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7 Email Design Trends to Embrace in 2023 and Boost ROI

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7 Email Design Trends to Embrace in 2023 and Boost ROI

Emails with a wall of text would hardly impress the subscribers. Fortunately, we don’t have to deal with such boring emails with the advent of visual email marketing and trends like interactivity, gamification, and AMP emails taking the center stage.

In 2023, we are all set to welcome some new trends in the email design arena.

Let’s delve deeper and get inspired for our next year’s emails.

1. Use of stylish visuals

i. A combination of shapes, illustrations, and real images

Using an assortment of shapes, illustrations, and real images will give a fresh feel to your emails. In 2023, marketers will adopt this trend to make their emails stand out and prompt the subscribers to purchase.

ii. White space

Use enough white space to make the emails easy to scan. They break down the email copy and enhance its readability. A cluttered email will turn the subscribers off. So, it is advisable to incorporate breathing space for the readers.

White space can be placed in two ways.

a. Active white space: Negative space surrounding the important email elements

b. Passive white space: Negative space at the template borders and the area between different sections

2. Shapes to make the emails more meaningful

Square, rectangle, triangle, circle, and polygons — all these shapes can be used to convey different messages in emails. While squares and rectangles convey trust, stability, and grounded nature, triangles represent movement and progression. Circles and ovals portray comfort, warmth, and familiarity with their rounded curves. Pentagons, hexagons, and octagons can be used in patterns to reflect rigor, quality, and hard work. Their sides are used to show a long procedure in a simple manner.

Some brands like Tattly also use abstract shapes to make the emails more fun for the subscribers. Take a look at this email template below.

You can also use wave patterns to separate the different email sections. These patterns break the grid format of the emails and provide directional cues to scroll till the end. They make it easier for the readers to follow the email and draw attention to the crucial email elements.

Here’s an example by Winc. See how the usage of waves facilitates communication with the readers.  

 3. Neon colors to exude exuberance

Creating bright, vibrant emails will trend in 2023, which will contribute to the popularity of neon colors. Neon colors give a happy feel to the emails and paint you as a fun, youthful brand. Just bear in mind 3 points for effective usage of neons.

  1. Neons should be used judiciously and only when you have to highlight vital parts of the email.
  2. Dark backgrounds are better to make the neon colors stand out.
  3. Neon colors are best avoided in the background.

4. Gradients

When a single color goes from light to dark or vice versa, it is known as single color gradient. Similarly, when one color goes to another, it is known as multiple color gradients. Using gradients in emails  aids to the visual hierarchy and compels the subscriber to read till the end.

You can use subtle or bold gradients according to your business personality. Alternatively, you can use gradients as the focal point of your email design or background. Some brands also use animated gradients in the background to add more visual oomph to the emails.

Take a look at this email by Oura Ring that used an animated gradient background.

5. APNG

APNG is a type of animated image, just like GIF. However, APNG has a better resolution than GIF. It supports 8-bit alpha transparency and 24-bit colors. Unlike GIFs, APNG images won’t have an ugly black border in the animation.

Take a look at this image to understand how GIFs are different from APNGs.

6. Animated CTAs to draw the reader’s attention

Correct placement, actionable copy, and right colors that stand out — all these are the best practices when it comes to high-converting CTA buttons. In 2023, animated CTAs will make a glorious entry in the world of emails. You can animate the CTA by using GIF or CSS animation.

The marketers at Magic Spoon are early adopters of this trend and use it brilliantly in their emails.

7. Memes to add humor in emails

Memes have entered social media marketing long ago. Marketers are expected to use them even in emails in the times to come.

You must bear in mind 3 points while using memes:

  1. Memes are effective only when they are relevant to current events.
  2. Always add the copyright and disclaimer so that you don’t have to face any legal soup.
  3. Make sure it does not come off as inappropriate or offensive for the readers.

Wrapping Up

Good email design separates the grain from the chaff. It drives better email engagement and helps achieve the expected ROI. Stay abreast with these email design trends we foresee in the days to come  and start designing emails that make heads turn.  

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MARKETING

Helping Affiliates Create Satisfactory Long-Form Content

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Helping Affiliates Create Satisfactory Long-Form Content

Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in!

With affiliates, you’ll be able to spread the word further about your product or service. One of the best ways to go further with affiliates is to have them produce long-form content. Long-form content can come in various forms, including online guides and eBooks.

Long-form content can be great work for affiliates, while it can be a gold mine for businesses. So, if you’re not taking advantage of long-form content, then now is the time to do so! Good news! You’re in luck!

In this guide, you’ll learn about long-form content, why it’s beneficial to your business, and how you can help your affiliates create satisfactory content in this form. Let’s dive right in!

Long- Vs Short-Form

“Search engines like Google seem to favor long-form content rather than short-form,” says Jorge Marcos, a tech blogger at Assignment Writing Service and PhD Thesis Writers. “With long-form content, you’ll have more keywords that will do well in Search Engine Optimization, or SEO. With more SEO in your content, you’ll be ranked higher in search results. This, in turn, allows people to get to your site right away without having to search for you for too long.”

Plus, long-form content allows you to expand on your authoritative status when it comes to a niche. More educational value and in-depth discussions means more SEO, thus helping you establish yourself as an authority in your chosen niche.

Formatting

As for the format, there are many styles that you can incorporate. How you want long-form content to look like will depend on your business and niche. Just keep in mind: How you format your content will also need to be adaptable to a particular market.

Here are some formats to consider, if you and your affiliates need ideas:

  • Blog articles are great content to create at any time of the year.
  • A guide or brochure is perfect for describing products, services, etc. They can also incorporate visuals like images, videos, etc. Users can download this content, if you’d like.
  • An end-of-year review
  • The launch of a product/service
  • Monthly updates (i.e. newsletters that users can subscribe to)
  • White paper content
  • E-books, etc.

Again, how you format your long-form content is up to you. As you figure out the format, you’ll need to communicate said format to your affiliates.

Patience

Understand that creating long-form content takes time. In fact, creating this type of content requires the following from affiliates:

  • Research
  • Rough drafts
  • Gaining feedback
  • Revising and editing (more than once)
  • Gaining more feedback
  • Producing a final draft
  • Getting the greenlight on the draft, AND THEN
  • Publishing

So, be sure that you give your affiliates plenty of time to produce great long-form content.

How It’s Successful

Long-form content can make businesses successful in their endeavors in the following ways:

This type of content is flexible. In other words, there’s no one-size-fits-all approach. Businesses can think outside of the box, and create the content that they want.

This type of content can either be offered in full, or be piecemealed in order to get consumers to invest in it further.

This type of content can be viewable on desktop, mobile, etc. Now, if you plan on making content viewable on mobile, then you’ll need to make the format mobile-friendly.

As you think of these prospects, you’ll need to communicate them to your affiliates, because they’re the ones that will make the content on your behalf.

Ensuring That Affiliates Produce What’s Needed

“It’s important to make sure that your affiliates have what they need when producing content for you,” says Martha Winston, a marketing writer at Coursework Service and Essay Services. “Help your affiliates as much as possible, when working with them. You can help them by giving them then information needed to succeed in their venture. Don’t just offer a title or a simple idea; show them headlines from research, along with guidelines of what long-form content should look like. You can even offer them examples of what the long-form content should be, like an interesting long-form article from the web. How they write a long-form article is more important that what they’ll write.”

What You Need

When it comes to long-form content, there are many things that affiliates will need to implement to make it a success. Some of the things needed for long-form content include:

  • Imagery (i.e., graphics, images, videos, etc.)
  • Your company logo
  • Snapshot of product, etc.

These elements will help affiliates focus on other things, rather than be solely focused on the written word. This is especially helpful in combating writer’s block, because too often, writers – including affiliates – struggle with producing written content on the fly. So, why not break the monotony by having them focus on the “fun stuff,” while creating long-form content?

Rules To Follow

So, now that you know how successful long-form content is, and what’s required from both you and your affiliates, it’s time to look at the guidelines for making great content in this fashion.
Since you know your brand better than anyone else, you’ll need to set some ground rules for your affiliates to follow when they’re creating long-form content for you. So, here are things to consider when creating your guidelines:

  • Word count
  • Topics
  • Deadlines
  • Milestones
  • Writing style
  • Drafts
  • Images (if needed), etc.

By having guidelines in place, not only will you have a guide for the content that you expect from affiliates, but your affiliates will have a roadmap on what they’re expected to create.

Conclusion

So, there you have it!

Long-form content can do wonders for your business. However, in order for your content to work, you’ll need to make sure that your affiliates are on the same page when it comes to said content. Think about what you want in your content: the topic, the formatting, any imagery if you wish, and so on.

We hope that this guide will help you help your affiliates create satisfactory long-form content.

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