MARKETING
36 Beautiful New Ebook Templates [Free Download]
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don’t convert visitors to leads all by themselves. If they don’t have attractive and compelling offers behind them, they won’t generate the leads your sales team is looking for.
That’s why it’s so important to create valuable content people want to download, and then package it in a way that’s visually appealing to your readers. An ebook is a practical content choice that delivers so much value to your audience that they won’t mind submitting a lead form to download it.
WP Forms reports that ebooks are the most popular lead magnet amongst subscribers, with 27.7% of marketers using them.
Adding ebooks to your content archive can be a worthwhile effort, but it’ll take work. While every step of creating an ebook is critical, a substantial step of the ebook development process is creating a design that helps tell the story in the copy. A professional and functional design makes the copy more readable to your audience, thus making it more likely that they’ll refer back to it and maybe even share it with a friend.
We know not every team has someone in-house who can (or has time to) whip up a slick, shareable ebook design. But we have good news: You don’t need to be a designer by trade to design beautiful ebooks yourself. With the right resources and approach, you can deliver valuable content to your audience in a fraction of the time.
A few years ago, we created ebook templates to help make this process easier for you. They were so popular that we decided to revamp the offer and include PowerPoint, Adobe Indesign, and Google Slides formats. We hope these templates minimize the time you spend on the details of design, allowing you to concentrate on writing valuable, lead-generating content your readers will love.
Start With One of These Free Ebook Templates
Each of these templates is sure to organize your content into a readable, shareable ebook that your readers will enjoy. Each one is complete with a table of contents, chapter page, copy pages, and a call-to-action page at the end. Here is a preview of some of the ebooks you’ll find in the template bundle:
1. Process Improvement Theme
The Process Improvement theme is longer and more involved than most of those listed above — it could contain 10, 20, or even more chapters to help describe the specific actions needed to complete a process or achieve an outcome. By combining text blocks with summary sections and detailed highlight pages, this theme is a great way to break down a complex task or process into manageable, repeatable steps.
The Process Improvement Theme Ebook Template is best for:
- In-depth guides to multi-step processes
- Employee handbooks
- Training manuals
2. Conversational Theme
This theme trends slightly more casual with a conversational approach that helps you connect with readers. For example, the author introduction page starts with a familiar “Hello!”, an image of the author, and a brief description of their expertise. The following pages include plenty of room for author and other expert quotes to help establish your mastery of the topic at hand, without seeming stuffy or distant. This theme breaks up each page with differing text and image placement to help keep user interest high throughout.
The Conversational Theme Ebook Template is best for:
- Social media marketing and campaign guides
- Providing advice or guidance to repeat customers
- Brand storytelling
3. Artistic Theme
For the marketer, salesperson, or designer who needs to communicate a vision from high-level strategy to detail, the Artistic theme template is a smart choice. This template uses white space to set boundaries between sections, giving your ebook a clean, uncluttered charm. Colorful headers with serif fonts, eye-catching graphics, and stunning images will make your ebook come to life. The Artistic theme includes several unique layout options including light and heavy text pages, photo layouts, and more so that the design is fresh from one page to another.
The Artistic Theme Ebook Template is best for:
- Marketing Content
- Target Audience Personas
- Sales Tips and Tricks
4. Professional Theme
Appeal to the professional yet bold aesthetic, the Professional theme ebook template. Image-based title pages and thick, bold fonts draw attention to headlines and big ideas while body pages with room for photos make it perfect for a showcase or inspiration guide. The Professional template is made with the visual communicator in mind. Social media experts, event planners, and web designers — this one is for you!
The Professional Theme Ebook Template is best for:
- Social Media Guidelines
- Event Planning
- Web Design Content
5. Honeycomb Theme
Your ebook is sure to get the crowd buzzing with this honeycomb-inspired design. The hexagonal shapes in the background are neutral-colored in the original ebook template, but adding in your brand colors can make these hives look sweet. Inside, you’ll find page layouts for quotes and captioned photos, making it a good choice for ebooks with a healthy balance of imagery and copy.
The Honeycomb Theme Ebook template is best for:
- Recipe Books
- Customer Service Guidelines
- Technology Best Practices
6. Triad Theme
Great for educational workbooks that include heavy visual designs, the Triad theme provides plenty of space to organize your content on every page. The triangular shapes in this template give your ebook a sense of direction that keeps the reader moving forward. The bold complementary colors jump right off the page and grab your attention, but this template can be edited to incorporate your brand colors.
The Triad Theme Ebook Template is best for:
- Educational Workbooks
- Educational Presentations
- Seminar Courses
With these polished templates, you’ll be able to:
- Create beautifully designed ebooks without either the cost of a designer or experience with InDesign/Illustrator/Photoshop.
- Choose from six different ebook designs across three different platforms (Adobe InDesign, PowerPoint, and Google Slides), and even add your own brand colors for a custom look.
- Spend more time writing awesome content and less time getting the layout right.
- Use all of the stock images provided in the templates, free of charge.
- Save your ebooks as professional and attractive PDF files that are ready for download.
Start Creating Your Ebook For Free
Ebooks are one of the most popular content offerings available to consumers, but the effort required to make them can deter content creators from starting the process. These templates make designing your ebook simple so you can spend more time sharing your big ideas with the world.
Editor’s note: This post was originally published in January 2021 and has been updated for comprehensiveness.
MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
You must be logged in to post a comment Login