Lean Labs Growth Playbook that’s helped 25+ B2B SaaS marketing teams plan, budget, and accelerate growth.


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