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5 Human Resource Management Functions Every HR Manager Needs to Know

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There’s something every single company needs to operate, regardless of the industry or product, and that’s people.

Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management.

Learn what it is and the key functions every HRM needs to operate.

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Recently, we’ve heard the term “People Operations” used much more frequently than human resources. Are they the same? Not exactly. People ops is technically considered a subset under HR. However, in many companies, they are used interchangeably.

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While human resources focus on the structural and legal pillars such as hiring, compliance, compensation, and benefits, people ops look at the cultural implications and focus on things like employee satisfaction, productivity, and diversity and inclusion.

5 Main Functions of Human Resource Management

1. Recruitment and Staffing

When you think of HR, recruitment and staffing is probably the first thing you think about.

HRM requires working hand-in-hand with recruiters to identify top talent, set budgets, conduct background checks, and negotiate compensation and benefits.

In addition, they must be well versed in employment law to know how to comply with federal and state legislation regarding worker rights, discrimination, and more.

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HRM also oversees onboarding, the process of integrating a new hire into the company. This involves setting up training, providing equipment and access to necessary software, and team introductions.

Knowing how new employees are responding to them can be helpful in ensuring the employee’s long-term success at the company.

In fact, a 2021 data by Microsoft revealed that new hires are 3.5 times more likely to be satisfied with their onboarding experience if their manager played an active role.

By knowing this information, they can tweak the process to increase managerial involvement in onboarding.

2. Employee relations

A 2021 HBR study found that 89% of workers were not satisfied with their jobs – 85% said that their well-being had declined and 56% said that their job demands had increased.

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For HR, that’s a major concern because that can directly lead to high attrition. HR professionals are tasked with identifying these issues through internal NPS surveys, meetings, and other methods, then putting systems in place to address them.

In addition to these responsibilities, conflict resolution is another major aspect of employer-employee relations at the workplace. This can be anything from friction between two employees who don’t get along to a sexual harassment claim.

Human resources management is tasked with investigating these claims and taking appropriate action to maintain a safe workplace for all.

Beyond conflict, a communication standard can also be set by HR to promote transparency and encourage openness. This can look like mandatory weekly one-on-one meetings between managers and direct reports, monthly skip-level meetings, quarterly AMAs, and more.

3. Learning and Development

According to 2021 Glint data, having opportunities to learn and grow is now the top factor that people say defines an exceptional work environment.

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The survey also found that employees who rate their culture highly are 25% more likely to be happy at work and 31% more likely to recommend working at their organization.

This is why investing in employees’ development can directly impact a company’s bottom line.

This can look like allocating stipends for role-related courses, providing access to third-party providers, and hosting management training. Having options that cater to both individual contributors and managers is essential to making sure all employees are growing.

Once these programs are up and running, HR must evaluate their effectiveness and make changes as needed.

4. Performance Management

Performance management is another key function of HR, which involves setting performance metrics, review schedules, conduct guidelines, and more.

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For instance, what happens if an employee underperforms during the quarter? What are the steps they and their manager can take? This process should be determined by HR.

From probation to termination and everything in between, HRM has it covered.

5. Company Culture

A company’s culture is the set of values, beliefs, and behaviors that define its way of doing business.

Culture is incredibly important because it affects every aspect of a company, from how employees interact with each other to how they serve customers. Unhappy employees make for unhappy customers.

HRM entails figuring out what employees want and care about and balancing them with company resources. For instance, there has been a shift to remote work since the start of the pandemic in 2020.

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While this may seem separate from company culture, how easily companies adapted to this shift is representative of their culture.

In 2020, a Glint report found that a sense of belonging is the second-highest driver of work culture, behind opportunities to learn and grow. How do you create that belonging?

That’s where HRM comes in – creating this environment and making sure it’s scalable and flexible.

Human resources management is an essential part of every organization, making sure that their most important asset – the people – has everything they need to succeed.

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MARKETING

Trends in Content Localization – Moz

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Trends in Content Localization - Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety of places. I can’t personally judge the validity of these representations, but what I can see is that, in such cases, you don’t merely localize your content but the products on which your content is founded.

Sometimes, even the branding of businesses is different around the world; what we call Burger King in America is Hungry Jack’s in Australia, Lays potato chips here are Sabritas in Mexico, and DiGiorno frozen pizza is familiar in the US, but Canada knows it as Delissio.

Tales of product tailoring failures often become famous, likely because some of them may seem humorous from a distance, but cultural sensitivity should always be taken seriously. If a brand you are marketing is on its way to becoming a large global seller, the best insurance against reputation damage and revenue loss as a result of cultural insensitivity is to employ regional and cultural experts whose first-hand and lived experiences can steward the organization in acting with awareness and respect.

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How AI Is Redefining Startup GTM Strategy

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How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense.

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MARKETING

More promotions and more layoffs

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More promotions and more layoffs

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn.

The last year saw many different economic trends, some at odds with each other. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed.

Dig deeper: How to overcome marketing budget cuts and hiring freezes

Be that as it may, for the employed it remains a good time to be a martech professional. Salaries remain lucrative compared to many other professions, with an overall median salary of $128,643. 

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Here are the median salaries by role:

  • Senior management $199,653
  • Director $157,776
  • Manager $99,510
  • Staff $89,126

Senior managers make more than twice what staff make. Directors and up had a $163,395 median salary compared to manager/staff roles, where the median was $94,818.

One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). 

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Extend the time frame to two years, and nearly three-quarters of director+ respondents say they received a promotion, while the same can be said for two-thirds of manager and staff respondents.

Dig deeper: Skills-based hiring for modern marketing teams

Employee turnover 

In 2023, we asked survey respondents if they noticed an increase in employee churn and whether they would classify that churn as a “moderate” or “significant” increase. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g., people leaving for another role) or “involuntary” (e.g., a layoff or dismissal). More than half of the marketing technology professionals said churn increased in the last year. Nearly one-third classified most of the churn as “involuntary.”

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Men and Women

Screenshot 2024 03 21 124540Screenshot 2024 03 21 124540

This year, instead of using average salary figures, we used the median figures to lessen the impact of outliers in the salary data. As a result, the gap between salaries for men and women is even more glaring than it was previously.

In last year’s report, men earned an average of 24% more than women. This year the median salary of men is 35% more than the median salary of women. That is until you get to the upper echelons. Women at director and up earned 5% more than men.

Methodology

The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. We surveyed 305 marketers between December 2023 and February 2024; 297 of those provided salary information. Nearly 63% (191) of respondents live in North America; 16% (50) live in Western Europe. The conclusions in this report are limited to responses from those individuals only. Other regions were excluded due to the limited number of respondents. 

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Download your copy of the 2024 MarTech Salary and Career Survey here. No registration is required.

Get MarTech! Daily. Free. In your inbox.

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